Latest / Pharmacy Podcast Network / Maximizing What You Have – Proven Strategies to Boost Revenue from Current Patients | Marketing Vitals

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Maximizing What You Have – Proven Strategies to Boost Revenue from Current Patients | Marketing Vitals · Pharmacy Podcast Network

• 0:07
  Speaker 1: You are listening to the Pharmacy podcast Network.
• 0:21
  Speaker 2: As your business is marketing flatlined. Find your pulse again
• 0:26
  Speaker 2: with Marketing Vitals bringing you innovative in turn key healthcare
• 0:30
  Speaker 2: marketing solutions from industry experts who have developed a knack
• 0:33
  Speaker 2: for solving problems. A co hosted publication from GRX Marketing
• 0:37
  Speaker 2: and FNCH Marketing, sister companies that are passionate and knowledgeable
• 0:41
  Speaker 2: about healthcare marketing.
• 0:43
  Speaker 1: Welcome to this episode of the Marketing Vitals podcast. Independent
• 0:47
  Speaker 1: pharmacies have spent significant amounts of time and money trying
• 0:50
  Speaker 1: to attract new patients, but many overlook the tremendous growth
• 0:54
  Speaker 1: opportunity already walking through their doors every single day. In
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  Speaker 1: this episode, we're going to explore practical strategy gee is
• 1:00
  Speaker 1: to increase prescription volume, patient loyalty, service utilization, and profitability
• 1:05
  Speaker 1: by leveraging technology, smarter workflows, and strategic patient engagement. So
• 1:10
  Speaker 1: I'd like to welcome everyone to this podcast. I would
• 1:14
  Speaker 1: like to introduce our guests. We have al Branca with
• 1:17
  Speaker 1: presidents at axax al. You want to just kind of
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  Speaker 1: give us a short introduction on.
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  Speaker 3: Ax sure Xrx is a pharmacy benefit administrator. Basically positioned
• 1:27
  Speaker 3: as a marketing and technology company in the pharmacy space.
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  Speaker 3: About thirty years ago, we actually launched one of the
• 1:33
  Speaker 3: first cash programs for pharmacy. Reason that we unveiled that
• 1:37
  Speaker 3: program was to really call PBMs to the carpet and
• 1:42
  Speaker 3: bring transparency in the way of pricing. Since then, there
• 1:45
  Speaker 3: have been a lot of players who have entered the space,
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  Speaker 3: and a lot of them not so pharmacy friendly. Ours
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  Speaker 3: is much different, perfect, awesome.
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  Speaker 1: And we also have Taylor Reed, who is the sales
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  Speaker 1: director at script Lee. Welcome Taylor, Hi, thanks for having me.
• 2:02
  Speaker 4: Absolutely.
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  Speaker 5: Can you give us a short introduction on script Ley
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  Speaker 5: Scripley's voy cloud based pharmacy management system. Basically everything you
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  Speaker 5: need to get the script out the door in one platform,
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  Speaker 5: and we're big on easy use and intuitive workflows.
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  Speaker 4: Perfect. That sounds great.
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  Speaker 1: So we are so excited that you're both here to
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  Speaker 1: talk about something that every pharmacy can benefit from. So
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  Speaker 1: the age little question that I've been getting for the
• 2:27
  Speaker 1: better part of a decade is how do we get
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  Speaker 1: more revenue from our current patients? You know, as we
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  Speaker 1: all know, most pharmacies make very little to no profit
• 2:35
  Speaker 1: from scripts and are instead actively avoiding getting new patients obviously,
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  Speaker 1: with the exception being you know, like new pharmacies that
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  Speaker 1: are just starting out. You know, additionally, acquiring new patients
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  Speaker 1: takes time, It takes marketing dollars, takes dedication, community outreach,
• 2:50
  Speaker 1: and you know, you're competing against the larger change in
• 2:54
  Speaker 1: mail order pharmacies. And you know, most pharmacies don't have
• 2:57
  Speaker 1: the time or the money, money, or the energy to
• 2:59
  Speaker 1: do that. So that said, most independent pharmacies already have
• 3:04
  Speaker 1: loyal patients walking through their doors every single day, So
• 3:06
  Speaker 1: the question becomes, are we maximizing those relationships. So there
• 3:12
  Speaker 1: is hidden revenue, you know, sitting inside your existing patient database,
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  Speaker 1: you know, because every patient it represents more than just
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  Speaker 1: one single prescription. Most times, you know, maybe they're eligible
• 3:22
  Speaker 1: for medication synchronization, maybe they're naming vaccinations, they could benefit
• 3:26
  Speaker 1: from a medication you know, review delivery LTC at home
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  Speaker 1: point of care testing, you know, an adherence program OTC
• 3:34
  Speaker 1: recommendations for things like nutrient depletion or other clinical services
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  Speaker 1: that your pharmacy offers. So you know, many patients just
• 3:41
  Speaker 1: simply aren't aware of everything the pharmacy has to offer.
