Latest / Omni Talk Retail / How Dreo Went From Marketplace Startup to Walmart Stores in 1 Year | "Don't Dip Your Toes—Jump In"

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How Dreo Went From Marketplace Startup to Walmart Stores in 1 Year | "Don't Dip Your Toes—Jump In" · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  omnitok
• 0:03
  Retail.
• 0:03
  I'm
• 0:03
  Anne
• 0:04
  Mazinga.
• 0:04
  And
• 0:04
  I'm
• 0:04
  Chris
• 0:05
  Walton.
• 0:05
  And
• 0:05
  we're
• 0:06
  coming
• 0:06
  to
• 0:06
  you
• 0:06
  live
• 0:06
  from
• 0:07
  the
• 0:07
  Walmart
• 0:07
  Sellers
• 0:08
  Conference
• 0:08
  here
• 0:09
  at
• 0:09
  the
• 0:09
  Gaylord
• 0:10
  Hotel
• 0:10
  in
• 0:11
  sunny
• 0:11
  San
• 0:11
  Diego,
• 0:12
  California.
• 0:14
  We
• 0:14
  are
• 0:14
  pleased
• 0:15
  to
• 0:15
  announce
• 0:16
  our
• 0:16
  next
• 0:16
  guest
• 0:17
  who
• 0:17
  is
• 0:18
  Joshua
• 0:18
  Gunn,
• 0:19
  the
• 0:19
  VP
• 0:20
  of
• 0:20
  retail
• 0:20
  sales
• 0:21
  and
• 0:21
  marketing
• 0:21
  at
• 0:22
  Dreo.
• 0:22
  Joshua,
• 0:23
  welcome
• 0:23
  to
• 0:24
  omnitalk.
• 0:24
  Thanks,
• 0:25
  Anne.
• 0:25
  Appreciate
• 0:25
  it.
• 0:25
  It's
• 0:26
  really
• 0:26
  good
• 0:26
  to
• 0:26
  have
• 0:26
  you.
• 0:26
  Yeah,
• 0:27
  it's
• 0:27
  great
• 0:27
  to
• 0:27
  be
• 0:27
  here.
• 0:27
  You
• 0:28
  got
• 0:28
  a
• 0:28
  big
• 0:28
  shout
• 0:28
  out
• 0:28
  on
• 0:29
  stage
• 0:29
  today
• 0:29
  earlier
• 0:29
  too.
• 0:30
  We
• 0:30
  did,
• 0:30
  yes.
• 0:31
  It
• 0:31
  was
• 0:31
  pretty
• 0:31
  awesome.
• 0:32
  Yeah,
• 0:32
  I'll
• 0:32
  say.
• 0:33
  I
• 0:33
  mean,
• 0:33
  2,000
• 0:34
  people
• 0:34
  in
• 0:34
  the
• 0:34
  audience,
• 0:34
  not
• 0:35
  bad
• 0:35
  to
• 0:35
  get
• 0:35
  a
• 0:35
  shout
• 0:36
  out
• 0:36
  from
• 0:36
  a
• 0:36
  big
• 0:37
  Walmart
• 0:37
  exec.
• 0:38
  We
• 0:38
  love
• 0:38
  that
• 0:38
  publicity.
• 0:39
  Yeah,
• 0:40
  right,
• 0:40
  Right.
• 0:40
  So
• 0:41
  let's
• 0:41
  start
• 0:41
  out.
• 0:41
  Josh,
• 0:42
  tell
• 0:42
  us
• 0:42
  a
• 0:42
  little
• 0:43
  bit
• 0:43
  about
• 0:43
  what
• 0:43
  Dreo
• 0:43
  is
• 0:44
  and
• 0:44
  also
• 0:44
  what
• 0:44
  your
• 0:44
  background
• 0:45
  and
• 0:45
  your
• 0:45
  role
• 0:45
  is
• 0:45
  too.
• 0:46
  Yeah,
• 0:46
  absolutely.
• 0:47
  So
• 0:48
  my
• 0:48
  background
• 0:48
  and
• 0:48
  role,
• 0:48
  I
• 0:49
  actually
• 0:49
  manage
• 0:49
  our
• 0:49
  North
• 0:50
  America
• 0:50
  commercial
• 0:50
  operations
• 0:51
  for.
