Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / How to Sell in the DM's Without Giving the Ick ( Or Getting Ghosted)

Transcript

How to Sell in the DM's Without Giving the Ick ( Or Getting Ghosted) · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

• 0:47
  SPEAKER_00: Okay, can we be honest?
• 0:49
  SPEAKER_00: Selling through sales calls can sometimes be a lot easier than selling in the DMs because I know that you've been ghosted before in the DMs.
• 0:58
  SPEAKER_00: I know that you've been salesy in the DMs.
• 1:01
  SPEAKER_00: I know you've been awkward in the DMs, I know you've missed out on leads simply from the DMs.
• 1:07
  SPEAKER_00: So today we're gonna be talking about how to actually convert in the DMs, but also if you're drowning in your DMs, how do you actually move them to the next step?
• 1:17
  SPEAKER_00: Let's get into it.
• 1:19
  SPEAKER_00: Hey y'all, welcome to Your Girl, the podcast for six to seven figure coaches who are ready to scale their business and hit their dream numbers.
• 1:26
  SPEAKER_00: I'm your host, Marie, founder of Your Girl Media, a boutique agency and podcast company helping scale coaches just like you through podcasts, high-ticket sales, and strategy.
• 1:37
  SPEAKER_00: Today we have on someone I've hired in the past because I was destroying my relationships in the DMs because I didn't know what I was doing.
• 1:44
  SPEAKER_00: I'm actually really, really good at sales calls and really good at in-person sales, but when it came to the DMs, it's like I lost my fucking mind.
• 1:51
  SPEAKER_00: And I hired Liv from Amari Assist to come assist me in my DMs.
• 1:57
  SPEAKER_00: And this girl had big creators who had ignored me turn around, not just follow me, but entertain me in the DMs.
• 2:05
  SPEAKER_00: Wild.
• 2:06
  SPEAKER_00: She is so so good.
• 2:07
  SPEAKER_00: So today we're talking about, yeah, like how do you actually sell in the DMs, convert without being really icky?
• 2:13
  SPEAKER_00: But also, this is a really good episode for any coach out there, high-ticket service provider who is drowning in their DMs, and how do we actually like handle it and move them forward through your funnel?
• 2:24
  SPEAKER_00: So I have been trying to get Liv on this podcast for months because I'm obsessed with her.
• 2:29
  SPEAKER_00: She's British.
• 2:30
  SPEAKER_00: Hello, how fun is that?
• 2:32
  SPEAKER_00: And the only thing is, I am now traveling around in Europe without my mic, so I apologize for the lower quality of my audio.
• 2:41
  SPEAKER_00: Just wanted to say that out loud.
• 2:43
  SPEAKER_00: But overall, it's such a good episode, and yeah, enough of me.
• 2:46
  SPEAKER_00: Let's get into it.
• 2:48
  SPEAKER_00: Say your name, say your business, and if your business was a cocktail, what would it be?
• 2:54
  SPEAKER_02: Woo! So I'm Liv, and my business is a Mario Sis.
• 2:58
  SPEAKER_02: And my business, if it was a cocktail, my favorite cocktail is a pina colada.
• 3:04
  SPEAKER_02: Because rum, she's sharp.
• 3:07
  SPEAKER_02: Everyone likes a bit of rum.
• 3:09
  SPEAKER_02: Yeah.
• 3:09
  SPEAKER_02: It's creamy and it's like a bit sweet.
• 3:12
  SPEAKER_02: Yeah.
• 3:13
  SPEAKER_02: It's got good energy.
• 3:14
  SPEAKER_02: A pina colada in the sun, tropical.
• 3:17
  SPEAKER_02: You wanna you wanna be there with her.
• 3:19
  SPEAKER_00: It's giving, it's giving holiday.
• 3:21
  SPEAKER_00: Yeah, holiday.
• 3:22
  SPEAKER_00: And it's just like holiday in a glass.
• 3:23
  SPEAKER_00: Good vibes.
• 3:24
  SPEAKER_00: Like again, everyone loves pina colada.
• 3:26
  SPEAKER_00: Literally, everyone loves you.
• 3:27
  SPEAKER_00: It matches.
• 3:28
  SPEAKER_00: Like Yeah, it's giving holiday in a glass.
• 3:31
  SPEAKER_00: Yeah, exactly.
• 3:32
  SPEAKER_00: Exactly.
• 3:33
  SPEAKER_00: I actually totally see that for you.
• 3:35
  SPEAKER_00: Um, I kind of forget about pina coladas until I have one.
• 3:38
  SPEAKER_00: And then I'm like, fuck, I love this drink.
• 3:41
  SPEAKER_00: I just forget about it.
• 3:42
  SPEAKER_02: They're my go-to.
• 3:43
  SPEAKER_02: Like you're around the pool, like you're somewhere really hot and tropical, a pina colada.
• 3:47
  SPEAKER_02: Like it's so refreshing.
• 3:48
  SPEAKER_02: It's like a milkshake.
• 3:49
  SPEAKER_02: It is a milkshake that gets you drunk.
• 3:51
  SPEAKER_00: Like, I'm really drunk.
• 3:53
  SPEAKER_00: Actually, Rome is actually such a fun time.
• 3:56
  SPEAKER_00: Also, I love rum.
• 3:58
  SPEAKER_00: It's my favorite.
• 3:59
  SPEAKER_00: I feel like that's my next venture.
• 4:00
  SPEAKER_00: So I started off when I was 12 drinking vodka.
• 4:06
  SPEAKER_00: How UK of me.
• 4:07
  SPEAKER_02: Um that is so UK.
• 4:09
  SPEAKER_02: You in a field.
• 4:10
  SPEAKER_00: I know.
• 4:10
  SPEAKER_00: And then I went from vodka to tequila.
• 4:14
  SPEAKER_00: Then I spent most of my 20s drinking whiskey.
• 4:16
  SPEAKER_00: And then really.
• 4:17
  SPEAKER_00: Oh yeah, heavy on the wisdom.
• 4:19
  SPEAKER_00: Okay, mature.
• 4:20
  SPEAKER_00: I know.
• 4:20
  SPEAKER_00: But now I actually get heartburned for whiskey because I drank too much of it.
• 4:24
  SPEAKER_00: So I'm looking for my next, you know, I guess, liquor.
• 4:28
  SPEAKER_01: There you go, white rum.
• 4:30
  SPEAKER_00: It'll never be gin.
• 4:31
  SPEAKER_00: So I guess next is rum.
• 4:33
  SPEAKER_01: Oh, yeah.
• 4:34
  SPEAKER_00: You'll be a peanut collater girl, trust me.
• 4:36
  SPEAKER_00: Yeah.
• 4:37
  SPEAKER_00: Let me explain how we met and also why I'm obsessed with you before you get into all your nitty-gritty.
• 4:43
  SPEAKER_00: Because let's give you our flowers.
• 4:46
  SPEAKER_00: So I hired you from Lucy Cole, who was both of her friends, and she essentially has like a database of incredible VAs.
• 4:53
  SPEAKER_00: I wouldn't call them just VAs, like I guess just specialists, honestly.
• 4:57
  SPEAKER_00: And I got matchmaked with you and instant, instant vibe, like Saja vibe.
• 5:03
  SPEAKER_00: Yeah, like instant friend.
• 5:04
  SPEAKER_00: But not only just that, like you are so fucking good at what you do.
• 5:08
  SPEAKER_00: So, for example, I'll explain where I was at that time.
• 5:10
  SPEAKER_00: I was kind of in like an icky sales stage where I was like, I don't know, just kind of desperate.
• 5:17
  SPEAKER_00: And I feel like I was very desperate in the DMs.
• 5:20
  SPEAKER_00: I was not vibing and you're a bit lost in your direction as well.
• 5:24
  SPEAKER_00: I think very lost.
• 5:25
  SPEAKER_00: And then I also was trying to talk to these big, big players on Instagram, and they were leaving me on red as they showed.
• 5:30
  SPEAKER_00: I was just coming off, I would leave myself on red, you know?
• 5:34
  SPEAKER_00: And then I hired you, and you literally somehow turned most of those conversations around and got them to talk to me and even follow and I had like 600 followers.
• 5:47
  SPEAKER_00: It doesn't matter about the followers.
• 5:48
  SPEAKER_00: I just like if you have salva DMs and you somehow took like a turd sandwich and made like a creme brulee, I was like, How did you how did you do that?
• 5:56
  SPEAKER_00: Like, like I can't believe you did that.
• 5:59
  SPEAKER_00: So that's why I'm obsessed with you.
• 6:00
  SPEAKER_00: You shocked me.
• 6:01
  SPEAKER_00: Um, and now I've given you so many clients because I'm like, I don't give a fuck.
• 6:04
  SPEAKER_00: You're talking to Liv.
• 6:05
  SPEAKER_00: Like, whatever fee gym problem, you're going to live.
• 6:08
  SPEAKER_00: So um just before we get in, I'm really curious.
• 6:12
  SPEAKER_00: How did you get those people who left me on red to turn around and talk to me again?
• 6:17
  SPEAKER_02: I showed your personality.
• 6:19
  SPEAKER_02: People take DMs way too like literally and follow a sort of textbook.
• 6:24
  SPEAKER_02: If you see the way that you come across on any podcast, any video, even your Instagram, and then it's like in the DMs, it's a completely different person.
• 6:33
  SPEAKER_02: You have to mirror the language that you speak in your day-to-day life and project it into your messaging so that person realizes that they're talking to you as a person rather than in a world full of chat GBT, you have to show that you're human.
• 6:48
  SPEAKER_02: And it was by finding ways like replying to stories showing that you were actually connected to these people rather than just browsing on their profiles um and using the sorts of terminology that you would use in your day-to-day life.
• 7:01
  SPEAKER_02: They then realized they were connecting with a legitimate person rather than someone doing like spam messaging, which was pretty much what I was doing.
• 7:08
  SPEAKER_00: Yeah.
• 7:09
  SPEAKER_00: I've I've learned a very hard lesson, not hard.
• 7:11
  SPEAKER_00: I learned a big lesson after that that like I don't care to be salesy or like treat anything like an ROI anymore on socials.
• 7:20
  SPEAKER_00: I'm genuinely making fucking homies and friends.
• 7:22
  SPEAKER_00: And naturally things will beautiful things will come from it.
• 7:26
  SPEAKER_00: But I'm now starting my conversations, or if they come conversate with me, I'm just like keeping it chill and I'm just finding it so much better.
• 7:32
  SPEAKER_00: Yeah.
• 7:33
  SPEAKER_02: Yeah, you were jumping too soon into the sale.
• 7:36
  SPEAKER_00: Yeah.
• 7:37
  SPEAKER_02: Um, so then people naturally like, especially when it's cold outreach, they're a bit like, whoa, I don't even know who you are.
• 7:44
  SPEAKER_02: Um, but when you warm them up effectively, they were then following you and viewing your own stuff.
• 7:49
  SPEAKER_02: So it's by showing a genuine interest in their business.
• 7:53
  SPEAKER_02: Um, and that way they can get to know you better as well.
• 7:56
  SPEAKER_02: Like people buy from people.
• 7:57
  SPEAKER_00: Yeah, yeah.
• 7:58
  SPEAKER_00: And ever since then, I've I've been attracting like crazy.
• 8:01
  SPEAKER_00: Like, I don't even, I feel like I have it now, as my friend Rachel says, an inbound life.
