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EP384: TikTok Shop Surpasses Target: What This Means for Sellers Looking to Diversify
If you spend the next 30 minutes with me, you stop treating TikTok Shop as a novelty and start seeing it as a structural shift in product discovery. TikTok Shop just passed Target in US online sales. That is not a fluke. It is a signal that Amazon-style content fails when copied into TikTok. Most sellers are leaving money on the table because they do not understand where discovery moved. I break down why volume does not fix broken fundamentals. I use Ashley’s story as proof. She stalled at eight thousand dollars a month because she bought into the wrong growth model. We fix that. You will…
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