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  Speaker 1: So the pharmacy isn't getting everything they can from each
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  Speaker 1: and every patient. So I'll pose this question to both
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  Speaker 1: of you, what do you think are some of the
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  Speaker 1: biggest missed opportunities that you see independent pharmacies making today?
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  Speaker 4: Al if you want to go first.
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  Speaker 3: Well, from my experience, I would say, you know, the
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  Speaker 3: ability to up sell front end merchandise and the placement
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  Speaker 3: of those items that are really impulse type buying at
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  Speaker 3: point of sale, and simply by asking their patients too,
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  Speaker 3: it does anything else they need other than there are
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  Speaker 3: X being filled?
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  Speaker 5: Perfect Taylor Holly, I'll add on to that, just automation.
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  Speaker 5: I think a lot of the technology is pretty old,
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  Speaker 5: pretty legacy, hasn't been updated in years, if not decades,
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  Speaker 5: So pharmacy teams are spending time on very repeatable manual
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  Speaker 5: tasks instead of leveraging technology to automate that.
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  Speaker 1: Perfect And I would say from our standpoint, one of
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  Speaker 1: the biggest missed opportunities that I see is that pharmacies
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  Speaker 1: just aren't training their staff to support their marketing efforts.
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  Speaker 1: You know, the biggest impact that pharmacies can make when
• 4:54
  Speaker 1: it comes to engaging their patients more is getting their
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  Speaker 1: staff on board and training them to feel comfortable talking
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  Speaker 1: about whatever product or service they're looking to pitch, So
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  Speaker 1: you know, whether that's you know, pitching a supplement, pitching
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  Speaker 1: up a service, whatever it may be. Getting the team
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  Speaker 1: fully involved his dividends when it comes to marketing and
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  Speaker 1: education for patients. So, so kind of we'll go We'll
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  Speaker 1: start with you.
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  Speaker 4: We'll start with you, Taylor.
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  Speaker 1: So you talked about technology and you know, automation and
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  Speaker 1: that type of stuff. Can you kind of fill us
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  Speaker 1: in on like how Scriptley can help with those types
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  Speaker 1: of support support avenues for pharmacies.
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  Speaker 4: Yeah. Absolutely.
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  Speaker 5: Basically Scriptley is incredibly customizable to your workflow. You can
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  Speaker 5: group it such that each line of business that you
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  Speaker 5: might support has automated you know, texting that specific to that,
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  Speaker 5: as I said, line of business, and even your patient outreach,
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  Speaker 5: so that teams aren't having to spend time tracking down patients.
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  Speaker 5: We're kind of being proactive in that way, so you're
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  Speaker 5: not missing patients, you're not trying to get them on
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  Speaker 5: the phone. Everything can be automatically handled for your patients.
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  Speaker 4: Perfect.
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  Speaker 1: So, I guess how does improving workflow directly translate into
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  Speaker 1: increased revenue?
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  Speaker 5: I think you can get more scripts out the door
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  Speaker 5: With less FTEs, basically everybody can actually focus on the
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  Speaker 5: clinical care of their patients rather than those repetitive tasks.
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  Speaker 5: So basically our goal is to take the brains off
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  Speaker 5: the keyboards and put them back on your patients to
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  Speaker 5: kind of maximize what your team is meant to do,
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  Speaker 5: which is provide a great and useful experience to the
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  Speaker 5: patients coming through the doors.
