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Lessons learnt in Las Vegas in 2025 · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  It
• 0:00
  probably
• 0:00
  hasn't
• 0:01
  escaped
• 0:01
  your
• 0:01
  notice,
• 0:02
  but
• 0:02
  I've
• 0:02
  just
• 0:03
  got
• 0:03
  back
• 0:03
  from
• 0:04
  Las
• 0:04
  Vegas
• 0:04
  for
• 0:04
  the
• 0:04
  third
• 0:05
  year
• 0:05
  in
• 0:05
  a
• 0:05
  row
• 0:06
  attending
• 0:06
  and
• 0:06
  speaking
• 0:07
  at
• 0:07
  Wedding
• 0:08
  mba.
• 0:09
  While
• 0:09
  in
• 0:09
  my
• 0:09
  world,
• 0:10
  what
• 0:10
  happens
• 0:10
  in
• 0:10
  Vegas
• 0:11
  doesn't
• 0:11
  stay
• 0:11
  in
• 0:11
  Vegas
• 0:12
  because
• 0:12
  I
• 0:12
  love
• 0:13
  to
• 0:13
  share
• 0:13
  it
• 0:13
  with
• 0:13
  all
• 0:13
  of
• 0:13
  you.
• 0:14
  In
• 0:14
  today's
• 0:14
  episode,
• 0:15
  I'm
• 0:15
  going
• 0:15
  to
• 0:15
  be
• 0:15
  giving
• 0:15
  you
• 0:15
  a
• 0:16
  recap
• 0:16
  of
• 0:16
  all
• 0:16
  the
• 0:16
  lessons
• 0:17
  learned
• 0:17
  in
• 0:17
  Vegas
• 0:18
  this
• 0:18
  year.
• 0:20
  I'm
• 0:21
  Becca
• 0:21
  Poutney,
• 0:21
  Wedding
• 0:22
  Business
• 0:22
  Marketing
• 0:23
  expert,
• 0:23
  speaker
• 0:23
  and
• 0:24
  blogger,
• 0:24
  and
• 0:24
  you're
• 0:24
  listening
• 0:25
  to
• 0:25
  the
• 0:25
  Wedding
• 0:25
  Pros
• 0:26
  who
• 0:26
  Are
• 0:26
  Ready
• 0:26
  to
• 0:26
  Grow
• 0:27
  podcast.
• 0:28
  I'm
• 0:28
  here
• 0:28
  to
• 0:29
  share
• 0:29
  with
• 0:29
  you
• 0:29
  actionable
• 0:30
  tips,
• 0:30
  strategies
• 0:31
  and
• 0:31
  real
• 0:31
  life
• 0:32
  examples
• 0:32
  to
• 0:32
  help
• 0:33
  you
• 0:33
  take
• 0:33
  your
• 0:33
  wedding
• 0:33
  business
• 0:34
  to
• 0:34
  the
• 0:34
  next
• 0:34
  level.
• 0:35
  If
• 0:35
  you
• 0:35
  are
• 0:36
  an
• 0:36
  ambitious
• 0:36
  wedding
• 0:37
  business
• 0:37
  owner
• 0:37
  that
• 0:38
  wants
• 0:38
  to
• 0:38
  take
• 0:38
  your
• 0:38
  passion
• 0:39
  and
• 0:39
  use
• 0:39
  it
• 0:39
  to
• 0:39
  build
• 0:40
  a
• 0:40
  profitable,
• 0:40
  sustainable
• 0:41
  business
• 0:42
  doing
• 0:42
  what
• 0:42
  you
• 0:42
  love,
• 0:42
  then
• 0:43
  you're
• 0:43
  in
• 0:43
  the
• 0:43
  right
• 0:43
  place.
• 0:44
  Let's
• 0:44
  get
• 0:45
  going
• 0:45
  with
• 0:45
  today's
• 0:45
  episode.
• 0:46
  If
• 0:46
  you
• 0:46
  followed
• 0:47
  any
• 0:47
  of
• 0:47
  my
• 0:47
  social
• 0:47
  media
• 0:48
  channels,
• 0:48
  you
• 0:48
  will
• 0:49
  have
• 0:49
  seen
• 0:49
  my
• 0:49
  Las
• 0:50
  Vegas
• 0:50
  content
• 0:51
  all
• 0:51
  over
• 0:52
  the
• 0:52
  place.
• 0:52
  And
• 0:52
  you
• 0:53
  know
• 0:53
  what?
• 0:53
  I'm
• 0:53
  even
• 0:53
  wearing
• 0:53
  my
• 0:54
  Las
• 0:54
  Vegas
• 0:54
  jumper
• 0:55
  to
• 0:55
  celebrate
• 0:56
  today's
• 0:56
  episode.
• 0:57
  In
• 0:58
  today's
• 0:58
  episode,
• 0:58
  I'm
• 0:58
  going
• 0:58
  to
• 0:59
  be
• 0:59
  talking
• 0:59
  you
• 0:59
  through
• 0:59
  all
• 1:00
  the
• 1:00
  lessons
• 1:00
  I
• 1:01
  learned
• 1:01
  at
• 1:01
  this
• 1:01
  year's
• 1:01
  Wedding
• 1:02
  mba.
• 1:02
  And
• 1:03
  out
• 1:03
  in
• 1:03
  Vegas,
• 1:04
  I'm
• 1:04
  going
• 1:04
  to
• 1:04
  be
• 1:04
  talking
• 1:04
  about
• 1:04
  why
• 1:05
  I
• 1:05
  think
• 1:05
  these
• 1:05
  wedding
• 1:05
  industry
• 1:06
  conferences
• 1:06
  and
• 1:06
  events
• 1:07
  are
• 1:07
  so
• 1:07
  important
• 1:07
  for
• 1:08
  you.
• 1:08
  And
• 1:08
  I'm
• 1:09
  going
• 1:09
  to
• 1:09
  be
• 1:09
  giving
• 1:09
  you
• 1:09
  some
• 1:09
  little
• 1:09
  updates
• 1:10
  as
• 1:10
  well
• 1:11
  from
• 1:11
  some
• 1:11
  of
• 1:11
  the
• 1:11
  speakers
• 1:12
  and
• 1:12
  sponsors
• 1:12
  of
• 1:13
  WED
• 1:13
  Pros
• 1:13
  Live.
• 1:14
  So
• 1:14
  let's
• 1:15
  dive
• 1:15
  straight
• 1:15
  in.
• 1:16
  Now,
• 1:16
  the
• 1:16
  first
• 1:16
  thing
• 1:17
  I
• 1:17
  want
• 1:17
  you
• 1:17
  to
• 1:17
  know
• 1:17
  is
• 1:17
  that
• 1:17
  this
• 1:18
  year
• 1:18
  I
• 1:18
  decided
• 1:18
  to
• 1:18
  do
• 1:19
  my
• 1:19
  trip
• 1:19
  a
• 1:19
  little
• 1:19
  bit
• 1:20
  differently.
• 1:21
  It's
• 1:21
  a
• 1:21
  long
• 1:21
  way
• 1:22
  to
• 1:22
  fly
• 1:22
  and
• 1:22
  for
• 1:22
  the
• 1:23
  last
• 1:23
  two
• 1:23
  years
• 1:23
  I've
• 1:23
  just
• 1:24
  flown
• 1:24
  directly
• 1:24
  to
• 1:24
  Las
• 1:25
  Vegas,
• 1:25
  spent
• 1:25
  the
• 1:25
  weekend
• 1:26
  in
• 1:26
  Las
• 1:26
  Vegas,
• 1:26
  and
• 1:27
  then
• 1:27
  had
• 1:27
  the
• 1:27
  week
• 1:27
  long
• 1:28
  conference
• 1:28
  in
• 1:28
  Vegas
• 1:29
  as
• 1:29
  well.
• 1:29
  But
• 1:30
  having
• 1:30
  spent
• 1:30
  the
• 1:30
  last
• 1:30
  two
• 1:31
  years
• 1:31
  doing
• 1:31
  a
• 1:31
  weekend
• 1:31
  in
• 1:32
  Vegas,
• 1:32
  I
• 1:32
  decided
• 1:33
  this
• 1:33
  time
• 1:33
  why
• 1:34
  not
• 1:34
  go
• 1:34
  somewhere
• 1:35
  else.
• 1:35
  So
• 1:36
  me
• 1:36
  and
• 1:36
  Trudy,
• 1:36
  who
• 1:37
  came
• 1:37
  with
• 1:37
  me,
• 1:37
  decided
• 1:38
  this
• 1:38
  year
• 1:38
  to
• 1:38
  spend
• 1:38
  the
• 1:38
  weekend
• 1:39
  in
• 1:39
  San
• 1:39
  Francisco.
• 1:40
  So
• 1:40
  although
• 1:40
  this
• 1:41
  episode
• 1:41
  is
• 1:41
  called
• 1:42
  Things
• 1:42
  I
• 1:42
  Learned
• 1:42
  in
• 1:42
  Vegas,
• 1:43
  there
• 1:43
  are
• 1:43
  going
• 1:43
  to
• 1:43
  be
• 1:43
  a
• 1:44
  few
• 1:44
  little
• 1:44
  San
• 1:44
  Francisco
• 1:45
  things
• 1:45
  thrown
• 1:46
  in
• 1:46
  along
• 1:46
  the
• 1:47
  way.
• 1:47
  So
• 1:47
  we
• 1:47
  spent
• 1:48
  the
• 1:48
  weekend
• 1:48
  in
• 1:48
  San
• 1:48
  Francisco
• 1:49
  and
• 1:49
  then
• 1:49
  we
• 1:49
  flew
• 1:50
  internally
• 1:50
  into
• 1:51
  Las
• 1:51
  Vegas
• 1:52
  on
• 1:52
  the
• 1:52
  Monday,
• 1:52
  ready
• 1:53
  for
• 1:53
  the
• 1:53
  conference.
• 1:54
  If
• 1:54
  you've
• 1:54
  never
• 1:54
  heard
• 1:54
  of
• 1:54
  Wedding
• 1:55
  mba,
• 1:55
  it's
• 1:56
  one
• 1:56
  of
• 1:56
  the
• 1:56
  biggest
• 1:56
  wedding
• 1:57
  industry
• 1:57
  conferences,
• 1:57
  if
• 1:57
  not
• 1:58
  the
• 1:58
  biggest
• 1:58
  wedding
• 1:58
  industry
• 1:59
  conference
• 1:59
  in
• 2:00
  the
• 2:00
  world.
• 2:00
  It
• 2:00
  takes
• 2:01
  place
• 2:01
  in
• 2:01
  Las
• 2:01
  Vegas
• 2:02
  every
• 2:02
  November.
• 2:03
  Approximately
• 2:03
  five
• 2:04
  and
• 2:04
  a
• 2:04
  half
• 2:04
  thousand
• 2:05
  attendees
• 2:05
  were
• 2:05
  there
• 2:06
  this
• 2:06
  year.
• 2:06
  There's
• 2:07
  an
• 2:07
  incredible
• 2:07
  energy,
• 2:08
  incredible
• 2:09
  educators,
• 2:10
  speakers,
• 2:10
  a
• 2:11
  huge
• 2:11
  exhibition
• 2:11
  floor
• 2:12
  and
• 2:12
  you
• 2:12
  have
• 2:13
  to
• 2:13
  see
• 2:13
  it
• 2:13
  to
• 2:13
  believe
• 2:13
  it.
• 2:14
  It
• 2:14
  really
• 2:14
  is
• 2:15
  one
• 2:15
  of
• 2:15
  the
• 2:15
  highlights
• 2:16
  of
• 2:16
  my
• 2:16
  year.
• 2:17
  And
• 2:17
  to
• 2:17
  speak
• 2:17
  there
• 2:18
  was
• 2:18
  on
• 2:18
  my
• 2:18
  bucket
• 2:18
  list
• 2:18
  for
• 2:19
  a
• 2:19
  long
• 2:19
  time
• 2:19
  and
• 2:20
  it's
• 2:20
  been
• 2:20
  a
• 2:20
  privilege
• 2:21
  to
• 2:21
  do
• 2:21
  so
• 2:21
  for
• 2:21
  the
• 2:21
  last
• 2:22
  couple
• 2:22
  of
• 2:22
  years.
• 2:22
  More
• 2:23
  on
• 2:23
  that
• 2:23
  later.
• 2:24
  But
• 2:24
  let's
• 2:25
  start
• 2:25
  with
• 2:25
  the
• 2:25
  beginning
• 2:25
  of
• 2:25
  my
• 2:25
  trip
• 2:26
  and
• 2:26
  the
• 2:26
  first
• 2:26
  lesson
• 2:27
  I
• 2:27
  learned
• 2:27
  this
• 2:28
  year
• 2:28
  whilst
• 2:28
  I
• 2:29
  was
• 2:29
  out
• 2:29
  in
• 2:29
  the
• 2:30
  States
• 2:30
  actually
• 2:31
  happened
• 2:31
  before
• 2:31
  I
• 2:32
  got
• 2:32
  there.
• 2:33
  I
• 2:33
  want
• 2:33
  to
• 2:33
  talk
• 2:33
  to
• 2:33
  you
• 2:34
  about,
• 2:34
  number
• 2:34
  one,
• 2:35
  how
• 2:36
  simple
• 2:36
  changes
• 2:37
  can
• 2:37
  make
• 2:37
  a
• 2:38
  service
• 2:38
  premium.
• 2:39
  If
• 2:39
  we
• 2:39
  want
• 2:40
  to
• 2:40
  charge
• 2:40
  more,
• 2:41
  especially
• 2:41
  when
• 2:41
  we're
• 2:42
  starting
• 2:42
  to
• 2:42
  talk
• 2:42
  about
• 2:43
  the
• 2:43
  luxury
• 2:43
  market
• 2:43
  or
• 2:44
  the
• 2:44
  high
• 2:44
  end
• 2:44
  market,
• 2:44
  but
• 2:44
  even
• 2:45
  to
• 2:45
  just
• 2:45
  give
• 2:45
  good
• 2:46
  customer
• 2:46
  service
• 2:47
  at
• 2:47
  the
• 2:47
  mid
• 2:47
  range
• 2:47
  of
• 2:48
  the
• 2:48
  market,
• 2:48
  then
• 2:49
  we
• 2:49
  talk
• 2:49
  a
• 2:50
  lot
• 2:50
  about
• 2:50
  luxury.
• 2:50
  But
• 2:50
  what
• 2:51
  does
• 2:51
  this
• 2:51
  actually
• 2:52
  mean?
• 2:52
  What
• 2:52
  makes
• 2:53
  a
• 2:53
  service
• 2:53
  premium
• 2:54
  and
• 2:54
  how
• 2:54
  can
• 2:54
  we
• 2:55
  learn
• 2:55
  from
• 2:56
  what
• 2:56
  other
• 2:56
  people
• 2:56
  are
• 2:56
  doing?
• 2:57
  Well,
• 2:57
  this
• 2:57
  year
• 2:58
  as
• 2:58
  we
• 2:58
  were
• 2:58
  flying
• 2:58
  out
• 2:59
  to
• 2:59
  San
• 3:00
  Francisco,
• 3:00
  we
• 3:00
  were
• 3:00
  due
• 3:01
  to
• 3:01
  fly
• 3:01
  in
• 3:01
  Economy
• 3:02
  Delight.
• 3:02
  So
• 3:03
  on
• 3:03
  Virgin
• 3:03
  Airplanes
• 3:04
  you
• 3:04
  have
• 3:04
  Economy,
• 3:05
  Economy
• 3:05
  Delight,
• 3:06
  Premium
• 3:06
  and
• 3:07
  Business
• 3:07
  or
• 3:08
  upper
• 3:08
  Class.
• 3:09
  And
• 3:09
  we
• 3:09
  had
• 3:09
  our
• 3:10
  flight
• 3:10
  booked
• 3:11
  in
• 3:11
  Economy
• 3:11
  Delight.
• 3:12
  And
• 3:12
  long
• 3:13
  story
• 3:13
  short,
• 3:13
  I
• 3:14
  was
• 3:14
  sat
• 3:14
  at
• 3:14
  the
• 3:14
  airport
• 3:15
  and
• 3:15
  I
• 3:15
  decided
• 3:15
  to
• 3:15
  go
• 3:16
  and
• 3:16
  find
• 3:16
  out
• 3:16
  how
• 3:17
  much
• 3:17
  it
• 3:17
  would
• 3:17
  cost
• 3:17
  to
• 3:18
  upgrade
• 3:18
  our
• 3:18
  tickets
• 3:19
  from
• 3:19
  Economy
• 3:19
  Delight
• 3:20
  to
• 3:21
  Premium.
• 3:21
  As
• 3:22
  a
• 3:22
  little
• 3:22
  treat
• 3:22
  on
• 3:23
  our
• 3:23
  way
• 3:23
  out
• 3:23
  to
• 3:23
  San
• 3:23
  Francisco
• 3:24
  and
• 3:24
  as
• 3:24
  a
• 3:25
  surprise
• 3:25
  to
• 3:25
  Trudy
• 3:25
  who
• 3:26
  didn't
• 3:26
  know
• 3:26
  that
• 3:26
  I
• 3:26
  was
• 3:26
  going
• 3:26
  to
• 3:26
  do
• 3:27
  it
• 3:27
  anyway.
• 3:28
  I
• 3:28
  had
• 3:28
  a
• 3:28
  budget
• 3:28
  in
• 3:28
  my
• 3:29
  head.
• 3:29
  I
• 3:29
  went
• 3:29
  to
• 3:29
  the
• 3:29
  ticket
• 3:30
  desk,
• 3:30
  they
• 3:30
  did
• 3:30
  indeed
• 3:31
  have
• 3:31
  some
• 3:31
  premium
• 3:31
  seats
• 3:32
  available
• 3:32
  and
• 3:32
  it
• 3:33
  was
• 3:33
  within
• 3:33
  my
• 3:33
  budget,
• 3:34
  so
• 3:34
  I
• 3:34
  went
• 3:34
  for
• 3:35
  it.
