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Franchising expert Scott Greenberg on restaurant franchisee success

COVID-19 is likely to give a jolt to the franchise world. Just like in the Great Recession, there will probably be a surge in people looking for a new career, driving demand for franchises sky high. And many franchisors are able to provide support and resources to their franchisees in times of crisis, making franchises a safer bet for those looking to jump into entrepreneurialism.

Scott Greenberg is a franchising expert and author of the new book, “The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar." He joins the podcast to talk about this expected boom in…

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