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  Speaker 4: Perfect.
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  Speaker 1: And along those lines, I guess what are you seeing
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  Speaker 1: take like, what tasks specifically are typically consuming most of
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  Speaker 1: you know, most of the unnecessary staff time.
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  Speaker 5: I would really say the data entry side of things
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  Speaker 5: is an area that can be significantly automated as well.
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  Speaker 5: As you know, many teams right now are meeting to
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  Speaker 5: memorize protocols. When the specific script comes into the system,
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  Speaker 5: you know, we're we're having to manage it in this way.
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  Speaker 5: And with systems like Scriptley, we can just automatically guide
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  Speaker 5: you through those workflows, which creates a better experience for
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  Speaker 5: your patient and your team.
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  Speaker 4: Perfect.
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  Speaker 1: And I guess what should owners look for in like
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  Speaker 1: a modern pharmacy management system.
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  Speaker 5: I think they should be looking to minimize, you know,
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  Speaker 5: needing to rework their scripts. They should be looking for
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  Speaker 5: a system that is built for this century, so you know,
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  Speaker 5: API friendly or even cloud based, something that's scalable and
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  Speaker 5: customizable to your business needs.
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  Speaker 4: Perfect. That sounds awesome. All let's take it over to you.
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  Speaker 1: So when it comes to you know, keeping patients instead
• 7:48
  Speaker 1: of losing them, can you kind of give us your
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  Speaker 1: thoughts on you know, what you're seeing in terms of
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  Speaker 1: how pharmacies can focus on, you know, prescription of affordability
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  Speaker 1: and things like that.
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  Speaker 3: So yeah, as it applies to our program, you know,
• 8:00
  Speaker 3: through our experience, when a patient walks in with a
• 8:04
  Speaker 3: good or X card or five coupons they want to
• 8:07
  Speaker 3: play poker, the pharmacy's got three options. One they can
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  Speaker 3: you know, tell them they don't accept it and really
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  Speaker 3: put themselves at risk of losing that patient, making them
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  Speaker 3: feel they don't have their best interest in mind. They
• 8:20
  Speaker 3: can look at the price that's on the coupon and
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  Speaker 3: they could price match it by lowering their usual and
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  Speaker 3: customary The unfortunate thing about that that puts them in
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  Speaker 3: direct breach of contract with their PBM agreements and puts
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  Speaker 3: them at risk of a PBM audit, which could be
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  Speaker 3: financially disastrous. And then there's our program, and what we
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  Speaker 3: offer independence basically is a no cost loyalty cash marketing
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  Speaker 3: program in a toolbox basically at no cost, and what's
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  Speaker 3: included within that program is everything they need to have
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  Speaker 3: a complyiant cash program behind the counter that's fair not
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  Speaker 3: only to the patient but from a margin perspective to
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  Speaker 3: the pharmacy is well. We offer them a white labeled
• 9:02
  Speaker 3: website with their brand on. It not meant to replace
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  Speaker 3: their existing site. It's an adjunct site that talks about
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  Speaker 3: the program. It educates consumers on how they may be
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  Speaker 3: able better for their need at medications. It has a
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  Speaker 3: very accurate pricing tool. The pricing tool and the program
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  Speaker 3: we've used puts pharmacies that are independent in a much
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  Speaker 3: advantageous spot from a pricing perspective. The most chains who
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  Speaker 3: don't compete well with this particular program, So just by
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  Speaker 3: virtue of the pricing tool, that can drive traffic if
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  Speaker 3: somebody uses that a consumer and finds their medication and
• 9:35
  Speaker 3: sees that the independents have better pricing than the chain pharmacies.
