Latest / Money Made Human Podcast
10. Niching Down 101
You’ve likely heard someone, somewhere talk about “niching” down…but you may not truly understand exactly what that is, or how to do it. And that’s exactly what we’re going to cover today. Your “niche” is just a fancy way to describe who you serve – and how they fit into the world. For example, here at FCA, our niche is financial coaches and people who want to become a successful financial coach.
“Niching” allows you to speak more directly to your intended audience – to stand out from the noise and actually get people to pay attention to your content and your message. But niching isn’t just…
The skinny
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