• 0:52
  For
• 0:52
  Dreo.
• 0:53
  And
• 0:53
  I
• 0:53
  oversee
• 0:53
  our
• 0:54
  global
• 0:54
  Walmart
• 0:55
  strategy.
• 0:56
  You
• 0:56
  know,
• 0:56
  our
• 0:57
  brand
• 0:57
  is
• 0:57
  unique.
• 0:58
  We
• 0:58
  play
• 0:58
  in
• 0:59
  some
• 0:59
  very
• 0:59
  busy
• 1:00
  spaces.
• 1:00
  We
• 1:00
  make
• 1:01
  fans,
• 1:02
  heaters.
• 1:02
  Oh,
• 1:03
  you're
• 1:03
  in
• 1:03
  that
• 1:04
  category.
• 1:05
  I
• 1:05
  have
• 1:05
  a
• 1:05
  lot
• 1:05
  of
• 1:05
  experience
• 1:05
  in
• 1:05
  that.
• 1:06
  Okay.
• 1:06
  Kitchen
• 1:06
  appliances.
• 1:08
  You
• 1:08
  know,
• 1:08
  our
• 1:09
  focus
• 1:09
  as
• 1:09
  a
• 1:09
  company
• 1:10
  has
• 1:10
  really
• 1:10
  been
• 1:10
  built
• 1:11
  around
• 1:11
  R
• 1:11
  and
• 1:11
  D,
• 1:12
  you
• 1:13
  know,
• 1:13
  consumer
• 1:14
  centric
• 1:14
  designs
• 1:15
  and
• 1:16
  a
• 1:16
  digital
• 1:16
  first
• 1:16
  mindset.
• 1:17
  It's
• 1:17
  really
• 1:17
  what
• 1:18
  separated
• 1:18
  us,
• 1:19
  you
• 1:19
  know,
• 1:19
  from
• 1:19
  the
• 1:19
  pack.
• 1:21
  Well,
• 1:22
  tell
• 1:22
  us
• 1:22
  a
• 1:22
  little
• 1:23
  bit
• 1:23
  about
• 1:23
  how
• 1:23
  you
• 1:24
  decided
• 1:24
  to
• 1:25
  sell
• 1:26
  your
• 1:26
  products
• 1:26
  on
• 1:26
  Walmart
• 1:27
  Marketplace.
• 1:28
  Yeah,
• 1:28
  it's
• 1:28
  a
• 1:29
  great
• 1:29
  question.
• 1:30
  For
• 1:30
  a
• 1:30
  young
• 1:31
  brand
• 1:31
  like
• 1:31
  us,
• 1:31
  it
• 1:31
  was
• 1:32
  really
• 1:32
  about
• 1:32
  brand
• 1:33
  visibility.
• 1:33
  Okay.
• 1:34
  How
• 1:34
  do
• 1:34
  we,
• 1:34
  how
• 1:34
  do
• 1:34
  we
• 1:35
  grow
• 1:35
  our
• 1:35
  brand
• 1:35
  exposure?
• 1:36
  That
• 1:37
  was
• 1:37
  a
• 1:37
  key,
• 1:37
  important
• 1:37
  part,
• 1:38
  especially
• 1:39
  as
• 1:39
  we
• 1:39
  launched
• 1:40
  on
• 1:40
  Marketplace
• 1:41
  one
• 1:41
  year
• 1:41
  after
• 1:41
  we
• 1:42
  actually
• 1:42
  launched
• 1:42
  into
• 1:43
  the
• 1:43
  Marketplace.
• 1:44
  Wow.
• 1:44
  So.
• 1:44
  So
• 1:44
  they've
• 1:45
  been
• 1:45
  a
• 1:45
  critical
• 1:45
  partner.
• 1:46
  Walmart's
• 1:46
  been
• 1:46
  a
• 1:46
  critical
• 1:47
  partner
• 1:47
  for
• 1:47
  us
• 1:47
  to
• 1:47
  get
• 1:47
  our
• 1:48
  brand
• 1:48
  out
• 1:48
  there.