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  Speaker 3: We also offer unlimited branded cards with the unique group
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  Speaker 3: number for tracking custom flyers. Most importantly, since independents usually
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  Speaker 3: are not very good marketers. We teach them how to
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  Speaker 3: use the program outside the store as well to drive
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  Speaker 3: patient traffic. Particularly local physician practice is where they can
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  Speaker 3: kill two birds with one stone, not only leave their
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  Speaker 3: cards there, but also educate physitions on how a lot
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  Speaker 3: of our competitors collect and sell personal health information, how
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  Speaker 3: they try to cross sell them telemedicine service and compete
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  Speaker 3: with physicians, so they can actually swap those other cards
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  Speaker 3: out with theirs. And most importantly, it gives them consistency
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  Speaker 3: behind the counter, so no one's paying more or less
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  Speaker 3: for the same medication as anyone else. But the best
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  Speaker 3: part about the program is based on the unique group
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  Speaker 3: number and the card we give them no matter where,
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  Speaker 3: that's used behind the counter as their own cash program,
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  Speaker 3: or if someone takes from a physician's office and goes
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  Speaker 3: to a CBS or Walgreens, that group number tracks back
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  Speaker 3: to the partner and they earn an additional two dollars
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  Speaker 3: admin fee. So it actually creates a new revenue stream.
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  Speaker 4: That's awesome.
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  Speaker 1: So I guess when it comes to this is pretty
• 10:50
  Speaker 1: common across I mean, everybody's seen all of the good
• 10:52
  Speaker 1: arex you know commercials, and you know they see you know,
• 10:55
  Speaker 1: Amazon and that type of stuff. I guess what misconceptions
• 10:57
  Speaker 1: do pharmacy owners have about discount card programs?
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  Speaker 3: Not many. Most independents hate discount programs.
• 11:05
  Speaker 1: They're terrible.
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  Speaker 3: They're really they're really there to really give it advantage
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  Speaker 3: to the patient, but not the pharmacy. So the only
• 11:12
  Speaker 3: really misconception that's out there is when they first hear
• 11:16
  Speaker 3: about our program. But we've actually been endorsed, vetted and
• 11:20
  Speaker 3: a corporate member of NCPA. So and not only that,
• 11:24
  Speaker 3: but many state pharmacy associations endorse our program. We're partnered
• 11:27
  Speaker 3: with several GPOs. We're partnered with with GRX Marketing as well.
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  Speaker 3: So that's really the only misconception because when we first
• 11:35
  Speaker 3: approach an independence discount program get out of here. So
• 11:38
  Speaker 3: it takes a little bit of time to get them
• 11:41
  Speaker 3: over that. You know that the tentativeness of discount programs,
• 11:47
  Speaker 3: and you know what happens with our program. Most everybody
• 11:50
  Speaker 3: signs up once they hear about it because they're getting
• 11:52
  Speaker 3: all the marketing collateral for free in addition to direction
• 11:55
  Speaker 3: and information on how to use it outside to store.
• 11:57
  Speaker 3: And what most of our pharmacy partners do is they'll
• 12:00
  Speaker 3: put their toe in the water, they'll run a couple
• 12:02
  Speaker 3: of claims and they'll say, wow, that's pretty fair, and
• 12:05
  Speaker 3: they wind up defaulding to it as their cash program.
• 12:07
  Speaker 3: So to answer your question, there's not much misconception out
• 12:10
  Speaker 3: there because most pharmacy discount programs are not very pharmacy friendly.
• 12:14
  Speaker 4: Well that's that's good.
• 12:15
  Speaker 1: And honestly, only having to address patient misconceptions and not
• 12:19
  Speaker 1: you know, patient and pharmacy misconceptions makes it.
• 12:22
  Speaker 4: A little bit easier for everybody.
• 12:23
  Speaker 1: So I guess when it comes to, you know, having
• 12:25
  Speaker 1: like a smarter saving strategy to improve you know, both
• 12:29
  Speaker 1: patient loyalty and margins, I guess what.
• 12:31
  Speaker 4: Are you seeing with you know, the people who are.
• 12:33
  Speaker 1: Using x RX, how are they when it comes to,
• 12:37
  Speaker 1: you know, improving patient loyalty and retention.
• 12:39
  Speaker 3: Well, when patients feel they are being treated fairly, that
• 12:41
  Speaker 3: builds trust and with that loyalty, So our program creates
• 12:44
  Speaker 3: fair pricing on both sides.
