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The Art (and Science) of Creating T-Shirts That Sell Like Crazy | Michael Essek (MU Classic)

#865 What if you could turn funny ideas into a six-figure print-on-demand empire? In this episode hosted by Kirsten Tyrrel, UK-based entrepreneur Michael Essek shares how he went from graphic designer to globally successful t-shirt seller using platforms like Redbubble, Amazon Merch on Demand, and Etsy. Michael breaks down the numbers game behind early traction, the art of creating viral designs, and how humor, trend awareness, and adaptability became his superpowers. You'll learn why over-designing can kill creativity, what separates a funny joke from a bestselling shirt, and how his…

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