Latest / 30 Minutes to President's Club | No-Nonsense Sales
#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)
RESOURCES DISCUSSED
View the written summary of this episode
Get 1 month of Superhuman on us
Other things you can steal
FOUR ACTIONABLE TAKEAWAYS
Do not enter a pilot or a POC without setting clear success criteria with your customer.
The way that you should present the success criteria is to figure out what matters to your customer.
Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.”
Consolidate your bill for people in different departments and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.