• 12:46
  Speaker 4: That's awesome. Perfect.
• 12:48
  Speaker 1: And yeah, so from from my standpoint and kind of
• 12:51
  Speaker 1: focusing on you know, like marketing to patients that you
• 12:54
  Speaker 1: already you know, currently have a lot of, it is
• 12:58
  Speaker 1: just it's about communication again, and it's educating patients on
• 13:01
  Speaker 1: what your pharmacy services offer, you know, how you're better
• 13:05
  Speaker 1: than the chains.
• 13:06
  Speaker 4: A lot of times they want to focus on.
• 13:08
  Speaker 1: Just you know, better service, which is good, but it's
• 13:10
  Speaker 1: not truly a differentiator because most pharmacies say that they
• 13:13
  Speaker 1: have better service, and so it's you know, you end
• 13:16
  Speaker 1: up talking you know, in the same kind of circles.
• 13:18
  Speaker 1: So you know, it's important to definitely utilize the technology
• 13:23
  Speaker 1: you have to make sure that you're communicating with patients
• 13:25
  Speaker 1: on a variety of different platforms, so you know, definitely
• 13:29
  Speaker 1: taking advantage of that. It's it's looking at vendors like XRX,
• 13:33
  Speaker 1: who their whole point of their program is to help
• 13:36
  Speaker 1: you with patient retention and loyalty and getting them more
• 13:39
  Speaker 1: engaged and involved with your pharmacy so that you are
• 13:41
  Speaker 1: getting more returned from each individual patient. And then while
• 13:45
  Speaker 1: they while you have them on one thing, you know,
• 13:47
  Speaker 1: cross selling them on other things, so you know, talking
• 13:50
  Speaker 1: with them about you know, vaccination services that you offer,
• 13:53
  Speaker 1: utilizing technology to send them reminders about doing Medicare party
• 13:57
  Speaker 1: open enrollment reviews and you know, send sending them the
• 14:00
  Speaker 1: refill reminders and promoting OTC sales for nutrient depletion and
• 14:04
  Speaker 1: things like that, and just getting your community really involved
• 14:07
  Speaker 1: and engaged so that they fully understand and then can
• 14:10
  Speaker 1: also then turn around and talk about you to other people.
• 14:14
  Speaker 1: You know. I know a lot of pharmacies also talk about,
• 14:16
  Speaker 1: you know, the benefits of word of mouth and making
• 14:18
  Speaker 1: sure that you know people are talking good about you.
• 14:21
  Speaker 4: And word of mouth is all.
• 14:22
  Speaker 1: Well and good, but that is entirely dependent on people
• 14:25
  Speaker 1: talking about you. And I guess I want to speak
• 14:28
  Speaker 1: for everybody, but I cannot tell you the last time
• 14:30
  Speaker 1: that I talked about my pharmacy to anybody who but
• 14:34
  Speaker 1: at any point, So you know, if you're waiting on
• 14:36
  Speaker 1: me to do positive word of mouth, you're going to
• 14:38
  Speaker 1: be waiting a while because it's just not something that
• 14:40
  Speaker 1: really comes up naturally in conversation for most people.
• 14:42
  Speaker 3: So yeah, I found in my sales careers that I've
• 14:47
  Speaker 3: had that you know, if you make one person happy
• 14:50
  Speaker 3: out there, you're lucky they tell one person. But if
• 14:52
  Speaker 3: you rubb someone in the wrong way, don't scream it
• 14:54
  Speaker 3: from the mountaintop. So yep, getting back to our program,
• 14:58
  Speaker 3: having that having the patient field that they're being treated
• 15:01
  Speaker 3: fairly and not being charged to see U and C
• 15:03
  Speaker 3: or some price that's really not even realistic. It's pretty
• 15:07
  Speaker 3: huge with regard to retention, and a lot of our
• 15:09
  Speaker 3: pharmacy partners, once we do a launch call with them
• 15:12
  Speaker 3: where we share our best practices, they'll implement that into
• 15:15
  Speaker 3: whatever kind of marketing strategy they have in place and
• 15:18
  Speaker 3: communicate that to existing patients. Because whether you have insurance
• 15:22
  Speaker 3: or not, our program often is lower than a generic
• 15:25
  Speaker 3: insurance codepay, so it could benefit everyone. And of course
• 15:28
  Speaker 3: there's a lot of drugs that aren't covered by any formulas,
• 15:30
  Speaker 3: you know, lifestyle medications, things of that nature.
