Latest / Beyond Limits With Olivia Marie / Stop Trying to Get Attention. Create Demand Instead.

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Stop Trying to Get Attention. Create Demand Instead. · Beyond Limits With Olivia Marie

• 0:00
  SPEAKER_00: Hey everyone, welcome back to the Beyond Limits podcast.
• 0:02
  SPEAKER_00: Today we are talking about something that I'm very passionate about, which is I don't want attention, I want demand.
• 0:10
  SPEAKER_00: So I want to start this episode with what might sound like a strange thing for someone building a personal brand, a podcast, a media company, and an eight-figure business to say, I don't actually want attention.
• 0:21
  SPEAKER_00: But it's that attention isn't the thing I'm optimizing for.
• 0:25
  SPEAKER_00: I don't want millions of people looking at me just for the sake of millions of people looking at me.
• 0:29
  SPEAKER_00: I don't particularly care if something gets two million views if those two million views don't actually create anything.
• 0:35
  SPEAKER_00: I don't want to be known simply for the sake of being known.
• 0:37
  SPEAKER_00: I want something much more valuable, right?
• 0:39
  SPEAKER_00: I want demand.
• 0:40
  SPEAKER_00: I want the right people to encounter my work and want more.
• 0:44
  SPEAKER_00: I want someone to hear me speak and think, well, I need her in this room or I need her on this stage.
• 0:48
  SPEAKER_00: I want someone to listen to the podcast and immediately send it to three people they know.
• 0:54
  SPEAKER_00: I want someone to encounter one of my posts and still be thinking about it three days later.
• 0:58
  SPEAKER_00: I want people waiting for the next offer.
• 1:00
  SPEAKER_00: I want the invitations, the collaborations, the rooms, the clients, the opportunities.
• 1:05
  SPEAKER_00: I want my name to come up when I'm not there.
• 1:07
  SPEAKER_00: And to me, that's a completely different game than simply getting attention.
• 1:11
  SPEAKER_00: And I think we're living through an era where these two things have become massively confused.
• 1:17
  SPEAKER_00: We've started treating visibility as though visibility itself is the asset.
• 1:21
  SPEAKER_00: More followers, more views, more impressions, more reach, more people watching you.
• 1:27
  SPEAKER_00: But I've watched people with enormous audiences struggle to sell something.
• 1:31
  SPEAKER_00: I've watched women with a relatively small audience release something and suddenly everyone wants it.
• 1:37
  SPEAKER_00: I've watched somebody become incredibly visible and somehow become no more valuable.
• 1:42
  SPEAKER_00: I've watched somebody become slightly more visible and suddenly opportunities are flying at them from every direction.
• 1:49
  SPEAKER_00: So I think there's a much more interesting question than how do I get more attention?
• 1:53
  SPEAKER_00: The question is, well, what does people's attention turn into once I have it?
• 1:59
  SPEAKER_00: And so what we're going to dive into first is the fact that attention and demand are not the same thing.
• 2:04
  SPEAKER_00: Let's separate these.
• 2:06
  SPEAKER_00: Attention means I looked at you.
• 2:08
  SPEAKER_00: Demand means I want something from you.
• 2:12
  SPEAKER_00: I want your product.
• 2:12
  SPEAKER_00: I want your perspective.
• 2:13
  SPEAKER_00: I want you on my podcast.
• 2:14
  SPEAKER_00: I want you at my event.
• 2:15
  SPEAKER_00: I want to hire you.
• 2:16
  SPEAKER_00: I want to buy your product, your thing you're selling, I want to invest in what you're building, I want to collaborate with you.
• 2:23
  SPEAKER_00: I want to see what you're doing next.
• 2:25
  SPEAKER_00: That's demand.
• 2:27
  SPEAKER_00: And that's why audience size alone tells me increasingly little about someone's actual commercial power.
• 2:33
  SPEAKER_00: Because if we imagine two women, right?
• 2:35
  SPEAKER_00: One has a million followers, every post gets hundreds of thousands of views.
• 2:39
  SPEAKER_00: People know her, people recognize her.