• 3:35
  We
• 3:35
  only
• 3:35
  live
• 3:36
  once.
• 3:36
  Why
• 3:36
  not
• 3:36
  enjoy
• 3:37
  a
• 3:37
  very
• 3:37
  long
• 3:38
  flight
• 3:38
  and
• 3:38
  do
• 3:38
  it
• 3:39
  in
• 3:39
  a
• 3:39
  little
• 3:39
  bit
• 3:39
  of
• 3:39
  style?
• 3:40
  So
• 3:40
  I
• 3:40
  upgraded
• 3:41
  my
• 3:41
  tickets
• 3:41
  to
• 3:42
  premium
• 3:42
  and
• 3:43
  it
• 3:43
  was
• 3:43
  one
• 3:43
  of
• 3:44
  the
• 3:44
  best
• 3:44
  decisions
• 3:45
  I've
• 3:45
  ever
• 3:45
  made.
• 3:45
  I
• 3:46
  cannot
• 3:46
  tell
• 3:46
  you
• 3:47
  how
• 3:47
  much
• 3:47
  more
• 3:47
  I
• 3:47
  enjoyed
• 3:48
  that
• 3:48
  flight
• 3:48
  flying
• 3:49
  in
• 3:49
  Premium
• 3:49
  than
• 3:49
  I
• 3:50
  would
• 3:50
  normally
• 3:50
  do
• 3:50
  in
• 3:50
  Economy
• 3:51
  or
• 3:51
  Economy
• 3:52
  Delight.
• 3:53
  But
• 3:53
  the
• 3:53
  reason
• 3:53
  I
• 3:54
  share
• 3:54
  this
• 3:54
  with
• 3:54
  you
• 3:54
  is
• 3:54
  not
• 3:55
  to
• 3:55
  tell
• 3:55
  you
• 3:55
  all
• 3:55
  I
• 3:55
  had
• 3:55
  a
• 3:56
  great
• 3:56
  experience,
• 3:56
  which
• 3:57
  I
• 3:57
  did,
• 3:57
  but
• 3:58
  to
• 3:58
  show
• 3:58
  you
• 3:58
  that
• 3:58
  actually
• 3:59
  it's
• 3:59
  the
• 3:59
  little
• 3:59
  things,
• 4:00
  it's
• 4:00
  the
• 4:00
  small
• 4:00
  things
• 4:01
  that
• 4:01
  turn
• 4:01
  a
• 4:02
  service
• 4:02
  to
• 4:02
  premium
• 4:03
  and
• 4:03
  and
• 4:03
  make
• 4:03
  it
• 4:04
  suddenly
• 4:04
  feel
• 4:04
  very
• 4:05
  valuable
• 4:05
  and
• 4:05
  worth
• 4:06
  paying
• 4:06
  for.
• 4:07
  Now,
• 4:07
  a
• 4:07
  10
• 4:08
  hour
• 4:08
  flight
• 4:08
  anywhere
• 4:09
  is
• 4:09
  a
• 4:10
  long
• 4:10
  time.
• 4:10
  We
• 4:10
  know
• 4:10
  that
• 4:11
  it's
• 4:11
  uncomfortable
• 4:11
  and
• 4:11
  of
• 4:12
  course
• 4:12
  as
• 4:12
  soon
• 4:12
  as
• 4:12
  you
• 4:12
  upgrade
• 4:13
  to
• 4:13
  any
• 4:13
  other
• 4:13
  seats,
• 4:14
  you're
• 4:14
  going
• 4:14
  to
• 4:14
  get
• 4:15
  those
• 4:15
  normal
• 4:15
  perks
• 4:16
  like
• 4:16
  extra
• 4:16
  legroom
• 4:16
  and
• 4:17
  extra
• 4:17
  wide
• 4:17
  seats.
• 4:17
  We
• 4:18
  expect
• 4:18
  those
• 4:18
  things
• 4:18
  and
• 4:19
  you
• 4:19
  travel
• 4:19
  in
• 4:19
  comfort.
• 4:20
  But
• 4:20
  here
• 4:20
  are
• 4:20
  some
• 4:21
  of
• 4:21
  the
• 4:21
  unexpected
• 4:21
  perks
• 4:22
  that
• 4:22
  I
• 4:23
  would
• 4:23
  say
• 4:23
  made
• 4:24
  a
• 4:24
  difference
• 4:25
  and
• 4:25
  they're
• 4:26
  not
• 4:26
  particularly
• 4:26
  costly
• 4:27
  for
• 4:27
  them
• 4:27
  to
• 4:27
  do.
• 4:28
  So
• 4:28
  the
• 4:28
  first
• 4:29
  thing
• 4:29
  was
• 4:29
  the
• 4:29
  way
• 4:29
  we
• 4:30
  were
• 4:30
  made
• 4:30
  to
• 4:30
  feel
• 4:30
  the
• 4:30
  moment
• 4:31
  we
• 4:31
  stepped
• 4:31
  on
• 4:31
  the
• 4:31
  plane.
• 4:32
  So
• 4:32
  as
• 4:32
  soon
• 4:32
  as
• 4:32
  we
• 4:33
  took
• 4:33
  our
• 4:33
  seat,
• 4:33
  we
• 4:34
  bought
• 4:34
  a
• 4:34
  glass
• 4:35
  champagne
• 4:35
  while
• 4:35
  everyone
• 4:36
  else
• 4:36
  was
• 4:36
  still
• 4:36
  being
• 4:37
  boarded
• 4:37
  onto
• 4:38
  the
• 4:38
  flight.
• 4:38
  And
• 4:39
  all
• 4:39
  this
• 4:40
  was,
• 4:41
  obviously
• 4:41
  the
• 4:41
  champagne's
• 4:42
  nice,
• 4:42
  but
• 4:42
  the
• 4:42
  reason
• 4:42
  it
• 4:42
  made
• 4:42
  you
• 4:43
  feel
• 4:43
  premium
• 4:43
  is
• 4:43
  you
• 4:44
  felt
• 4:44
  welcomed,
• 4:45
  you
• 4:45
  felt
• 4:45
  special
• 4:45
  and
• 4:46
  you
• 4:46
  felt
• 4:46
  cared
• 4:46
  about.
• 4:47
  So
• 4:47
  from
• 4:47
  the
• 4:47
  moment
• 4:48
  you
• 4:48
  sat
• 4:48
  down
• 4:49
  on
• 4:49
  that
• 4:49
  plane
• 4:49
  at
• 4:50
  the
• 4:50
  start
• 4:50
  of
• 4:50
  a
• 4:50
  very
• 4:50
  long
• 4:51
  10
• 4:51
  hour
• 4:51
  journey,
• 4:51
  before
• 4:52
  they'd
• 4:52
  even
• 4:52
  shut
• 4:53
  the
• 4:53
  doors
• 4:53
  of
• 4:53
  the
• 4:53
  plane,
• 4:54
  you
• 4:54
  were
• 4:54
  already
• 4:55
  being
• 4:55
  given
• 4:55
  something,
• 4:56
  you
• 4:56
  were
• 4:56
  being
• 4:56
  served
• 4:57
  and
• 4:57
  welcomed.
• 4:58
  They
• 4:58
  also
• 4:59
  had
• 4:59
  obviously
• 4:59
  looked
• 4:59
  at
• 4:59
  the
• 5:00
  tickets
• 5:00
  and
• 5:00
  knew
• 5:00
  us
• 5:01
  by
• 5:01
  name.
• 5:02
  Now,
• 5:02
  I'm
• 5:02
  sure
• 5:02
  they
• 5:02
  had
• 5:03
  to
• 5:03
  keep
• 5:03
  going
• 5:03
  and
• 5:03
  checking
• 5:04
  their
• 5:04
  lists.
• 5:04
  I
• 5:04
  don't
• 5:04
  expect
• 5:05
  them
• 5:05
  even
• 5:05
  to
• 5:05
  learn
• 5:05
  all
• 5:06
  of
• 5:06
  the
• 5:06
  names
• 5:06
  of
• 5:06
  the
• 5:06
  premium
• 5:06
  passages.
• 5:07
  Remember,
• 5:07
  we're
• 5:08
  not
• 5:08
  even
• 5:08
  in
• 5:08
  upper
• 5:08
  here.
• 5:08
  This
• 5:09
  is
• 5:09
  just
• 5:09
  premium.
• 5:10
  But
• 5:10
  they
• 5:10
  came
• 5:10
  and
• 5:10
  they
• 5:11
  said,
• 5:11
  rebecca,
• 5:12
  do
• 5:12
  you
• 5:13
  like
• 5:13
  to
• 5:13
  drink?
• 5:13
  Would
• 5:13
  you
• 5:13
  like
• 5:13
  a
• 5:13
  glass
• 5:14
  of
• 5:14
  champagne?
• 5:14
  And
• 5:15
  little
• 5:15
  things
• 5:15
  like
• 5:16
  that
• 5:16
  make
• 5:16
  a
• 5:16
  service
• 5:17
  feel
• 5:17
  premium.
• 5:18
  And
• 5:18
  when
• 5:18
  we
• 5:19
  were
• 5:19
  in
• 5:19
  the
• 5:19
  air
• 5:20
  halfway
• 5:20
  between
• 5:21
  London
• 5:22
  and
• 5:22
  America,
• 5:24
  we
• 5:24
  were
• 5:24
  served
• 5:24
  the
• 5:25
  cup
• 5:25
  of
• 5:25
  tea
• 5:26
  that
• 5:26
  you
• 5:26
  often
• 5:26
  get.
• 5:26
  Cup
• 5:26
  of
• 5:27
  tea
• 5:27
  or
• 5:27
  coffee
• 5:27
  on
• 5:27
  a
• 5:28
  flight.
• 5:28
  Now
• 5:28
  this
• 5:28
  is
• 5:28
  nothing
• 5:29
  new.
• 5:29
  Everyone
• 5:29
  gets
• 5:29
  a
• 5:29
  cup
• 5:30
  of
• 5:30
  tea
• 5:30
  or
• 5:30
  a
• 5:30
  coffee
• 5:31
  on
• 5:31
  a
• 5:31
  flight,
• 5:31
  but
• 5:31
  what
• 5:32
  made
• 5:32
  it
• 5:32
  premium,
• 5:33
  it
• 5:33
  was
• 5:33
  served
• 5:33
  to
• 5:33
  us
• 5:34
  in
• 5:34
  a
• 5:34
  china
• 5:34
  mug.
• 5:35
  Now,
• 5:35
  on
• 5:36
  a
• 5:36
  normal
• 5:36
  day,
• 5:37
  serving
• 5:37
  me
• 5:37
  a
• 5:37
  cup
• 5:37
  of
• 5:37
  tea
• 5:38
  in
• 5:38
  a
• 5:38
  china
• 5:38
  mug
• 5:38
  wouldn't
• 5:39
  feel
• 5:39
  particularly
• 5:39
  premium.
• 5:40
  But
• 5:40
  when
• 5:41
  you're
• 5:41
  up
• 5:41
  in
• 5:41
  the
• 5:41
  sky
• 5:41
  and
• 5:42
  you're
• 5:42
  used
• 5:42
  to
• 5:42
  getting
• 5:42
  that
• 5:43
  plastic
• 5:43
  cup
• 5:43
  that
• 5:44
  I
• 5:44
  always
• 5:44
  get
• 5:44
  when
• 5:45
  I
• 5:45
  have
• 5:45
  my
• 5:45
  cup
• 5:45
  of
• 5:45
  tea
• 5:46
  and
• 5:46
  it
• 5:46
  tastes
• 5:46
  slightly
• 5:47
  odd
• 5:47
  to
• 5:48
  suddenly
• 5:48
  be
• 5:48
  served
• 5:49
  a
• 5:49
  cup
• 5:49
  of
• 5:49
  tea
• 5:49
  in
• 5:49
  a
• 5:49
  china
• 5:50
  mug
• 5:50
  felt
• 5:51
  like
• 5:51
  an
• 5:52
  amazing
• 5:52
  thing.
• 5:52
  We
• 5:52
  took
• 5:53
  photos
• 5:53
  of
• 5:53
  it,
• 5:53
  right?
• 5:54
  When
• 5:54
  you're
• 5:55
  up
• 5:55
  in
• 5:55
  the
• 5:55
  sky,
• 5:55
  anything
• 5:56
  feels
• 5:56
  special,
• 5:56
  right?
• 5:57
  But
• 5:57
  again,
• 5:58
  a
• 5:58
  really
• 5:58
  simple
• 5:58
  change
• 5:59
  that
• 5:59
  made
• 5:59
  something
• 5:59
  feel
• 6:00
  premium.
• 6:01
  And
• 6:01
  the
• 6:01
  final
• 6:01
  thing
• 6:02
  was
• 6:02
  the
• 6:02
  speed
• 6:02
  of
• 6:02
  the
• 6:02
  service.
• 6:03
  So,
• 6:03
  you
• 6:03
  know,
• 6:04
  at
• 6:04
  the
• 6:04
  end
• 6:04
  of,
• 6:04
  or
• 6:04
  at
• 6:05
  the
• 6:05
  end
• 6:05
  of
• 6:05
  a
• 6:05
  meal
• 6:05
  on
• 6:05
  a
• 6:06
  flight,
• 6:06
  you
• 6:06
  eat
• 6:07
  your
• 6:07
  meal
• 6:07
  off
• 6:08
  your
• 6:08
  little
• 6:08
  tray
• 6:08
  and
• 6:09
  then
• 6:09
  what
• 6:09
  I
• 6:09
  find
• 6:09
  is
• 6:10
  that
• 6:10
  your
• 6:10
  tray
• 6:10
  is
• 6:10
  then
• 6:11
  sat
• 6:11
  there
• 6:11
  for
• 6:11
  ages
• 6:12
  because
• 6:12
  they've
• 6:12
  got
• 6:12
  to
• 6:12
  go
• 6:13
  and
• 6:13
  serve
• 6:13
  everyone
• 6:13
  else
• 6:14
  and
• 6:14
  then
• 6:14
  they've
• 6:14
  got
• 6:14
  to
• 6:14
  clear
• 6:14
  everyone
• 6:15
  else
• 6:15
  away
• 6:15
  and
• 6:15
  that
• 6:16
  process
• 6:16
  just
• 6:16
  takes
• 6:16
  a
• 6:17
  long
• 6:17
  time.
• 6:17
  However,
• 6:18
  when
• 6:18
  I
• 6:18
  was
• 6:18
  sat
• 6:19
  in
• 6:19
  premium,
• 6:19
  the
• 6:19
  moment,
• 6:20
  and
• 6:20
  I
• 6:21
  mean,
• 6:21
  like
• 6:21
  30
• 6:21
  seconds
• 6:22
  after
• 6:22
  I'd
• 6:23
  finished
• 6:23
  the
• 6:23
  last
• 6:23
  bite
• 6:24
  and
• 6:24
  put
• 6:24
  all
• 6:25
  of
• 6:25
  my
• 6:25
  cutlery
• 6:25
  back
• 6:25
  on
• 6:26
  my
• 6:26
  tray,
• 6:26
  someone
• 6:27
  came
• 6:27
  and
• 6:27
  took
• 6:27
  it
• 6:27
  away.
• 6:28
  Another
• 6:28
  really
• 6:29
  small
• 6:29
  thing
• 6:30
  that
• 6:30
  suddenly
• 6:30
  made
• 6:31
  that
• 6:31
  experience
• 6:31
  feel
• 6:32
  more
• 6:32
  premium.
• 6:33
  So
• 6:33
  why
• 6:33
  am
• 6:34
  I
• 6:34
  sharing
• 6:34
  this
• 6:34
  stuff
• 6:34
  with
• 6:34
  you?
• 6:35
  Well,
• 6:35
  I
• 6:35
  want
• 6:35
  to
• 6:35
  encourage
• 6:36
  you
• 6:36
  to
• 6:36
  look
• 6:36
  at
• 6:36
  your
• 6:36
  offering
• 6:37
  and
• 6:37
  to
• 6:37
  look
• 6:37
  at
• 6:37
  your
• 6:38
  business
• 6:38
  and
• 6:38
  realize
• 6:39
  that
• 6:39
  you
• 6:39
  can
• 6:39
  offer
• 6:40
  premium
• 6:41
  levels
• 6:41
  of
• 6:41
  service
• 6:42
  without
• 6:42
  it
• 6:43
  costing
• 6:43
  you
• 6:43
  a
• 6:43
  lot.
• 6:44
  You
• 6:44
  just
• 6:44
  need
• 6:44
  to
• 6:44
  look
• 6:45
  at
• 6:45
  where
• 6:45
  those
• 6:45
  points
• 6:46
  are
• 6:46
  that
• 6:46
  you
• 6:46
  could
• 6:46
  add
• 6:47
  in
• 6:47
  a
• 6:47
  little
• 6:47
  bit
• 6:47
  of
• 6:47
  extra
• 6:48
  value,
• 6:48
  and
• 6:48
  it
• 6:48
  could
• 6:49
  be
• 6:49
  something
• 6:49
  very,
• 6:49
  very
• 6:50
  simple.
• 6:50
  It
• 6:50
  doesn't
• 6:51
  need
• 6:51
  to
• 6:51
  be
• 6:52
  earth
• 6:52
  shattering
• 6:53
  to
• 6:53
  give
• 6:54
  someone
• 6:54
  a
• 6:54
  premium
• 6:54
  experience
• 6:55
  and
• 6:55
  then
• 6:55
  to
• 6:55
  justify
• 6:56
  charging
• 6:57
  them
• 6:57
  a
• 6:57
  whole
• 6:57
  lot
• 6:57
  more.