• 15:34
  Speaker 1: Yeah, and Taylor kind of talking about scripting a little bit.
• 15:36
  Speaker 1: I mean, I can't tell you how many times I
• 15:38
  Speaker 1: have heard somebody specifically call out that the reason that
• 15:42
  Speaker 1: they're so frustrated is, you know, because of the long
• 15:44
  Speaker 1: lines or because they're getting spam calls and messages from
• 15:47
  Speaker 1: their pharmacy that are not applicable. You know that the
• 15:50
  Speaker 1: team is seems you know, the team seems incompetent, that
• 15:53
  Speaker 1: they can't figure things out. So I'm sure having you know,
• 15:56
  Speaker 1: technology solutions like you'res in place to really help streamline
• 15:59
  Speaker 1: things and make everybody's lives easier in terms of you know,
• 16:02
  Speaker 1: onboarding and filling scripts is something that like, I'm sure
• 16:05
  Speaker 1: your pharmacies are absolutely saying well, and I think.
• 16:09
  Speaker 5: You know, what's at the heart of scriptley is that
• 16:12
  Speaker 5: we were actually built by people who worked behind the counter.
• 16:15
  Speaker 5: So keeping the patient first when we're developing our workflows
• 16:20
  Speaker 5: and you know, designing the next feature enhancement is always
• 16:24
  Speaker 5: top of mind for us. I am always very surprised
• 16:27
  Speaker 5: by the number of pharmacy management systems out there who
• 16:30
  Speaker 5: are not built by pharmacists or pharmacy text or even
• 16:34
  Speaker 5: healthcare clinicians. But I think, you know, the conversation today
• 16:38
  Speaker 5: is really just how can we treat our patients better?
• 16:41
  Speaker 5: And ultimately, like you know, you treat people well and
• 16:44
  Speaker 5: that that hopefully creates dividends for you and your business
• 16:49
  Speaker 5: and the.
• 16:49
  Speaker 4: Good that you do in the community. Absolutely perfect.
• 16:53
  Speaker 1: So I'm gonna I'm gonna end on one quick question,
• 16:56
  Speaker 1: So just wanted to get you guys's thoughts on this. So,
• 16:58
  Speaker 1: if you had to increase pharmacy revenue by fifteen percent
• 17:02
  Speaker 1: over the next year without adding a single new patient,
• 17:06
  Speaker 1: what are some of the first things.
• 17:08
  Speaker 4: You would do?
• 17:10
  Speaker 3: I would say, And getting back to my point, prior
• 17:12
  Speaker 3: increase focus on front end cross selling, and then I
• 17:16
  Speaker 3: think more importantly promote and or implement clinical services and
• 17:21
  Speaker 3: increase communication with current patients about those services.
• 17:26
  Speaker 5: Yeah, I would piggyback off that certainly. That second point
• 17:30
  Speaker 5: about increasing clinical services. You know, we have capabilities now
• 17:36
  Speaker 5: where we can be doing adherence rescue calls essentially through
• 17:41
  Speaker 5: our patient app where you know, you can, based on
• 17:45
  Speaker 5: a percent of day supply basically say hey, we've got
• 17:48
  Speaker 5: to trigger this notification to this patient to check in
• 17:50
  Speaker 5: and see what's going on. And ultimately that is resulting
• 17:54
  Speaker 5: in pharmacies, you know, recapturing revenue that they would have
• 17:58
  Speaker 5: otherwise missed by proactively reaching out to the patient. And
• 18:03
  Speaker 5: it's not requiring somebody on the pharmacy team to be
• 18:07
  Speaker 5: you know, catching that. Essentially, the system is catching it
• 18:10
  Speaker 5: for them, triggering that outreach to the patient and then
• 18:13
  Speaker 5: you know recapturing that script.