• 2:41
  SPEAKER_00: But then when she launches something, crickets.
• 2:44
  SPEAKER_00: Then another woman with 30,000 people following her announces a dinner and sells it out, runs an event, sold it out, releases a product, people buy it immediately.
• 2:55
  SPEAKER_00: Talks about something, people want to know where it's from.
• 2:58
  SPEAKER_00: Someone hears her speak and invites her on stage.
• 3:00
  SPEAKER_00: Someone else mentions her name, who becomes more valuable?
• 3:04
  SPEAKER_00: And I would argue the second woman may have substantially more pull and demand and gravity because attention describes how many eyeballs reached you, but demand describes what happens when those eyeballs did.
• 3:19
  SPEAKER_00: And so we've built an entire internet around attention.
• 3:23
  SPEAKER_00: Everyone says attention, attention, attention.
• 3:25
  SPEAKER_00: Partly because attention is measurable, right?
• 3:27
  SPEAKER_00: You can see the number, the 2.4 million views, 100K followers, 10,000 likes, 500 shares.
• 3:33
  SPEAKER_00: And numbers give us a beautiful feeling of certainty.
• 3:35
  SPEAKER_00: Like, look, it's working.
• 3:37
  SPEAKER_00: But what is actually working?
• 3:38
  SPEAKER_00: That's the question.
• 3:39
  SPEAKER_00: Because social media platforms have trained us to optimize for whatever keeps somebody on the platform.
• 3:45
  SPEAKER_00: But that isn't necessarily the same thing as optimizing for what somebody deeply wants about you.
• 3:51
  SPEAKER_00: You can become phenomenal at hooks, phenomenal at trends, phenomenal at creating controversy, phenomenal at entertaining people for 15 seconds, phenomenal at giving away useful information and build an enormous amount of attention around yourself.
• 4:04
  SPEAKER_00: But attention without association could become very empty, doesn't go anywhere.
• 4:10
  SPEAKER_00: They watched you, but what did they associate with you?
• 4:12
  SPEAKER_00: They know you, but what do they know you for?
• 4:15
  SPEAKER_00: They enjoyed you, but did they want to enter your world?
• 4:17
  SPEAKER_00: They followed you, but would they notice if you disappeared?
• 4:21
  SPEAKER_00: And these are much harder questions to ask.
• 4:23
  SPEAKER_00: And I think they're also much more valuable questions because I've seen people with a million followers struggle to sell out a 500-person event, and someone with 25,000 followers sells it out and sells thousands.
• 4:34
  SPEAKER_00: So I think this distinction is becoming even more important now as we're producing an almost incomprehensible amount of content, right?
• 4:41
  SPEAKER_00: Because everyone can create, everyone has a camera, anyone can publish, anyone can write, you know, 50 hooks before breakfast with AI now.
• 4:48
  SPEAKER_00: Everyone can edit the video, generate the image, repurpose the podcast, create more and more and more and more and more.
• 4:53
  SPEAKER_00: So we're living inside an explosion of things competing for our attention.
• 4:57
  SPEAKER_00: And when supply explodes, the thing itself becomes less scarce, right?
• 5:01
  SPEAKER_00: Because getting something in front of somebody is still valuable, but simply creating another piece of competent contact, not particularly scarce anymore.
• 5:10
  SPEAKER_00: And I think that's why the question for the next era of personal brands can't simply be, well, how do I create more content?
• 5:16
  SPEAKER_00: It has to become why would somebody care that this came from me?
• 5:20
  SPEAKER_00: Because if anybody could have said it, then anybody can replace you.
• 5:23
  SPEAKER_00: And that's the danger of becoming excellent at producing content while becoming increasingly absent from the content you're producing.
• 5:30
  SPEAKER_00: Because you can optimize yourself into being interchangeable.
• 5:34
  SPEAKER_00: And maybe you'll get a little bit more attention, but you've actually decreased the reason someone would specifically want you.
• 5:42
  SPEAKER_00: And that's why you can see how demand actually requires desire.