• 8:05
  SPEAKER_00: Like I had a lot of people wanting to come to me, work with me, and um, there's a big lesson I learned.
• 8:11
  SPEAKER_00: I was like, Well, this doesn't even like me.
• 8:12
  SPEAKER_00: I wasn't yeah, I wasn't showing up like myself in the DMs.
• 8:15
  SPEAKER_00: And I feel like we do put a lot of pressure in the DMs to like this that okay, we finally they came through, like they saw our content, they finally DM'd us.
• 8:22
  SPEAKER_00: Now we need to move them into a sale, but like I I personally jump too soon, you know.
• 8:28
  SPEAKER_02: Yeah, no, for sure.
• 8:29
  SPEAKER_02: They've gotta have a personality vibe check first, which is why you're killing it on threads, yeah.
• 8:34
  SPEAKER_02: Because threads is like seen as I guess less intense, right?
• 8:39
  SPEAKER_02: It's more personal brand conversation vibes, but you're getting so many leaders from there, yeah.
• 8:45
  SPEAKER_00: No, threads, I'll I'll I'm gonna rant every single episode about threads.
• 8:48
  SPEAKER_00: It's fucking insane like how a good thread is.
• 8:51
  SPEAKER_00: But um, okay, I don't want to ask some spicy questions, or spicy questions.
• 8:55
  SPEAKER_00: What's the meaning in the online space about lead gen that you just completely just disagree with?
• 9:00
  SPEAKER_02: That I disagree with.
• 9:02
  SPEAKER_02: I would say people connecting with people that they don't even have like a genuine interest in.
• 9:08
  SPEAKER_02: I don't like when I work with a lot of coaches and their DMs are flooded.
• 9:13
  SPEAKER_02: And I feel like people view lead gen as something like just to tick off on their to-do list rather than something that should be seen as firstly exciting.
• 9:23
  SPEAKER_02: It's literally a way to acquire clients.
• 9:25
  SPEAKER_02: Secondly, it's your personal brand.
• 9:28
  SPEAKER_02: People put so much effort into their marketing and then they'll use lead gen so ineffectively, it's just like something to basically feel like they've done something in their day, they've done a task and ticked it off.
• 9:39
  SPEAKER_02: When actually, like, no, when done effectively, it's so powerful.
• 9:43
  SPEAKER_02: Like DM outreach, you're landing straight in that person's inbox rather than hoping that they see your content.
• 9:48
  SPEAKER_02: So, why are people putting in hours and hours of effort into content strategies, but then their DMs, they're sending the same goddamn message to so many business types, and it's so like not genuine.
• 10:02
  SPEAKER_02: So, uh my issue with Lee Generation is that people see it more as like a chore, um, and they don't see the actual true benefit of finding someone you genuinely want to connect with and connecting with them effectively rather than just having it on your to-do list.
• 10:19
  SPEAKER_02: Um, I think that's where a lot of people mess up, and that's like one thing that really arcs me about when I will see someone's DMs and I'll be like, this is why it's not working, because this is copy and paste and it's done before.
• 10:31
  SPEAKER_02: So I I would I would like people to start taking it more seriously.
• 10:35
  SPEAKER_02: Um because there's so many warm leads in people's audiences.
• 10:40
  SPEAKER_02: So you're missing out on money.
• 10:42
  SPEAKER_02: You could spend hours on your marketing, but then what's the point if you're not actually converting them genuinely and effectively?
• 10:51
  SPEAKER_02: Um, so I'd rather people to stop seeing it as just a to-do list and start seeing the real benefits in it.
• 10:57
  SPEAKER_02: Because I think some people find it icky, but it's literally the best way to get to know somebody.
• 11:01
  SPEAKER_00: Yeah, you're so right.
• 11:02
  SPEAKER_00: Like you both people love to talk about how to grow your content, how to attract, like they invest so much in social media management, and then it the fun was stops there if you don't know how to handle the the leads that come in, it just fucking stops.
• 11:17
  SPEAKER_00: And now you could throw that money away that you just did with the social media manager that she's doing all this hard work for, it's just literally on the trash.
• 11:25
  SPEAKER_02: Yeah.
• 11:26
  SPEAKER_02: So then it's like, why invest in social media managers, but then have zero strategy with your lead generation?
• 11:33
  SPEAKER_02: I think people throw money at stuff and then they don't do the full cycle.
• 11:38
  SPEAKER_02: Um, or they just they just blow it.
• 11:40
  SPEAKER_02: Like you you come across so authentic in your marketing, and then you take the lead generation way too literally um and go in straight in with sales, and then it's just like they then they then think that oh, it doesn't work, but it does work when done properly.
• 11:54
  SPEAKER_00: Yeah, yeah, that was literally, literally me.
• 11:57
  SPEAKER_00: Um let's see, let's say that wasn't me throwing straight, by the way.
• 12:01
  SPEAKER_00: No, no, let's look that way.
• 12:03
  SPEAKER_00: Let me go.
• 12:04
  SPEAKER_00: I I wasn't being like myself, I was selling two hearts too quickly.
• 12:08
  SPEAKER_00: Um, so like how do you know if someone has like a lead problem versus a conversion problem?
• 12:15
  SPEAKER_02: So I think as well, like so looking at someone's audience, it's working out firstly if your audience is refined.
• 12:22
  SPEAKER_02: So if you have a lead problem, it would be because your audience isn't your ICA.
• 12:27
  SPEAKER_02: So they're not currently sitting there lurking.
• 12:29
  SPEAKER_02: If you've got a conversion problem, it means that your audience is your ICA, but you're not generating money out of them, you're not converting them effectively in the DM.
• 12:39
  SPEAKER_02: So the first thing to do would be to do an audit on your followers and sort of work out who's even in your audience in the first place.
• 12:46
  SPEAKER_02: If you see that there's a lot of business owners that you would love to work with, then you have a conversion problem because they're sat there, they're watching your stuff, and they're not your clients.
• 12:57
  SPEAKER_02: So why is that?
• 12:58
  SPEAKER_02: But if you look at the audience and then you've refined your ICA and you realize actually, like they're not chilling in my audience right now, then you have a lead problem and you probably need to work on your content strategy to speak directly to who your ICA is and also get following and get engaging with your ICA so that your audience builds up.
• 13:17
  SPEAKER_00: I feel like that's a good part for like any listener right now, just being like, okay, which of those, which of those issues do I have right now?
• 13:23
  SPEAKER_00: I think I have more on the conversion.
• 13:26
  SPEAKER_00: I feel like, yeah, I feel like that right there can already point you in a direction of like, okay, is it a lead problem or is it a conversion problem?
• 13:32
  SPEAKER_00: And then from there you can kind of start to like figure out what you need.
• 13:35
  SPEAKER_00: Yeah.
• 13:36
  SPEAKER_00: Um, because sometimes it's just overwhelming to be like, I don't know, but I just have no sales and I don't know what the fuck's happening.
• 13:41
  SPEAKER_02: Yeah, and it can feel really overwhelming, especially when you get in that rot as a business owner and you're like, why the hell don't I have any discovery calls booked in?
• 13:49
  SPEAKER_02: Like, I'm putting stuff out there and no one wants me.
• 13:51
  SPEAKER_02: But actually, sometimes people are waiting for you to message, right?
• 13:55
  SPEAKER_02: There's lurkers there, they're watching you, but they haven't reached out because people tend to engage more when you show an interest in that person.
• 14:04
  SPEAKER_02: Like you've put them.
• 14:05
  SPEAKER_02: You you see that they would be a great person for you to work with.
• 14:09
  SPEAKER_02: So then you want to explain to them why and the sort of transformation that you can take them on.
• 14:12
  SPEAKER_02: Um, but yeah, you want to be looking at your audience, do an order of it, download your followers and skim through and see who's lurking there.
• 14:20
  SPEAKER_02: Because there's always probably people that you are like, oh my god, I didn't even realize that they were there.
• 14:25
  SPEAKER_02: Yeah, that's always the case.
• 14:27
  SPEAKER_00: I think a podcast that you would love and you just need to be on and just become friends with is my friend Alyssa.
• 14:32
  SPEAKER_00: So she does lead gen too, and she her podcast is called the DM Sales Gal.
• 14:37
  SPEAKER_00: And yeah, she talks all the time about how you're on your Instagram stories.
• 14:41
  SPEAKER_00: Those are not just people looking, they're lurking.
• 14:44
  SPEAKER_00: Like they're literally potential, they're all potential warmers.
• 14:47
  SPEAKER_00: Yeah, I think we just sometimes like look and we're just kind of looking for a certain name.
• 14:50
  SPEAKER_00: Maybe it's like that dream client.
• 14:52
  SPEAKER_00: Or if this was your regular Instagram, you're looking for the hot guy that's like in your always, always, and it's like, hold up, what about the 50 other people that are looking there?
• 15:01
  SPEAKER_02: Yeah, and also like read between the lines.
• 15:04
  SPEAKER_02: I've had people like you work with people, you have your idea of who your ideal person to work with is, right?
• 15:09
  SPEAKER_02: But a lot of the time, like some of your best clients are actually people that have shared similar qualities, but like they might be in like a slightly different industry or slightly different like demographic to what you normally work with.
• 15:20
  SPEAKER_02: So don't disregard people.
• 15:22
  SPEAKER_02: If people are lurking in your likes, in your views, story views are a great way to find good leads because some people don't even like your stuff, but they'll always watch your stories.
• 15:31
  SPEAKER_02: And it's like, okay, so start taking notes of those things because those people are interested, but they're just waiting for the right time.
• 15:37
  SPEAKER_02: But you want to show that person why are you waiting for in three months' time when we could start now, and this is where you'll be by the time that we're finished in three months' time.
• 15:47
  SPEAKER_02: So it's being proactive on who's kind of being like semi-reactive to you.
• 15:51
  SPEAKER_00: Okay, love.
• 15:52
  SPEAKER_00: Let's talk about your actual DM strategy, which I think is where you shine.
• 15:56
  SPEAKER_00: Like, what do you what are some things you see people are doing just so wrong in their DMs, besides just selling too fast?
• 16:01
  SPEAKER_02: Um, not asking questions about the other person's business.
• 16:05
  SPEAKER_02: People go in pitching way too early.
• 16:08
  SPEAKER_02: If you're doing especially cold outreach, warm outreach is slightly different, but still you want to be using your DMs to qualify them as a potential client as well as them qualify you.
• 16:19
  SPEAKER_02: So you want to be doing as much poking to make sure that that ICA of yours is who they are.
• 16:25
  SPEAKER_02: Can you generally help that business?
• 16:26
  SPEAKER_02: Because until you ask all those questions, you won't know how best to pitch yourself.
• 16:31
  SPEAKER_02: So you want to be using your DMs as a sales strategy to qualify somebody.
• 16:36
  SPEAKER_02: You want to be asking them enough questions so that by the time it comes around to pitching yourself, you know exactly the right service and angle to go in at.
• 16:44
  SPEAKER_02: But a lot of people don't ask enough questions, they'll go straight in and they'll be like, I'm Liv and I'm a lead gen strategist and this is what I do.
• 16:52
  SPEAKER_02: Blah blah blah blah blah.
• 16:54
  SPEAKER_02: Totally wrong way to attack DMs, in my opinion.
• 16:58
  SPEAKER_02: I think that you should always go in showing a genuine interest in that person, asking questions with actual direction rather than just generic type questions.