• 18:15
  Speaker 1: Basically that's awesome And from my end, I think the
• 18:20
  Speaker 1: first thing that I would recommend is just for pharmacies
• 18:22
  Speaker 1: to do their research a little bit. I mean, I
• 18:24
  Speaker 1: know that there's a lot of great things out there
• 18:27
  Speaker 1: that pharmacies may already have access to through various partnerships
• 18:32
  Speaker 1: or collaborations with other vendors that they're working with, and
• 18:35
  Speaker 1: just making sure that they are fully utilizing the things
• 18:37
  Speaker 1: that they're given. And then also you know, looking at
• 18:41
  Speaker 1: their system to see, you know, what are some operational deficiencies.
• 18:46
  Speaker 1: You know, obviously you want to increase pharmacy revenue, which
• 18:48
  Speaker 1: is great, but also like you know, decreasing your overall
• 18:52
  Speaker 1: costs and minimizing expenses and streamlining operations and you know,
• 18:56
  Speaker 1: saving on you know, time or saving on manpower. I mean,
• 18:59
  Speaker 1: if you're if one person can do the job of
• 19:01
  Speaker 1: three by by implementing new technologies, that might be.
• 19:04
  Speaker 4: The way to go.
• 19:05
  Speaker 1: And so but I also agree absolutely, you know, clinical
• 19:08
  Speaker 1: services is huge. Everybody's looking at, you know, what can
• 19:10
  Speaker 1: I be offering to charge money for or that can
• 19:13
  Speaker 1: be builled in various ways, and definitely taking advantage, like
• 19:17
  Speaker 1: I said at the beginning, of making sure that the
• 19:20
  Speaker 1: team is fully engaged with the marketing and the promotion
• 19:23
  Speaker 1: of whatever it is you're looking to grow.
• 19:24
  Speaker 4: Because just as a as a little.
• 19:27
  Speaker 1: Small, super small little case study, we had one pharmacy
• 19:30
  Speaker 1: that we worked with that they really really wanted to
• 19:33
  Speaker 1: go hard on vaccination services, and so they challenged their team,
• 19:38
  Speaker 1: they said, hey, if you can help us get you know,
• 19:40
  Speaker 1: an X number of.
• 19:41
  Speaker 4: You know, flu vaccines this year.
• 19:43
  Speaker 1: You know, there was some sort of like a like
• 19:45
  Speaker 1: a prize day off or like some sort of like
• 19:48
  Speaker 1: party of some kind. I can't remember exactly what it was,
• 19:51
  Speaker 1: but they tripled their vaccination numbers because the entire team
• 19:54
  Speaker 1: was engaged and they were talking with people about like
• 19:56
  Speaker 1: every single person that came through the door, they were asking, hey,
• 19:58
  Speaker 1: do you need your flu shot while you're here? We
• 19:59
  Speaker 1: ca get you in right now, or you know, they
• 20:02
  Speaker 1: were you know, helping to like pushing up like they're
• 20:05
  Speaker 1: like sharing it on social media and things like that.
• 20:07
  Speaker 1: So just getting your team and fully involved and engaged,
• 20:11
  Speaker 1: I think is absolutely.
• 20:12
  Speaker 4: Also paid dividends with that.
• 20:13
  Speaker 3: So, Kelly, the only other thing I'd add there, and
• 20:16
  Speaker 3: it sort of goes outside your question, but really trying
• 20:19
  Speaker 3: to get business from existing patients. You know, if you
• 20:23
  Speaker 3: have a very happy patient, I'd ask them for referrals.
• 20:27
  Speaker 3: So even though it would be a new patient coming in,
• 20:29
  Speaker 3: it's coming from an existing patient. So that's really it just.
• 20:32
  Speaker 1: Ask yeah, absolutely for sure, and along those lines, also
• 20:36
  Speaker 1: asking for like on online reviews and you know, getting
• 20:39
  Speaker 1: we also have people who do like like patient surveys.