• 5:46
  SPEAKER_00: And I think this is where it gets interesting.
• 5:48
  SPEAKER_00: Because demand isn't just about awareness, it is that desire itself.
• 5:52
  SPEAKER_00: Something has to happen between I see her and I want something from her.
• 5:56
  SPEAKER_00: We think about luxury, right?
• 5:57
  SPEAKER_00: There are thousands of perfectly functional handbags, but a luxury brand, a designer brand isn't simply trying to make sure you've heard its name.
• 6:05
  SPEAKER_00: It's creating enough meaning, enough association, identity, story, aesthetic, desire around what it is that makes you want that one.
• 6:14
  SPEAKER_00: But the same principle applies to people.
• 6:16
  SPEAKER_00: There are thousands of coaches, thousands of actors, thousands of speakers, thousands of designers, thousands of photographers, thousands of founders, thousands of consultants, thousands of just incredibly talented people.
• 6:27
  SPEAKER_00: And don't get me wrong, being good matters, but at a certain level, good is everywhere.
• 6:32
  SPEAKER_00: So the question becomes why you?
• 6:35
  SPEAKER_00: Why do I want your perspective?
• 6:37
  SPEAKER_00: Why do I want you playing the role?
• 6:39
  SPEAKER_00: Why do I want you speaking on stage?
• 6:41
  SPEAKER_00: Why do I want your company?
• 6:42
  SPEAKER_00: Why do I want your version?
• 6:44
  SPEAKER_00: And that is where demand begins.
• 6:47
  SPEAKER_00: And so this is where we can really get into the conversation of, you know, how fame, influence, and demand are actually different forms of power.
• 6:55
  SPEAKER_00: Because I think often people collapse fame, influence, and demand into one thing, but they're not actually one thing.
• 7:00
  SPEAKER_00: Because you can be famous without having much influence over what people do.
• 7:05
  SPEAKER_00: You can have influence without being particularly famous.
• 7:08
  SPEAKER_00: And you can have enormous demand within a relatively small ecosystem without having mass fame at all.
• 7:15
  SPEAKER_00: So fame is really, I know who you are.
• 7:18
  SPEAKER_00: Influence is you can affect what I think feel or do.
• 7:22
  SPEAKER_00: Demand is I actively want to access something that is connected to you.
• 7:26
  SPEAKER_00: And obviously these can overlap, but they don't automatically overlap.
• 7:30
  SPEAKER_00: This is why somebody can have a massive following and not necessarily move product.
• 7:34
  SPEAKER_00: And someone else can whisper, you know, I've been loving this something lately, this product, this thing, and it sells out.
• 7:40
  SPEAKER_00: The follower count didn't create that.
• 7:42
  SPEAKER_00: There's trust, there's association, there's desire behind that recommendation.
• 7:46
  SPEAKER_00: That's influence turning into demand.
• 7:48
  SPEAKER_00: And to me, that's actually the most powerful thing.
• 7:51
  SPEAKER_00: So let's go through an example, right?
• 7:53
  SPEAKER_00: Let's say there's an actor.
• 7:54
  SPEAKER_00: Actors are a clean example of this because an actor doesn't actually need every casting director on earth to know who they are.
• 8:01
  SPEAKER_00: They need the right person to see them and think that's her, right?
• 8:04
  SPEAKER_00: Not she's talented, there are thousands of talented actors, not she's pretty, there are thousands of beautiful actors, but I need her for this role.
• 8:14
  SPEAKER_00: That is demand.
• 8:16
  SPEAKER_00: And notice how specific it is.
• 8:17
  SPEAKER_00: Demand isn't necessarily everybody wanting you.
• 8:20
  SPEAKER_00: Sometimes the most powerful demand is the right person wanting you specifically.
• 8:25
  SPEAKER_00: And that's true in business too, right?
• 8:27
  SPEAKER_00: You don't need every single person on the internet to want to buy from you or work with you.
• 8:31
  SPEAKER_00: You want the woman who belongs in your world to encounter you and feel there's nowhere else I go to with this.
• 8:38
  SPEAKER_00: I think about when people started calling you the nervous system queen.
