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Cliff Notes: Understanding Distribution Channels in Digital Marketing · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: There's like there's four there's four different distribution channel. So
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  Speaker 3: I'll give you an example. Like with McDonald's, for example,
• 1:06
  Speaker 3: the restaurant is the distribution channel and they strategically place
• 1:09
  Speaker 3: them in areas with high traffic, right, because they know
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  Speaker 3: they're gonna basically get people there and they're gonna see
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  Speaker 3: the McDonalds. They're gonna walk in. That's their distribution channel.
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  Speaker 4: Right.
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  Speaker 3: But with digital marketing, there's four and there's levels, and
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  Speaker 3: I'm gonna give you. I'm gonna give you what I
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  Speaker 3: believe are the levels of your distribution channel, meaning how
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  Speaker 3: you want to be focusing in on building your list. Okay,
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  Speaker 3: the money and the power is in your list, and
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  Speaker 3: the fortune is in the follow up. All right, the
• 1:34
  Speaker 3: money and the power is in your list, but the
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  Speaker 3: fortunes and the follow ups. Let me give you an example.
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  Speaker 3: I'm gonna give you four distribution channels. It's basically different
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  Speaker 3: ways you can build a list.
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  Speaker 4: Right.
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  Speaker 3: So, if you like follow Alex Ramosi, he'll say, a
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  Speaker 3: lead is just a person that's expressed interest. Right, So
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  Speaker 3: if someone follows you, they've expressed interest. If you get
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  Speaker 3: an opt in subscriber, they've expressed interest. The distribution channel
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  Speaker 3: gonna tell you about right now is the one that
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  Speaker 3: I believe is the most underutilized, but the most well
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  Speaker 3: third and the second most powerful, and that's watch time.
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  Speaker 3: I'll get in more detail about that here in a
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  Speaker 3: second and the fourth distribution channel are buyers. All right,
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  Speaker 3: So let's start with social media followers. That's simple, people
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  Speaker 3: that are following you on social media, gettive expressed interests. Well,
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  Speaker 3: most people focus in on simply getting more people to
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  Speaker 3: follow them, but they fall victim to what I talked
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  Speaker 3: about earlier, where it's like they just had a lead,
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  Speaker 3: but that lead never saw the offer. So, as you
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  Speaker 3: have social media followers, that's why you see markets. They
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  Speaker 3: do promotions. You see them making offers, right, you see
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  Speaker 3: them driving traffic to fineals. Okay, they're not just using
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  Speaker 3: social media just to get followers, trust me, because a
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  Speaker 3: lot of people with way more social media followers out there,
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  Speaker 3: they aren't making any money because they're not making any.
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  Speaker 4: Offers all right.
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  Speaker 3: Now, for me, the reason I like ads, which a
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  Speaker 3: lot of people don't do, is I run ads to
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  Speaker 3: my social media followers, right, so I'll get followers and
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  Speaker 3: I can literally run an ad and reach every single
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  Speaker 3: one of my followers. Whereas people that are put sing
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  Speaker 3: on social media will hit like three to maybe three
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  Speaker 3: percent of their followers will actually see a post, right,
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  Speaker 3: So they're posting a lot and if you're doing well
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  Speaker 3: and you really know what you're doing, you can expand
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  Speaker 3: the reach.
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  Speaker 4: But that's just an example with ads.
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  Speaker 3: The reason I throw that out there is I know
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  Speaker 3: a lot of you guys are probably better than me
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  Speaker 3: at social media if you're following markets. So how many
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  Speaker 3: of you guys are setting aside five dollars ten dollars
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  Speaker 3: a day running a video view ad that can cost
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  Speaker 3: you half of a penny and putting your offer in
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  Speaker 3: front of all of your followers on clockworks every day
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  Speaker 3: five to ten bucks a day, driving your offer in
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  Speaker 3: front of your followers as you build them, or you're
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  Speaker 3: just saying, hey, I got social media followers and no
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  Speaker 3: one's buying my product because they never saw your offer.
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  Speaker 4: You guys getting value from that? Does that makes sense?
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  Speaker 4: All right?
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  Speaker 3: So we're talking about how the list, how you're building
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  Speaker 3: your list, and how you make offers. Now, as I
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  Speaker 3: go into the other channels, I want to explain to
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  Speaker 3: you that you're building an asset.
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  Speaker 4: Like I told you, when you learn lead generation.
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  Speaker 3: Right, you're developing a skill set that can pay you
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  Speaker 3: forever regardless. Like, for example, if my company goes under tomorrow,
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  Speaker 3: I have the skill of lead generation, I can go
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  Speaker 3: grow another company. I build an email list, and then
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  Speaker 3: I can go send an email and make money. Right,
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  Speaker 3: So this is a skill that you want to be
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  Speaker 3: thinking about. Same thing with your list, your social media followers.