• 6:57
  If
• 6:58
  I
• 6:58
  told
• 6:58
  you
• 6:58
  how
• 6:58
  much
• 6:59
  I
• 6:59
  paid
• 6:59
  extra
• 7:00
  to
• 7:00
  get
• 7:00
  my
• 7:00
  cup
• 7:00
  of
• 7:00
  tea
• 7:01
  in
• 7:01
  a
• 7:01
  china
• 7:01
  mug,
• 7:01
  it
• 7:01
  would
• 7:02
  be
• 7:02
  ridiculous.
• 7:02
  But
• 7:03
  in
• 7:03
  that
• 7:03
  moment,
• 7:04
  it
• 7:05
  made
• 7:05
  it
• 7:05
  feel
• 7:05
  worth
• 7:05
  it.
• 7:06
  So
• 7:06
  take
• 7:07
  from
• 7:07
  that
• 7:07
  what
• 7:07
  you
• 7:07
  will.
• 7:08
  Okay?
• 7:08
  My
• 7:08
  second
• 7:09
  thing
• 7:09
  that
• 7:09
  I
• 7:09
  learned
• 7:10
  was
• 7:10
  actually
• 7:10
  in
• 7:10
  San
• 7:11
  Francisco.
• 7:11
  I'd
• 7:11
  never
• 7:11
  been
• 7:12
  to
• 7:12
  San
• 7:12
  Francisco
• 7:12
  before.
• 7:13
  It
• 7:13
  was
• 7:13
  a
• 7:14
  great
• 7:14
  city.
• 7:14
  I
• 7:14
  really
• 7:14
  enjoyed
• 7:15
  spending
• 7:15
  the
• 7:15
  weekend
• 7:15
  getting
• 7:16
  to
• 7:16
  know
• 7:16
  it
• 7:16
  and
• 7:16
  to
• 7:16
  see
• 7:17
  all
• 7:17
  of
• 7:17
  the
• 7:17
  different
• 7:17
  sites.
• 7:18
  But
• 7:18
  one
• 7:18
  of
• 7:18
  the
• 7:19
  things
• 7:19
  I'd
• 7:19
  been
• 7:19
  told
• 7:19
  about
• 7:20
  before
• 7:20
  I
• 7:20
  went
• 7:20
  was
• 7:21
  this
• 7:21
  new
• 7:21
  technology
• 7:22
  called
• 7:22
  Waymo.
• 7:23
  If
• 7:23
  you
• 7:23
  haven't
• 7:23
  heard
• 7:24
  of
• 7:24
  Waymo,
• 7:24
  essentially
• 7:25
  it's
• 7:25
  a
• 7:26
  driverless
• 7:26
  car.
• 7:26
  Is
• 7:27
  the
• 7:27
  first
• 7:27
  driverless
• 7:28
  car
• 7:28
  service.
• 7:29
  Yes,
• 7:29
  that's
• 7:30
  right.
• 7:30
  These
• 7:30
  cars
• 7:30
  have
• 7:31
  no
• 7:31
  driver.
• 7:32
  And
• 7:32
  I'd
• 7:32
  heard
• 7:33
  about
• 7:33
  it
• 7:33
  and
• 7:33
  I'd
• 7:34
  read
• 7:34
  about
• 7:34
  it,
• 7:34
  and
• 7:35
  I
• 7:35
  heard
• 7:35
  mixed
• 7:35
  reviews
• 7:36
  about
• 7:36
  whether
• 7:36
  people
• 7:36
  like
• 7:37
  them
• 7:37
  or
• 7:37
  not.
• 7:37
  And
• 7:37
  so
• 7:38
  I
• 7:38
  absolutely
• 7:38
  knew
• 7:39
  I
• 7:39
  wanted
• 7:39
  to
• 7:39
  try
• 7:39
  one
• 7:40
  of
• 7:40
  these
• 7:40
  out
• 7:41
  when
• 7:41
  I
• 7:41
  was
• 7:41
  in
• 7:41
  San
• 7:42
  Francisco.
• 7:43
  Number
• 7:43
  one,
• 7:43
  for
• 7:43
  the
• 7:43
  experience,
• 7:44
  to
• 7:44
  see
• 7:44
  what
• 7:44
  it
• 7:44
  was
• 7:44
  like.
• 7:45
  And
• 7:45
  number
• 7:45
  two,
• 7:45
  because
• 7:45
  I
• 7:45
  knew
• 7:46
  it
• 7:46
  would
• 7:46
  make
• 7:46
  great
• 7:46
  content
• 7:46
  for
• 7:47
  social
• 7:47
  media
• 7:47
  as
• 7:48
  well.
• 7:48
  And
• 7:48
  it
• 7:49
  did.
• 7:49
  It
• 7:49
  was
• 7:49
  really
• 7:49
  fun.
• 7:50
  So
• 7:50
  we
• 7:50
  decided
• 7:51
  to
• 7:51
  do
• 7:51
  this.
• 7:51
  Now,
• 7:51
  to
• 7:51
  order
• 7:52
  a
• 7:52
  Waymo
• 7:52
  is
• 7:53
  basically
• 7:53
  the
• 7:53
  same
• 7:53
  as
• 7:53
  ordering
• 7:54
  an
• 7:54
  Uber.
• 7:54
  You
• 7:54
  just
• 7:55
  download
• 7:55
  the
• 7:55
  app
• 7:55
  exactly
• 7:56
  the
• 7:56
  same
• 7:56
  way
• 7:56
  as
• 7:56
  you'd
• 7:57
  order
• 7:57
  an
• 7:57
  Uber.
• 7:58
  On
• 7:58
  your
• 7:58
  phone,
• 7:59
  you
• 7:59
  put
• 7:59
  in
• 7:59
  your
• 7:59
  initials
• 8:00
  so
• 8:00
  that
• 8:00
  your
• 8:00
  initials
• 8:01
  can
• 8:01
  appear
• 8:01
  on
• 8:01
  the
• 8:01
  top
• 8:02
  of
• 8:02
  the
• 8:02
  car
• 8:02
  so
• 8:02
  you
• 8:02
  know
• 8:02
  it's
• 8:03
  your
• 8:03
  car.
• 8:03
  You
• 8:03
  put
• 8:03
  in
• 8:04
  where
• 8:04
  you
• 8:04
  are,
• 8:04
  where
• 8:04
  you
• 8:04
  want
• 8:05
  to
• 8:05
  go,
• 8:05
  it
• 8:05
  gives
• 8:05
  you
• 8:06
  a
• 8:06
  price,
• 8:06
  and
• 8:06
  you
• 8:06
  order
• 8:06
  the
• 8:07
  car.
• 8:07
  It
• 8:07
  feels
• 8:08
  very
• 8:08
  much
• 8:08
  the
• 8:08
  same
• 8:08
  as
• 8:09
  working
• 8:09
  with
• 8:09
  Uber
• 8:10
  and
• 8:10
  ordering
• 8:10
  an
• 8:10
  Uber
• 8:11
  or
• 8:11
  a
• 8:11
  lift.
• 8:11
  The
• 8:12
  car
• 8:12
  then
• 8:12
  comes
• 8:13
  on
• 8:13
  your
• 8:13
  app.
• 8:14
  You
• 8:14
  have
• 8:14
  to
• 8:14
  click
• 8:14
  unlock
• 8:15
  to
• 8:15
  unlock
• 8:15
  the
• 8:15
  doors
• 8:16
  because
• 8:16
  obviously
• 8:16
  there's
• 8:16
  no
• 8:16
  driver
• 8:17
  to
• 8:17
  do
• 8:17
  it
• 8:17
  for
• 8:17
  you.
• 8:17
  You
• 8:18
  need
• 8:18
  to
• 8:18
  make
• 8:18
  sure
• 8:18
  you're
• 8:19
  at
• 8:19
  the
• 8:19
  right
• 8:19
  car.
• 8:19
  So
• 8:19
  it
• 8:20
  unlocks
• 8:20
  the
• 8:20
  doors,
• 8:20
  you
• 8:20
  get
• 8:21
  in,
• 8:21
  and
• 8:21
  it
• 8:21
  says,
• 8:22
  welcome,
• 8:22
  Rebecca,
• 8:23
  to
• 8:23
  Waymo.
• 8:24
  And
• 8:24
  there's
• 8:24
  a
• 8:24
  little
• 8:24
  screen
• 8:25
  and
• 8:25
  you
• 8:25
  push
• 8:25
  start
• 8:26
  and
• 8:26
  the
• 8:26
  car
• 8:27
  drives
• 8:27
  you
• 8:27
  all
• 8:28
  the
• 8:28
  way
• 8:28
  to
• 8:28
  your
• 8:28
  destination.
• 8:29
  No,
• 8:30
  it's
• 8:30
  not
• 8:30
  on
• 8:30
  a
• 8:30
  special
• 8:30
  street.
• 8:31
  I've
• 8:31
  been
• 8:31
  asked
• 8:31
  that
• 8:31
  a
• 8:31
  Lot
• 8:31
  of
• 8:32
  times
• 8:32
  it's
• 8:32
  just
• 8:32
  on
• 8:32
  a
• 8:32
  regular
• 8:33
  street.
• 8:33
  It's
• 8:33
  exactly
• 8:34
  the
• 8:34
  same
• 8:34
  as
• 8:34
  getting
• 8:34
  in
• 8:34
  a
• 8:34
  normal
• 8:35
  taxi.
• 8:35
  The
• 8:36
  difference
• 8:36
  is
• 8:36
  when
• 8:36
  you
• 8:36
  look
• 8:36
  in
• 8:37
  the
• 8:37
  driver's
• 8:37
  seat,
• 8:37
  there's
• 8:38
  nobody
• 8:38
  sat
• 8:38
  there
• 8:39
  and
• 8:39
  it's
• 8:39
  just
• 8:39
  a
• 8:39
  steering
• 8:40
  wheel
• 8:40
  moving
• 8:40
  around
• 8:41
  and
• 8:41
  driving
• 8:41
  you
• 8:41
  around
• 8:42
  the
• 8:42
  place.
• 8:42
  Now,
• 8:43
  the
• 8:43
  first
• 8:43
  time
• 8:43
  we
• 8:43
  did
• 8:44
  it
• 8:44
  in
• 8:44
  San
• 8:44
  Francisco,
• 8:45
  we
• 8:45
  decided
• 8:45
  to
• 8:46
  go
• 8:47
  half
• 8:47
  a
• 8:47
  mile
• 8:48
  because
• 8:48
  we
• 8:48
  really
• 8:48
  didn't
• 8:49
  know
• 8:49
  if
• 8:49
  we'd
• 8:49
  like
• 8:49
  it
• 8:49
  or
• 8:49
  not.
• 8:50
  And
• 8:50
  we
• 8:50
  didn't
• 8:50
  want
• 8:50
  to
• 8:50
  have
• 8:50
  a
• 8:51
  long
• 8:51
  journey
• 8:51
  to
• 8:51
  go
• 8:51
  on
• 8:51
  and
• 8:52
  hate
• 8:52
  it
• 8:52
  and
• 8:52
  be
• 8:53
  stuck
• 8:53
  in
• 8:53
  this
• 8:53
  car.
• 8:53
  So
• 8:53
  we
• 8:54
  chose
• 8:54
  a
• 8:54
  really
• 8:54
  short
• 8:54
  journey
• 8:55
  to
• 8:55
  go
• 8:55
  on.
• 8:56
  But
• 8:56
  we
• 8:56
  actually
• 8:57
  loved
• 8:57
  it.
• 8:58
  Here's
• 8:58
  some
• 8:58
  of
• 8:58
  the
• 8:58
  reasons
• 8:58
  I
• 8:59
  loved
• 8:59
  it.
• 8:59
  Number
• 8:59
  one,
• 9:00
  it
• 9:00
  was
• 9:00
  so
• 9:00
  smooth.
• 9:01
  I
• 9:01
  think
• 9:01
  the
• 9:01
  fact
• 9:01
  that
• 9:02
  it's
• 9:02
  all
• 9:02
  automated
• 9:02
  and
• 9:03
  technology
• 9:03
  means
• 9:03
  that
• 9:04
  it
• 9:04
  drives
• 9:04
  really
• 9:04
  well.
• 9:05
  There's
• 9:05
  no
• 9:05
  human
• 9:05
  error.
• 9:06
  There's
• 9:06
  no
• 9:06
  human
• 9:06
  involved
• 9:07
  at
• 9:07
  all.
• 9:07
  So
• 9:08
  the
• 9:08
  drive
• 9:08
  was
• 9:08
  very
• 9:08
  smooth.
• 9:09
  We
• 9:09
  felt
• 9:09
  incredibly
• 9:10
  safe.
• 9:10
  There's
• 9:10
  no
• 9:11
  driver
• 9:11
  there.
• 9:11
  So,
• 9:12
  again,
• 9:12
  an
• 9:13
  extra
• 9:13
  level
• 9:13
  of
• 9:13
  safety,
• 9:14
  especially
• 9:15
  if
• 9:15
  you're
• 9:16
  a
• 9:16
  female
• 9:16
  traveling
• 9:17
  alone
• 9:17
  or
• 9:17
  you're
• 9:18
  worried
• 9:18
  about
• 9:18
  that.
• 9:19
  It
• 9:19
  felt
• 9:19
  very
• 9:19
  safe.
• 9:20
  Also,
• 9:21
  you
• 9:21
  could
• 9:21
  play
• 9:21
  your
• 9:21
  own
• 9:21
  music
• 9:22
  and
• 9:22
  sing
• 9:22
  along
• 9:22
  and
• 9:23
  have
• 9:23
  fun
• 9:23
  because
• 9:23
  there's
• 9:23
  no
• 9:23
  one
• 9:24
  listening
• 9:24
  into
• 9:24
  your
• 9:24
  conversation.
• 9:25
  So
• 9:25
  you
• 9:25
  felt
• 9:26
  very,
• 9:26
  very
• 9:26
  relaxed.
• 9:27
  And
• 9:27
  it
• 9:27
  got
• 9:27
  you
• 9:28
  to
• 9:28
  point
• 9:28
  A
• 9:28
  to
• 9:28
  point
• 9:28
  B
• 9:29
  at
• 9:29
  a
• 9:29
  reasonable
• 9:29
  cost.
• 9:30
  And
• 9:30
  it
• 9:30
  was
• 9:30
  great.
• 9:31
  We
• 9:31
  loved
• 9:31
  it
• 9:32
  so
• 9:32
  much.
• 9:32
  We
• 9:32
  actually
• 9:32
  then
• 9:33
  only
• 9:33
  used
• 9:34
  Waymo
• 9:35
  cars
• 9:35
  for
• 9:35
  the
• 9:35
  rest
• 9:35
  of
• 9:35
  our
• 9:36
  time
• 9:36
  in
• 9:36
  San
• 9:36
  Francisco,
• 9:37
  apart
• 9:37
  from
• 9:37
  at
• 9:37
  the
• 9:37
  end
• 9:38
  when
• 9:38
  we
• 9:38
  went
• 9:38
  to
• 9:38
  the
• 9:38
  airport.
• 9:39
  And
• 9:39
  even
• 9:39
  then
• 9:39
  I
• 9:40
  looked
• 9:40
  to
• 9:40
  see
• 9:40
  if
• 9:40
  I
• 9:40
  could
• 9:40
  get
• 9:41
  a
• 9:41
  Waymo
• 9:41
  car,
• 9:41
  but
• 9:42
  it
• 9:42
  was
• 9:42
  outside
• 9:42
  of
• 9:43
  the
• 9:43
  area
• 9:43
  we
• 9:43
  could
• 9:44
  use
• 9:44
  the
• 9:45
  technology
• 9:45
  in.
• 9:45
  It
• 9:46
  blew
• 9:46
  my
• 9:46
  mind.
• 9:47
  And
• 9:47
  I
• 9:47
  looked
• 9:47
  into
• 9:48
  it
• 9:48
  afterwards
• 9:48
  and
• 9:48
  it
• 9:49
  says
• 9:49
  it's
• 9:49
  coming
• 9:49
  to
• 9:49
  London
• 9:50
  next
• 9:50
  year
• 9:50
  for
• 9:51
  some
• 9:51
  testing,
• 9:51
  and
• 9:51
  I'd
• 9:52
  love
• 9:52
  to
• 9:52
  see
• 9:52
  it
• 9:52
  there.
• 9:53
  I'm
• 9:53
  sure
• 9:53
  there's
• 9:53
  all
• 9:53
  sorts
• 9:54
  of
• 9:54
  controversial
• 9:54
  views
• 9:55
  and
• 9:55
  opinions
• 9:55
  on
• 9:56
  on
• 9:56
  Waymo,
• 9:57
  but
• 9:57
  what
• 9:57
  was
• 9:57
  interesting
• 9:58
  to
• 9:58
  me
• 9:58
  is
• 9:58
  the
• 9:59
  speed
• 9:59
  of
• 9:59
  technology.
• 10:01
  Even
• 10:01
  a
• 10:01
  couple
• 10:01
  of
• 10:01
  years
• 10:02
  ago,
• 10:02
  if
• 10:02
  you'd
• 10:02
  have
• 10:02
  told
• 10:02
  me,
• 10:02
  I'm
• 10:03
  going
• 10:03
  to
• 10:03
  get
• 10:03
  in
• 10:03
  a
• 10:03
  car
• 10:03
  with
• 10:03
  no
• 10:04
  driver
• 10:04
  and
• 10:04
  it's
• 10:04
  going
• 10:04
  to
• 10:05
  drive
• 10:05
  around
• 10:05
  and
• 10:05
  I'm
• 10:05
  going
• 10:06
  to
• 10:06
  feel
• 10:06
  really
• 10:06
  safe,
• 10:07
  I
• 10:07
  would
• 10:07
  have
• 10:07
  laughed
• 10:07
  and
• 10:08
  not
• 10:08
  thought
• 10:08
  it
• 10:08
  possible.