• 8:40
  SPEAKER_00: I didn't give myself that title.
• 8:42
  SPEAKER_00: People coined me as that because I had demand in the marketplace and I had such a strong influence for being known about the nervous system.
• 8:50
  SPEAKER_00: So there's another trap we're gonna get into with this, which is you can be extremely likable without creating much demand, right?
• 8:56
  SPEAKER_00: People can think you're sweet, you're kind, you're pretty, I love her content.
• 9:00
  SPEAKER_00: She's so inspiring, great.
• 9:02
  SPEAKER_00: But none of those actually mean movement.
• 9:05
  SPEAKER_00: Demand has an edge to it, right?
• 9:07
  SPEAKER_00: Demand is I want in, I want that, I want to be there, I want more.
• 9:11
  SPEAKER_00: And this is where a lot of companies, a lot of brands accidentally stall is because they create enormous amounts of goodwill, right?
• 9:18
  SPEAKER_00: Where people like them, people enjoy consuming them, people cheer for them, but there isn't enough desire for people to cross that gap between consumption and action.
• 9:26
  SPEAKER_00: And I guarantee you can think of people right now that you love to follow, but you wouldn't buy from.
• 9:30
  SPEAKER_00: Because I know I can think of those people right now.
• 9:32
  SPEAKER_00: So you don't actually only want applause, you want movement.
• 9:36
  SPEAKER_00: And when you're more focused on how do you move people versus in how do I just get eyes, you will create a lot more income in your company.
• 9:44
  SPEAKER_00: And this one might be slightly controversial because for years you maybe have been told provide value.
• 9:49
  SPEAKER_00: And well, yes, obviously provide value.
• 9:51
  SPEAKER_00: I release podcast episodes once, if not multiple times a week.
• 9:54
  SPEAKER_00: I give a lot of value.
• 9:56
  SPEAKER_00: But give people as much information as humanly possible is a different thing, right?
• 10:00
  SPEAKER_00: The 10 tips, the seven strategies, the five things you're doing wrong, the here's my exact process, here's the template, download my chat prompts.
• 10:08
  SPEAKER_00: Information can build authority, yes, but information alone doesn't necessarily create desire.
• 10:13
  SPEAKER_00: Sometimes it actually creates a very well-educated audience who consumes everything you make, but neverly particularly wants to go deeper.
• 10:20
  SPEAKER_00: So they'll come and they'll watch your content, but they won't buy your offer.
• 10:24
  SPEAKER_00: They won't buy your program.
• 10:25
  SPEAKER_00: That's how you'll know is that you're getting a lot of these visibilities and likes and shares and people commenting, but not buying because they're not looking for your execution or your taste, right?
• 10:35
  SPEAKER_00: That thing that can't be separated from you and turned into a checklist.
• 10:38
  SPEAKER_00: And this is why I think most people value personal brands, aren't simply ones that are information libraries, they're worlds.
• 10:45
  SPEAKER_00: So when I talk to my clients, I always talk about creating a world.
• 10:48
  SPEAKER_00: You want to become associated with something.
• 10:50
  SPEAKER_00: So while you're creating this world, right, another thing that matters so much for this is association.
• 10:56
  SPEAKER_00: Right?
• 10:56
  SPEAKER_00: When somebody says your name, what immediately comes to mind?
• 10:59
  SPEAKER_00: For a long time, mine was nervous system queen, right?
• 11:02
  SPEAKER_00: So it's not your bio, it's not your job title.
• 11:04
  SPEAKER_00: It's what territory do you occupy?
• 11:06
  SPEAKER_00: Oh, nervous system.
• 11:08
  SPEAKER_00: Someone can have a conversation about capacity, money, regulation, holding more.
• 11:12
  SPEAKER_00: They think live, right?
• 11:14
  SPEAKER_00: My name comes up in that conversation.
• 11:16
  SPEAKER_00: That is valuable because demand often happens when you're absent, right?
• 11:20
  SPEAKER_00: Someone associates you with that thing.