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  Speaker 4: We go through the sports these channels.
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  Speaker 3: Okay, you have to understand that you're building an asset,
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  Speaker 3: all right. It's like you're investing in yourself every single
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  Speaker 3: person that gets part of your distribution channel.
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  Speaker 4: All right.
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  Speaker 3: So, for example, with the value of your leads, the
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  Speaker 3: way I look at it is every subscriber, every lead
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  Speaker 3: you get, what is the lead?
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  Speaker 4: A person that's expressed interest, okay, has a lifetime value.
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  Speaker 4: But earners, what's up?
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  Speaker 5: You ever walk into a small business and everything just
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  Speaker 5: works like the checkout is fast, the seats are digital,
• 4:43
  Speaker 5: tipping is a breeze, and you're out the door before
• 4:46
  Speaker 5: the line even builds. Odds are they're using Square. We
• 4:50
  Speaker 5: love supporting businesses that run on Square because it just
• 4:53
  Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor
• 4:56
  Speaker 5: at a pop up market, or even one of our
• 4:58
  Speaker 5: merch partners Square it makes it easy for them to
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  Speaker 5: take payments, manage inventory, and run their business with confidence.
• 5:05
  Speaker 5: All from one simple system. If you're a business owner
• 5:09
  Speaker 5: or even just thinking about launching something soon, Square is
• 5:12
  Speaker 5: hands down one of the best tools out there to
• 5:14
  Speaker 5: help you start, run, and grow. It's not just about payments,
• 5:19
  Speaker 5: it's about giving you time back so you can focus
• 5:21
  Speaker 5: on what matters most ready. To see how Square can
• 5:24
  Speaker 5: transform your business, visit Square dot com backslash, go backslash
• 5:29
  Speaker 5: eyl to learn more that Square dot com backslash, go
• 5:34
  Speaker 5: backslash eyl. Don't wait, don't hesitate, Let Square handle the
• 5:38
  Speaker 5: back end so you can keep pushing your vision forward.
• 5:44
  Speaker 5: This episode is brought to you by P and C Bank.
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  Speaker 5: A lot of people think podcasts about work are boring,
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  Speaker 5: and sure they definitely can be, but understanding a professionals
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  Speaker 5: National Association member FDIC.
• 6:26
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 6:30
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 6:34
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 6:38
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 6:42
  Speaker 1: some of the heinous migrant criminals caught because of President
• 6:46
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 6:49
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 6:54
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 6:58
  Speaker 1: one hundred thousand illegal aliens.
• 6:59
  Speaker 2: Have been arrested.
• 7:01
  Speaker 1: If you were here illegally, your next you will be
• 7:04
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,
• 7:08
  Speaker 1: you will never return. But if you register using our
• 7:12
  Speaker 1: CBP home app and leave now, you could be allowed
• 7:15
  Speaker 1: to return legally. Do what's right. Leave now. Under President Trump,
• 7:20
  Speaker 1: America's laws, border and families will.
• 7:23
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 7:26
  Speaker 4: Dollars per month.
• 7:27
  Speaker 3: So what you should be and a lot of people
• 7:29
  Speaker 3: are doing better than this, but at bare minimum. If
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  Speaker 3: you're doing it right, you should be earning a dollar
• 7:35
  Speaker 3: per lead. Okay, that's sending emails, that's staying in front
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  Speaker 3: of them, that's a goal. So you're building an asset.
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  Speaker 3: So think about it this way. Let's say you're generating
• 7:46
  Speaker 3: just let's just be simple, one hundred lead. Let's say
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  Speaker 3: let's say ten leads a day, right, so ten leads
• 7:50
  Speaker 3: a day over a week is what's seventy right, Let's
• 7:53
  Speaker 3: make us make it easier, numb. Let's just say one
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  Speaker 3: hundred a week. Let's just say over a month, that's
• 7:57
  Speaker 3: four hundred leads. Well, guess what if you did the
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  Speaker 3: same the next month, and we'll just make it easy math,
• 8:02
  Speaker 3: and no one unsubscribed, Okay, you'd have eight hundred leads,
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  Speaker 3: and then the next month, okay.
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  Speaker 4: Twelve hundred.
• 8:08
  Speaker 3: So it's compounding, right, So the value of your list
• 8:11
  Speaker 3: the asset that you're building.
• 8:12
  Speaker 4: Because I want you guys to understand why you're doing this.