• 10:09
  But
• 10:09
  now
• 10:09
  I
• 10:09
  can
• 10:09
  see
• 10:10
  this
• 10:10
  as
• 10:10
  a
• 10:10
  real
• 10:10
  possibility
• 10:11
  in
• 10:11
  the
• 10:11
  future,
• 10:11
  and
• 10:12
  I
• 10:12
  can
• 10:12
  see
• 10:12
  how
• 10:12
  if
• 10:13
  it
• 10:13
  works
• 10:13
  and
• 10:13
  it
• 10:14
  takes
• 10:14
  off,
• 10:15
  is
• 10:15
  going
• 10:15
  to
• 10:15
  grow
• 10:15
  and
• 10:15
  grow
• 10:16
  and
• 10:16
  grow
• 10:16
  because
• 10:16
  you're
• 10:16
  not
• 10:17
  having
• 10:17
  the
• 10:17
  things
• 10:17
  like
• 10:18
  drivers
• 10:18
  having
• 10:18
  to
• 10:19
  take
• 10:19
  breaks.
• 10:19
  You
• 10:20
  know,
• 10:20
  the
• 10:20
  Waymo
• 10:20
  can
• 10:21
  just
• 10:21
  drive
• 10:21
  and
• 10:21
  drive
• 10:21
  and
• 10:21
  drive
• 10:22
  and
• 10:22
  drive
• 10:22
  and
• 10:22
  drive
• 10:22
  until
• 10:23
  it
• 10:23
  runs
• 10:23
  out
• 10:23
  of
• 10:23
  battery.
• 10:24
  It
• 10:24
  charges
• 10:24
  itself
• 10:24
  up
• 10:25
  and
• 10:25
  then
• 10:25
  it
• 10:25
  can
• 10:25
  drive
• 10:26
  again
• 10:26
  24
• 10:26
  hours
• 10:26
  a
• 10:27
  day.
• 10:27
  It
• 10:27
  feels
• 10:28
  very
• 10:28
  safe.
• 10:28
  It's
• 10:28
  very
• 10:29
  reasonable
• 10:29
  cost.
• 10:29
  I
• 10:30
  can
• 10:30
  see
• 10:30
  it
• 10:30
  taking
• 10:30
  off
• 10:31
  and
• 10:31
  I
• 10:31
  think
• 10:32
  it's
• 10:32
  just
• 10:32
  a
• 10:32
  little
• 10:33
  insight
• 10:33
  into
• 10:33
  the
• 10:34
  speed
• 10:34
  in
• 10:34
  which
• 10:35
  technology
• 10:35
  and
• 10:35
  culture
• 10:36
  is
• 10:36
  shifting.
• 10:36
  Right
• 10:36
  now
• 10:37
  we're
• 10:37
  in
• 10:37
  this
• 10:37
  crazy
• 10:38
  AI
• 10:39
  technology
• 10:39
  era
• 10:40
  and
• 10:41
  I
• 10:41
  think
• 10:41
  this
• 10:42
  is
• 10:42
  another
• 10:42
  example
• 10:44
  of
• 10:44
  where
• 10:44
  it's
• 10:45
  going.
• 10:45
  Love
• 10:45
  it
• 10:46
  or
• 10:46
  hate
• 10:46
  it.
• 10:46
  I
• 10:47
  can
• 10:47
  see
• 10:47
  that
• 10:47
  in
• 10:47
  a
• 10:47
  couple
• 10:48
  of
• 10:48
  years
• 10:48
  time
• 10:48
  that
• 10:48
  we'll
• 10:49
  listen
• 10:49
  back
• 10:49
  to
• 10:49
  this
• 10:49
  podcast
• 10:50
  episode
• 10:50
  again
• 10:50
  and
• 10:51
  we'll
• 10:51
  be
• 10:51
  going,
• 10:51
  oh,
• 10:51
  yeah,
• 10:52
  that's
• 10:52
  totally
• 10:52
  normal.
• 10:52
  Now
• 10:53
  everyone's
• 10:53
  getting
• 10:53
  in
• 10:53
  a
• 10:53
  driverless
• 10:54
  taxi.
• 10:55
  If
• 10:55
  you
• 10:55
  get
• 10:55
  an
• 10:55
  opportunity
• 10:55
  to
• 10:56
  go
• 10:56
  in
• 10:56
  one,
• 10:56
  I
• 10:56
  highly
• 10:56
  recommend
• 10:57
  it.
• 10:57
  I
• 10:57
  really
• 10:57
  enjoyed
• 10:58
  it.
• 10:58
  I
• 10:58
  thought
• 10:58
  it
• 10:58
  was
• 10:58
  a
• 10:58
  really
• 10:59
  interesting
• 10:59
  experience.
• 11:00
  And
• 11:00
  yeah,
• 11:01
  would
• 11:01
  I
• 11:01
  do
• 11:01
  it
• 11:01
  again?
• 11:02
  Absolutely.
• 11:03
  Would
• 11:03
  I
• 11:03
  love
• 11:04
  to
• 11:04
  have
• 11:04
  a
• 11:04
  driverless
• 11:04
  car
• 11:05
  sitting
• 11:05
  on
• 11:05
  my
• 11:05
  drive
• 11:05
  that
• 11:06
  drove
• 11:06
  me
• 11:06
  everywhere
• 11:06
  so
• 11:07
  I
• 11:07
  could
• 11:07
  just
• 11:07
  sit
• 11:07
  and
• 11:07
  chill
• 11:07
  in
• 11:08
  the
• 11:08
  back?
• 11:08
  Yep,
• 11:08
  probably
• 11:09
  would
• 11:09
  like
• 11:09
  that
• 11:09
  as
• 11:10
  well.
• 11:10
  But
• 11:10
  technology
• 11:11
  is
• 11:11
  coming
• 11:11
  and
• 11:11
  we
• 11:12
  need
• 11:12
  to
• 11:12
  pay
• 11:12
  attention
• 11:13
  to
• 11:13
  it.
• 11:13
  Thing
• 11:13
  I
• 11:13
  want
• 11:14
  to
• 11:14
  talk
• 11:14
  about
• 11:14
  that
• 11:14
  I
• 11:14
  learned
• 11:15
  out
• 11:15
  in
• 11:15
  Las
• 11:16
  Vegas.
• 11:16
  This
• 11:16
  year
• 11:17
  is
• 11:17
  actually
• 11:18
  now
• 11:18
  over
• 11:19
  in
• 11:19
  Vegas.
• 11:19
  So
• 11:19
  we
• 11:19
  did
• 11:19
  our
• 11:20
  weekend
• 11:20
  in
• 11:20
  San
• 11:20
  Francisco.
• 11:21
  We
• 11:22
  flew
• 11:22
  on
• 11:22
  the
• 11:22
  Monday
• 11:23
  flew
• 11:23
  over
• 11:23
  to
• 11:23
  Las
• 11:24
  Vegas,
• 11:24
  and
• 11:24
  on
• 11:24
  the
• 11:24
  Monday
• 11:25
  evening
• 11:25
  I
• 11:25
  was
• 11:26
  hosting
• 11:26
  drinks
• 11:27
  with
• 11:27
  a
• 11:27
  lovely
• 11:28
  Colleen
• 11:28
  Carswell
• 11:29
  as
• 11:29
  well,
• 11:30
  who
• 11:30
  was
• 11:30
  a
• 11:30
  fellow
• 11:31
  speaker
• 11:31
  for
• 11:31
  educators
• 11:32
  and
• 11:32
  speakers
• 11:33
  and
• 11:33
  friends
• 11:33
  of
• 11:34
  us
• 11:34
  to
• 11:35
  have
• 11:35
  on
• 11:35
  the
• 11:35
  first
• 11:36
  night
• 11:36
  in
• 11:36
  Las
• 11:37
  Vegas.
• 11:37
  Now,
• 11:37
  I've
• 11:37
  actually
• 11:37
  done
• 11:38
  this
• 11:38
  the
• 11:38
  last
• 11:38
  two
• 11:39
  years.
• 11:39
  So
• 11:39
  the
• 11:39
  first
• 11:40
  year
• 11:40
  I
• 11:40
  was
• 11:40
  there
• 11:41
  in
• 11:41
  the
• 11:41
  same
• 11:41
  place
• 11:41
  at
• 11:42
  the
• 11:42
  same
• 11:42
  venue,
• 11:42
  I
• 11:43
  hosted
• 11:43
  some
• 11:43
  drinks,
• 11:44
  I
• 11:44
  invited
• 11:44
  a
• 11:44
  few
• 11:44
  friends.
• 11:44
  I
• 11:44
  think
• 11:45
  there
• 11:45
  was
• 11:45
  maybe
• 11:45
  six
• 11:45
  or
• 11:45
  seven
• 11:46
  of
• 11:46
  us
• 11:46
  there
• 11:46
  and
• 11:47
  we
• 11:47
  had
• 11:47
  a
• 11:47
  great
• 11:47
  night.
• 11:48
  Last
• 11:48
  year
• 11:48
  I
• 11:49
  did
• 11:49
  it
• 11:49
  again,
• 11:50
  but
• 11:50
  my
• 11:50
  circle
• 11:51
  and
• 11:51
  my
• 11:51
  network
• 11:51
  had
• 11:51
  grown,
• 11:52
  so
• 11:52
  we
• 11:52
  had
• 11:52
  more
• 11:53
  people
• 11:53
  there.
• 11:53
  We
• 11:53
  did
• 11:53
  it
• 11:53
  as
• 11:54
  a
• 11:54
  book
• 11:54
  launch.
• 11:55
  And
• 11:55
  then
• 11:55
  this
• 11:55
  year
• 11:55
  we
• 11:56
  did
• 11:56
  it
• 11:56
  for
• 11:56
  the
• 11:56
  third
• 11:56
  time
• 11:57
  and
• 11:57
  it
• 11:57
  was
• 11:57
  absolutely
• 11:58
  packed.
• 11:58
  It
• 11:58
  was
• 11:59
  fantastic.
• 12:00
  And
• 12:00
  for
• 12:00
  me,
• 12:00
  how
• 12:01
  exciting
• 12:01
  to
• 12:01
  see
• 12:02
  that
• 12:02
  year
• 12:02
  one,
• 12:03
  there
• 12:03
  was
• 12:03
  like
• 12:03
  six
• 12:03
  of
• 12:03
  us.
• 12:03
  And
• 12:04
  year
• 12:04
  three,
• 12:04
  suddenly
• 12:04
  there's
• 12:05
  30
• 12:05
  to
• 12:05
  35,
• 12:06
  if
• 12:06
  not
• 12:06
  more
• 12:07
  of
• 12:07
  the
• 12:07
  most
• 12:07
  influential
• 12:08
  speakers
• 12:08
  and
• 12:08
  educators
• 12:09
  and
• 12:09
  friends
• 12:09
  of
• 12:09
  mine
• 12:10
  in
• 12:10
  the
• 12:10
  industry.
• 12:11
  They're
• 12:11
  having
• 12:12
  drinks
• 12:12
  together.
• 12:12
  And
• 12:13
  this
• 12:13
  year
• 12:13
  our
• 12:13
  drinks
• 12:13
  were
• 12:14
  kindly
• 12:14
  sponsored
• 12:14
  by
• 12:15
  the
• 12:15
  amazing
• 12:15
  Bright
• 12:15
  Biz
• 12:16
  as
• 12:16
  well
• 12:16
  who
• 12:17
  were
• 12:17
  in
• 12:17
  attendance.
• 12:18
  And
• 12:18
  we
• 12:18
  had
• 12:18
  a
• 12:19
  great
• 12:19
  night
• 12:19
  and
• 12:20
  we
• 12:20
  invited
• 12:20
  all
• 12:20
  of
• 12:21
  the
• 12:21
  speakers
• 12:21
  and
• 12:21
  anyone
• 12:22
  that
• 12:22
  we
• 12:22
  knew
• 12:22
  that
• 12:22
  were
• 12:23
  friends
• 12:23
  of
• 12:23
  ours.
• 12:23
  There
• 12:23
  was
• 12:24
  a
• 12:24
  couple
• 12:24
  of
• 12:24
  people
• 12:24
  there
• 12:25
  that
• 12:25
  I
• 12:25
  loved
• 12:25
  seeing
• 12:26
  who
• 12:26
  were
• 12:26
  at
• 12:26
  my
• 12:26
  very
• 12:27
  first
• 12:27
  drinks
• 12:27
  event
• 12:27
  on
• 12:28
  that
• 12:28
  first
• 12:28
  year.
• 12:28
  And
• 12:28
  I
• 12:29
  invite
• 12:29
  them
• 12:29
  every
• 12:29
  year
• 12:29
  because
• 12:30
  it's
• 12:30
  a
• 12:30
  great
• 12:30
  opportunity
• 12:30
  to
• 12:31
  catch
• 12:31
  up,
• 12:31
  chat
• 12:32
  but
• 12:33
  one
• 12:33
  of
• 12:33
  the
• 12:33
  things
• 12:33
  that
• 12:33
  made
• 12:34
  me
• 12:34
  sad
• 12:34
  was
• 12:35
  I
• 12:35
  actually
• 12:35
  had
• 12:35
  a
• 12:35
  couple
• 12:35
  of
• 12:36
  conversations
• 12:36
  and
• 12:36
  I've
• 12:37
  had
• 12:37
  a
• 12:37
  couple
• 12:37
  of
• 12:37
  follow
• 12:37
  up
• 12:37
  conversations
• 12:38
  since
• 12:38
  I
• 12:39
  got
• 12:39
  back
• 12:39
  where
• 12:40
  people
• 12:40
  have
• 12:40
  said
• 12:41
  thank
• 12:41
  you
• 12:41
  for
• 12:42
  including
• 12:42
  me.
• 12:43
  I
• 12:43
  don't
• 12:43
  normally
• 12:44
  feel
• 12:44
  included
• 12:44
  at
• 12:45
  events
• 12:45
  like
• 12:45
  this.
• 12:45
  I
• 12:45
  don't
• 12:46
  normally
• 12:46
  get
• 12:46
  invited
• 12:46
  to
• 12:47
  events
• 12:47
  like
• 12:47
  that.
• 12:47
  I
• 12:48
  wasn't
• 12:48
  sure
• 12:48
  if
• 12:48
  I'd
• 12:48
  be
• 12:49
  welcome
• 12:49
  in
• 12:49
  the
• 12:50
  room.
• 12:50
  I
• 12:51
  wasn't
• 12:51
  sure
• 12:51
  if
• 12:51
  you
• 12:52
  would
• 12:52
  want
• 12:52
  me
• 12:52
  there
• 12:52
  if
• 12:53
  I
• 12:53
  was
• 12:53
  important
• 12:53
  enough
• 12:53
  to
• 12:54
  be
• 12:54
  there.
• 12:54
  Now,
• 12:54
  obviously
• 12:54
  for
• 12:55
  me,
• 12:55
  that
• 12:55
  breaks
• 12:55
  my
• 12:55
  heart
• 12:56
  because
• 12:56
  I
• 12:57
  am
• 12:57
  someone
• 12:57
  that
• 12:57
  wants
• 12:58
  everyone
• 12:59
  to
• 12:59
  feel
• 12:59
  welcome.
• 13:00
  I
• 13:00
  never
• 13:00
  want
• 13:01
  anyone
• 13:01
  to
• 13:01
  feel
• 13:02
  like
• 13:02
  they're
• 13:02
  not
• 13:02
  good
• 13:02
  enough
• 13:02
  to
• 13:03
  be
• 13:03
  in
• 13:03
  a
• 13:03
  room.
• 13:03
  Because
• 13:04
  who
• 13:04
  says
• 13:04
  that
• 13:05
  someone's
• 13:05
  not
• 13:05
  good
• 13:05
  enough
• 13:05
  to
• 13:06
  be
• 13:06
  in
• 13:06
  a
• 13:06
  room?
• 13:06
  We're
• 13:06
  all
• 13:06
  human,
• 13:07
  right?
• 13:07
  The
• 13:08
  people
• 13:08
  that
• 13:08
  were
• 13:08
  there
• 13:08
  on
• 13:08
  that
• 13:09
  first
• 13:09
  year
• 13:09
  when
• 13:10
  there
• 13:10
  were
• 13:10
  six
• 13:10
  people
• 13:10
  and
• 13:11
  the
• 13:11
  people
• 13:11
  that
• 13:11
  were
• 13:11
  there
• 13:11
  this
• 13:12
  year
• 13:12
  when
• 13:12
  there
• 13:12
  was
• 13:12
  35,
• 13:13
  40
• 13:13
  people
• 13:13
  when
• 13:13
  it
• 13:13
  was
• 13:14
  sponsored,
• 13:14
  I'm
• 13:15
  the
• 13:15
  same
• 13:15
  person
• 13:15
  and
• 13:16
  you're
• 13:16
  as
• 13:16
  welcome
• 13:16
  in
• 13:17
  that
• 13:17
  room
• 13:17
  as
• 13:17
  you
• 13:17
  ever
• 13:17
  have
• 13:18
  been.
• 13:18
  It's
• 13:18
  not
• 13:18
  an
• 13:18
  exclusive
• 13:19
  event.
• 13:19
  Now,
• 13:19
  obviously
• 13:20
  I
• 13:20
  couldn't
• 13:20
  invite
• 13:20
  all
• 13:20
  5,000
• 13:21
  people
• 13:22
  from
• 13:22
  Wedding
• 13:22
  MBA.
• 13:23
  That
• 13:23
  would
• 13:23
  be
• 13:23
  insane.
• 13:23
  But
• 13:23
  if
• 13:24
  they're
• 13:24
  people
• 13:24
  I
• 13:24
  know,
• 13:24
  or
• 13:24
  if
• 13:24
  they
• 13:25
  ask
• 13:25
  me,
• 13:25
  of
• 13:25
  course
• 13:26
  they're
• 13:26
  welcome
• 13:27
  in.
• 13:27
  They
• 13:28
  got
• 13:28
  me
• 13:28
  thinking
• 13:28
  is
• 13:28
  why
• 13:29
  do
• 13:29
  people
• 13:29
  not
• 13:29
  feel
• 13:30
  included?
