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Doughnuts, Hustle, and Hospitality: Chris Schultz on Scaling an Iconic Brand
Chris shares how his unexpected first job in a Mexican restaurant set the foundation for a lifelong career in hospitality. From 13 years at Starbucks, where he witnessed its explosive growth, to leading operations at MOD Pizza, Chris has been instrumental in scaling iconic brands. Now at Voodoo Doughnut, he’s keeping the brand’s counterculture roots alive while navigating expansion into Miami, Los Angeles, and beyond.
The conversation gets deliciously deep, covering everything from Voodoo’s wild doughnut innovations (hello, NyQuil Doughnut) to the 24/7 culture that keeps fans coming back…
The skinny
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