#127: How Emily Judice Hit Her Best Month Yet With Paid Ads

Win With Paid Ads · Jul 9, 2026 · 34m

Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next.

In this episode, Ashley and Emily get into:

📈 The ad advice Emily got in April, and why she didn't take it

📈 Outsourcing your ads vs owning the skill yourself

📈 The realization that flipped her organic strategy (the people who already knew her vs the people who really needed her)

📈 Why better DM ad lead quality changed everything

📈 The data…