The Customer Signals That Sent Amazon Prime to Colombia
Amazon runs full operations in 22 countries, yet shoppers in more than 100 countries buy from it. Deciding where to invest next comes down to reading what those customers are already doing. Kasturi Pal (Amazon), who leads worldwide marketing for Amazon’s international cross-border business, joined Jeremy Goldman at Shoptalk to discuss how to read customer signals across very different markets, and what they led Amazon to do in Colombia. INSIDE THE EPISODE: Let customer signals choose the market Growth across Latin America is fast but volatile. Colombia stood out, holding steady despite…
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