• 11:22
  SPEAKER_00: Someone is looking for someone to speak on money, your name comes up.
• 11:27
  SPEAKER_00: Someone needs a maybe a consultant for something, your name comes up.
• 11:30
  SPEAKER_00: Someone wants a guest for a podcast, your name comes up.
• 11:33
  SPEAKER_00: Someone has a particular problem, your name comes up.
• 11:36
  SPEAKER_00: You don't have to personally manufacture every opportunity because you've become associated with something in people's minds.
• 11:43
  SPEAKER_00: This is why I care so much, you know, less about did they see today's post, and so much more about what territory do I occupy in their consciousness.
• 11:52
  SPEAKER_00: Because if you occupy something clearly enough, people start carrying your name into rooms for you.
• 11:58
  SPEAKER_00: And that's why demand continues when you aren't there.
• 12:02
  SPEAKER_00: And this is probably like the core of my favorite ways to think about it.
• 12:06
  SPEAKER_00: Because attention often requires your presence, right?
• 12:08
  SPEAKER_00: You need your post, people to look.
• 12:10
  SPEAKER_00: You post again, people look again, you disappear, attention moves elsewhere.
• 12:15
  SPEAKER_00: But a demand, demand can continue circulating when you're not there, right?
• 12:20
  SPEAKER_00: Because people talk about you, people are thinking about you.
• 12:22
  SPEAKER_00: People say to me all the time, Liv, your voice lives in my head.
• 12:25
  SPEAKER_00: I can hear your voice, I can hear your things, I can hear what you're saying.
• 12:29
  SPEAKER_00: And that's when you know you've created something beyond just momentary visibility.
• 12:33
  SPEAKER_00: You've created this residue because something remains after your encounter with someone.
• 12:37
  SPEAKER_00: And that's one of the biggest distinctions between people who are constantly trying to generate momentum, trying to get people to see them, and people whose momentum begins because their presence itself, right, they create that demand that the people around them are starting to carry the signal for them.
• 12:53
  SPEAKER_00: And this is how demand really changes how you sell.
• 12:56
  SPEAKER_00: And it changes business enormously because there's a massive difference between trying to persuade people to buy something and releasing something people already want.
• 13:05
  SPEAKER_00: One requires enormous force, right?
• 13:08
  SPEAKER_00: More posts, more explanations, more convincing, more bonuses, more urgency, more reasons to buy.
• 13:14
  SPEAKER_00: But the other has accumulated desire before the offer even arrives.
• 13:18
  SPEAKER_00: People have already decided I want something from her.
• 13:21
  SPEAKER_00: Now you simply gave that desire somewhere to go.
• 13:24
  SPEAKER_00: And that's one of the reasons I'm so obsessed with the demand, is because demand changes the economics of everything.
• 13:31
  SPEAKER_00: You don't necessarily need more people, you need more desire per person.
• 13:35
  SPEAKER_00: You don't necessarily need 10 times the audience.
• 13:38
  SPEAKER_00: What if the audience you already have became 10 times more interested?
• 13:42
  SPEAKER_00: What if they thought about you more, talked about you more, wanted more from you, recommended you more, were more excited when you announced something?
• 13:50
  SPEAKER_00: That's a completely different growth strategy.
• 13:52
  SPEAKER_00: And so often people come to me, live, I my people are not my audience.
• 13:55
  SPEAKER_00: I need a bigger audience.
• 13:56
  SPEAKER_00: I'm like, no, you need more demand for the people in front of you.
• 13:59
  SPEAKER_00: And I another distinction I want to make as we talk about this, because we're talking about desire and demand as it comes to business.
• 14:05
  SPEAKER_00: And I'm not talking about manufacturing some sort of artificial scarcity or psychologically manipulating people, pretending something is, you know, exclusive when it's not, or making people feel inadequate so they buy something.
• 14:18
  SPEAKER_00: The most powerful demand to me is actually created through specificity and congruence, where you become unmistakable, right?
• 14:26
  SPEAKER_00: Your work gets better and better and better, your ideas get stronger, your world becomes clearer, your standards increase, your point of view sharpens, your presence deepens, and the people who are right for that respond more strongly.