• 20:43
  Speaker 1: So if you don't know what to do, if you're
• 20:45
  Speaker 1: not sure what your patients are going to you know,
• 20:47
  Speaker 1: want or utilize, ask I mean, we've you know, just
• 20:50
  Speaker 1: a short little half sheet that says, Hey, if we
• 20:52
  Speaker 1: were to offer a new product or service, what would
• 20:54
  Speaker 1: you be interested in. Is it things for your pets?
• 20:57
  Speaker 1: Is it like a mom and baby section? Do you
• 20:58
  Speaker 1: want us to have like games? Do you want us
• 21:01
  Speaker 1: to store like denture creams? You know, is there something
• 21:04
  Speaker 1: that your community could need or want that if you
• 21:07
  Speaker 1: had it, it'd be more likely to buy it from you?
• 21:10
  Speaker 1: So just ask straight Asking is a great way as well,
• 21:13
  Speaker 1: for sure.
• 21:14
  Speaker 5: Yeah, and Kelly, to your point, I think you can't
• 21:16
  Speaker 5: fix what.
• 21:17
  Speaker 4: You don't see.
• 21:19
  Speaker 5: So there's absolutely ways to leverage your systems to point
• 21:24
  Speaker 5: out those bottlenecks more clearly, to be able to address
• 21:27
  Speaker 5: them in a way that you know you can't uncover it.
• 21:31
  Speaker 5: There's it's going to continue to kind of insidiously sit
• 21:34
  Speaker 5: there in the background.
• 21:36
  Speaker 4: Absolutely for sure. Perfect.
• 21:40
  Speaker 1: Well, thank you so much both for your time today.
• 21:42
  Speaker 1: I really appreciate that. And closing Taylor, Do you want
• 21:46
  Speaker 1: to kind of give us your contact information and nexteps
• 21:48
  Speaker 1: for any listeners who'd be interested in signing up with Scriptley?
• 21:51
  Speaker 3: Yeah.
• 21:52
  Speaker 4: Absolutely.
• 21:53
  Speaker 5: You can find us at www dot Scriptley dot tech.
• 21:57
  Speaker 5: You're also welcome to reach out directly to me. My
• 22:00
  Speaker 5: email is read r E I D at Scripley dot tech.
• 22:05
  Speaker 4: Perfect and al. How about with you in XRX Sure?
• 22:08
  Speaker 3: You can visit our website x A x r x
• 22:12
  Speaker 3: dot com forward slash PPP, which stands for a Pharmacy
• 22:17
  Speaker 3: Partner Program. On the site you can request partner information
• 22:20
  Speaker 3: and read a little bit more about the program, or
• 22:22
  Speaker 3: even book a webinar. I can do a quick web
• 22:24
  Speaker 3: demo show you what's entailed, what you get basically for
• 22:29
  Speaker 3: no cost at all, including the site, the cards, the
• 22:32
  Speaker 3: flyers and the advice. You can call our toll free
• 22:35
  Speaker 3: partner hotline which is eight hundred seven two seven one
• 22:39
  Speaker 3: nine seven three, or email me directly at a branca
• 22:43
  Speaker 3: that's abs and boy r A and is a Nancyca
• 22:48
  Speaker 3: at xprime dot com.
• 22:50
  Speaker 4: Perfect Man.
• 22:51
  Speaker 1: As always, if anybody needs help with marketing, you can
• 22:53
  Speaker 1: visit GRX Marketing dot com. You can also contact us
• 22:57
  Speaker 1: through our website forum on there or give me a call.
• 23:00
  Speaker 1: All my contact information is on there, so just visit
• 23:03
  Speaker 1: the website and you can find everything you need there.
• 23:05
  Speaker 1: So any other closing thoughts are things firm from either
• 23:08
  Speaker 1: one of you.
• 23:09
  Speaker 3: I just want to thank you for the time I
• 23:11
  Speaker 3: appreciate it, and same here. Yeah, and don't be afraid
• 23:14
  Speaker 3: to reach out because the program's free, perfect love it.
• 23:18
  Speaker 1: Thank you so much both for your time, I really
• 23:20
  Speaker 1: appreciate it, and thank you to all of our listeners.
• 23:22
  Speaker 1: We look forward to moving forward with additional podcasts here
• 23:26
  Speaker 1: coming up in Q four