• 1:50
  And
• 1:50
  consumers
• 1:51
  have
• 1:51
  responded
• 1:52
  very
• 1:52
  positively.
• 1:52
  We're
• 1:52
  very
• 1:53
  excited
• 1:53
  about
• 1:53
  the
• 1:54
  feedback
• 1:54
  that
• 1:54
  we
• 1:54
  receive.
• 1:55
  And
• 1:56
  obviously
• 1:56
  sales
• 1:56
  success
• 1:57
  has
• 1:57
  followed
• 1:57
  along
• 1:58
  with
• 1:58
  that.
• 1:58
  Yeah,
• 1:59
  absolutely.
• 1:59
  But,
• 1:59
  Josh,
• 1:59
  how
• 2:00
  has
• 2:00
  your
• 2:00
  experience
• 2:01
  been
• 2:01
  on
• 2:01
  Walmart's
• 2:02
  marketplace?
• 2:02
  You
• 2:03
  as
• 2:03
  the
• 2:03
  seller,
• 2:04
  from
• 2:04
  the
• 2:04
  seller's
• 2:04
  perspective.
• 2:05
  I'm
• 2:05
  curious
• 2:05
  there.
• 2:06
  And
• 2:06
  is
• 2:06
  there
• 2:07
  anything
• 2:07
  that
• 2:07
  you
• 2:07
  see
• 2:07
  from
• 2:08
  the
• 2:08
  position
• 2:08
  of
• 2:09
  a
• 2:09
  seller
• 2:09
  that
• 2:09
  differentiates
• 2:10
  Walmart's
• 2:10
  marketplace,
• 2:11
  say,
• 2:11
  from
• 2:11
  other
• 2:11
  marketplaces?
• 2:12
  Of
• 2:13
  course,
• 2:13
  our
• 2:14
  experience
• 2:14
  has
• 2:15
  been
• 2:15
  nothing
• 2:16
  short
• 2:16
  of
• 2:16
  fantastic.
• 2:17
  Fantastic.
• 2:18
  Okay,
• 2:18
  That's
• 2:18
  a
• 2:18
  big
• 2:18
  word.
• 2:19
  And
• 2:19
  the
• 2:19
  reason
• 2:19
  I
• 2:20
  say
• 2:20
  that
• 2:20
  is
• 2:21
  Walmart
• 2:21
  Marketplace.
• 2:23
  It
• 2:23
  provides
• 2:23
  you
• 2:23
  the
• 2:24
  backbone
• 2:24
  to
• 2:24
  be
• 2:25
  successful
• 2:25
  online.
• 2:26
  Okay.
• 2:27
  So
• 2:27
  whether
• 2:27
  it's
• 2:27
  WFS
• 2:28
  which
• 2:28
  streamlines
• 2:29
  operations,
• 2:30
  gets
• 2:30
  your
• 2:30
  product
• 2:30
  to
• 2:31
  the
• 2:31
  customer
• 2:31
  faster.
• 2:32
  Walmart
• 2:33
  fulfillment
• 2:33
  services
• 2:34
  for
• 2:34
  those
• 2:34
  maybe
• 2:34
  that
• 2:34
  aren't
• 2:35
  as
• 2:35
  familiar.
• 2:35
  Right,
• 2:36
  yes.
• 2:36
  Or
• 2:36
  Walmart
• 2:37
  Connect.
• 2:37
  WMART
• 2:39
  has
• 2:39
  allowed
• 2:39
  us
• 2:39
  to
• 2:40
  really
• 2:40
  target
• 2:40
  the
• 2:41
  right
• 2:41
  customers
• 2:42
  at
• 2:42
  the
• 2:42
  right
• 2:42
  time
• 2:42
  with
• 2:43
  the
• 2:43
  right
• 2:43
  product
• 2:44
  and
• 2:44
  increase
• 2:44
  our
• 2:45
  conversion
• 2:45
  rates.
• 2:46
  All
• 2:46
  of
• 2:46
  it's
• 2:47
  been
• 2:47
  fantastic.