• 14:38
  SPEAKER_00: So you're not forcing desire, but you're giving desire something specific to attach to.
• 14:42
  SPEAKER_00: And in doing that, and through building a world and your aura having more presence and more depth, is that demand actually requires less chasing.
• 14:51
  SPEAKER_00: That's the paradox of it all.
• 14:53
  SPEAKER_00: Some of the things that create the most attention can weaken demand, right?
• 14:57
  SPEAKER_00: If you're following every trend, or if you're talking about what everyone else is talking about, or you're flattening your opinions to maximize shares, or you're making everything relatable and you're creating content primarily because you think it'll just get visible, but not necessarily create conversions.
• 15:11
  SPEAKER_00: I mean, none of it's inherently bad, but if you do that often enough, eventually people consume you without developing any strong association with you.
• 15:19
  SPEAKER_00: You're everywhere, but there's nothing to grab on to.
• 15:22
  SPEAKER_00: And I think there comes a point in building a powerful brand where you have to decide, do I want the biggest possible reaction to this piece of content?
• 15:30
  SPEAKER_00: Or do I want to build the strongest possible relationship between my name and what I want my name or my company to mean?
• 15:38
  SPEAKER_00: Because those won't always produce the same decision.
• 15:41
  SPEAKER_00: Relevant over viral, right?
• 15:42
  SPEAKER_00: Depth over breadth, specificity over mass appeal, demand over attention.
• 15:48
  SPEAKER_00: And this is where I really don't want you to mistake the power of demand, because ultimately I think demand increases when the substitution that you're doing decreases.
• 15:58
  SPEAKER_00: If I can replace you with 20 other people and essentially get the same thing, why would I pay a premium?
• 16:04
  SPEAKER_00: Why would I buy from you?
• 16:05
  SPEAKER_00: Why would I tell someone about you?
• 16:06
  SPEAKER_00: Why would I specifically request you?
• 16:08
  SPEAKER_00: But when there's like something about you, when there's that combination that is difficult to substitute, your ideas, your energy, your taste, your execution, your expertise, your perspective, your way of seeing your world.
• 16:21
  SPEAKER_00: Now I just don't want you as a coach.
• 16:24
  SPEAKER_00: I want you.
• 16:24
  SPEAKER_00: I don't want just the actor.
• 16:26
  SPEAKER_00: I want you.
• 16:26
  SPEAKER_00: I don't want the designer.
• 16:27
  SPEAKER_00: I want you.
• 16:28
  SPEAKER_00: I just don't want a speaker.
• 16:29
  SPEAKER_00: I want that person.
• 16:31
  SPEAKER_00: And in business, those two positions could not be more different.
• 16:35
  SPEAKER_00: One competes within a category and is chasing like a hamster on a wheel.
• 16:39
  SPEAKER_00: The other creates a preference inside the category, right?
• 16:42
  SPEAKER_00: The other one is in a league of her own.
• 16:45
  SPEAKER_00: And so this is where you need to stop asking only like how many people saw you, right?
• 16:50
  SPEAKER_00: And if there was an audit I would give you, the next time something gets, you know, 10,000 views, 100,000 views, amazing.
• 16:57
  SPEAKER_00: Don't stop there, but ask, what did that generate?
• 16:59
  SPEAKER_00: What did that create?
• 17:00
  SPEAKER_00: Did people remember you?
• 17:02
  SPEAKER_00: Did they follow?
• 17:02
  SPEAKER_00: Did they explore?
• 17:03
  SPEAKER_00: Did they subscribe?
• 17:04
  SPEAKER_00: Did they talk about you?
• 17:06
  SPEAKER_00: Did they want something?
• 17:07
  SPEAKER_00: Did they take an action?
• 17:08
  SPEAKER_00: Did the right person enter your world?
• 17:11
  SPEAKER_00: And equally, don't dismiss something because 5,000 people saw it.
