The Unspoken Truth about why your marketing isn't working

Most B2B founders are pouring money into lead gen and wondering why it stops working the moment they stop paying.

Martin Zarian, Founder of Factor 39 and one of Cyprus's top LinkedIn voices on brand, breaks down why that's happening and what to do instead.

In this episode we cover:

00:00 Who is Martin Zarian

03:00 Brand vs branding vs personal branding (most people confuse all three)

07:00 Why brand is the perception you don't get to choose, only manage

12:00 The fish tavern story that explains every weak brand in one phone call

15:00 Why internal branding has to come before external branding…

The skinny

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