• 13:30
  Why
• 13:30
  do
• 13:30
  people
• 13:31
  feel
• 13:31
  like
• 13:31
  there's
• 13:31
  this
• 13:32
  hierarchy
• 13:32
  of
• 13:32
  whether
• 13:33
  or
• 13:33
  not
• 13:33
  they
• 13:33
  can
• 13:33
  be
• 13:34
  in
• 13:34
  a
• 13:34
  room
• 13:34
  or
• 13:35
  not?
• 13:35
  And
• 13:35
  so
• 13:35
  I
• 13:36
  want
• 13:36
  to
• 13:36
  challenge
• 13:36
  you
• 13:36
  with
• 13:36
  a
• 13:37
  sentence
• 13:37
  I've
• 13:37
  written
• 13:37
  down
• 13:38
  here,
• 13:38
  which
• 13:39
  is
• 13:39
  this.
• 13:40
  There
• 13:40
  is
• 13:40
  a
• 13:40
  room
• 13:41
  you
• 13:41
  don't
• 13:42
  feel
• 13:42
  good
• 13:42
  enough
• 13:42
  for.
• 13:43
  It's
• 13:44
  probably
• 13:44
  not
• 13:44
  a
• 13:45
  room
• 13:45
  you
• 13:45
  actually
• 13:45
  want
• 13:46
  to
• 13:46
  be
• 13:46
  in.
• 13:46
  You
• 13:47
  know,
• 13:47
  sometimes
• 13:48
  it
• 13:48
  feels
• 13:48
  like
• 13:48
  we're
• 13:48
  outsiders.
• 13:49
  There's
• 13:49
  these
• 13:49
  spaces
• 13:50
  and
• 13:50
  we're
• 13:50
  desperate
• 13:50
  to
• 13:50
  be
• 13:51
  in
• 13:51
  there.
• 13:52
  But
• 13:52
  if
• 13:52
  you
• 13:52
  don't
• 13:52
  feel
• 13:53
  good
• 13:53
  enough
• 13:53
  to
• 13:53
  be
• 13:53
  in
• 13:53
  there,
• 13:54
  why
• 13:54
  is
• 13:54
  that?
• 13:56
  Is
• 13:56
  it
• 13:56
  your
• 13:56
  own
• 13:56
  mindset,
• 13:57
  which
• 13:57
  is
• 13:58
  something
• 13:58
  you
• 13:58
  can
• 13:58
  work
• 13:58
  on,
• 13:59
  or
• 13:59
  are
• 13:59
  you
• 13:59
  being
• 14:00
  made
• 14:00
  to
• 14:00
  feel
• 14:00
  like
• 14:01
  you're
• 14:01
  not
• 14:01
  good
• 14:01
  enough
• 14:01
  to
• 14:01
  be
• 14:02
  in
• 14:02
  there?
• 14:02
  And
• 14:02
  if
• 14:03
  it's
• 14:03
  the
• 14:03
  latter,
• 14:03
  if
• 14:04
  you
• 14:04
  feel,
• 14:04
  if
• 14:04
  you're
• 14:04
  made
• 14:04
  to
• 14:05
  feel
• 14:05
  like
• 14:05
  you're
• 14:05
  not
• 14:05
  at
• 14:06
  the
• 14:06
  place
• 14:06
  to
• 14:06
  be
• 14:06
  there
• 14:06
  yet,
• 14:07
  then
• 14:07
  maybe
• 14:08
  actually
• 14:08
  it's
• 14:08
  not
• 14:08
  a
• 14:08
  room
• 14:08
  you
• 14:09
  want
• 14:09
  to
• 14:09
  be
• 14:09
  in.
• 14:09
  Because
• 14:10
  we
• 14:10
  want
• 14:10
  to
• 14:10
  put
• 14:10
  ourselves
• 14:10
  in
• 14:11
  rooms
• 14:11
  which
• 14:11
  are
• 14:11
  inclusive.
• 14:12
  We
• 14:12
  want
• 14:12
  to
• 14:12
  put
• 14:12
  ourselves
• 14:13
  in
• 14:13
  rooms
• 14:13
  that
• 14:13
  are
• 14:13
  welcoming
• 14:14
  and
• 14:14
  warm
• 14:15
  and
• 14:15
  where
• 14:15
  people
• 14:15
  embrace
• 14:16
  us.
• 14:16
  Whoever
• 14:17
  we
• 14:17
  are,
• 14:17
  whatever
• 14:17
  our
• 14:18
  background,
• 14:18
  whatever
• 14:19
  stage
• 14:19
  of
• 14:19
  business
• 14:19
  we're
• 14:20
  in,
• 14:20
  whether
• 14:20
  we're
• 14:20
  serving
• 14:20
  the
• 14:20
  luxury
• 14:21
  end
• 14:21
  of
• 14:21
  the
• 14:21
  market
• 14:21
  or
• 14:21
  the
• 14:22
  DIY
• 14:22
  end
• 14:23
  of
• 14:23
  the
• 14:23
  market,
• 14:23
  we're
• 14:24
  all
• 14:24
  human
• 14:24
  and
• 14:24
  we
• 14:24
  all
• 14:25
  have
• 14:25
  amazing
• 14:26
  value.
• 14:26
  Someone
• 14:27
  else
• 14:27
  said
• 14:27
  to
• 14:27
  me,
• 14:28
  oh,
• 14:28
  thank
• 14:28
  you
• 14:29
  for
• 14:29
  inviting
• 14:29
  me
• 14:29
  to
• 14:29
  the
• 14:29
  speaker
• 14:30
  meet
• 14:30
  and
• 14:30
  greet.
• 14:30
  I
• 14:30
  don't
• 14:30
  normally
• 14:31
  get
• 14:31
  invited
• 14:31
  to
• 14:31
  speaker
• 14:32
  meetups.
• 14:32
  And
• 14:32
  my
• 14:33
  reply
• 14:33
  was,
• 14:34
  why?
• 14:35
  You're
• 14:35
  a
• 14:35
  speaker?
• 14:36
  Like,
• 14:36
  why
• 14:36
  wouldn't
• 14:36
  you
• 14:37
  be
• 14:37
  there?
• 14:37
  Now,
• 14:37
  obviously,
• 14:38
  it's
• 14:38
  different
• 14:38
  if
• 14:38
  you
• 14:38
  just
• 14:38
  don't
• 14:39
  happen
• 14:39
  to
• 14:39
  know
• 14:39
  the
• 14:39
  right
• 14:39
  people.
• 14:40
  And
• 14:40
  it
• 14:40
  may
• 14:40
  not
• 14:40
  be
• 14:41
  a
• 14:41
  personal
• 14:41
  thing,
• 14:42
  but
• 14:43
  actually
• 14:43
  if
• 14:43
  you're
• 14:44
  feeling
• 14:44
  like
• 14:44
  you're
• 14:45
  excluded
• 14:45
  from
• 14:45
  a
• 14:46
  space,
• 14:47
  the
• 14:47
  question
• 14:47
  is
• 14:48
  why?
• 14:48
  And
• 14:48
  do
• 14:49
  you
• 14:49
  actually
• 14:49
  genuinely
• 14:50
  want
• 14:50
  to
• 14:51
  be
• 14:51
  in
• 14:51
  that
• 14:51
  space
• 14:52
  in
• 14:52
  the
• 14:52
  first
• 14:52
  place?
• 14:53
  Just
• 14:53
  want
• 14:53
  to
• 14:54
  put
• 14:54
  out
• 14:54
  a
• 14:54
  shout
• 14:54
  out
• 14:55
  here.
• 14:55
  So
• 14:55
  it's
• 14:55
  publicly
• 14:56
  declared
• 14:56
  that
• 14:57
  if
• 14:57
  I'm
• 14:57
  ever
• 14:57
  hosting
• 14:58
  an
• 14:58
  event,
• 14:59
  a
• 14:59
  get
• 14:59
  together,
• 15:00
  a
• 15:00
  drinks
• 15:00
  reception,
• 15:01
  I
• 15:01
  would
• 15:02
  love
• 15:02
  to
• 15:02
  see
• 15:02
  you
• 15:02
  there.
• 15:03
  I
• 15:03
  don't
• 15:04
  care.
• 15:04
  That
• 15:04
  year
• 15:05
  one
• 15:05
  in
• 15:05
  Las
• 15:05
  Vegas,
• 15:05
  I
• 15:06
  only
• 15:06
  had
• 15:06
  six
• 15:06
  friends.
• 15:06
  And
• 15:07
  last
• 15:07
  this
• 15:07
  year,
• 15:08
  I
• 15:08
  had
• 15:08
  a
• 15:08
  whole
• 15:09
  crowd
• 15:09
  of
• 15:09
  people.
• 15:10
  I
• 15:10
  am
• 15:10
  still
• 15:10
  the
• 15:11
  same
• 15:11
  person
• 15:11
  and
• 15:12
  I'm
• 15:12
  no
• 15:12
  better
• 15:12
  than
• 15:13
  anyone
• 15:13
  else.
• 15:14
  And
• 15:14
  so
• 15:14
  if
• 15:14
  you
• 15:15
  see
• 15:15
  I'm
• 15:15
  hosting
• 15:15
  an
• 15:15
  event
• 15:16
  and
• 15:16
  you
• 15:16
  ever
• 15:16
  feel
• 15:16
  like
• 15:17
  you're
• 15:17
  not
• 15:17
  sure
• 15:17
  if
• 15:17
  you
• 15:17
  should
• 15:18
  be
• 15:18
  in
• 15:18
  that
• 15:18
  room,
• 15:18
  well,
• 15:19
  hear
• 15:19
  me
• 15:20
  tell
• 15:20
  you,
• 15:20
  you
• 15:20
  absolutely
• 15:21
  should
• 15:21
  be.
• 15:21
  Whether
• 15:22
  you're
• 15:22
  brand
• 15:22
  new
• 15:22
  in
• 15:23
  business
• 15:23
  and
• 15:23
  never
• 15:23
  done
• 15:23
  a
• 15:23
  wedd
• 15:24
  before,
• 15:24
  or
• 15:24
  whether
• 15:24
  you've
• 15:25
  been
• 15:25
  in
• 15:25
  the
• 15:25
  industry
• 15:25
  50
• 15:26
  years,
• 15:27
  whether
• 15:27
  you're
• 15:27
  someone
• 15:27
  that
• 15:28
  sees
• 15:28
  yourself
• 15:28
  as
• 15:29
  a
• 15:29
  competitor
• 15:29
  to
• 15:30
  me
• 15:31
  or
• 15:31
  not.
• 15:31
  Like,
• 15:32
  you
• 15:32
  are
• 15:32
  welcome
• 15:33
  in
• 15:33
  my
• 15:33
  spaces.
• 15:34
  And
• 15:34
  if
• 15:34
  you
• 15:34
  ever
• 15:34
  feel
• 15:35
  that
• 15:35
  you're
• 15:35
  not
• 15:35
  sure,
• 15:36
  please
• 15:36
  reach
• 15:36
  out
• 15:36
  to
• 15:36
  me
• 15:36
  and
• 15:37
  ask
• 15:37
  and
• 15:37
  I
• 15:37
  will
• 15:37
  reassure
• 15:38
  you,
• 15:38
  you
• 15:38
  can
• 15:39
  come
• 15:39
  in.
• 15:39
  But
• 15:39
  if
• 15:40
  there
• 15:40
  are
• 15:40
  spaces
• 15:41
  that
• 15:41
  you
• 15:41
  don't
• 15:41
  feel
• 15:41
  welcome
• 15:42
  in,
• 15:42
  ask
• 15:42
  yourself,
• 15:43
  why
• 15:43
  don't
• 15:44
  I
• 15:44
  feel
• 15:44
  welcome
• 15:44
  there?
• 15:45
  And
• 15:46
  therefore,
• 15:46
  actually,
• 15:47
  do
• 15:47
  I
• 15:47
  really
• 15:47
  want
• 15:47
  to
• 15:48
  be
• 15:48
  part
• 15:48
  of
• 15:48
  that?
• 15:48
  Do
• 15:49
  I
• 15:49
  want
• 15:49
  to
• 15:49
  be
• 15:49
  in
• 15:49
  a
• 15:49
  space
• 15:50
  that
• 15:50
  makes
• 15:50
  other
• 15:50
  people
• 15:51
  not
• 15:51
  feel
• 15:51
  welcome?
• 15:53
  I'll
• 15:53
  leave
• 15:53
  you
• 15:53
  with
• 15:53
  that
• 15:53
  thought.
• 15:54
  Okay,
• 15:54
  the
• 15:54
  next
• 15:55
  thing
• 15:55
  on
• 15:55
  my
• 15:56
  list,
• 15:56
  number
• 15:56
  four
• 15:56
  of
• 15:57
  things
• 15:57
  I
• 15:57
  learned
• 15:58
  this
• 15:58
  year,
• 15:59
  was
• 15:59
  that
• 15:59
  if
• 15:59
  you
• 15:59
  set
• 16:00
  a
• 16:00
  goal
• 16:00
  and
• 16:00
  work
• 16:01
  for
• 16:01
  it,
• 16:01
  it's
• 16:01
  absolutely
• 16:02
  possible.
• 16:03
  You
• 16:03
  know,
• 16:03
  back
• 16:04
  in,
• 16:04
  I
• 16:04
  think
• 16:04
  it
• 16:04
  was
• 16:04
  2022,
• 16:05
  I
• 16:06
  was
• 16:06
  interviewed
• 16:06
  on
• 16:06
  a
• 16:06
  podcast
• 16:07
  with
• 16:07
  the
• 16:07
  amazing
• 16:08
  Paul
• 16:08
  and
• 16:08
  Jesse.
• 16:09
  And
• 16:10
  they
• 16:10
  spoke
• 16:10
  to
• 16:10
  me
• 16:11
  about
• 16:11
  my
• 16:11
  big
• 16:11
  goals
• 16:12
  for
• 16:12
  the
• 16:12
  future.
• 16:12
  And
• 16:13
  I
• 16:13
  actually
• 16:13
  listened
• 16:14
  back
• 16:14
  to
• 16:14
  the
• 16:14
  snippet
• 16:14
  of
• 16:15
  this
• 16:15
  very
• 16:15
  episode.
• 16:15
  We
• 16:15
  might
• 16:16
  even
• 16:16
  put
• 16:16
  it
• 16:16
  on
• 16:16
  social
• 16:16
  media
• 16:17
  very
• 16:17
  recently,
• 16:19
  because
• 16:19
  I
• 16:19
  said
• 16:19
  to
• 16:19
  them,
• 16:20
  my
• 16:20
  big
• 16:20
  dream
• 16:20
  is
• 16:21
  to
• 16:21
  go
• 16:21
  and
• 16:21
  speak
• 16:21
  at
• 16:22
  the
• 16:22
  wedding
• 16:22
  summit
• 16:22
  in
• 16:23
  Las
• 16:23
  Vegas.
• 16:23
  I
• 16:23
  obviously
• 16:24
  didn't
• 16:24
  even
• 16:24
  know
• 16:24
  what
• 16:25
  it
• 16:25
  was
• 16:25
  called
• 16:25
  at
• 16:25
  that
• 16:25
  point,
• 16:26
  but
• 16:26
  I
• 16:26
  said,
• 16:27
  I
• 16:27
  want
• 16:27
  to
• 16:27
  speak
• 16:27
  at
• 16:27
  a
• 16:28
  wedding
• 16:28
  summit
• 16:28
  in
• 16:28
  Las
• 16:29
  Vegas.
• 16:29
  It's
• 16:29
  the
• 16:29
  biggest
• 16:30
  summit
• 16:30
  in
• 16:30
  the
• 16:30
  world.
• 16:30
  I've
• 16:31
  always
• 16:31
  Dreamed
• 16:31
  of
• 16:31
  speaking
• 16:32
  there.
• 16:32
  And
• 16:32
  when
• 16:32
  I
• 16:33
  said
• 16:33
  that
• 16:33
  on
• 16:33
  that
• 16:33
  podcast,
• 16:34
  it
• 16:34
  felt
• 16:34
  like
• 16:35
  an
• 16:35
  impossible
• 16:35
  dream.
• 16:36
  I
• 16:36
  didn't
• 16:37
  know
• 16:37
  any
• 16:37
  of
• 16:37
  the
• 16:37
  right
• 16:37
  people.
• 16:38
  I
• 16:38
  didn't
• 16:38
  even
• 16:38
  know.
• 16:39
  I'd
• 16:39
  never
• 16:39
  been
• 16:39
  to
• 16:39
  it.
• 16:40
  I
• 16:40
  didn't
• 16:40
  know
• 16:40
  who
• 16:40
  organized
• 16:41
  it.
• 16:41
  I
• 16:41
  didn't
• 16:41
  even
• 16:41
  know
• 16:41
  how
• 16:42
  they
• 16:42
  selected
• 16:42
  their
• 16:42
  speakers.
• 16:43
  But
• 16:43
  I
• 16:43
  knew
• 16:43
  that
• 16:44
  I
• 16:44
  wanted
• 16:44
  to
• 16:44
  do
• 16:44
  it.
• 16:45
  And
• 16:45
  from
• 16:46
  the
• 16:46
  moment
• 16:46
  the
• 16:46
  end
• 16:47
  of
• 16:47
  that
• 16:47
  podcast,
• 16:47
  when
• 16:47
  I
• 16:47
  said
• 16:48
  it,
• 16:48
  I
• 16:49
  started
• 16:49
  working
• 16:49
  behind
• 16:50
  the
• 16:50
  scenes,
• 16:50
  doing
• 16:51
  some
• 16:51
  research,
• 16:52
  working
• 16:52
  out
• 16:52
  how
• 16:52
  on
• 16:53
  earth
• 16:53
  you
• 16:53
  could
• 16:53
  speak
• 16:53
  at
• 16:54
  it.