• 2:47
  But
• 2:47
  kind
• 2:48
  of
• 2:48
  the
• 2:48
  bow
• 2:48
  on
• 2:49
  the
• 2:49
  package
• 2:49
  has
• 2:50
  really
• 2:50
  been
• 2:50
  our
• 2:50
  relationships
• 2:51
  with
• 2:51
  the
• 2:52
  merchant
• 2:52
  and
• 2:52
  category
• 2:53
  teams.
• 2:53
  You
• 2:53
  know,
• 2:54
  we
• 2:54
  live
• 2:54
  in
• 2:54
  a
• 2:54
  world
• 2:55
  that's
• 2:55
  becoming
• 2:55
  more
• 2:55
  automated,
• 2:56
  more
• 2:56
  mechanized,
• 2:57
  more
• 2:57
  AI
• 2:57
  driven.
• 2:58
  Right.
• 2:58
  So
• 2:59
  to
• 2:59
  have
• 2:59
  that
• 2:59
  human
• 3:00
  touch
• 3:00
  point
• 3:00
  has
• 3:00
  really
• 3:01
  been
• 3:01
  the
• 3:01
  game
• 3:01
  changer
• 3:02
  for
• 3:02
  our
• 3:02
  development.
• 3:03
  Well,
• 3:03
  and
• 3:03
  your
• 3:03
  connection
• 3:04
  with
• 3:04
  those,
• 3:05
  those
• 3:05
  merchandisers,
• 3:06
  those
• 3:07
  merchants
• 3:07
  at
• 3:07
  Walmart
• 3:08
  has
• 3:08
  led
• 3:08
  to
• 3:09
  you
• 3:09
  now
• 3:09
  selling
• 3:10
  product
• 3:10
  in
• 3:10
  Walmart
• 3:11
  stores
• 3:12
  in
• 3:12
  addition
• 3:12
  to
• 3:13
  in
• 3:13
  the
• 3:13
  Marketplace.
• 3:14
  Can
• 3:14
  you
• 3:14
  tell
• 3:14
  us
• 3:14
  a
• 3:14
  little
• 3:15
  bit
• 3:15
  about,
• 3:15
  you
• 3:16
  know,
• 3:16
  what
• 3:16
  that
• 3:16
  process
• 3:17
  looks
• 3:17
  like
• 3:17
  for
• 3:17
  those
• 3:18
  out
• 3:18
  there
• 3:18
  wondering
• 3:19
  or
• 3:19
  thinking
• 3:19
  about
• 3:19
  like,
• 3:20
  all
• 3:20
  right,
• 3:20
  Walmart
• 3:21
  Marketplace
• 3:21
  is
• 3:22
  one
• 3:22
  thing.
• 3:22
  Now
• 3:22
  I'm
• 3:23
  in
• 3:23
  retail
• 3:23
  locations,
• 3:24
  what
• 3:24
  happens?
• 3:25
  Yeah.
• 3:27
  So,
• 3:28
  you
• 3:28
  know,
• 3:29
  that
• 3:29
  journey
• 3:30
  is
• 3:30
  hard
• 3:30
  fought.
• 3:31
  You
• 3:31
  know,
• 3:31
  it's
• 3:32
  always
• 3:32
  nonlinear
• 3:33
  and
• 3:34
  it
• 3:34
  requires
• 3:35
  a
• 3:35
  lot
• 3:35
  of
• 3:35
  blood,
• 3:36
  sweat
• 3:36
  and
• 3:36
  tears
• 3:36
  on
• 3:36
  both
• 3:37
  sides
• 3:37
  to
• 3:37
  get
• 3:37
  from
• 3:38
  point
• 3:38
  A
• 3:38
  to
• 3:38
  point
• 3:38
  A.
• 3:39
  But
• 3:39
  I
• 3:40
  will
• 3:40
  tell
• 3:40
  you
• 3:40
  that
• 3:41
  that
• 3:41
  journey
• 3:41
  really
• 3:42
  has
• 3:42
  been
• 3:42
  seamless.