• 17:07
  SPEAKER_02: Ask legitimate questions about say you've seen they've like working on a project recently or they've shared something, a milestone, or things that they're looking forward to in the future.
• 17:16
  SPEAKER_02: Genuinely connect with that person, resonate with them.
• 17:18
  SPEAKER_02: Why does that relate to you?
• 17:19
  SPEAKER_02: Why are you aligned with them?
• 17:21
  SPEAKER_02: Why are your values similar?
• 17:22
  SPEAKER_02: What do you like about what you can see online of their personality?
• 17:26
  SPEAKER_02: Um, little things, people don't connect enough.
• 17:29
  SPEAKER_02: And you can tell when somebody's not spent at least a minute of looking at someone's profile.
• 17:33
  SPEAKER_02: Yeah.
• 17:33
  SPEAKER_02: If it's so generic, it's gonna get nowhere.
• 17:36
  SPEAKER_02: And I think people would rather send more than less qual, like quality type leads.
• 17:41
  SPEAKER_02: I mean, sorry, quality DMs, and it's just not the way to go about it.
• 17:44
  SPEAKER_02: Instead of ticking off like 50 DMs, you should be doing 20 proper targeted DMs, in my opinion, in order to convert people.
• 17:52
  SPEAKER_02: Because especially with cold DMs, they don't know anything about you.
• 17:56
  SPEAKER_02: So you gotta like really warm up that person and show that you genuinely care because if someone's gonna invest in you, they wanna see the sorts of person that they're gonna be working with.
• 18:06
  SPEAKER_00: I mean, yeah, I think it's definitely comes quality over quantity, and I feel like I don't know if it's like human nature, we're always looking for the next thing.
• 18:14
  SPEAKER_00: And it's like, what if what about the people who are in your pipeline, or not in pipeline, they're just like slightly warm now?
• 18:21
  SPEAKER_00: Like that's way closer than going out on threads and shopping again for another client.
• 18:26
  SPEAKER_02: There's people, there's people right now that are like curious about you, and I bet if you re-downloaded your followers, you'd be like, Oh, I'm missing out on people.
• 18:36
  SPEAKER_02: You should just do it.
• 18:38
  SPEAKER_00: I can feel it, I literally can feel it.
• 18:40
  SPEAKER_00: There's like a couple conversations that I'm having with people just making friends with, and I can tell like I'm getting overwhelmed because I'm getting all these new followers coming in, and then I'm like, but I'm still talking to these people.
• 18:50
  SPEAKER_00: Like, it's exactly why like it's good to hire out because as a busy business owner, there's just no fucking way you can stay on top of your Legion, especially if you are at a high level.
• 18:59
  SPEAKER_00: There's yeah, there's no way, like you're actually losing fucking money not hiring someone like you, like you're losing money sitting in your DMs right now.
• 19:08
  SPEAKER_02: Yeah, yeah, of course, because it does take a long time, and some people take months to convert, which depends on the business.
• 19:16
  SPEAKER_02: But especially if you're selling like quite a personal service, like personal training, it can take up to a few months for somebody to feel like actually comfortable with you as a person, feel like you can take them to the transformation that they want.
• 19:28
  SPEAKER_02: And imagine if you went straight in, say, for example, as a personal trainer, pitching your services to somebody that you don't know.
• 19:35
  SPEAKER_02: That's never gonna work.
• 19:36
  SPEAKER_02: You wanna be warming up that person, really, really asking directional questions, finding out what their motivations are, what gets them up in the morning, what gets them excited, getting to know somebody because people buy from relations, like relationships with people and people.
• 19:52
  SPEAKER_02: So, yeah, in a world full of Chat GPT and Claude, you need to be really getting on a friendship level with people.
• 19:59
  SPEAKER_02: And I'm sure you've seen that with your community.
• 20:01
  SPEAKER_02: Like, yeah, it really does sell when people get to know you as a person before they even find out what you do as a business.
• 20:10
  SPEAKER_00: Oh, yeah.
• 20:10
  SPEAKER_00: What's happening in our community is like people are now just buying in there, like everyone's like buying from each other because now there's like serious trust.
• 20:19
  SPEAKER_00: Like, we've been together for about four months now, like hanging out and all these events.
• 20:23
  SPEAKER_00: And like when I think of Legion, I'm only gonna think of Lib first before I go shopping anywhere else.
• 20:29
  SPEAKER_00: And like that's what I'm seeing is happening.
• 20:30
  SPEAKER_00: Everyone's buying from each other.
• 20:32
  SPEAKER_00: Um, yeah, it's yeah, I just think like, and this is all stuff like we we know, but we just don't want to follow.
• 20:40
  SPEAKER_00: I feel like when we get when we're like, let's say we've had a bad news, we're like, I just need to get out there and sell, and then we and then we just start to like again do that thing where we shop for too many people and we're we're too fast in the DMs, and it's like yeah, in the end, like panic buying, right?
• 20:56
  SPEAKER_02: It's like yeah, and then it scares people away.
• 20:59
  SPEAKER_02: It's like when you're at like a market, right?
• 21:02
  SPEAKER_02: And someone's shouting at you, buy, buy, buy, and you're like, no, hell no, like you're so intimidating.
• 21:06
  SPEAKER_02: It's like you can sense when someone's desperate for a client and you kind of have to have the take it or leave it type attitude, which you only really get when you channel like a fully booked mindset anyway.
• 21:19
  SPEAKER_02: But it's the best way to sell because when yeah, when people like can see your value, you don't want to be begging it, you want to be making genuine conversations.
• 21:28
  SPEAKER_02: But I I think people lack strategy, so yeah, like you said, people will do it like in burse rather than seeing it as something to so say, for instance, people will think I should post three reels a week, right?
• 21:41
  SPEAKER_02: But people don't think I should send 10 DMs a day because they they think that all right, but I'm doing all right right now, and then it gets to the end of it, and then you're like, oh my god, I don't have any clients in my pipeline.
• 21:52
  SPEAKER_02: It's like, you know, I feel like makeup always runs out all at the same time.
• 21:56
  SPEAKER_02: Don't know if you get that, but I feel like my makeup bag, like all of a sudden I have nothing left.
• 22:01
  SPEAKER_02: And it's like the same thing with clients.
• 22:02
  SPEAKER_02: I feel like you'll be doing so sick, and then you could have spent half an hour a day sending messages, but you didn't because you were so busy with clients, and then it gets around to it, and then suddenly you get to a point where you're like, oh my god, everyone's finished.
• 22:14
  SPEAKER_02: And then instead of sending those 30 minutes of messages a day, suddenly you're doing hours of begging it and then it backfires.
• 22:21
  SPEAKER_00: You know what's something I I now do is y'all can absolutely say this is like on my like hot girl walks, that's my business walk.
• 22:27
  SPEAKER_00: So that's when I'm voice messaging everyone because I I personally come off better in a voice message and text.
• 22:33
  SPEAKER_00: I'm actually a really bad texter.
• 22:34
  SPEAKER_00: The grammar mistakes Oh my god, I look so unprofessional because I text like a seven year old.
• 22:41
  SPEAKER_00: But, anyways, I on my uh on my hot girl walks, I'll go on the treadmill or I'm literally walking by the Beach River, and I'm fucking voice messaging.
• 22:48
  SPEAKER_00: I'm like, Lib, what's up?
• 22:49
  SPEAKER_00: How are you doing?
• 22:50
  SPEAKER_00: Well, so good at voice notes.
• 22:52
  SPEAKER_00: Yeah.
• 22:52
  SPEAKER_00: And like, yes, I can't really be talking to too many people, but I'm making deep connections on these walks that I do daily.
• 22:58
  SPEAKER_00: And then we just kind of see where it goes.
• 23:00
  SPEAKER_00: And then usually after a week or so, it it kind of the relationship will kind of turn into whatever it needs to be.
• 23:05
  SPEAKER_00: But um, yeah, I feel like that's what helps me is these like walks.
• 23:09
  SPEAKER_00: Because I doing on my computer, I'll I won't do it.
• 23:11
  SPEAKER_00: So when I walk and talk, I guess, with these people on my No, I'm the same.
• 23:17
  SPEAKER_00: Yeah, I guess my other question is like, okay, let's say we've been yapping.
• 23:20
  SPEAKER_00: I really we we're friends now.
• 23:22
  SPEAKER_00: We're friends now on Instagram.
• 23:24
  SPEAKER_00: I trust you, you trust me.
• 23:26
  SPEAKER_00: Like, how do we move them to the next part of the pipeline?
• 23:30
  SPEAKER_00: Whether it'd be called How do you qualify them?
• 23:32
  SPEAKER_00: Yeah, like what's in how it's how do we get them out at the DMs?
• 23:36
  SPEAKER_02: Yeah, so I would be like looking for their pain points.
• 23:39
  SPEAKER_02: So you want to be getting a strong understanding about where that person is at with their business and where they want to take it.
• 23:46
  SPEAKER_02: I would ask what someone's growth plan is for the next three months and see and ask them how they plan to get there.
• 23:53
  SPEAKER_02: What is their strategy in place right now?
• 23:55
  SPEAKER_02: And do they feel like they could get there alone if they continue acting the way that they're currently acting?
• 24:00
  SPEAKER_02: The minute you sell someone, like the dream, or they can start to picture or envision what their end result is, you've already got them slightly hooked.
• 24:10
  SPEAKER_02: That way, then you can gauge an idea of whether that person's generally interested in making that change, seeing if you could fit into that person's business plan.
• 24:19
  SPEAKER_02: And then once you've qualified yourself as the right person for them, because I also think that's very important.
• 24:24
  SPEAKER_02: If you don't feel like you can help them, use the DMs to qualify you as well.
• 24:28
  SPEAKER_02: Qualify that that person's gonna be a good client for yourself rather than just using them to sell and hope for the best.
• 24:33
  SPEAKER_02: Always be thinking, is that person right for me?
• 24:36
  SPEAKER_02: So I'd be asking them where they want to take their business, how they plan to get there, finding loopholes in their strategy.
• 24:43
  SPEAKER_02: So finding whatever little gaps that you can think of that maybe they're missing out on that you know that you could add to their business.
• 24:50
  SPEAKER_02: Everyone's got different brains, everyone's got different ways of thinking.
• 24:53
  SPEAKER_02: So giving them that like little nugget of knowledge of a strategy that you would add.
• 24:58
  SPEAKER_02: I give it as like a little top tip, like a little bit of advice, nothing like sales you at all.
• 25:04
  SPEAKER_02: It's just this is my bit of advice for you.
• 25:06
  SPEAKER_02: This is how I would do it if I was you.
• 25:08
  SPEAKER_02: And then if they've never heard of that strategy before, I'd always try and use something that you feel like they've probably never heard of that's within your knowledge that feels like kind of not fancy, but like something that they probably wouldn't have thought of.
• 25:21
  SPEAKER_02: Something that makes you stand out from the rest of the crowd.
• 25:24
  SPEAKER_02: It's not generic, it's specific, it's tailored to their business.
• 25:28
  SPEAKER_02: And then when they've had that little nugget of knowledge and they've in like envisioned this big dream transformation, they're gonna suddenly be interested in okay, how am I actually gonna get there?
• 25:38
  SPEAKER_02: Like she's giving me this bit of information, I can see the vision.
• 25:42
  SPEAKER_02: Hmm, maybe she is the bridge in the gap to my problems.
