Latest / Morning Joe with Gibrón / Before You Start Your Small Business

Transcript

Before You Start Your Small Business · Morning Joe with Gibrón

• 0:01
  Speaker 1: Hey, what's going on? Morning, Joe with Jebron sitting here
• 0:08
  in uh Dallas, Texas home base to o EVA Marketing Consultants,
• 0:14
  and you know, thinking about entrepreneurs and stuff like that
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  and having my coffee and came to my mind, you know,
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  starting a business. You know, you can search online and
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  it will give you, you know, four or five steps
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  what you need to do, you know, make a plan
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  and and all these things. You know, So how do
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  you do that when you need to make money now?
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  You know you want to start your business. You need
• 0:49
  the money to start rolling in now, So what do
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  you do? You know, Uh, here's my plan? You know
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  X y Z. You know what is my offer? You
• 1:02
  know you can you can search Google yourself. You know,
• 1:06
  I searched and I asked, uh uh starting a business
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  when it comes to your brand, you know, it says
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  uh Ai five things to do when starting your business.
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  Number one was make a plan. All things says all
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  good things are made better when you start with a plan. Yeah, okay,
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  plan to go to the grocery store, plan to do this,
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  plan to do that? Gotcha? All right? Uh, educate yourself.
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  Take this time to dive into the business world and
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  learn as much as you can. Okay, Well, I think
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  a lot of people starting businesses, and least the ones
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  that I've worked with, they kind of know what you know, uh,
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  the environment, whether it's you know, uh chiropractors or building
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  supply you know, or authors or you know pretty much
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  you know, I guess what what it is you want
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  to offer? You just don't you know, draw from a
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  basket and and and pick a business. I don't guess
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  you do a little research. So yeah, educate yourself. So
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  we got that, all right, Uh, make it legal, Okay,
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  make it legal, so you know, register your name. You're
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  gonna be a so so surpri sole proprietor you're gonna
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  be a LLC, you know, uh, protecting yourself. Ah, there's
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  a LLC you can sign up for. And uh, I
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  think Mark Cuban is one of the no I know, Oh,
• 3:00
  Mark Cuban is one of the commentaries, a color commentary,
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  if you will, for making good financial decisions. In fact,
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  in fact, we're an affiliate for the company. The problem
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  is their name doesn't come to mind right now, I
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  guess because I'm thinking about this other thing. But anyway,
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  I won't get off base. Next thing make it legal. Okay,
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  register your business obviously, all that good stuff. Get your name.
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  This is kind of vague. So there's so many things
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  to do in that jurisdiction. Create a strong brand strategy. Okay,
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  where'd you learn how to do that? Don't you have
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  to learn how to do that first. I don't know
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  how to create a I'm a average consumer. I don't
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  know how to create a brand strategy. Make it legal.
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  I don't know the first thing to do, how to
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  make a business legal. This is the next thing. Build
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  a community. Do you know how long it takes to
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  build a community, So you know, before you step into
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  the deep waters of starting your business. It's been said
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  that you should go and get counsel, you know, but
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  you know, how do you know if someone's telling you
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  the truth? You know, there's a lot of people out
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  here and they do a really good job at persuading
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  you and convincing you that hey, this is how it works,
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  and this is working and this is what we're going
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  to do, going to do and YadA YadA, YadA, YadA YadA,
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  make some money. You know, that's pretty much just their
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  goal with you know, hey, we're in business, and uh business,
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  make money, But yeah, me, I don't want to swindle you,
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  you know. And uh, the more educated you are, the
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  better decision you can make. And you know, when you
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  make a smart decision and have good advice, it goes
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  a lot further for a relationship, you know. So I
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  would say if you're about to start a business, what
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  to do? If you're about to start a business, that
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  that list is a decent start. But I have a
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  link at my website and uh, I'll put a link
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  in this podcast on on UH that just connects to
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  a list that you can you can download and keep
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  by your side and check off. You know, if I
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  tell you now you can write it down. That goes
• 6:00
  into a spiral. And anything that goes into a spiral,
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  I've seen this for myself from working with clients. It
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  gets lost, it doesn't get done, and bless your heart,
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  you know you want something to get done, you need
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  to keep it in front of you. You know, your
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  steering wheel is in front of you when you're driving.
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  You know, you wouldn't have that in the backseat. You know,
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  I think you want to get trying to do something,
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  you want to be focused, keep it in front of you.
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  So that's why I'm not going to ramble them off now,
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  although it would be great for keywords, but you know,
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  for this podcast. But you want to find someone that
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  is you know, I've got a history and got some
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  case studies, and I could give you case study after
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  case study. Although things have changed, you know with the
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  invent or wide use of AI, and you know that's
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  gonna be hot for a while, you know, just like
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  the other things. You know, remember my Space, you know,
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  unfortunate when I think about MySpace. I remember when I
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  first learned about MySpace. We were going gonna go out
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  that night, a big group of us, and everyone was
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  crowded around the computer and I'm like, can we go already?
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  Why we what's ever? And everybody was, oh, I'm next,
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  I'm next, okay, and then he's next, and I'm like,
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  what are you guys doing? Now? You know, I've been
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  working since I was thirteen, you know, business, you know,
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  counting money, So being on a computer all the time
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  was not someplace you would find me. You know, I
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  wasn't a computer guy back back then in the you know,
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  the late nineties. Uh So I found they went over
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  and everybody was just you know, scrolling what it's known now,
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  you know, down this website and had pictures and they
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  were laughing and crowded around, you know. And that's when
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  I learned about MySpace. And you know, sometimes there's a
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  big thing going on you just don't know about it.
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  And it went on. You know, MySpace probably sold millions
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  and ads and you know, and you know, became a
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  template for maybe what we call Facebook now, you know,
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  and maybe what we call metaverse, you know, in the future.
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  You know. So I don't know, Actually I do know.
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  You wanna deal with people who are well versed in this,
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  and you know, find somebody that has time to talk,
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  has time to explain it's not you know, quick and
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  and and and you know a lot of my clients
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  will say, you know, you're speaking a foreign language, you know,
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  and I get it, you know, because there's so many words,
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  the vocabulary is so different, and it's so easy to
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  persuade someone, you know, just as easy as it would
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  be for me to make a false document, because you know,
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  I've been doing this graphic design and branding for so long.
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  You know, to an untrained eye, nobody would know. And
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  that's the same thing for people wanting to help you
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  grow your business. You know, you know, there are a
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  lot of ways that you know. To me, I'm thinking,
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  if I don't help you and it doesn't go anywhere,
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  then you know you're not gonna want to go any
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  further with me, which means you know, I have less revenue.
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  And on the other hand, if I do a great job,
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  you know, and and you love it, you're going to
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  be telling all your friends