Latest / Marketing in the Age of AI
🎯 Revenue Attribution, AI Agents & the Full Customer Journey
Episode Overview:
In this episode of Marketing in the Age of AI, Emanuel Rose talks with Keith Perhac, founder of SegMetrics, about how marketers can connect campaign activity to actual revenue.
They discuss why clicks, leads, and MQLs are not enough, how to track the full customer journey, and how AI agents can work with structured marketing data to improve reporting and decision-making.
What You'll Learn:
📊 How to connect marketing activity to revenue
💰 Why customer lifetime value matters more than surface-level metrics
🔗 How CRM, ad, payment, and website data can be normalized
🤖 How AI…
The skinny
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