• 25:47
  SPEAKER_02: And then I would say, like, let's just have like a 30-minute, like easy conversation, there's no pressure in it, like just to discuss your plans, your future growth.
• 25:57
  SPEAKER_02: Um, I'd love to give you a bit of advice on it.
• 25:59
  SPEAKER_02: The minute you get them on that call, show up the way that you are with your energy and like boom, like you just gotta use the the DMs to qualify them so that you know how you're gonna pitch yourself.
• 26:10
  SPEAKER_02: And then the sales call, the minute they speak to you and they've already gauged a vibe, you've built that relationship.
• 26:16
  SPEAKER_02: It should be an easy sale.
• 26:18
  SPEAKER_00: Yeah, yeah, because I think once you're on a call, like it's really about the value that you bring them on a call off your expertise.
• 26:24
  SPEAKER_00: Yeah, and then they'll be so because they're like like something I do when I did it with you and I did it with our friend Lucy.
• 26:30
  SPEAKER_00: Like, I do podcast strategy calls where I'm like, I can I will literally map out where your podcast is gonna be, how you're gonna be renting money, where it's gonna grow in your business.
• 26:40
  SPEAKER_00: Yeah.
• 26:40
  SPEAKER_00: I gave you the whole fucking game plan to the point where you're like, well, what the fuck?
• 26:43
  SPEAKER_00: I probably need to start this because I now see the money on the table not having it.
• 26:47
  SPEAKER_00: So, like, I I love that.
• 26:48
  SPEAKER_00: So to recap what you just said, let's say we've become friends, and I'm not cold, you're not cold to me either.
• 26:54
  SPEAKER_00: I'm not selling too early.
• 26:55
  SPEAKER_00: Maybe it's you would be like, oh my god, girl, let's talk goals.
• 26:58
  SPEAKER_00: I'm just so curious.
• 26:59
  SPEAKER_00: Like, what's your growth plan in the next three months?
• 27:02
  SPEAKER_00: And then maybe yap a little about yours, so it doesn't sound so like salesy.
• 27:06
  SPEAKER_02: You'd be like, Yeah, and I'd always put a time on it.
• 27:09
  SPEAKER_02: I think three months personally is like the sweet spot because three months doesn't feel too far away, but it also feels like far away enough that you could make like an actual difference to that person and their business.
• 27:22
  SPEAKER_02: It feels within reach.
• 27:23
  SPEAKER_02: So if someone said to you, like, in three months, you could have your dream body.
• 27:26
  SPEAKER_02: Three months doesn't sound as like crazy as like a year, right?
• 27:30
  SPEAKER_02: So it's it feels within grasp, within reach.
• 27:33
  SPEAKER_02: It doesn't feel as big an investment.
• 27:35
  SPEAKER_02: Hopefully, this person would be a year-long client.
• 27:38
  SPEAKER_02: But if you give a smaller time frame, a time frame that's enough for you to make a significant difference to them, they'll see the benefit in getting you on.
• 27:49
  SPEAKER_02: And I'd also, depending on how the conversation is going, I'd tap into emotions and I would ask, how would you feel if you didn't achieve it?
• 27:59
  SPEAKER_02: Make them envision how like impactful it would feel to them.
• 28:04
  SPEAKER_02: Would they feel like they had done themselves a disservice?
• 28:07
  SPEAKER_02: Would they feel let down?
• 28:08
  SPEAKER_02: Would they would it make them feel sad or would they not really care?
• 28:12
  SPEAKER_02: You want to work out how urgent it is to that person before you start pitching yourself.
• 28:17
  SPEAKER_02: It just all helps with like the level of services that you then go in for.
• 28:21
  SPEAKER_02: Because, like yourself with podcasting, you've obviously got tiers of like how much you can help somebody and like your costing and stuff.
• 28:27
  SPEAKER_02: So it's working out what would not feel overwhelming and what would feel the most beneficial to that individual.
• 28:33
  SPEAKER_00: This is so funny because this is literally what I do on my sales calls, but it's just taking the first part, which is the um discovery part, which is like question-based selling.
• 28:43
  SPEAKER_00: You're essentially just doing that, but you're doing it in the DMs, but lightly and chill.
• 28:47
  SPEAKER_00: Yeah.
• 28:48
  SPEAKER_00: Yes, it's in like a yeah, best friends.
• 28:51
  SPEAKER_00: My most popular episode is on this, and it's about how to how to break down a sales call.
• 28:55
  SPEAKER_00: And I'm just like, this is literally just the first 20 minutes of the sales call, but we're just and it's the same with the content strategy.
• 29:02
  SPEAKER_02: So you've got like the buyer's journey with a content strategy, finding out their pain points, then educating them.
• 29:08
  SPEAKER_02: So you're giving them that nugget of advice, showing them that you you are a strategist and you know your stuff, but in a non-invasive way, then the solution, so you're then pitching yourself as the bridge between their gap once they've seen the dream lifestyle.
• 29:22
  SPEAKER_02: The minute someone can see and envision what it would be like almost to work with you to get to that endpoint, it you are already selling your return of investment without selling, without being like a sleazy person.
• 29:34
  SPEAKER_02: It's just the way you word things, yes, yes.
• 29:37
  SPEAKER_00: And so then after we ask a couple of those questions, we give them a little tip and be like, oh my god, Liv, have you ever thought about doing this if you had a podcast, whatever, insert your expertise and then be like, Do you want to just have a fun yap sesh?
• 29:49
  SPEAKER_00: I say yap sesh, coffee chat, like something where it doesn't sound like a sales call.
• 29:52
  SPEAKER_00: Yeah, and it's like I actually have some really cool ideas for you, and I would love to talk to you about it.
• 29:58
  SPEAKER_00: And then from there, um I feel like from there, if you wanted to learn more about like the rest of the call, I have that episode, but also any objections maybe could come up.
• 30:07
  SPEAKER_00: But I feel like at least we got them out of the DMs, you know.
• 30:10
  SPEAKER_02: Yeah, yeah, yeah, yeah.
• 30:12
  SPEAKER_02: You you just want them to self-analyse themselves, always look between the gaps and make them feel like they need external help in order to get them there faster.
• 30:23
  SPEAKER_02: Um, which is why I put the time frame on things because if there's a slight time urgency, people feel like they need to act faster.
• 30:29
  SPEAKER_00: Yes, and then yikes.
• 30:32
  SPEAKER_00: This is I think one that I struggle with, and I know a lot of people struggle with is following up.
• 30:38
  SPEAKER_00: Where do most people drop the ball when it comes to following up?
• 30:41
  SPEAKER_00: And why do we feel like icky about following up?
• 30:44
  SPEAKER_02: Yeah, following up isn't icky at all.
• 30:46
  SPEAKER_02: It just shows that you generally like gave a shit about what that person had to say, which I think is really important because there's a lot of conversations that do die down in DMs, and someone might not be ready the first time you reach out to them, and that is okay.
• 31:01
  SPEAKER_02: As a business owner, I'm sure you've realized it's crazy, like the level of what a month can do to your business.
• 31:08
  SPEAKER_02: Like, you could message someone in January and they could be in a completely different place to March.
• 31:13
  SPEAKER_02: Yeah.
• 31:14
  SPEAKER_02: So you want to make sure that, especially if your ICA is a business owner, that you are tracking that, tracking where they're at, and reminding yourself to check back in with those people.
• 31:24
  SPEAKER_02: People get busy.
• 31:26
  SPEAKER_02: I'm like so guilty of it.
• 31:28
  SPEAKER_02: Like, I'll see a DM of my friends, and then I'll be like, oh sorry, two days has gone by, and I've not replied to you.
• 31:35
  SPEAKER_02: It's the same thing, but you want to be making sure that those business owners that you generally connected with aren't forgotten about, otherwise, it just looks like another bit of DM outreach that you did that didn't mean anything.
• 31:48
  SPEAKER_02: So track people, put everything in a spreadsheet and write down like keynotes about that person so you remember their vibe.
• 31:56
  SPEAKER_02: Because also with these trackers, they can be so beneficial for your content strategy.
• 32:00
  SPEAKER_02: So if you find out that there's like specific pain points that keep coming up for people, that will give you such great ideas and concepts for your marketing on your Instagram, especially on your stories.
• 32:11
  SPEAKER_02: Use them as story sequences to speak to those people.
• 32:14
  SPEAKER_00: Okay, the lazy girl version of this, because sometimes you're like, I'm literally on Instagram talking and I can't get to my tracker.
• 32:20
  SPEAKER_00: Um, at least for in the moment, I literally create little um folders.
• 32:24
  SPEAKER_00: So I'll have like one lead talk to this person and I'll move them through the folders.
• 32:29
  SPEAKER_00: Yeah.
• 32:29
  SPEAKER_00: And I could be like, um, this person's interested in podcasting, and I'll move I have specific folders and I'll save their profile in that folder.
• 32:36
  SPEAKER_00: And that way when I'm like, oh, I've got one leads this week.
• 32:39
  SPEAKER_00: I'm like, I go to that folder and I see five people I need to talk to.
• 32:42
  SPEAKER_00: Um that we and then ideally at the end of the week if we move all this information to this to the lead tracker.
• 32:50
  SPEAKER_02: But in the moment, but if you've not got the time, I feel like just having it a set time, say it's like a Tuesday at 3 p.m.
• 32:57
  SPEAKER_02: I don't know, something in your calendar, put it in there, like a sales call, like you would do for a sales call.
• 33:01
  SPEAKER_02: Yeah, put in like an hour, half an hour, an hour, and make sure that you're always dedicating that hour to going through your leads.
• 33:10
  SPEAKER_02: Yeah.
• 33:10
  SPEAKER_02: Tagging them on Instagram.
• 33:11
  SPEAKER_02: Instagram's really good for tagging now, so you can tag everyone as leads and go through every single one.
• 33:16
  SPEAKER_02: Has the conversation fizzled?
• 33:17
  SPEAKER_02: Have you accidentally aired that person?
• 33:20
  SPEAKER_02: Like, look through because people, you get busy.
• 33:23
  SPEAKER_02: You might have a call and then you forget to reply to somebody, and then all of a sudden that's money left on the table.
• 33:27
  SPEAKER_00: Oh my god, I don't think I need to go my hot girl walk today to talk to all you might talk.
• 33:33
  SPEAKER_00: Um, okay, what about like if someone ghosts you, how do you read buy but dead conversation without it being awkward?
• 33:42
  SPEAKER_02: I think it depends on the person, right?
• 33:44
  SPEAKER_02: So I my view on leads and DM outreach is as much as you're trying to sell, you're also trying to qualify.
• 33:52
  SPEAKER_02: There might be, I'd always be looking at that person.
• 33:55
  SPEAKER_02: I think people get disheartened by ghosting and they're like, oh my god, like that person, like I reached out to them and they left me on red.
• 34:02
  SPEAKER_02: I would be looking at that person and internally thinking, okay, what was it about that person that maybe like we didn't align?
• 34:10
  SPEAKER_02: Is there a reason why maybe we we shouldn't work together?
• 34:14
  SPEAKER_02: Was like was their messaging standoffish?
• 34:16
  SPEAKER_02: Sometimes you think like someone's the perfect person on their profile, then their messaging, the vibe is not it.
• 34:21
  SPEAKER_02: And you want to be working with clients that you have a strong relationship with, they're not difficult, you're not difficult, it's a mutual love.
