At a Tipping Point: Pet Insurance, Affordability, and the Future of Pet Ownership
Is the middle class getting priced out of pet ownership?
With headlines warning of rising pet debt and skyrocketing veterinary costs, I sat down with Lane Kent, former CEO of Independence Pet Group, to discuss the affordability crisis in pet care and the role pet insurance can play in addressing it.
Lane shares why pet insurance adoption remains stuck at 4% despite over 90% of Americans considering pets family members, what's fundamentally broken about current product designs, and why he believes we're approaching a tipping point that could see adoption reach 10% within the next decade.
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The skinny
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