• 16:54
  Improving
• 16:54
  my
• 16:55
  craft,
• 16:55
  getting
• 16:55
  to
• 16:55
  know
• 16:56
  the
• 16:56
  right
• 16:56
  people,
• 16:56
  making
• 16:57
  friends,
• 16:57
  making
• 16:58
  connections,
• 16:58
  talking
• 16:58
  to
• 16:59
  people
• 16:59
  on
• 16:59
  my
• 16:59
  podcast
• 16:59
  that
• 17:00
  had
• 17:00
  been
• 17:00
  there
• 17:00
  and
• 17:01
  learning
• 17:01
  about
• 17:01
  the
• 17:02
  process.
• 17:03
  And
• 17:03
  then
• 17:03
  I
• 17:03
  worked
• 17:04
  really
• 17:04
  hard
• 17:05
  to
• 17:05
  get
• 17:06
  to
• 17:06
  the
• 17:06
  point
• 17:07
  where
• 17:07
  I
• 17:07
  can
• 17:07
  now
• 17:08
  say
• 17:08
  that
• 17:08
  I've
• 17:08
  stood
• 17:08
  on
• 17:09
  that
• 17:09
  stage
• 17:09
  twice,
• 17:10
  on
• 17:10
  a
• 17:10
  huge
• 17:10
  stage,
• 17:11
  in
• 17:11
  front
• 17:11
  of
• 17:11
  a
• 17:11
  thousand
• 17:11
  people
• 17:12
  at
• 17:12
  the
• 17:12
  biggest
• 17:12
  wedding
• 17:13
  industry
• 17:13
  conference
• 17:13
  in
• 17:14
  the
• 17:14
  world.
• 17:15
  Not
• 17:15
  by
• 17:15
  luck,
• 17:16
  not
• 17:16
  by
• 17:16
  accident,
• 17:17
  not
• 17:17
  because
• 17:17
  someone
• 17:17
  plucks
• 17:18
  me
• 17:18
  out
• 17:18
  of
• 17:18
  the
• 17:18
  air
• 17:18
  and
• 17:19
  said,
• 17:19
  becca,
• 17:19
  you
• 17:19
  need
• 17:19
  to
• 17:19
  be
• 17:20
  on
• 17:20
  our
• 17:20
  stage,
• 17:20
  but
• 17:21
  because
• 17:21
  I
• 17:21
  set
• 17:21
  a
• 17:22
  goal
• 17:22
  and
• 17:23
  I
• 17:23
  worked
• 17:24
  hard
• 17:24
  towards
• 17:24
  it.
• 17:24
  Did
• 17:25
  it
• 17:25
  happen
• 17:25
  overnight?
• 17:25
  No.
• 17:26
  Did
• 17:26
  it
• 17:26
  happen
• 17:26
  that
• 17:26
  year?
• 17:27
  No.
• 17:28
  Did
• 17:28
  it
• 17:28
  happen
• 17:28
  eventually?
• 17:29
  Yes.
• 17:29
  And
• 17:30
  I'm
• 17:30
  super
• 17:30
  proud
• 17:30
  of
• 17:31
  that.
• 17:31
  And
• 17:32
  so
• 17:32
  if
• 17:32
  you've
• 17:32
  got
• 17:32
  goals,
• 17:33
  dreams,
• 17:33
  ambitions,
• 17:34
  things
• 17:34
  you
• 17:34
  want
• 17:34
  to
• 17:34
  do
• 17:35
  in
• 17:35
  your
• 17:35
  business,
• 17:36
  number
• 17:37
  one,
• 17:37
  write
• 17:37
  them
• 17:38
  down,
• 17:38
  say
• 17:38
  them
• 17:38
  to
• 17:39
  someone,
• 17:39
  tell
• 17:39
  someone,
• 17:40
  get
• 17:40
  them
• 17:40
  out
• 17:40
  of
• 17:40
  your
• 17:41
  head.
• 17:41
  Don't
• 17:41
  ever
• 17:41
  think
• 17:42
  something's
• 17:42
  too
• 17:42
  ambitious,
• 17:43
  too
• 17:43
  big
• 17:43
  for
• 17:43
  you.
• 17:44
  Why
• 17:44
  not?
• 17:44
  Why
• 17:45
  shouldn't
• 17:45
  you
• 17:45
  do
• 17:45
  it?
• 17:46
  And
• 17:46
  then
• 17:47
  you
• 17:47
  gotta
• 17:47
  work
• 17:48
  backwards
• 17:48
  and
• 17:48
  work.
• 17:49
  Okay,
• 17:49
  this
• 17:49
  is
• 17:49
  the
• 17:49
  big
• 17:49
  goal
• 17:50
  I
• 17:50
  want.
• 17:50
  What
• 17:51
  are
• 17:51
  all
• 17:51
  the
• 17:51
  steps
• 17:51
  I
• 17:52
  need
• 17:52
  to
• 17:52
  do
• 17:52
  to
• 17:52
  get
• 17:52
  there?
• 17:53
  Who
• 17:53
  are
• 17:53
  the
• 17:53
  people
• 17:54
  I
• 17:54
  need
• 17:54
  to
• 17:54
  meet?
• 17:54
  Where
• 17:54
  are
• 17:54
  the
• 17:55
  places
• 17:55
  I
• 17:55
  need
• 17:55
  to
• 17:55
  go?
• 17:56
  I
• 17:57
  knew
• 17:57
  that
• 17:57
  to
• 17:57
  speak
• 17:57
  in
• 17:58
  Las
• 17:58
  Vegas,
• 17:58
  I
• 17:58
  discovered
• 17:58
  you
• 17:59
  had
• 17:59
  to
• 17:59
  go
• 17:59
  to
• 17:59
  the
• 17:59
  conference
• 18:00
  first.
• 18:01
  And
• 18:01
  so
• 18:01
  the
• 18:01
  first
• 18:01
  year
• 18:02
  I
• 18:02
  went,
• 18:02
  I
• 18:02
  literally
• 18:02
  flew
• 18:03
  all
• 18:03
  the
• 18:03
  way
• 18:03
  there
• 18:03
  to
• 18:04
  attend
• 18:04
  the
• 18:04
  conference
• 18:05
  with
• 18:05
  the
• 18:05
  pure
• 18:06
  intention
• 18:07
  that
• 18:07
  I
• 18:07
  wanted
• 18:07
  to
• 18:07
  be
• 18:07
  able
• 18:08
  to
• 18:08
  speak.
• 18:08
  And
• 18:09
  I
• 18:09
  knew
• 18:09
  I
• 18:09
  couldn't
• 18:09
  do
• 18:10
  that
• 18:10
  unless
• 18:10
  I'd
• 18:11
  attended.
• 18:11
  So
• 18:12
  sometimes
• 18:12
  it's
• 18:12
  sacrificial.
• 18:13
  Sometimes
• 18:13
  you're
• 18:13
  going
• 18:13
  to
• 18:13
  have
• 18:14
  to
• 18:14
  go
• 18:14
  out
• 18:14
  of
• 18:14
  the
• 18:14
  box.
• 18:15
  Sometimes
• 18:15
  it's
• 18:15
  not
• 18:15
  going
• 18:15
  to
• 18:16
  be
• 18:16
  as
• 18:16
  quick
• 18:16
  as
• 18:16
  you
• 18:16
  want
• 18:16
  it
• 18:17
  to
• 18:17
  be.
• 18:17
  Sometimes
• 18:17
  it's
• 18:17
  going
• 18:18
  to
• 18:18
  take
• 18:18
  a
• 18:18
  long
• 18:18
  time
• 18:18
  and
• 18:18
  a
• 18:19
  lot
• 18:19
  of
• 18:19
  effort.
• 18:19
  But
• 18:19
  if
• 18:20
  there
• 18:20
  are
• 18:20
  things
• 18:20
  you
• 18:20
  want
• 18:20
  to
• 18:21
  do,
• 18:21
  never
• 18:21
  tell
• 18:21
  yourself
• 18:22
  you're
• 18:22
  not
• 18:22
  good
• 18:22
  enough.
• 18:22
  Never
• 18:23
  tell
• 18:23
  yourself
• 18:23
  that
• 18:23
  you
• 18:24
  can't
• 18:24
  do
• 18:24
  it
• 18:24
  and
• 18:24
  it's
• 18:24
  not
• 18:25
  possible.
• 18:26
  Instead,
• 18:27
  you
• 18:27
  need
• 18:27
  to
• 18:28
  work
• 18:28
  it
• 18:29
  out,
• 18:30
  work
• 18:30
  backwards,
• 18:31
  and
• 18:31
  absolutely
• 18:32
  keep
• 18:32
  dreaming
• 18:33
  big,
• 18:33
  because
• 18:33
  it's
• 18:33
  totally
• 18:34
  possible
• 18:35
  and
• 18:35
  it's
• 18:35
  a
• 18:35
  pinch
• 18:35
  me
• 18:36
  moment
• 18:36
  to
• 18:36
  look
• 18:36
  back
• 18:37
  and
• 18:37
  listen
• 18:37
  to
• 18:37
  that
• 18:37
  podcast
• 18:38
  where
• 18:38
  I
• 18:38
  say,
• 18:38
  my
• 18:39
  dream
• 18:39
  is
• 18:39
  to
• 18:39
  do
• 18:40
  this.
• 18:40
  My
• 18:40
  big
• 18:40
  bucket
• 18:41
  list
• 18:41
  goal
• 18:41
  is
• 18:41
  to
• 18:41
  do
• 18:41
  this.
• 18:42
  And
• 18:42
  so
• 18:43
  now
• 18:43
  I've
• 18:43
  done
• 18:43
  it
• 18:44
  twice
• 18:44
  and
• 18:44
  hopefully
• 18:45
  again
• 18:45
  in
• 18:45
  the
• 18:45
  future
• 18:46
  is
• 18:47
  like,
• 18:47
  yes,
• 18:47
  Becca,
• 18:48
  well
• 18:48
  done
• 18:49
  past
• 18:49
  Becca.
• 18:50
  You
• 18:50
  said
• 18:50
  you
• 18:50
  wanted
• 18:51
  to
• 18:51
  do
• 18:51
  it
• 18:51
  and
• 18:51
  now
• 18:51
  you've
• 18:51
  done
• 18:52
  it.
• 18:52
  And
• 18:52
  I'm
• 18:52
  sure
• 18:53
  you
• 18:53
  guys
• 18:53
  can
• 18:53
  achieve
• 18:54
  the
• 18:54
  similar
• 18:54
  kind
• 18:55
  of
• 18:55
  dreams
• 18:55
  too.
• 18:56
  You've
• 18:56
  got
• 18:56
  to
• 18:56
  know
• 18:56
  what
• 18:56
  you
• 18:57
  want
• 18:57
  to
• 18:57
  do
• 18:57
  and
• 18:57
  then
• 18:57
  look
• 18:58
  at
• 18:58
  the
• 18:58
  steps
• 18:58
  to
• 18:59
  get
• 18:59
  there.
• 18:59
  Okay,
• 19:00
  number
• 19:00
  five
• 19:01
  on
• 19:01
  my
• 19:01
  list
• 19:01
  of
• 19:01
  lessons
• 19:02
  I've
• 19:02
  learned
• 19:03
  is
• 19:03
  that
• 19:03
  even
• 19:04
  a
• 19:04
  nightmare
• 19:04
  can
• 19:05
  work
• 19:05
  out.
• 19:05
  Okay,
• 19:06
  now,
• 19:06
  some
• 19:06
  of
• 19:06
  you
• 19:07
  may
• 19:07
  have
• 19:07
  seen
• 19:07
  this
• 19:07
  story
• 19:08
  over
• 19:08
  on
• 19:08
  my
• 19:08
  LinkedIn,
• 19:09
  but
• 19:09
  many
• 19:09
  of
• 19:09
  you
• 19:10
  won't
• 19:10
  have
• 19:10
  done.
• 19:10
  And
• 19:11
  you'll
• 19:11
  have
• 19:11
  looked
• 19:11
  at
• 19:11
  my
• 19:11
  clips,
• 19:12
  maybe
• 19:12
  on
• 19:12
  social
• 19:13
  media
• 19:13
  of
• 19:13
  Las
• 19:13
  Vegas,
• 19:14
  and
• 19:14
  thought,
• 19:14
  yeah,
• 19:14
  Becca
• 19:15
  absolutely
• 19:15
  smashed
• 19:16
  that
• 19:16
  and
• 19:17
  did
• 19:17
  smash
• 19:18
  it
• 19:18
  in
• 19:18
  many
• 19:18
  ways.
• 19:19
  But
• 19:20
  actually
• 19:21
  something
• 19:21
  also
• 19:21
  happened
• 19:22
  where
• 19:22
  my
• 19:23
  biggest
• 19:23
  nightmare
• 19:24
  came
• 19:24
  true.
• 19:26
  Las
• 19:26
  Vegas
• 19:26
  is
• 19:26
  the
• 19:26
  biggest
• 19:27
  speaking
• 19:27
  event
• 19:27
  I
• 19:27
  do
• 19:28
  of
• 19:28
  the
• 19:28
  year.
• 19:28
  The
• 19:28
  room
• 19:29
  is
• 19:29
  huge,
• 19:29
  and
• 19:29
  a
• 19:30
  thousand
• 19:30
  people
• 19:30
  are
• 19:31
  in
• 19:31
  there
• 19:31
  listening
• 19:31
  to
• 19:32
  your
• 19:32
  every
• 19:32
  word.
• 19:32
  You're
• 19:33
  rated
• 19:33
  by
• 19:34
  the
• 19:34
  attendees,
• 19:34
  and
• 19:35
  so,
• 19:35
  you
• 19:35
  know,
• 19:35
  you
• 19:35
  have
• 19:35
  to
• 19:35
  be
• 19:35
  on
• 19:36
  your
• 19:36
  A
• 19:36
  game
• 19:36
  because
• 19:36
  you
• 19:37
  want
• 19:37
  to
• 19:37
  get
• 19:37
  a
• 19:37
  good
• 19:37
  rating.
• 19:38
  They
• 19:38
  literally
• 19:38
  rate
• 19:38
  you
• 19:39
  out
• 19:39
  of
• 19:39
  10
• 19:39
  and
• 19:40
  it
• 19:40
  gets
• 19:40
  sent
• 19:40
  to
• 19:40
  the
• 19:40
  event
• 19:41
  organizers.
• 19:42
  And
• 19:42
  so
• 19:42
  the
• 19:42
  pressure
• 19:42
  is
• 19:43
  real.
• 19:43
  I'd
• 19:43
  hired
• 19:44
  a
• 19:44
  photographer,
• 19:44
  a
• 19:45
  videographer,
• 19:45
  and
• 19:45
  a
• 19:46
  content
• 19:46
  creator
• 19:47
  to
• 19:47
  capture
• 19:47
  this
• 19:47
  moment
• 19:48
  because
• 19:48
  it's
• 19:48
  a
• 19:49
  special
• 19:49
  moment
• 19:49
  of
• 19:49
  the
• 19:50
  year.
• 19:50
  Now,
• 19:50
  throughout
• 19:51
  the
• 19:51
  week,
• 19:51
  I'd
• 19:52
  noticed
• 19:52
  that
• 19:52
  my
• 19:52
  throat
• 19:53
  was
• 19:53
  getting
• 19:53
  sore
• 19:54
  and
• 19:54
  I
• 19:54
  was
• 19:54
  getting
• 19:54
  a
• 19:55
  little
• 19:55
  bit
• 19:55
  croaky.
• 19:55
  I
• 19:56
  was
• 19:56
  trying
• 19:56
  to
• 19:56
  rest
• 19:56
  my
• 19:56
  voice
• 19:57
  at
• 19:57
  times,
• 19:57
  but
• 19:58
  it's
• 19:58
  hard
• 19:58
  in
• 19:58
  Las
• 19:59
  Vegas
• 19:59
  to
• 19:59
  ever
• 19:59
  rest
• 19:59
  your
• 20:00
  voice.
• 20:00
  And
• 20:00
  I
• 20:00
  could
• 20:01
  feel
• 20:01
  that
• 20:01
  I.
• 20:02
  I
• 20:02
  was
• 20:02
  struggling
• 20:03
  a
• 20:03
  bit
• 20:03
  with
• 20:03
  my
• 20:03
  voice.
• 20:04
  Now,
• 20:04
  as
• 20:04
  a
• 20:04
  speaker,
• 20:04
  your
• 20:05
  voice
• 20:05
  is
• 20:05
  one
• 20:05
  of
• 20:05
  the
• 20:05
  key
• 20:06
  things
• 20:06
  you
• 20:06
  need.
• 20:06
  I'd
• 20:07
  been
• 20:07
  out.
• 20:07
  I'd
• 20:07
  bought
• 20:07
  strepsils.
• 20:08
  I'd
• 20:08
  bought
• 20:08
  throat
• 20:09
  numbing
• 20:09
  sweets.
• 20:10
  I
• 20:10
  had
• 20:10
  done
• 20:10
  absolutely
• 20:11
  everything
• 20:11
  I
• 20:11
  possibly
• 20:11
  could
• 20:12
  do
• 20:12
  to
• 20:12
  try
• 20:12
  my
• 20:13
  best,
• 20:13
  but
• 20:14
  my
• 20:14
  worst
• 20:14
  nightmare
• 20:14
  was,
• 20:15
  what
• 20:15
  if
• 20:15
  I
• 20:15
  choke
• 20:15
  on
• 20:15
  stage?
• 20:16
  What
• 20:16
  if.
• 20:17
  If
• 20:17
  something
• 20:17
  goes
• 20:17
  wrong
• 20:18
  and
• 20:18
  I
• 20:18
  can't
• 20:18
  stop
• 20:18
  coughing?
• 20:19
  Because
• 20:19
  there'd
• 20:19
  been
• 20:19
  a
• 20:19
  couple
• 20:20
  of
• 20:20
  instances
• 20:20
  that
• 20:21
  week
• 20:21
  where
• 20:21
  something
• 20:22
  had
• 20:22
  hit
• 20:22
  the
• 20:22
  back
• 20:22
  of
• 20:22
  my
• 20:22
  throat
• 20:23
  and
• 20:23
  I
• 20:23
  started
• 20:23
  coughing
• 20:24
  and
• 20:24
  I
• 20:24
  was
• 20:24
  struggling
• 20:24
  to
• 20:25
  stop.