• 34:29
  SPEAKER_02: So I'd firstly be looking at okay, like, was the vibe there?
• 34:32
  SPEAKER_02: If the vibe was there and I'm like pretty gutted about this, I would reply to a story, and this is what I did with you, and how we got you viewed by um some of the big creators was viewing their stories and replying in like the most nonchalant way.
• 34:49
  SPEAKER_02: If they've aired you and you've already had like a bit of a sales call or whatever, like sales chat, and they're posting something on their story, like maybe they've gone traveling somewhere that you've been, or maybe you're recently going and like you'd love travel tips, or they've they've got they're out for dinner and it's like your favorite type of food, or you've got a great recommendation for like where they're based.
• 35:06
  SPEAKER_02: Little things you've seen that they're in a community that you're interested in joining, ask them about it.
• 35:12
  SPEAKER_02: Things that are just so far away from a sales chat, just genuine conversation, that will then open up that person to having a conversational type chat with you rather than feeling like you're interrogating them.
• 35:29
  SPEAKER_02: Yeah, and then you can pick up pick up where you left off, you can get to know them, actually gauge the vibe, and then when they feel like they actually now finally trust you, you can then pivot it again.
• 35:40
  SPEAKER_02: So it would be finding ways to just speak to them as though they're your mate, because you want to work with people that would be your mate anyway.
• 35:45
  SPEAKER_00: Yeah, god, that's so true.
• 35:46
  SPEAKER_00: Again, we forget that like just go back to being like human again and just yapping.
• 35:51
  SPEAKER_00: Yeah, like if you back it up.
• 35:54
  SPEAKER_02: Yeah, I think stories is the best way because it shows that you are actually viewing their content.
• 36:00
  SPEAKER_02: Um, because not everyone views your stories, right?
• 36:02
  SPEAKER_02: Like you might have a thousand followers, but like only a hundred people view your stories.
• 36:05
  SPEAKER_02: So if you're actually viewing someone's content and you're replying to their day in a life, things that they're posting that are just like stripped back, people use stories to show their personality, to show the behind the scenes.
• 36:17
  SPEAKER_02: So show that you've also got that level of yourself behind your business.
• 36:21
  SPEAKER_00: Yeah.
• 36:22
  SPEAKER_00: Oh, that's so true.
• 36:23
  SPEAKER_00: Stories is stories is everything.
• 36:25
  SPEAKER_00: Like, that's where I'm hanging out.
• 36:26
  SPEAKER_00: Yeah.
• 36:27
  SPEAKER_00: Like you can just yeah, it's so it just really moves the needle.
• 36:30
  SPEAKER_00: Um, okay, let's talk to a bid high-ticket service provider or coach who's just fucking drowning in DMs.
• 36:37
  SPEAKER_00: It's the opposite problem.
• 36:37
  SPEAKER_00: They are like an in-back in-back life.
• 36:40
  SPEAKER_00: I guess is the only answer they need to really hire out.
• 36:43
  SPEAKER_00: I guess they get on their Instagram and they're fucking overwhelmed.
• 36:46
  SPEAKER_02: Yeah, so that's like a qualifying issue because like there could be a lot of people in there that aren't qualified leads, or there could be loads of qualified leads.
• 36:56
  SPEAKER_02: So the first thing you'd want to be doing is making sure that the people in your DMs are actually people that could be converted.
• 37:03
  SPEAKER_02: The first way to do this, like you could hire out, it'll be a lot easier for you for somebody else to just come in and skim through and check everybody, especially if you're getting like a high quantity of people in those DMs, like it's so overwhelming and time consuming to properly go through.
• 37:18
  SPEAKER_01: Yeah.
• 37:19
  SPEAKER_02: If people are a qualified lead, like you're getting the vibe that a lot of people are people that you could like work with.
• 37:27
  SPEAKER_02: I'd actually recommend doing like a CTA type story where people have to message you a particular word, maybe like masterclass or whatever you've got going on, and then see if those people see who replies to that, because those are people that are really hot in your audience.
• 37:44
  SPEAKER_02: So if you're finding that it's like too overwhelming and you've got too many people, then I would find who's like really genuinely hot, who's viewing your things and they're genuinely ready to buy.
• 37:55
  SPEAKER_02: Do a story sequence of pain points that you know these people probably have, tip like standard pain points within your industry, and then do a CTA target word, see who crops up because guaranteed that those people that have messaged you will be double messaging you with the CTA word.
• 38:09
  SPEAKER_02: That's you if you want to like go through everybody, because I personally do think that like I have I have a view on it that everyone should be given like a little shot, and some people aren't as proactive as others in that case.
• 38:24
  SPEAKER_02: Then I would hire out and I would get someone to sift through everything and make a note of everybody that's in your audience.
• 38:31
  SPEAKER_02: Um, because also it's like market research, right?
• 38:35
  SPEAKER_02: Like you might find that there's a whole bunch of a certain type of person in your audience that you might not think is like a qualified type lead, but they might have similar pain points to your person, but they just don't like fit the general criteria.
• 38:47
  SPEAKER_02: That's when when you're hiring out, you get the real benefit because someone can spend time qualifying them, having conversations, seeing where they're at, and then booking you in and say I was cool with that person.
• 38:58
  SPEAKER_00: Oh my god.
• 38:59
  SPEAKER_02: Love.
• 39:00
  SPEAKER_00: Um God, that was so smart.
• 39:03
  SPEAKER_00: Yeah, that like sponsor without so many people like doing the Lamasclass.
• 39:06
  SPEAKER_00: And then obviously, like we still Yeah, I I do think it at this point, like if you're drowning in DMs, like you should be hiring someone out because like you're you're I agree.
• 39:15
  SPEAKER_00: I wouldn't even be con worried about the money you're gonna pay this person because they'll get it back to you because you literally have weed sitting there.
• 39:21
  SPEAKER_02: Yeah, a hundred percent.
• 39:22
  SPEAKER_02: And like, especially like you want to keep your pipeline hot.
• 39:26
  SPEAKER_02: What is the point?
• 39:28
  SPEAKER_02: This also infuriates me.
• 39:29
  SPEAKER_02: What is the point in blowing up on something on Instagram and then you don't have the time to follow up with those people that came in as like a source?
• 39:40
  SPEAKER_02: Then what's the bloody point?
• 39:41
  SPEAKER_02: Yeah, if you're leaving people and and it looks rude.
• 39:44
  SPEAKER_02: If you're like a coach, yeah, and you're selling a service and people are genuinely inquiring, and then you're posting on your story that you're out with your friends, it just looks sloppy.
• 39:54
  SPEAKER_02: Yeah.
• 39:54
  SPEAKER_02: So that's when having someone hired into your DMs, it makes you look personable because they've got the time to speak to every single person and make them feel part of your audience.
• 40:05
  SPEAKER_02: And it helps you the analytics.
• 40:07
  SPEAKER_02: The minute like you're properly engaging with people, more people view your stuff, more people like your things.
• 40:11
  SPEAKER_02: It all works out as like growth.
• 40:14
  SPEAKER_00: Wow.
• 40:15
  SPEAKER_00: Okay, to end.
• 40:16
  SPEAKER_00: I want to do a rapid fire questions.
• 40:19
  SPEAKER_00: Um I posted on threads, and my friend Danica, who is a psychic, we're she's a psychic game strategist.
• 40:26
  SPEAKER_00: Okay.
• 40:27
  SPEAKER_00: I'm gonna do a session with her.
• 40:28
  SPEAKER_00: She's also she's Australian, so shout out to the Aussies.
• 40:34
  SPEAKER_00: Also, like weird take.
• 40:35
  SPEAKER_00: I kind of love Australian girls over Australian guys.
• 40:37
  SPEAKER_00: I find Australian guys kind of annoying, but I love an Aussie girl.
• 40:40
  SPEAKER_00: Like an Aussie girl is just like narr.
• 40:44
  SPEAKER_00: She's like, let me get on today.
• 40:45
  SPEAKER_01: Like, yeah, yeah, yeah, yeah.
• 40:47
  SPEAKER_00: Aussie girls are cool.
• 40:48
  SPEAKER_00: They say the potty.
• 40:49
  SPEAKER_00: I'm like, fuck.
• 40:50
  SPEAKER_00: I wish I could say that.
• 40:51
  SPEAKER_00: Um so Danica, Danica is honestly, she's just I just want to shout her on the she's a fucking vibe.
• 40:59
  SPEAKER_00: I'll drop her info in the show notes.
• 41:01
  SPEAKER_00: So she's with a bunch of questions, and so these are gonna be kind of rapid fires.
• 41:04
  SPEAKER_00: She said, What's what are the different tactics between high-ticket legion versus low-ticket legion?
• 41:08
  SPEAKER_00: For example, my podcasting service is high ticket, community, low ticket.
• 41:13
  SPEAKER_00: I feel like there has to be different tactics between those and the DMs.
• 41:18
  SPEAKER_02: Yeah, I mean, with a high ticket, you've got to be way more personable because you're selling a higher-level service, right?
• 41:24
  SPEAKER_02: If someone's gonna invest in a three-month coaching program with you that's three grand, they're gonna really want to get to know the person that's on the end of that call that they're gonna be checking in with.
• 41:33
  SPEAKER_02: A community or a lower ticket offer, you can be more salesy earlier on.
• 41:38
  SPEAKER_02: I personally would be speaking about the benefits and pitching it earlier on because you're otherwise wasting time with like a lower ticket offer.
• 41:47
  SPEAKER_02: I know with your community, you can see the like the growth and the benefit over a long period of time, but with a higher ticket, it does take more nurturing, more consistency, more follow-up.
• 41:57
  SPEAKER_02: You'd be more concerned about following up people for a higher ticket offer than a community.
• 42:02
  SPEAKER_02: I feel like with a community, you can hit people with the like the hot facts.
• 42:05
  SPEAKER_02: Like, this is what's going on right now in my community, and this is why it's a goddamn vibe.
• 42:09
  SPEAKER_02: It doesn't have to be like pitching it to like a real like salesy extent, but you can mention it earlier on.
• 42:15
  SPEAKER_02: Get them excited about it.
• 42:16
  SPEAKER_02: Like, if you feel like that person would be a good fit, the minute that you feel that, I would probably start mentioning it.
• 42:22
  SPEAKER_02: Whereas with the higher ticket person, I would be asking them consistent, way more like thorough questions to really make sure that they're qualified before I pitch them in at the high ticket offer because they might be better pitched at the lower ticket offer.
• 42:35
  SPEAKER_02: So you want to like gauge the vibe so that you don't lose them as a client for either.
• 42:40
  SPEAKER_00: Okay.
• 42:40
  SPEAKER_00: And for like the low ticket, I think with a high ticket, you obviously want to move them to a call, but with the low ticket, like we're just trying to move them to the next step, which would you get to be a freebie or like free trial or something just to get them out of the DMs, maybe the podcast, yeah, something.
• 42:56
  SPEAKER_02: Yeah, with the low ticket, say you've got a community, I'd be like, I'll give you a week free so you can see how like badass it is.
• 43:02
  SPEAKER_02: Whereas with like a high ticket, you wouldn't do that.
• 43:05
  SPEAKER_02: You'd probably want to get them or you'd want to get them straight onto a call, and then you'd want to be hitting them with a strategy for how you can elevate their business in the next three months.
• 43:13
  SPEAKER_02: Whereas you're not gonna be doing that with someone on in a community because it's a whole different concept.