• 3:43
  And
• 3:43
  the
• 3:43
  reason
• 3:43
  it's
• 3:44
  been
• 3:44
  seamless
• 3:44
  is
• 3:45
  by
• 3:45
  being
• 3:45
  on
• 3:45
  Marketplace,
• 3:47
  we
• 3:47
  knew
• 3:48
  what
• 3:48
  Dreo
• 3:48
  products
• 3:49
  resonated
• 3:51
  and
• 3:51
  we
• 3:51
  were
• 3:51
  able
• 3:52
  to
• 3:52
  do
• 3:52
  all
• 3:52
  the
• 3:53
  testing
• 3:53
  price
• 3:54
  wise,
• 3:54
  feature
• 3:55
  wise,
• 3:55
  even
• 3:55
  before
• 3:56
  we
• 3:56
  launched
• 3:56
  in
• 3:57
  store.
• 3:58
  So
• 3:58
  we
• 3:58
  knew
• 3:58
  what
• 3:59
  was
• 3:59
  going
• 3:59
  to
• 3:59
  win
• 3:59
  or
• 4:00
  what
• 4:00
  had
• 4:00
  a
• 4:00
  high
• 4:00
  probability
• 4:01
  to
• 4:01
  win
• 4:02
  on
• 4:02
  the
• 4:02
  shelf.
• 4:03
  So
• 4:04
  that
• 4:04
  component
• 4:05
  as
• 4:05
  well
• 4:05
  as
• 4:06
  the
• 4:06
  ability
• 4:06
  to
• 4:06
  improve,
• 4:07
  where
• 4:07
  we
• 4:07
  could
• 4:08
  improve
• 4:09
  really
• 4:09
  helped
• 4:09
  set
• 4:10
  us
• 4:10
  up
• 4:10
  for
• 4:10
  success.
• 4:11
  So,
• 4:11
  Josh,
• 4:11
  I'm
• 4:12
  curious
• 4:12
  then,
• 4:12
  what
• 4:12
  advice
• 4:13
  we'll
• 4:13
  get
• 4:13
  you
• 4:13
  out
• 4:13
  of
• 4:13
  here
• 4:13
  on
• 4:13
  this.
• 4:13
  What
• 4:14
  advice
• 4:14
  would
• 4:14
  you
• 4:14
  have
• 4:15
  for
• 4:15
  other
• 4:15
  sellers
• 4:16
  maybe,
• 4:16
  or
• 4:16
  small
• 4:17
  businesses
• 4:17
  that
• 4:17
  are
• 4:17
  looking
• 4:18
  to
• 4:18
  grow
• 4:18
  their
• 4:18
  business
• 4:19
  in
• 4:19
  a
• 4:19
  similar
• 4:19
  way
• 4:20
  that
• 4:20
  you
• 4:20
  have?
• 4:20
  Like,
• 4:21
  I
• 4:21
  mean,
• 4:21
  did
• 4:21
  you
• 4:21
  even
• 4:22
  jump
• 4:22
  feet
• 4:22
  first
• 4:22
  into
• 4:23
  stores?
• 4:23
  Like
• 4:24
  how
• 4:24
  far
• 4:24
  did
• 4:24
  you,
• 4:25
  how
• 4:25
  did
• 4:25
  you
• 4:25
  do
• 4:25
  that?
• 4:25
  How'd
• 4:26
  you
• 4:26
  approach
• 4:26
  that?
• 4:26
  What's
• 4:26
  all
• 4:27
  the
• 4:27
  advice
• 4:27
  you
• 4:27
  have?
• 4:27
  Yeah,
• 4:28
  that's
• 4:28
  exactly
• 4:29
  it,
• 4:29
  Chris.
• 4:30
  Don't
• 4:30
  tip
• 4:30
  your
• 4:31
  toes,
• 4:31
  jump
• 4:32
  in,
• 4:32
  don't
• 4:32
  dip
• 4:33
  your
• 4:33
  toes.
• 4:33
  Okay,
• 4:33
  all
• 4:34
  right.
• 4:34
  Jump
• 4:34
  in.
• 4:34
  All
• 4:35
  right.
• 4:35
  You
• 4:35
  know,
• 4:35
  Marketplace
• 4:36
  provides
• 4:37
  you
• 4:37
  that
• 4:37
  toolkit
• 4:38
  that's
• 4:38
  necessary
• 4:39
  for
• 4:39
  success,
• 4:40
  especially
• 4:40
  if
• 4:40
  you're
• 4:40
  a
• 4:40
  startup
• 4:41
  brand,
• 4:41
  a
• 4:42
  small
• 4:42
  business.