• 20:25
  Now,
• 20:25
  this
• 20:26
  was
• 20:26
  very
• 20:26
  real
• 20:26
  in
• 20:27
  the
• 20:27
  front
• 20:27
  of
• 20:27
  my
• 20:27
  mind.
• 20:28
  I
• 20:28
  went
• 20:28
  on
• 20:29
  stage
• 20:29
  with
• 20:29
  a
• 20:29
  big
• 20:29
  bottle
• 20:30
  of
• 20:30
  water
• 20:30
  and
• 20:30
  actually
• 20:31
  the
• 20:31
  lovely
• 20:31
  Eamonn
• 20:32
  from
• 20:32
  Brightbiz
• 20:32
  who
• 20:33
  was
• 20:33
  introducing
• 20:34
  my
• 20:34
  talk,
• 20:34
  I
• 20:34
  looked
• 20:35
  at
• 20:35
  my
• 20:35
  bottle
• 20:35
  of
• 20:35
  water
• 20:36
  and
• 20:36
  said,
• 20:36
  I
• 20:36
  think
• 20:36
  you
• 20:36
  need
• 20:36
  more
• 20:36
  in
• 20:36
  there,
• 20:37
  and
• 20:37
  actually
• 20:37
  poured
• 20:37
  some
• 20:38
  of
• 20:38
  his
• 20:38
  water
• 20:38
  into
• 20:38
  my
• 20:39
  bottle,
• 20:39
  which
• 20:39
  I'm
• 20:39
  forever
• 20:40
  thankful
• 20:40
  for,
• 20:40
  because
• 20:41
  I
• 20:41
  needed
• 20:41
  it.
• 20:42
  Anyway,
• 20:42
  I
• 20:42
  got
• 20:42
  to
• 20:42
  the
• 20:43
  stage,
• 20:43
  I
• 20:43
  got
• 20:43
  about
• 20:43
  three
• 20:44
  quarters
• 20:44
  of
• 20:45
  the
• 20:45
  way
• 20:45
  through
• 20:45
  my
• 20:45
  presentation.
• 20:46
  It
• 20:46
  was
• 20:46
  all
• 20:46
  going
• 20:47
  well.
• 20:47
  Everything
• 20:48
  was
• 20:48
  going
• 20:48
  smoothly.
• 20:49
  I
• 20:49
  was
• 20:49
  on
• 20:49
  time.
• 20:50
  And
• 20:50
  as
• 20:50
  I
• 20:51
  said
• 20:51
  a
• 20:51
  sentence,
• 20:52
  I
• 20:52
  physically
• 20:53
  felt
• 20:53
  a
• 20:53
  piece
• 20:54
  of
• 20:54
  dust
• 20:54
  or
• 20:54
  something
• 20:55
  hit
• 20:55
  the
• 20:55
  back
• 20:56
  of
• 20:56
  my
• 20:56
  throat
• 20:56
  and.
• 20:57
  And
• 20:57
  tickle.
• 20:58
  And
• 20:58
  I
• 20:58
  knew
• 20:58
  immediately
• 20:59
  this
• 20:59
  is
• 20:59
  not
• 21:00
  going
• 21:00
  to
• 21:00
  go
• 21:00
  well.
• 21:01
  So
• 21:01
  I
• 21:01
  caught
• 21:02
  it.
• 21:02
  Halfway
• 21:03
  through
• 21:03
  a
• 21:03
  sentence,
• 21:04
  I
• 21:04
  stopped.
• 21:04
  I
• 21:05
  immediately
• 21:05
  walked
• 21:05
  to
• 21:06
  the
• 21:06
  lectern,
• 21:06
  picked
• 21:07
  up
• 21:07
  my
• 21:07
  bottle
• 21:07
  of
• 21:07
  water,
• 21:08
  chugged
• 21:08
  back
• 21:09
  half
• 21:09
  a
• 21:09
  bottle
• 21:09
  of
• 21:09
  water
• 21:09
  in
• 21:10
  the
• 21:10
  hope
• 21:10
  that
• 21:10
  it
• 21:10
  would
• 21:10
  stop,
• 21:12
  didn't.
• 21:13
  So
• 21:13
  I
• 21:13
  went
• 21:13
  to
• 21:13
  speak
• 21:13
  again,
• 21:14
  and
• 21:14
  guess
• 21:14
  what
• 21:14
  happened?
• 21:15
  I
• 21:15
  just
• 21:15
  started
• 21:15
  coughing
• 21:15
  and
• 21:16
  coughing
• 21:16
  and
• 21:16
  coughing.
• 21:17
  Every
• 21:17
  time
• 21:17
  I
• 21:17
  tried
• 21:17
  to
• 21:18
  open
• 21:18
  my
• 21:18
  mouth,
• 21:18
  it
• 21:19
  wouldn't
• 21:19
  work.
• 21:20
  It
• 21:20
  was
• 21:20
  awful.
• 21:21
  If
• 21:21
  you
• 21:22
  think
• 21:22
  about
• 21:22
  the
• 21:22
  worst
• 21:22
  thing
• 21:23
  that
• 21:23
  could
• 21:23
  possibly
• 21:23
  happen
• 21:23
  to
• 21:24
  you
• 21:24
  on
• 21:24
  stage,
• 21:25
  that
• 21:25
  was
• 21:25
  probably
• 21:25
  one
• 21:26
  of
• 21:26
  them,
• 21:26
  right?
• 21:26
  Other
• 21:26
  than
• 21:27
  completely
• 21:27
  freezing.
• 21:27
  And
• 21:27
  forget,
• 21:28
  say,
• 21:29
  having
• 21:29
  a
• 21:29
  coughing
• 21:29
  fit
• 21:30
  in
• 21:30
  front
• 21:30
  of
• 21:30
  a
• 21:30
  thousand
• 21:31
  people
• 21:31
  is
• 21:31
  not
• 21:31
  ideal,
• 21:32
  Especially
• 21:32
  when
• 21:32
  you're
• 21:33
  the
• 21:33
  speaker.
• 21:33
  And
• 21:34
  it
• 21:34
  was
• 21:34
  probably
• 21:34
  for
• 21:35
  a
• 21:35
  few
• 21:35
  seconds,
• 21:35
  but
• 21:35
  in
• 21:36
  your
• 21:36
  head
• 21:36
  it
• 21:36
  feels
• 21:37
  like
• 21:37
  minutes
• 21:37
  or
• 21:37
  hours.
• 21:38
  It's
• 21:38
  horrible.
• 21:39
  And
• 21:39
  I'm
• 21:39
  thinking,
• 21:40
  how
• 21:40
  am
• 21:40
  I
• 21:40
  going
• 21:40
  to
• 21:40
  stop
• 21:40
  this?
• 21:41
  This
• 21:41
  is
• 21:41
  awful.
• 21:41
  How
• 21:41
  am
• 21:42
  I
• 21:42
  going
• 21:42
  to
• 21:42
  carry
• 21:42
  on?
• 21:42
  Everyone's
• 21:43
  probably
• 21:43
  thinking,
• 21:43
  what
• 21:43
  on
• 21:44
  earth's
• 21:44
  going
• 21:44
  on
• 21:44
  here?
• 21:44
  It
• 21:45
  was
• 21:45
  not
• 21:45
  ideal.
• 21:46
  And
• 21:46
  it's
• 21:46
  what
• 21:46
  nightmares
• 21:47
  are
• 21:47
  made
• 21:47
  of
• 21:48
  now.
• 21:48
  As
• 21:48
  I
• 21:48
  struggled
• 21:49
  in
• 21:49
  this
• 21:49
  moment,
• 21:50
  this
• 21:50
  lovely
• 21:51
  lady
• 21:51
  in
• 21:51
  the
• 21:52
  front
• 21:52
  row
• 21:53
  stood
• 21:53
  up
• 21:53
  and
• 21:54
  just
• 21:54
  said,
• 21:54
  I've
• 21:54
  got
• 21:54
  a
• 21:54
  mint.
• 21:55
  Do
• 21:55
  you
• 21:55
  want
• 21:55
  it?
• 21:55
  And
• 21:55
  I
• 21:55
  said
• 21:56
  yes.
• 21:56
  She
• 21:57
  handed
• 21:57
  me
• 21:57
  this
• 21:57
  mint.
• 21:58
  I
• 21:58
  popped
• 21:58
  it
• 21:58
  in
• 21:58
  my
• 21:58
  mouth,
• 21:58
  I
• 21:59
  sucked
• 21:59
  it
• 21:59
  for
• 21:59
  a
• 21:59
  couple
• 21:59
  of
• 21:59
  second
• 22:00
  and
• 22:01
  I.
• 22:01
  I
• 22:01
  felt
• 22:02
  that
• 22:02
  tickle
• 22:03
  ease.
• 22:03
  And
• 22:04
  I
• 22:04
  picked
• 22:04
  up
• 22:04
  and
• 22:05
  I
• 22:05
  carried
• 22:05
  on
• 22:05
  my
• 22:06
  presentation
• 22:06
  as
• 22:07
  if
• 22:07
  nothing
• 22:07
  had
• 22:07
  ever
• 22:07
  happened
• 22:08
  with
• 22:08
  a
• 22:08
  mint
• 22:09
  in
• 22:09
  my
• 22:09
  mouth.
• 22:09
  Now
• 22:10
  why
• 22:10
  am
• 22:10
  I
• 22:10
  sharing
• 22:10
  this
• 22:11
  story
• 22:11
  with
• 22:11
  you
• 22:11
  other
• 22:11
  than
• 22:12
  for
• 22:12
  my
• 22:12
  own
• 22:12
  humiliation?
• 22:13
  And
• 22:13
  I
• 22:13
  do
• 22:13
  actually
• 22:14
  have
• 22:14
  this
• 22:14
  all
• 22:14
  now
• 22:14
  recorded
• 22:15
  on
• 22:15
  video.
• 22:15
  Because
• 22:16
  guess
• 22:16
  what?
• 22:16
  I
• 22:16
  paid
• 22:17
  someone
• 22:17
  to
• 22:17
  record
• 22:17
  this
• 22:17
  talk.
• 22:18
  And
• 22:19
  that
• 22:19
  is
• 22:19
  all
• 22:19
  included
• 22:20
  in
• 22:20
  the
• 22:20
  video
• 22:20
  I've
• 22:20
  received.
• 22:21
  I
• 22:21
  don't
• 22:21
  know
• 22:21
  what
• 22:21
  I'm
• 22:21
  going
• 22:21
  to
• 22:21
  do
• 22:22
  with
• 22:22
  that
• 22:22
  footage.
• 22:22
  Any
• 22:22
  ideas,
• 22:23
  let
• 22:23
  me
• 22:23
  know.
• 22:24
  Maybe
• 22:24
  it
• 22:24
  will
• 22:24
  just
• 22:24
  be
• 22:25
  hidden
• 22:25
  away
• 22:25
  forever.
• 22:26
  Maybe
• 22:26
  I'll
• 22:26
  use
• 22:26
  it
• 22:27
  to
• 22:27
  talk
• 22:27
  about
• 22:27
  something
• 22:28
  in
• 22:28
  the
• 22:28
  future.
• 22:29
  But
• 22:29
  it
• 22:29
  taught
• 22:30
  me
• 22:30
  a
• 22:30
  lesson
• 22:31
  because
• 22:31
  what
• 22:31
  happened
• 22:32
  was
• 22:32
  I
• 22:32
  took
• 22:32
  that
• 22:32
  mint,
• 22:33
  everyone
• 22:33
  in
• 22:33
  that
• 22:33
  room
• 22:34
  gave
• 22:34
  me
• 22:34
  a
• 22:34
  huge
• 22:35
  round
• 22:35
  of
• 22:35
  applause
• 22:35
  and
• 22:35
  I
• 22:36
  carried
• 22:36
  on.
• 22:37
  The
• 22:37
  support
• 22:37
  in
• 22:38
  the
• 22:38
  room
• 22:38
  was
• 22:38
  unreal
• 22:40
  because
• 22:40
  everyone
• 22:40
  wants
• 22:41
  you
• 22:41
  to
• 22:41
  succeed
• 22:42
  at
• 22:42
  that
• 22:42
  point.
• 22:42
  Everyone
• 22:43
  had
• 22:43
  seen
• 22:43
  my
• 22:43
  vulnerability
• 22:44
  in
• 22:45
  that
• 22:45
  moment.
• 22:45
  Everyone
• 22:45
  could
• 22:46
  see
• 22:46
  and
• 22:46
  feel
• 22:47
  the
• 22:47
  struggle
• 22:47
  that
• 22:47
  I
• 22:47
  was
• 22:47
  in.
• 22:48
  We've
• 22:48
  all
• 22:48
  had
• 22:48
  a
• 22:48
  moment
• 22:49
  where
• 22:49
  something's
• 22:49
  tickled
• 22:49
  the
• 22:49
  back
• 22:50
  of
• 22:50
  our
• 22:50
  throat
• 22:50
  and
• 22:51
  we
• 22:51
  can't
• 22:51
  stop
• 22:51
  coughing.
• 22:52
  And
• 22:52
  they
• 22:52
  were
• 22:53
  willing
• 22:53
  me
• 22:53
  to
• 22:53
  get
• 22:54
  through
• 22:54
  it
• 22:54
  and
• 22:54
  get
• 22:55
  to
• 22:55
  the
• 22:55
  end.
• 22:56
  And
• 22:56
  when
• 22:56
  you
• 22:56
  have
• 22:56
  an
• 22:56
  audience
• 22:57
  of
• 22:57
  a
• 22:57
  thousand
• 22:57
  people
• 22:57
  listening
• 22:58
  to
• 22:58
  you
• 22:58
  and
• 22:58
  willing
• 22:59
  you
• 22:59
  to
• 22:59
  get
• 22:59
  to
• 23:00
  the
• 23:00
  end,
• 23:00
  that
• 23:01
  changes
• 23:01
  the
• 23:01
  energy
• 23:01
  in
• 23:02
  the
• 23:02
  room,
• 23:02
  because
• 23:03
  suddenly
• 23:03
  they're
• 23:03
  all
• 23:04
  on
• 23:04
  your
• 23:04
  side
• 23:04
  and
• 23:04
  they
• 23:04
  want
• 23:05
  you
• 23:05
  to
• 23:05
  succeed
• 23:05
  and
• 23:05
  they
• 23:06
  want
• 23:06
  you
• 23:06
  to
• 23:06
  do
• 23:06
  well
• 23:06
  and
• 23:07
  they
• 23:07
  want
• 23:07
  you
• 23:07
  to
• 23:07
  get
• 23:08
  through
• 23:08
  it.
• 23:08
  And
• 23:08
  I
• 23:09
  did.
• 23:09
  And
• 23:09
  they
• 23:09
  gave
• 23:10
  me
• 23:10
  the
• 23:10
  biggest
• 23:10
  round
• 23:11
  of
• 23:11
  applause
• 23:11
  at
• 23:12
  the
• 23:12
  end.
• 23:12
  And
• 23:13
  the
• 23:13
  support
• 23:13
  was
• 23:14
  amazing.
• 23:14
  So
• 23:15
  many
• 23:15
  people
• 23:15
  for
• 23:15
  the
• 23:15
  rest
• 23:16
  of
• 23:16
  the
• 23:16
  conference
• 23:16
  came
• 23:16
  up
• 23:17
  to
• 23:17
  me
• 23:17
  and
• 23:17
  said
• 23:18
  lovely
• 23:18
  words
• 23:19
  about,
• 23:19
  it
• 23:20
  doesn't
• 23:20
  matter
• 23:20
  that
• 23:20
  that
• 23:20
  happened.
• 23:21
  It's
• 23:21
  the
• 23:21
  fact
• 23:21
  you
• 23:21
  recovered.
• 23:22
  Oh,
• 23:22
  we've
• 23:22
  all
• 23:23
  been
• 23:23
  there.
• 23:23
  Oh,
• 23:24
  you
• 23:24
  did
• 23:24
  really
• 23:24
  well
• 23:24
  to
• 23:25
  get
• 23:25
  over
• 23:25
  it.
• 23:25
  And.
• 23:25
  And
• 23:25
  the
• 23:26
  support
• 23:26
  felt
• 23:27
  amazing.
• 23:27
  In
• 23:28
  fact,
• 23:28
  we
• 23:28
  even
• 23:28
  joked
• 23:29
  that
• 23:29
  maybe
• 23:29
  I
• 23:29
  should
• 23:29
  add
• 23:29
  that
• 23:30
  as
• 23:30
  a
• 23:30
  section
• 23:30
  into
• 23:30
  every
• 23:31
  talk
• 23:31
  I
• 23:31
  do,
• 23:31
  because
• 23:32
  it
• 23:32
  changed
• 23:33
  the
• 23:33
  energy
• 23:33
  of
• 23:34
  the
• 23:34
  room
• 23:34
  so
• 23:34
  much.
• 23:35
  Now,
• 23:35
  obviously,
• 23:36
  I'm
• 23:36
  not
• 23:36
  going
• 23:36
  to
• 23:36
  do
• 23:36
  that.
• 23:36
  It
• 23:37
  was
• 23:37
  mortifying
• 23:37
  at
• 23:38
  the
• 23:38
  time.
• 23:39
  But
• 23:39
  reflecting
• 23:39
  back,
• 23:40
  and
• 23:40
  this
• 23:40
  is
• 23:40
  what
• 23:40
  I
• 23:40
  wrote
• 23:41
  about
• 23:41
  on
• 23:41
  LinkedIn,
• 23:42
  it
• 23:42
  showed
• 23:42
  me
• 23:42
  that
• 23:43
  even
• 23:43
  the
• 23:43
  worst
• 23:44
  nightmare
• 23:44
  coming
• 23:45
  true
• 23:46
  wasn't
• 23:46
  as
• 23:46
  bad
• 23:46
  as
• 23:46
  it
• 23:47
  was
• 23:47
  in
• 23:47
  my
• 23:47
  head.