• 43:18
  SPEAKER_02: You want them to just gauge the vibe and feel the energy.
• 43:21
  SPEAKER_02: Um, so you a freebie is like less offensive to you giving them that because like likelihood is you're gonna convert.
• 43:27
  SPEAKER_02: But with a high-ticket offer, you wouldn't want to be giving anything for free unless it was like a blueprint or a guide that would just qualify them further, but you wouldn't give them free access to your coaching program for like a month.
• 43:39
  SPEAKER_00: Yeah, okay.
• 43:40
  SPEAKER_00: Her next question is ads versus no ads.
• 43:44
  SPEAKER_02: I don't know if it adds to do with DMs, but yeah, so I'm like not that into ads, to be fair, because I feel like my what I do is I work with people that already have an audience that then we're like nurturing their audience already where they're missing out on money.
• 44:01
  SPEAKER_02: But people do get a lot of money from ads, but I would make sure that they're done effectively in order to get qualified leads.
• 44:08
  SPEAKER_02: In my opinion, you could have an audience of 300 people, and if they're qualified, that's way better than having 20,000 followers that aren't.
• 44:16
  SPEAKER_02: So it would be making sure that whatever you're putting out there on your ad, it's not just attracting people that it's not just visibility content, it's content that's attracting potential buyers because otherwise your audience is just gonna be a mess.
• 44:33
  SPEAKER_02: Like you you don't views don't pay you money, but people, the right people seeing your things does.
• 44:41
  SPEAKER_02: So I would be making sure that my ad was scripted effectively and that it was targeted right towards my I.
• 44:47
  SPEAKER_02: ICA.
• 44:47
  SPEAKER_02: Otherwise, you'll end up with 20,000 followers and still like 20 likes and no money.
• 44:54
  SPEAKER_02: So there's the benefits of both, but I my whole tactic is going after people that I find on Instagram that would already fit the ICA that my client would be looking for, which I personally think is an effective method because it does it completely neglects anyone that could just be in it for kind of like stalking vibes.
• 45:17
  SPEAKER_00: Yeah, yeah.
• 45:18
  SPEAKER_00: Oh my god.
• 45:18
  SPEAKER_00: I just know Laura, my friend Laura, probably just geeked when you said that because she's all about that.
• 45:22
  SPEAKER_00: She's like, like don't pay your rent.
• 45:25
  SPEAKER_00: That's what she says all the time.
• 45:26
  SPEAKER_02: Yeah, no, it's true.
• 45:28
  SPEAKER_02: Like in this day and age, people want to be viral, but viral virality doesn't sell.
• 45:37
  SPEAKER_02: Like, people, there's so many schemes, there's so many tactics.
• 45:40
  SPEAKER_02: I'm sure loads of people get DMs like, I can help you grow your business, I can help you get this, that, and the other.
• 45:46
  SPEAKER_02: I got a DM the other day that was like, if you pay me$20, you can get 3,000 free followers.
• 45:51
  SPEAKER_02: Like, what's the point?
• 45:52
  SPEAKER_02: What is the point?
• 45:53
  SPEAKER_02: And I'll also do audits on people's following, and then there'll be like a section where they've got like 3,000 followers within one minute.
• 46:00
  SPEAKER_02: And I'm like, what did you do?
• 46:02
  SPEAKER_02: Like, but then what's the point?
• 46:04
  SPEAKER_02: Right.
• 46:05
  SPEAKER_02: And having a big profile if you're not getting the views and the likes and the engagement and the buyers.
• 46:12
  SPEAKER_02: So use ads yes, if you can generally get effective clients in.
• 46:19
  SPEAKER_02: But if you feel like it's just getting people that like maybe like your personal brand, but they aren't ever gonna buy from you, then I would be completely ditching the tactic.
• 46:28
  SPEAKER_00: Yeah, 100%.
• 46:30
  SPEAKER_00: Okay.
• 46:30
  SPEAKER_00: I mean, I have my answer for this one, but she said voice notes or no voice notes.
• 46:35
  SPEAKER_02: Oh, I love a voice note.
• 46:36
  SPEAKER_02: I just think the only thing with voice notes is sometimes they can be a bit intimidating.
• 46:40
  SPEAKER_02: So I found when DMs, so for me, DMs, if I'm in someone's DMs, it's beneficial if my client gives them a voice note because it just justifies that that person is the person that they say they are.
• 46:54
  SPEAKER_02: Also, it's so much easier for that person's vocabulary to come across and like the way that they speak, and you can gauge the vibe of like their tone and whether you like vibe, and I think that's really important.
• 47:03
  SPEAKER_02: But I wouldn't like bombard with overwhelming voice notes unless they're also that type of person.
• 47:08
  SPEAKER_02: Yeah.
• 47:08
  SPEAKER_02: Because I've found that people typically reply quicker to words than voice notes because voice notes feel like more of an effort to reply to because you gotta like go and listen to it and then you've got to like report yourself.
• 47:24
  SPEAKER_02: So they have their pros and their cons.
• 47:26
  SPEAKER_02: I think that they're great for personal branding, but I wouldn't use them for every message.
• 47:30
  SPEAKER_00: Yeah, yeah.
• 47:31
  SPEAKER_00: In a weird way, like they really work for me.
• 47:34
  SPEAKER_00: Um they do work, yeah.
• 47:36
  SPEAKER_00: Like for me, I feel like I get I'm getting deeper and faster responses with the voice note.
• 47:41
  SPEAKER_00: And I just start off is I text before and say, Hey, I'm gonna voice note you.
• 47:46
  SPEAKER_00: Um, I just like it's more personal.
• 47:48
  SPEAKER_00: I send it text before I do it.
• 47:50
  SPEAKER_00: So way that it's not just like, whoa, there's a voice note.
• 47:52
  SPEAKER_02: Also, have you ever looked at like the transcript of a voice note?
• 47:55
  SPEAKER_02: And it can be like a paragraph long, but if you were to send that as a DM, it would look so intimidating.
• 48:00
  SPEAKER_02: But a little minute voice note, you can get more out of there, but I wouldn't just I just wouldn't use them every single time.
• 48:07
  SPEAKER_00: I love that it works for you guys, but um yeah, but I think it works with my brand, but I wouldn't say that for everyone.
• 48:12
  SPEAKER_00: I don't I think like my brand it works, but yeah, I think not for everyone, and also if you're like drowning in DMs, probably not.
• 48:18
  SPEAKER_00: Like I think you need a faster, more efficient way.
• 48:21
  SPEAKER_00: But I think if you're like just a high-ticket client, I think that would be a good time to like maybe do some hundred percent.
• 48:27
  SPEAKER_02: Yeah, and it would be a good way to then pivot that person when they're if you send a voice note, you can pivot that person.
• 48:33
  SPEAKER_02: Let's have a like a little yap on the phone together, book him with a call with me.
• 48:38
  SPEAKER_02: Like it feels like less offensive when it's coming from someone's voice rather than a DM as a as a question, especially if you're selling a service, like a personalized service, voice notes do work.
• 48:50
  SPEAKER_00: Yes.
• 48:50
  SPEAKER_00: Okay, our last question is funnels versus payment leak, which is an easier sell.
• 48:57
  SPEAKER_00: I like funnels.
• 48:58
  SPEAKER_02: Okay, I feel like when you've got a funnel and you really understand ways that people are finding you and where they are within your funnel, it builds more of a strategy of how you convert that person.
• 49:11
  SPEAKER_02: Um, which to me is more systemized, but and that's like the whole thing with Lee Gen that I like is how systemized it can be with tracking with the numbers.
• 49:21
  SPEAKER_02: I've got quite like a numbers brain.
• 49:23
  SPEAKER_02: So to me, a funnel makes more sense because I have more of a strategy of like what I'm putting out there and where that person's gonna find me, where that person's gonna resonate.
• 49:33
  SPEAKER_02: Um, and it also builds up your personal brand over a period of time, right?
• 49:38
  SPEAKER_02: Like when you understand different levels of a way to qualify somebody and convert them.
• 49:43
  SPEAKER_02: It builds your sales confidence and it also helps you with how you strategize your content and your DM outreach.
• 49:50
  SPEAKER_00: Yeah, 100%.
• 49:52
  SPEAKER_00: You just get more data.
• 49:53
  SPEAKER_00: Um, okay.
• 49:54
  SPEAKER_00: Now let's let's go into cocktail hour, which is my favorite.
• 49:57
  SPEAKER_00: Um, I have so many more questions, but I'm gonna have to say, I think you need to save it for a part two because we can just go so deep.
• 50:04
  SPEAKER_00: Before we go into cocktail hour, please, please we shout out where people can find you if they if you have a freebie or like tell people, yeah, whatever you want to shout out.
• 50:12
  SPEAKER_02: Like, well, my business account is Amari Assist, and I honestly like just send me a DM of like whatever the hell is going on.
• 50:21
  SPEAKER_02: Like you, like I love like getting deep and like letting me know everything.
• 50:25
  SPEAKER_02: I want you to feel like I'm also your bestie, and that you can tell me whatever struggles you're having, what it like it's impacting your lifestyle, like maybe I don't know, like you're drowning in DMs, so you don't have time to date anyone.
• 50:36
  SPEAKER_02: Like, tell me, I want to know so that like I can help you and we can like really build that transformation.
• 50:42
  SPEAKER_02: Um, and like just never be afraid to reach out to me because I reply to all my DMs and I I love yapping.
• 50:49
  SPEAKER_02: And literally live with such a fucking vibe, like instant instant friends, instant connection, yeah.
• 50:54
  SPEAKER_02: Yeah, I'll like chat chat to me about anything, like I'll chat about anything.
• 50:58
  SPEAKER_00: Yeah, I think every time we every time we start with a call, we talk about British voice.
• 51:03
  SPEAKER_00: Like every call.
• 51:05
  SPEAKER_02: We do somehow the first ever like discovery call I had with you.
• 51:09
  SPEAKER_00: Straight up British voice.
• 51:11
  SPEAKER_00: Like I even started this call too.
• 51:14
  SPEAKER_00: Um, but was gonna say, oh, also if you I like to mention this, if you literally fuck with Liv and you want to have a deeper connection with her, you're literally in the community.
• 51:23
  SPEAKER_00: And I feel like if you like her, you can also hang out with her in the community.
• 51:26
  SPEAKER_00: It's another place with you.
• 51:28
  SPEAKER_00: Yeah.
• 51:29
  SPEAKER_00: Hang on.
• 51:31
  SPEAKER_00: Okay, cocktail hour.
• 51:32
  SPEAKER_00: Okay, I think my first question for you are you in Bali right now?
• 51:38
  SPEAKER_00: Yes.
• 51:38
  SPEAKER_00: Okay.
• 51:39
  SPEAKER_02: I'm in Bali for the next two weeks.
• 51:40
  SPEAKER_00: I've been here for four.
• 51:42
  SPEAKER_00: Okay, this is gonna sound like an obvious question, but like, what's the entrepreneurship scene like in Bali versus London?
• 51:48
  SPEAKER_00: I think we really know what Bali's like, but like maybe how does it compare to London?
• 51:51
  SPEAKER_00: Like, are we sleeping on the entrepreneurship scene in London?
• 51:55
  SPEAKER_02: So I feel like the solo business vibe in Bali is obviously what like draws a lot of people into it.
• 52:02
  SPEAKER_02: There's less of London's, in my opinion, nine to five hustle.