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  Speaker 3: Because some people get all these followers, you're like, well,
• 8:16
  Speaker 3: I got all these follows, I'm not making money. They're
• 8:18
  Speaker 3: not understanding why. So I want to make sure you
• 8:19
  Speaker 3: guys understand that. All right, So the value of your
• 8:22
  Speaker 3: list is the dollar per month, so you're getting social
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  Speaker 3: media follows. The second one is opting in subscribers, right,
• 8:27
  Speaker 3: so essentially getting your follower okay, running an ad getting
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  Speaker 3: someone to provide you with the name and email address.
• 8:34
  Speaker 4: Why is that powerful? Okay? Why do we?
• 8:37
  Speaker 3: I know some people say, well, email is dead, people
• 8:38
  Speaker 3: don't check email. Let me prove to you why email
• 8:42
  Speaker 3: is powerful. If you guys were walking down a dark
• 8:45
  Speaker 3: alley right now, okay, in a neighborhood you know you
• 8:48
  Speaker 3: shouldn't be in, and somebody walks up to you stranger
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  Speaker 3: and says, give me your email address? Are you giving
• 8:57
  Speaker 3: it to them?
• 9:00
  Speaker 4: Comfortable? Given to him?
• 9:00
  Speaker 3: Go ahead in the comments, let me know. So all
• 9:04
  Speaker 3: of you guys are thinking it's just that well maybe
• 9:06
  Speaker 3: if he's like, you better give me that email address,
• 9:09
  Speaker 3: but normally like, I'm not giving you my email. I
• 9:10
  Speaker 3: don't know you, right, But uh, The point I bring
• 9:14
  Speaker 3: that up to you is that we take for granted
• 9:19
  Speaker 3: someone giving you the email address. I believe that's the
• 9:23
  Speaker 3: first micro transaction. The reason I give you that example
• 9:26
  Speaker 3: of you walking down and somebody asking you from that
• 9:29
  Speaker 3: is online.
• 9:31
  Speaker 4: They used to land on a I call it a
• 9:32
  Speaker 4: brick wall page.
• 9:33
  Speaker 3: By the way, brickwalls is the landing page, and I
• 9:35
  Speaker 3: call it that because it blocks eighty percent of traffic.
• 9:37
  Speaker 3: I don't want to get into it, like why, But anyways,
• 9:40
  Speaker 3: you land on this page, you're not thinking, like, you're
• 9:44
  Speaker 3: not looking at that page when it's asking you for
• 9:46
  Speaker 3: the name of email in any kind of weird way.
• 9:49
  Speaker 3: You're just used to it because that's what we see
• 9:50
  Speaker 3: as digital marketers. But in reality, that email is something serious.
• 9:55
  Speaker 3: That's almost like if somebody walks ap you they don't
• 9:57
  Speaker 3: know you, like what's your Instagram handle? Like, let me
• 9:59
  Speaker 3: follow it? And they're like, why are you trying to
• 10:00
  Speaker 3: find me?
• 10:00
  Speaker 4: Like who are you? Same type of thing.
• 10:02
  Speaker 3: It's a micro transaction, right, So understand that's why I
• 10:08
  Speaker 3: put it number two. All right, in terms of the
• 10:10
  Speaker 3: power of the distribution channels. Now, if you can get
• 10:13
  Speaker 3: a person to not give you the spam of the
• 10:15
  Speaker 3: fake email address, okay, then and you email them, then
• 10:19
  Speaker 3: you can get email money.
• 10:21
  Speaker 4: Right.
• 10:21
  Speaker 3: You can send out an email and wake up with
• 10:24
  Speaker 3: more money than what you went to sleep with that night.
• 10:26
  Speaker 4: All right.
• 10:27
  Speaker 3: Number three, the one that everybody sleeps on and the
• 10:31
  Speaker 3: one that I'm getting people to understand. The power is
• 10:34
  Speaker 3: watch time. So what do I mean by that Super
• 10:39
  Speaker 3: Bowl super Bowl commercials? You guys know how much it
• 10:42
  Speaker 3: is to run a Super Bowl ahead seven million dollars
• 10:47
  Speaker 3: thirty seconds. Today it's seven million for thirty seconds. Now
• 10:53
  Speaker 3: you got asked yourself, why would someone pay seven million
• 10:58
  Speaker 3: dollars for thirty seconds?
• 11:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 11:04
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 11:08
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 11:12
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 11:16
  Speaker 1: some of the heinous migrant criminals caught because of President
• 11:20
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 11:24
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 11:29
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 11:32
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 11:36
  Speaker 1: are here illegally, your next you will be fine nearly
• 11:39
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 11:44
  Speaker 1: never return. But if you register using our CBP home
• 11:47
  Speaker 1: app and leave now, you could be allowed to return legally.
• 11:51
  Speaker 1: Do what's right leave now. Under President Trump, America's laws,
• 11:56
  Speaker 1: border and families will be protected.
• 11:58
  Speaker 2: Sponsored by the United States Department of Homeland Security,