SUPERZOO 2026: What the Industry’s Veterans Know About Staying Relevant
What keeps a pet brand relevant for years, decades, or even centuries? At SUPERZOO 2026, Jordan and Dr. Steph talked with pet industry veterans about how established businesses keep finding new ways to care for animals, from a family company founded in 1805 that helped popularize lickable cat treats to scientists developing AI tools for checking dogs’ teeth.
These conversations reveal a shared challenge for pet products. They need to appeal to the people buying them while meeting the needs of the animals using them. In this episode, our hosts explore how science shapes meaningful innovation…
The skinny
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