• 52:07
  SPEAKER_02: Okay.
• 52:07
  SPEAKER_02: It's like getting on the tube, everyone's in their suits, it's kind of finance bro vibes, it's people going to their offices and getting uh like Gales for lunch and being like, I don't know, it's just not, it was never for me personally.
• 52:22
  SPEAKER_02: A lot of people love it.
• 52:24
  SPEAKER_02: Um, but for me personally, I much prefer like feeling natural, being in like a nice warm environment.
• 52:31
  SPEAKER_02: Um I've never been one to be part of like enjoyed the corporate rat race type vibe.
• 52:37
  SPEAKER_02: I'm not too sure what it's like in terms of like solo business owners.
• 52:43
  SPEAKER_02: Um networking, I'm sure there are loads of groups, but London's huge.
• 52:48
  SPEAKER_02: Huge.
• 52:48
  SPEAKER_02: London is huge, and like to get across anywhere, like does take its time, but with Bali, like everyone here that's on their laptop in a cafe has their own business.
• 53:01
  SPEAKER_02: So there's a real vibe and community here of people all wanting each other to succeed, people having conversations about their businesses, and it doesn't feel like showy off the.
• 53:12
  SPEAKER_02: I think London personally, I can feel like it's quite competitive in a negative way, whereas Bali's like an uplifting type way.
• 53:20
  SPEAKER_02: Everyone's made it here with their businesses, and it's like more of a supportive thing rather than I feel like with London, people are climbing a corporate ladder, and that's the view of success there, which is obviously so okay.
• 53:33
  SPEAKER_02: Like, yeah, some people love that, some people are better off in an office and working their way up, which is so true.
• 53:39
  SPEAKER_02: I'm not too sure what it's like as a solo entrepreneur though, because I haven't done much networking in terms of um because like it's just so big.
• 53:48
  SPEAKER_02: Whereas in Bali, you get a little bike somewhere, it's all like cute.
• 53:51
  SPEAKER_02: You go to a cafe, and then there's 20 people with their laptops open, and you know that those people are all business owners.
• 53:57
  SPEAKER_00: Yes, I I'm telling you that Lisbon's actually very similar in that aspect, and I don't think you knew that, but like it's all entrepreneurs here.
• 54:05
  SPEAKER_00: Like I like the neighborhood I'm in is all co-working, cafes, like there's there's networking groups out of the ass here, like there's so much to do, and everyone here is very established because it's not cheap to be here, so it's yeah, like I feel like that's a bit different.
• 54:22
  SPEAKER_00: It's like I have heard in Bali, like us talking to our friend Lucy.
• 54:25
  SPEAKER_00: She said there's either the beginners or the like I fucking made it, and she's like, I kind of struggle at times talking to the people who are in the middle who were like usually people listening to this podcast, people in my community who are like around the 10k mark and they want to be making 15, 20k months.
• 54:39
  SPEAKER_00: She was saying she kind of found she finds it a bit harder to find in Bali.
• 54:44
  SPEAKER_00: It's either your dirt or you're getting started, or it's like you have a villa.
• 54:50
  SPEAKER_02: Yeah, I think people come here as well to feel the success of their business.
• 54:56
  SPEAKER_02: I personally like enjoyed coming here because when you get to the point where you know you can afford to travel, but maybe you can't afford to go to those bigger places just yet, but yet you're able to afford the luxuries here.
• 55:11
  SPEAKER_02: You feel the real like, oh my goodness, I actually have a business.
• 55:15
  SPEAKER_02: I don't have to ask the manager for the time off.
• 55:17
  SPEAKER_02: I'm here for as long as I want to be here.
• 55:19
  SPEAKER_02: And there's like less stress here in terms of being able to afford accommodation and things like that.
• 55:25
  SPEAKER_02: It's kind of like in my eyes, like the stepping stone, the first stepping stone of yeah, like you've kind of made it in your business.
• 55:33
  SPEAKER_02: And then I'm sure like when you grow, you go to other places, like we were mentioning Cape Town earlier and places that are slightly more expensive where there's still that entrepreneurship, but you don't you have more finances to securely live there.
• 55:46
  SPEAKER_00: Yeah, yeah.
• 55:47
  SPEAKER_00: I'm also that I love I could love it, like that about Bali, is like I got to I was getting massages and facials and like every oh my god, yeah.
• 55:56
  SPEAKER_00: I'm a big self-care person, like oh my god, every every freaking day, especially when I was in Thailand, I think I got a massage every day.
• 56:03
  SPEAKER_00: Um, oh, another question I want to ask you.
• 56:05
  SPEAKER_00: So you said that you love working with Americans because I always send you an American client.
• 56:10
  SPEAKER_00: Please tell us why in the age of hating Americans, why do you love working with Americans?
• 56:15
  SPEAKER_02: I know you always say to me, you're like, you're so like different because you love the Americans.
• 56:19
  SPEAKER_02: And I'm like, there's something about you guys I freaking love.
• 56:24
  SPEAKER_02: You have the energy, the hustle, the like no shit attitude.
• 56:30
  SPEAKER_02: Like, you don't care to that you're not cringed out by things, like you throw yourselves into it, you get stuck in.
• 56:38
  SPEAKER_02: I lived in Australia for three years, so like that's like the complete opposite.
• 56:43
  SPEAKER_02: Like, they're very chill, very like slow, like nature lifestyle, slow vibe.
• 56:51
  SPEAKER_02: London's obviously very like rat race.
• 56:54
  SPEAKER_02: So to me, like an American is like the perfect balance.
• 56:57
  SPEAKER_02: Yeah, it's like a rat race, but they're like hustling for their own solo business, and like that to me, I love that energy.
• 57:05
  SPEAKER_02: Like, I think you all have like such creativity.
• 57:08
  SPEAKER_02: Um, you yeah, I just love it.
• 57:11
  SPEAKER_02: Like a lot of English people can be quite um opinionated in like I don't know, I feel like there's quite a culture in England that we judge each other, um, whether it's banter or not.
• 57:23
  SPEAKER_02: Like, I think that's just like the English like mannerisms, like we do have more of a like a negative opinion.
• 57:30
  SPEAKER_02: People can be quite negative.
• 57:31
  SPEAKER_02: I think it's probably the weather.
• 57:32
  SPEAKER_02: Whereas like Americans, I feel like you just you like throw yourselves into a lot of stuff and you don't care as much.
• 57:39
  SPEAKER_02: And I just yeah, I love it.
• 57:41
  SPEAKER_02: Every American that I've worked with, like I've always really vibed.
• 57:44
  SPEAKER_00: Yeah, I feel like I I agree.
• 57:46
  SPEAKER_00: I was telling you where when I made that British guy, he was like, I had no idea how much like drive and like money driven and like hustle, yeah.
• 57:54
  SPEAKER_00: And like because I he was kind of feeling like lazy in his business.
• 57:57
  SPEAKER_00: I was like, we're gonna get your shit together, like, yeah.
• 58:00
  SPEAKER_00: And then he we left he left that relationship making the more money most money he's ever made.
• 58:04
  SPEAKER_00: And I was like, this is what's happens when you're hanging out on marriage.
• 58:07
  SPEAKER_02: You should have got testimonial.
• 58:08
  SPEAKER_00: No, literally for my ex.
• 58:10
  SPEAKER_00: Also, I need to.
• 58:11
  SPEAKER_00: I'm learning about not dating broke boys and not building their businesses.
• 58:15
  SPEAKER_00: That's something I'm learning.
• 58:16
  SPEAKER_00: I'm attracting, I'm saying this out loud, in case you know anyone.
• 58:20
  SPEAKER_00: I'm attracting like a man who's making more than me.
• 58:24
  SPEAKER_00: Like, I want him to teach me things.
• 58:26
  SPEAKER_00: Like, I don't want to teach you things.
• 58:28
  SPEAKER_00: Like, yeah, yeah, yeah.
• 58:31
  SPEAKER_00: I'm like, I don't want to teach you about business.
• 58:32
  SPEAKER_00: Like, I want you to teach me about like stocks and like Bitcoin and stuff y'all talk about.
• 58:38
  SPEAKER_02: Like, yeah, yeah, yeah.
• 58:39
  SPEAKER_02: Show me how you can elevate my brand.
• 58:41
  SPEAKER_00: Exactly.
• 58:42
  SPEAKER_00: Exactly.
• 58:42
  SPEAKER_00: Cue the song No Broke Boys.
• 58:44
  SPEAKER_00: Like, that's literally my fucking like type of song again no more.
• 58:47
  SPEAKER_00: Um, but that's what he said.
• 58:48
  SPEAKER_00: He was like, wow, like I didn't realize how like entrepreneurial and like creative and driven Americans are.
• 58:53
  SPEAKER_00: I'm like, yeah, that's our fucking brand.
• 58:54
  SPEAKER_00: Like good or bad.
• 58:56
  SPEAKER_00: We are entrepreneurial at heart, and I feel like, yeah, if you want to be get it taken from us, like hang out with Americans and like we'll we'll get you on it.
• 59:04
  SPEAKER_02: Like no, for sure.
• 59:06
  SPEAKER_02: And I feel like you throw yourself into doing a good job of stuff, like you're all very I think it's the it's a hundred percent the culture that you guys have that hustle culture.
• 59:16
  SPEAKER_02: I mean, I'm sure it's different across America, but every American that I've worked with, whichever state they're from, like it's been the same um sort of relationship that you guys just want to get it done, you see the growth, you have it in you, you're not like afraid.
• 59:30
  SPEAKER_02: There's no negativity, no, there's no all but what if it's like let's try.
• 59:34
  SPEAKER_02: Let's like why wouldn't it work?
• 59:35
  SPEAKER_02: And I love that.
• 59:36
  SPEAKER_02: It's it's good vibes, and I can say I love the Brit.
• 59:39
  SPEAKER_00: Like, I love the Brits.
• 59:40
  SPEAKER_00: I feel like you do.
• 59:41
  SPEAKER_00: I remember I travel, I like look for British people because I'm like, we're gonna have we are everywhere.
• 59:46
  SPEAKER_00: You are you and the Germans are everywhere, yeah.
• 59:49
  SPEAKER_00: The Germans are everywhere too.
• 59:51
  SPEAKER_00: They are the Dutch and German, and they always bring their fucking hiking sticks, and I'm like, guys, guys, it's a beach walk.
• 59:59
  SPEAKER_02: Like they are everywhere.
• 1:00:00
  SPEAKER_00: If you're a German and you're listening to this, why do y'all bring hiking sticks?
• 1:00:03
  SPEAKER_00: I don't think it's the younger generation, I think it's the older generation of Germans that do it.
• 1:00:08
  SPEAKER_00: Bring the sticks everywhere.
• 1:00:09
  SPEAKER_00: Love a stick.
• 1:00:10
  SPEAKER_00: They love a stick, yeah.
• 1:00:12
  SPEAKER_00: Um okay, but I think I'm like my last question to you.
• 1:00:15
  SPEAKER_00: Yeah, what's your motto right now in life?
• 1:00:17
  SPEAKER_00: It feels right for you.
• 1:00:20
  SPEAKER_02: Like, honestly, just don't be scared of like anything failing.
• 1:00:25
  SPEAKER_02: I feel like right now I'm literally like going with the wind.
• 1:00:30
  SPEAKER_02: I don't even know like what direction like this is going in, but I'm just taking every opportunity that comes my way, and I'm gonna make it work.
