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AI Native Direct Booking Website Lessons From Building Hostaway's Pro with Rick van der Plas
"You also need to just be a marketer." 🎙️
A beautiful website won't book itself. Rick van der Plas, Chief Technology Officer at Hostaway, sees direct booking sites go live across one of the largest PMS platforms in the industry, and he knows which ones actually get found. In this episode, Gil and Rick compare notes on building an AI native direct booking website.
They cover why load speed quietly decides your conversion rate, how guests now discover properties through ChatGPT and Gemini, and why some design choices are best left to data. Rick shares the three principles behind Hostaway's…
The skinny
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