• 4:43
  If
• 4:44
  you
• 4:44
  optimize
• 4:45
  those
• 4:45
  tools
• 4:46
  and
• 4:46
  maximize
• 4:47
  them
• 4:47
  and
• 4:47
  are
• 4:47
  really
• 4:47
  serious
• 4:48
  about
• 4:48
  growing
• 4:48
  your
• 4:48
  brand,
• 4:49
  Walmart
• 4:50
  Marketplace
• 4:50
  is
• 4:50
  the
• 4:50
  platform
• 4:51
  to
• 4:51
  do
• 4:52
  that.
• 4:52
  And
• 4:52
  then
• 4:52
  the
• 4:53
  other
• 4:53
  part
• 4:53
  of
• 4:53
  that
• 4:53
  is
• 4:54
  again,
• 4:54
  is
• 4:54
  that
• 4:54
  human
• 4:54
  touch
• 4:55
  is
• 4:55
  your
• 4:56
  merchant
• 4:56
  teams,
• 4:56
  your
• 4:56
  category
• 4:57
  teams
• 4:57
  are
• 4:58
  going
• 4:58
  to
• 4:58
  guide
• 4:58
  you
• 4:58
  through
• 4:58
  that
• 4:59
  journey.
• 5:00
  And
• 5:00
  if
• 5:01
  you
• 5:01
  follow
• 5:01
  those
• 5:01
  rules,
• 5:02
  there's
• 5:03
  an
• 5:03
  immense
• 5:03
  amount
• 5:03
  of
• 5:04
  opportunity
• 5:04
  for
• 5:04
  you
• 5:05
  on
• 5:05
  Marketplace.
• 5:05
  Right,
• 5:06
  Right.
• 5:06
  You
• 5:06
  should
• 5:07
  be
• 5:07
  able
• 5:07
  to
• 5:07
  sell
• 5:07
  if
• 5:07
  you've
• 5:08
  got
• 5:08
  a
• 5:08
  good
• 5:08
  product
• 5:08
  and
• 5:08
  you
• 5:09
  follow
• 5:09
  that
• 5:09
  path.
• 5:09
  That's
• 5:10
  great.
• 5:10
  Well,
• 5:11
  thank
• 5:11
  you
• 5:11
  so
• 5:11
  much,
• 5:12
  Joshua,
• 5:12
  for
• 5:12
  joining
• 5:13
  us.
• 5:13
  We
• 5:13
  really
• 5:13
  appreciate
• 5:14
  it.
• 5:14
  Congrats
• 5:14
  on
• 5:15
  your
• 5:15
  continued
• 5:15
  success
• 5:16
  on
• 5:16
  the
• 5:16
  Marketplace
• 5:17
  in
• 5:17
  Walmart
• 5:18
  stores.
• 5:18
  Thank
• 5:19
  you
• 5:19
  so
• 5:19
  much
• 5:19
  to
• 5:19
  Walmart
• 5:20
  for
• 5:20
  hosting
• 5:20
  Chris
• 5:21
  and
• 5:21
  myself
• 5:21
  here
• 5:22
  today
• 5:22
  at
• 5:22
  the
• 5:23
  Walmart
• 5:24
  Sellers
• 5:24
  Summit.
• 5:25
  We
• 5:25
  have
• 5:25
  lots
• 5:26
  of
• 5:26
  content
• 5:26
  coming
• 5:27
  your
• 5:27
  way
• 5:27
  all
• 5:27
  day,
• 5:28
  so
• 5:28
  stay,
• 5:29
  stop
• 5:29
  by
• 5:29
  if
• 5:29
  you're
• 5:29
  here
• 5:30
  or
• 5:31
  stay
• 5:31
  tuned
• 5:32
  because
• 5:32
  we
• 5:32
  have
• 5:32
  much,
• 5:33
  much
• 5:33
  more
• 5:33
  in
• 5:33
  store.
• 5:34
  And
• 5:34
  until
• 5:34
  then,
• 5:35
  be
• 5:35
  careful
• 5:35
  out
• 5:35
  there.