• 17:15
  SPEAKER_00: Because maybe one of those 5,000 people is the person who puts you on a stage or connects you with a book deal, or maybe 20 become clients because somebody sent it to someone who then changes your business.
• 17:27
  SPEAKER_00: 500 of those people now associate you something incredibly strong with your idea.
• 17:33
  SPEAKER_00: We need more of a sophisticated definition of winning, other than big number equals good, because not all attention is of equal value.
• 17:41
  SPEAKER_00: So the question isn't how visible are you?
• 17:44
  SPEAKER_00: Right.
• 17:44
  SPEAKER_00: The question you want to keep coming back to is what happens in people when they encounter me?
• 17:49
  SPEAKER_00: Do they scroll?
• 17:50
  SPEAKER_00: Do they enjoy me?
• 17:51
  SPEAKER_00: Do they just think I'm nice?
• 17:53
  SPEAKER_00: Does something activate in them?
• 17:54
  SPEAKER_00: Do they get curious?
• 17:55
  SPEAKER_00: Desire, recognition, interest, conversation, action.
• 17:59
  SPEAKER_00: Do they want to come closer?
• 18:01
  SPEAKER_00: Because that's ultimately what a powerful brand, right, in a powerful aura does.
• 18:06
  SPEAKER_00: It doesn't simply create attention, it creates movement.
• 18:09
  SPEAKER_00: And that's why I don't want attention for attention's sake.
• 18:12
  SPEAKER_00: I want demand.
• 18:13
  SPEAKER_00: And that this distinction is huge.
• 18:15
  SPEAKER_00: And it's part of the reason why I created what I call aura maxing.
• 18:19
  SPEAKER_00: Because I'm not particularly interested in helping you become more visible just so more people can look at you.
• 18:24
  SPEAKER_00: I want your visibility to do something.
• 18:25
  SPEAKER_00: I want the fullness of who you are to create a pull, to have density in the marketplace.
• 18:29
  SPEAKER_00: I want your presence to circulate.
• 18:31
  SPEAKER_00: I want people thinking about you when you're not there.
• 18:33
  SPEAKER_00: I want your name entering rooms before you do.
• 18:35
  SPEAKER_00: I want the right people wanting your work, your ideas, your offers, your talent, your perspective.
• 18:40
  SPEAKER_00: I want you highly seen and highly paid because a strong aura isn't necessarily, you know, gonna happen if you're only creating visibility.
• 18:48
  SPEAKER_00: You can become magnetic in a traditional sense and visible, but not create that movement.
• 18:53
  SPEAKER_00: You can be interesting and still not create demand.
• 18:56
  SPEAKER_00: You can be visible, but still not convert.
• 18:59
  SPEAKER_00: Versus aura maxing and really maximizing your aura energetically is about something much more specific.
• 19:04
  SPEAKER_00: It's about turning your aura all the way up so that you create demand.
• 19:08
  SPEAKER_00: So I want to leave you with this one question.
• 19:10
  SPEAKER_00: And I think it's a much better question than simply how do I get more followers or how do I get more views or any of that, or even how do I become more visible?
• 19:19
  SPEAKER_00: Which is the question a lot of people ask themselves, but is what does seeing me make people want?
• 19:25
  SPEAKER_00: Do they want to hear more?
• 19:26
  SPEAKER_00: Do they want to know more?
• 19:27
  SPEAKER_00: Do they want to come closer?
• 19:29
  SPEAKER_00: Hire you, buy, invite, recommend, participate.
• 19:31
  SPEAKER_00: What is that?
• 19:32
  SPEAKER_00: And when you double down on that, you will create so much more of a ripple effect.
• 19:38
  SPEAKER_00: The value is in what the attention becomes.
• 19:40
  SPEAKER_00: Because if you cannot do something without attention in a world with more people, more content, more things fighting for your attention than ever before, attention is not the ultimate currency.
• 19:50
  SPEAKER_00: Demand is.
• 19:51
  SPEAKER_00: I hope you guys enjoyed this episode of Beyond Limits.
• 19:53
  SPEAKER_00: Don't forget to leave a review and subscribe, and I'll see you in the next episode.