• 1:00:39
  SPEAKER_02: Like coming to Bali for six weeks, like networking, just seeing what's out here, putting yourself out of your comfort zone.
• 1:00:47
  SPEAKER_02: I feel like no one ever got to where they are, like no successful person did it without being uncomfortable at some point.
• 1:00:54
  SPEAKER_02: And some things feel a little bit like, oh, I don't know, like imposter syndrome does kick in sometimes, especially when like you don't.
• 1:01:02
  SPEAKER_02: I think the whole thing with like having your own business, you don't have a manager, no one telling you what to do.
• 1:01:06
  SPEAKER_02: But trust the process, like people things just keep happening.
• 1:01:10
  SPEAKER_02: I'm sure you're the same where you're like, oh my god, like suddenly it's all falling into place.
• 1:01:14
  SPEAKER_02: Like, what the hell?
• 1:01:16
  SPEAKER_02: So I would just like not put pressure on anything and just take every opportunity that comes your way.
• 1:01:22
  SPEAKER_02: Like, you never know, like you could be sat in a bar, you don't know who the hell the person next to you is.
• 1:01:26
  SPEAKER_02: Like, network and speak to everybody because people have connections and that's how you end up on free yacht parties.
• 1:01:32
  SPEAKER_02: Speak to everyone, you don't know who anyone is or who they know.
• 1:01:37
  SPEAKER_02: So, like, don't be, yeah, like I love talking to anyone, like, especially in a night out.
• 1:01:42
  SPEAKER_02: Like, I will be, I'm that girl in that toilet that's like, you should break up with your boyfriend.
• 1:01:47
  SPEAKER_02: I'm that girl.
• 1:01:48
  SPEAKER_02: I'm like, use my lip gloss, let's break up with them together.
• 1:01:50
  SPEAKER_02: Like, you're mine now a good friend.
• 1:01:51
  SPEAKER_02: You are a good bathroom hype girl.
• 1:01:53
  SPEAKER_02: You would be.
• 1:01:54
  SPEAKER_02: I am like, I am like my friends will be like, where have you gone?
• 1:01:57
  SPEAKER_02: And I'm like, I'm just in the toilet with this girl.
• 1:01:59
  SPEAKER_02: She's crying, like, don't worry, I'll be an hour.
• 1:02:01
  SPEAKER_02: And I that girl, I'm like, I'll end up with like selfies with these girls in the morning.
• 1:02:05
  SPEAKER_02: I wake up and I'm like, who the hell?
• 1:02:07
  SPEAKER_00: You changed her life though.
• 1:02:08
  SPEAKER_00: She broke up with her boyfriend.
• 1:02:10
  SPEAKER_02: Exactly.
• 1:02:11
  SPEAKER_00: You know what's crazy?
• 1:02:12
  SPEAKER_00: Because I that, but for my there was a personal trainer at the gym.
• 1:02:16
  SPEAKER_00: And he was like, he was the guy who checked in people.
• 1:02:19
  SPEAKER_00: And we got to think, and I found out his dream was to move to New York.
• 1:02:22
  SPEAKER_00: And I was like, Well, why aren't you moving there?
• 1:02:24
  SPEAKER_00: He was like, Well, but boyfriend.
• 1:02:26
  SPEAKER_00: And I was like, Well, how do you feel about this boyfriend?
• 1:02:28
  SPEAKER_00: Do you want him to move with you?
• 1:02:29
  SPEAKER_00: Blah blah blah.
• 1:02:30
  SPEAKER_00: And he's like, uh, and I was like, I went on a rant with him and I was like, Do you six months from now, do you want to live in New York or do you want to date this boyfriend?
• 1:02:37
  SPEAKER_00: And if you die tomorrow, which one would you regret?
• 1:02:39
  SPEAKER_00: And he was like, Right?
• 1:02:41
  SPEAKER_00: Oh, and then I saw him three weeks later, he fucking broke up with his boyfriend and he's moving to New York.
• 1:02:47
  SPEAKER_00: Hell yeah, you were the toilet hype girl.
• 1:02:48
  SPEAKER_02: Like the toilet hype girl.
• 1:02:50
  SPEAKER_02: Sometimes you need someone else's eyes, like like a real stranger's eyes to look at your situation or your like your business or your lifestyle to be like, hang on, like, what the fuck?
• 1:02:59
  SPEAKER_00: Why are you settling for this?
• 1:03:01
  SPEAKER_00: Yeah, you need someone so random to be like, shake that shit up.
• 1:03:04
  SPEAKER_00: Like, this sounds crazy on my end.
• 1:03:06
  SPEAKER_00: Drop the fucking boyfriend and move to New York.
• 1:03:08
  SPEAKER_00: And he was like a gay boy in Alabama.
• 1:03:10
  SPEAKER_00: I was like, you gotta get out of here.
• 1:03:12
  SPEAKER_02: Like, you have to leave.
• 1:03:15
  SPEAKER_02: Like, come on, King.
• 1:03:16
  SPEAKER_02: Like, you know, the the stars are shining in New York for you, and I'm sure he's having now the best time.
• 1:03:21
  SPEAKER_02: I hope he is.
• 1:03:22
  SPEAKER_00: Um, yeah, how about you doing the bathroom?
• 1:03:23
  SPEAKER_00: I talk to people cashiers.
• 1:03:25
  SPEAKER_00: Like, I'm always talking to cashiers, and like I will get the full story before they finish my groceries.
• 1:03:31
  SPEAKER_00: I know everything about their fucking life.
• 1:03:33
  SPEAKER_00: Everything.
• 1:03:33
  SPEAKER_00: When I was in Scotland, my friends were talking about how bitchy the girl was who works at grocery store.
• 1:03:39
  SPEAKER_00: Like she was like, Oh, this girl's such a bitch.
• 1:03:41
  SPEAKER_00: And I was like, Oh, it sucks.
• 1:03:43
  SPEAKER_00: And I went in there.
• 1:03:44
  SPEAKER_00: I fucking found out in the span of her checking out, she was sleeping with my my cousin's friend.
• 1:03:53
  SPEAKER_00: And I was like, You know she's hooking up with your friends, and she was like, What?
• 1:03:57
  SPEAKER_00: I was like, Yeah, I found out.
• 1:03:59
  SPEAKER_00: Found out.
• 1:04:00
  SPEAKER_00: Just as she was scanning my cucumber, I found out.
• 1:04:02
  SPEAKER_00: I fucking found I can, and it's like it's such a quick combo, but I'm like, it's my personal challenge.
• 1:04:06
  SPEAKER_00: Like, I'm finding out everything possible I could ever find out.
• 1:04:08
  SPEAKER_00: That's okay.
• 1:04:09
  SPEAKER_02: So insane.
• 1:04:10
  SPEAKER_02: I love that.
• 1:04:12
  SPEAKER_02: I'm a rambler, like, I don't do it that fast.
• 1:04:14
  SPEAKER_02: I'm like uh, give me an hour with this person.
• 1:04:16
  SPEAKER_00: You would love the south, you would love the south.
• 1:04:20
  SPEAKER_00: The south is for the yappers.
• 1:04:22
  SPEAKER_00: If you like people again, people shit on America, but I and they shit on the south.
• 1:04:26
  SPEAKER_00: But the south is the friendliest place in the world.
• 1:04:28
  SPEAKER_00: Like, they will yap with you all day.
• 1:04:30
  SPEAKER_00: All day.
• 1:04:31
  SPEAKER_02: Yeah, I can imagine too far.
• 1:04:32
  SPEAKER_02: I need to get myself there.
• 1:04:33
  SPEAKER_00: It's so fun.
• 1:04:34
  SPEAKER_00: I would say my recommendations if you're from the if you want to go to the south for the first time, do Savannah, Charleston, New Orleans.
• 1:04:40
  SPEAKER_00: They're the fun, yeah, beautiful cities.
• 1:04:42
  SPEAKER_00: They're haunted as Buck, but they're great cities.
• 1:04:46
  SPEAKER_02: I'll have to go on like a little road trip and just be yapping away.
• 1:04:49
  SPEAKER_02: Yeah, maybe the toilet somewhere with some.
• 1:04:52
  SPEAKER_02: Yeah, I want to be special.
• 1:04:54
  SPEAKER_00: Yeah, I think a takeaway right there is you should be working with Americans.
• 1:04:59
  SPEAKER_00: You want Americans as your clients because we literally love to spend money.
• 1:05:04
  SPEAKER_00: Like, I was actually just talking to my, I was just in London and I was talking to some friends who are not American, um, and they were like, it's crazy how much Americans just blow money.
• 1:05:12
  SPEAKER_00: They love to spend money, they love to invest, and they make decisions fast.
• 1:05:16
  SPEAKER_00: Um and that's why I always send live my American friends.
• 1:05:19
  SPEAKER_00: And I feel like her business is like blown up because of it.
• 1:05:22
  SPEAKER_00: So y'all be shitting on Americans all day, but when it comes to entrepreneurship, like we kind of got that in the bag.
• 1:05:28
  SPEAKER_00: Like, we are really ambitious, we spend money, and yeah, honestly, like talk to Liv, like her business is blowing up because of it.
• 1:05:36
  SPEAKER_00: Also, speaking of Liv, all of her contact info will be in the show notes for you to connect with her.
• 1:05:41
  SPEAKER_00: She is just such a vibe in general, and she's actually in cocktails and clothes, my community.
• 1:05:46
  SPEAKER_00: So if you wanted to hang out with her, IRL in real life, dude, get in the community.
• 1:05:50
  SPEAKER_00: It's so fun.
• 1:05:51
  SPEAKER_00: It's literally so fun.
• 1:05:52
  SPEAKER_00: We have so many good events coming up this month, and as I am recording this, I'm running a sale where it's$77 a month for your first year instead of$150.
• 1:06:02
  SPEAKER_00: And we have 18 spots left as this episode comes out.
• 1:06:06
  SPEAKER_00: And I'm going to be closing the membership after that so that all the new girlies and us can all hang out and get to know each other intimately.
• 1:06:13
  SPEAKER_00: So, yeah, if you've been thinking about getting in the community, getting to talk to people like Liv and become friends with them, IRL, yeah, you should get in there.
• 1:06:20
  SPEAKER_00: Um, okay.
• 1:06:21
  SPEAKER_00: Oh, and one last thing.
• 1:06:23
  SPEAKER_00: If you love this podcast, go ahead and leave me an Apple review.
• 1:06:28
  SPEAKER_00: If you've ever left me an Apple review, um, thank you so much.
• 1:06:31
  SPEAKER_00: I read them, and it really, really, really helps boost the show's SEO.
• 1:06:35
  SPEAKER_00: Um, just a little podcast tip since I'm a podcast producer.
• 1:06:38
  SPEAKER_00: Apple loves podcast reviews, and it really helps boost the SEO of your show.
• 1:06:44
  SPEAKER_00: So, yeah, if you love the show and you're binging.
• 1:06:47
  SPEAKER_00: And you're having such a great time, just take two seconds to leave a little review on Apple and I will read it and it'll make me so fucking happy.
• 1:06:54
  SPEAKER_00: So that's it.
• 1:06:55
  SPEAKER_00: That's all I have to say.
• 1:06:56
  SPEAKER_00: And as always, don't forget you're a bad bitch.
• 1:06:58
  SPEAKER_00: I will see you next time.