The Gen X Soda That Was Just "OK"
Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we’re going to ask how Coca-Cola, a company predicated on the idea that soda is more than "OK," ever bankrolled such a project. It was either a corporate attempt to market authenticity or a bold send-up of consumer capitalism; a project that either utterly, predictably failed or, perhaps more surprisingly, almost…
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