• 23:48
  Often
• 23:48
  people
• 23:48
  say
• 23:48
  they
• 23:49
  don't
• 23:49
  want
• 23:49
  to
• 23:49
  do
• 23:49
  public
• 23:50
  speaking
• 23:50
  or
• 23:51
  they
• 23:51
  don't
• 23:51
  want
• 23:51
  to
• 23:51
  put
• 23:51
  themselves
• 23:52
  forward
• 23:52
  for
• 23:52
  something
• 23:52
  because
• 23:52
  they're
• 23:53
  scared
• 23:53
  of
• 23:53
  the
• 23:53
  worst
• 23:53
  happening.
• 23:54
  They're
• 23:54
  frightened
• 23:55
  of
• 23:55
  freezing
• 23:55
  on
• 23:55
  stage,
• 23:56
  they're
• 23:56
  frightened
• 23:56
  of
• 23:56
  coffee
• 23:57
  on
• 23:57
  stage,
• 23:57
  they're
• 23:57
  frightened
• 23:58
  of
• 23:58
  making
• 23:58
  a
• 23:58
  fool
• 23:58
  out
• 23:58
  of
• 23:59
  themselves.
• 24:00
  But
• 24:00
  actually,
• 24:00
  I
• 24:00
  lived
• 24:01
  that
• 24:02
  nightmare
• 24:02
  that
• 24:02
  people
• 24:02
  are
• 24:03
  scared
• 24:03
  of,
• 24:04
  and
• 24:04
  it
• 24:04
  was
• 24:04
  okay.
• 24:05
  I'm
• 24:05
  here
• 24:06
  to
• 24:06
  tell
• 24:06
  the
• 24:06
  tale.
• 24:07
  I
• 24:07
  haven't
• 24:07
  got
• 24:07
  my
• 24:07
  score
• 24:08
  back
• 24:08
  yet,
• 24:08
  but
• 24:08
  I'm
• 24:08
  hoping
• 24:09
  it's
• 24:09
  not
• 24:09
  going
• 24:09
  to
• 24:09
  be
• 24:09
  impacted
• 24:10
  by
• 24:10
  the
• 24:10
  fact
• 24:10
  I
• 24:10
  coughed
• 24:11
  halfway
• 24:11
  through.
• 24:12
  People
• 24:12
  were
• 24:12
  behind
• 24:13
  me,
• 24:13
  the
• 24:13
  energy
• 24:13
  was
• 24:14
  great.
• 24:14
  And
• 24:15
  actually
• 24:15
  it
• 24:15
  showed
• 24:16
  me
• 24:17
  I
• 24:17
  don't
• 24:17
  need
• 24:17
  to
• 24:17
  worry
• 24:18
  about
• 24:18
  the
• 24:18
  worst
• 24:18
  happening.
• 24:19
  Because
• 24:19
  even
• 24:19
  if
• 24:19
  the
• 24:19
  worst
• 24:20
  happens,
• 24:21
  it's
• 24:21
  still
• 24:21
  absolutely
• 24:22
  possible
• 24:22
  for
• 24:23
  you
• 24:23
  to
• 24:23
  style
• 24:23
  it
• 24:24
  out
• 24:24
  and
• 24:24
  carry
• 24:25
  on.
• 24:25
  So
• 24:26
  if
• 24:26
  you're
• 24:26
  holding
• 24:26
  back
• 24:27
  from
• 24:27
  doing
• 24:27
  something
• 24:27
  in
• 24:27
  your
• 24:28
  business
• 24:28
  because
• 24:28
  you've
• 24:28
  got
• 24:28
  this
• 24:29
  nightmare
• 24:29
  scenario
• 24:30
  in
• 24:30
  your
• 24:30
  head,
• 24:31
  remember
• 24:32
  my
• 24:32
  coughing
• 24:32
  fit.
• 24:33
  And
• 24:33
  remember,
• 24:34
  even
• 24:34
  if
• 24:34
  the
• 24:34
  worst
• 24:35
  case
• 24:35
  scenario
• 24:35
  happens,
• 24:36
  it
• 24:37
  won't
• 24:37
  be
• 24:37
  as
• 24:37
  bad
• 24:37
  as
• 24:38
  you
• 24:38
  think
• 24:38
  it's
• 24:38
  going
• 24:38
  to
• 24:38
  be.
• 24:39
  Am
• 24:39
  I
• 24:39
  proud
• 24:40
  of
• 24:40
  it?
• 24:40
  No.
• 24:41
  Is
• 24:41
  that
• 24:41
  probably
• 24:41
  one
• 24:41
  of
• 24:42
  the
• 24:42
  worst
• 24:42
  things
• 24:42
  that's
• 24:42
  ever
• 24:42
  happened
• 24:43
  to
• 24:43
  me
• 24:43
  on
• 24:43
  stage?
• 24:43
  Absolutely.
• 24:45
  Is
• 24:45
  it
• 24:45
  the
• 24:45
  worst
• 24:45
  talk
• 24:45
  I've
• 24:46
  ever
• 24:46
  done?
• 24:46
  No.
• 24:47
  Because
• 24:47
  actually,
• 24:48
  I
• 24:48
  think
• 24:48
  if
• 24:49
  anything,
• 24:49
  it
• 24:49
  was
• 24:49
  one
• 24:49
  of
• 24:50
  the
• 24:50
  best
• 24:50
  talks
• 24:50
  I've
• 24:50
  ever
• 24:51
  done
• 24:51
  because
• 24:51
  the
• 24:52
  whole
• 24:52
  crowd
• 24:53
  was
• 24:53
  willing
• 24:53
  me
• 24:53
  on
• 24:54
  to
• 24:54
  succeed.
• 24:55
  And
• 24:55
  I
• 24:55
  felt
• 24:56
  that
• 24:56
  they
• 24:56
  were
• 24:56
  with
• 24:56
  me,
• 24:57
  they
• 24:57
  were
• 24:57
  for
• 24:57
  me,
• 24:58
  not
• 24:58
  against
• 24:58
  me.
• 24:59
  And
• 24:59
  the
• 25:00
  energy
• 25:00
  shift
• 25:01
  and
• 25:01
  the
• 25:01
  relationships
• 25:02
  built
• 25:02
  through
• 25:02
  me,
• 25:02
  showing
• 25:03
  that
• 25:03
  part
• 25:03
  of
• 25:03
  me
• 25:04
  that's
• 25:04
  vulnerable
• 25:05
  and
• 25:05
  real,
• 25:05
  a
• 25:05
  human.
• 25:06
  All
• 25:06
  of
• 25:06
  the
• 25:06
  things
• 25:06
  I
• 25:07
  talk
• 25:07
  about
• 25:08
  actually
• 25:08
  worked
• 25:08
  in
• 25:09
  my
• 25:09
  favor
• 25:09
  and
• 25:10
  it
• 25:10
  was
• 25:10
  okay,
• 25:11
  so
• 25:11
  maybe
• 25:12
  I'll
• 25:12
  release
• 25:12
  the
• 25:12
  footage
• 25:13
  of
• 25:13
  that
• 25:13
  at
• 25:13
  some
• 25:13
  point.
• 25:13
  Maybe
• 25:14
  I
• 25:14
  won't.
• 25:14
  Watch
• 25:15
  this
• 25:15
  space.
• 25:15
  If
• 25:15
  you've
• 25:15
  got
• 25:16
  any
• 25:16
  ideas
• 25:16
  what
• 25:16
  I
• 25:16
  should
• 25:16
  do
• 25:16
  with
• 25:17
  it,
• 25:17
  let
• 25:17
  me
• 25:17
  know.
• 25:18
  Okay.
• 25:18
  The
• 25:19
  next
• 25:19
  thing
• 25:20
  that
• 25:20
  I
• 25:20
  want
• 25:20
  to
• 25:20
  share
• 25:20
  about
• 25:21
  Las
• 25:21
  Vegas
• 25:21
  is
• 25:22
  the
• 25:22
  importance
• 25:22
  of
• 25:23
  a
• 25:23
  content
• 25:23
  creator.
• 25:24
  Now,
• 25:24
  you
• 25:24
  will
• 25:25
  know
• 25:25
  if
• 25:25
  you
• 25:25
  listen
• 25:25
  to
• 25:25
  this
• 25:25
  podcast
• 25:26
  or
• 25:26
  if
• 25:26
  you
• 25:26
  listen
• 25:26
  to
• 25:27
  me
• 25:27
  on
• 25:27
  stage,
• 25:27
  that
• 25:27
  I've
• 25:28
  been
• 25:28
  talking
• 25:28
  a
• 25:28
  lot
• 25:28
  over
• 25:28
  the
• 25:29
  last
• 25:29
  six
• 25:29
  months
• 25:29
  about
• 25:30
  content,
• 25:30
  video
• 25:30
  content
• 25:31
  and
• 25:31
  content
• 25:31
  creators.
• 25:32
  I
• 25:33
  think
• 25:33
  that
• 25:33
  the
• 25:33
  expectation
• 25:34
  on
• 25:34
  us
• 25:35
  now
• 25:35
  in
• 25:35
  the
• 25:35
  world
• 25:35
  of
• 25:36
  marketing
• 25:36
  to
• 25:36
  create
• 25:36
  all
• 25:37
  this
• 25:37
  video
• 25:37
  content
• 25:37
  is
• 25:38
  hard
• 25:38
  for
• 25:38
  us
• 25:38
  to
• 25:38
  keep
• 25:38
  up
• 25:39
  with.
• 25:39
  And
• 25:39
  the
• 25:39
  best
• 25:40
  thing
• 25:40
  I
• 25:40
  ever
• 25:40
  did
• 25:40
  was
• 25:41
  hire
• 25:41
  Simona
• 25:41
  as
• 25:42
  a
• 25:42
  content
• 25:42
  creator
• 25:42
  into
• 25:43
  my
• 25:43
  business
• 25:43
  because
• 25:44
  it's
• 25:44
  taken
• 25:44
  off
• 25:44
  some
• 25:45
  of
• 25:45
  that
• 25:45
  pressure
• 25:45
  for
• 25:45
  me
• 25:46
  whilst
• 25:46
  getting
• 25:46
  me
• 25:47
  the
• 25:47
  same
• 25:47
  visibility
• 25:47
  and
• 25:47
  results,
• 25:48
  if
• 25:48
  not
• 25:48
  more
• 25:49
  than
• 25:49
  I
• 25:49
  had
• 25:49
  before.
• 25:50
  But
• 25:50
  I
• 25:51
  couldn't
• 25:51
  fly
• 25:51
  Simona
• 25:52
  out
• 25:52
  to
• 25:52
  Las
• 25:52
  Vegas
• 25:52
  with
• 25:53
  me.
• 25:53
  The
• 25:53
  cost
• 25:54
  would
• 25:54
  have
• 25:54
  been
• 25:54
  extortionate.
• 25:55
  And
• 25:56
  as
• 25:56
  much
• 25:56
  as
• 25:56
  I
• 25:56
  love
• 25:56
  her,
• 25:57
  I
• 25:57
  just
• 25:57
  couldn't
• 25:57
  afford
• 25:57
  to
• 25:58
  do
• 25:58
  that.
• 25:58
  However,
• 25:59
  I
• 25:59
  knew
• 25:59
  that
• 26:00
  there
• 26:00
  would
• 26:00
  be
• 26:00
  a
• 26:00
  content
• 26:00
  creator
• 26:01
  there
• 26:01
  at
• 26:01
  the
• 26:01
  event
• 26:02
  I
• 26:02
  could
• 26:02
  hire.
• 26:02
  So
• 26:03
  I
• 26:03
  hired
• 26:03
  the
• 26:03
  amazing
• 26:03
  Sheena
• 26:04
  from
• 26:04
  Behind
• 26:05
  your
• 26:05
  Scenes
• 26:06
  and
• 26:06
  she
• 26:06
  goes
• 26:07
  and
• 26:07
  films
• 26:07
  speakers
• 26:08
  out
• 26:08
  at
• 26:08
  Wedding
• 26:09
  mba.
• 26:09
  I
• 26:09
  actually
• 26:09
  tried
• 26:10
  to
• 26:10
  book
• 26:10
  her
• 26:10
  last
• 26:10
  year,
• 26:10
  but
• 26:11
  I
• 26:11
  was
• 26:11
  too
• 26:11
  slow
• 26:12
  and
• 26:12
  she
• 26:12
  was
• 26:13
  already
• 26:13
  booked
• 26:13
  out.
• 26:13
  So
• 26:14
  I
• 26:14
  decided
• 26:14
  this
• 26:14
  year
• 26:14
  I
• 26:15
  was
• 26:15
  going
• 26:15
  to
• 26:15
  get
• 26:15
  in
• 26:15
  early
• 26:15
  and
• 26:16
  say,
• 26:16
  I
• 26:16
  absolutely
• 26:17
  want
• 26:17
  to
• 26:17
  use
• 26:17
  you.
• 26:18
  So
• 26:18
  as
• 26:18
  soon
• 26:18
  as
• 26:19
  you
• 26:19
  release
• 26:19
  your
• 26:19
  spot
• 26:20
  lots,
• 26:20
  please
• 26:20
  come
• 26:21
  now.
• 26:21
  This
• 26:21
  isn't
• 26:21
  a
• 26:22
  cheap
• 26:22
  investment.
• 26:22
  Hiring
• 26:23
  a
• 26:23
  content
• 26:23
  creator
• 26:24
  is
• 26:24
  never
• 26:24
  going
• 26:24
  to
• 26:24
  be
• 26:25
  cheap,
• 26:25
  especially
• 26:25
  if
• 26:25
  you
• 26:25
  want
• 26:26
  someone
• 26:26
  good
• 26:26
  because
• 26:27
  the
• 26:27
  time
• 26:27
  that
• 26:27
  they
• 26:27
  need
• 26:28
  to
• 26:28
  give
• 26:28
  up
• 26:28
  spending
• 26:29
  their
• 26:29
  time
• 26:29
  with
• 26:29
  you,
• 26:29
  but
• 26:30
  also
• 26:30
  the
• 26:30
  time
• 26:30
  it
• 26:30
  takes
• 26:31
  them
• 26:31
  to
• 26:31
  sort
• 26:31
  the
• 26:31
  footage
• 26:32
  to
• 26:32
  edit.
• 26:32
  And
• 26:32
  all
• 26:33
  of
• 26:33
  the
• 26:33
  above
• 26:34
  is
• 26:34
  timely
• 26:34
  and
• 26:35
  it's
• 26:35
  not
• 26:35
  a
• 26:35
  cheap
• 26:36
  investment,
• 26:36
  but
• 26:37
  absolutely
• 26:37
  was
• 26:37
  it
• 26:38
  worth
• 26:38
  it?
• 26:38
  100.
• 26:39
  So
• 26:39
  I
• 26:39
  hired
• 26:39
  Sheena
• 26:40
  and
• 26:40
  she
• 26:40
  was
• 26:41
  filming
• 26:41
  the
• 26:41
  event.
• 26:41
  So
• 26:42
  she
• 26:42
  got
• 26:42
  B
• 26:42
  roll
• 26:42
  of
• 26:43
  the
• 26:43
  actual
• 26:43
  event,
• 26:43
  she
• 26:43
  got
• 26:44
  B
• 26:44
  roll
• 26:44
  of
• 26:44
  some
• 26:44
  of
• 26:44
  the
• 26:44
  other
• 26:45
  speaker
• 26:45
  events
• 26:45
  and
• 26:45
  things
• 26:45
  like
• 26:46
  that
• 26:46
  that
• 26:46
  I
• 26:46
  was
• 26:46
  at.
• 26:47
  But
• 26:47
  importantly,
• 26:48
  she
• 26:48
  was
• 26:48
  at
• 26:48
  my
• 26:48
  talk
• 26:49
  and
• 26:49
  she
• 26:49
  filmed
• 26:50
  bits
• 26:50
  of
• 26:50
  my
• 26:50
  talk.
• 26:50
  She
• 26:51
  filmed
• 26:51
  me
• 26:51
  after
• 26:51
  my
• 26:52
  talk,
• 26:52
  talking
• 26:52
  to
• 26:53
  the
• 26:53
  attendees,
• 26:53
  signing
• 26:54
  my
• 26:54
  books,
• 26:54
  chatting
• 26:54
  to
• 26:55
  people
• 26:55
  and
• 26:56
  what
• 26:56
  was
• 26:56
  amazing
• 26:56
  about
• 26:56
  it
• 26:57
  was
• 26:57
  that
• 26:57
  I
• 26:57
  knew
• 26:58
  that
• 26:58
  that
• 26:58
  was
• 26:58
  all
• 26:58
  going
• 26:58
  to
• 26:58
  be
• 26:58
  captured
• 26:59
  without
• 26:59
  me
• 26:59
  having
• 27:00
  to
• 27:00
  worry
• 27:00
  about
• 27:00
  it.
• 27:00
  I
• 27:01
  didn't
• 27:01
  have
• 27:01
  to
• 27:01
  do
• 27:01
  anything.
• 27:01
  She
• 27:02
  was
• 27:02
  just
• 27:02
  there
• 27:02
  capturing
• 27:03
  everything,
• 27:04
  putting
• 27:04
  it
• 27:04
  into
• 27:04
  these
• 27:04
  beautiful
• 27:05
  folders
• 27:05
  and
• 27:06
  sending
• 27:06
  it
• 27:06
  directly
• 27:07
  to
• 27:07
  Simona
• 27:08
  back
• 27:08
  here
• 27:08
  in
• 27:08
  the
• 27:09
  uk.
• 27:10
  So
• 27:10
  the
• 27:10
  moment
• 27:11
  that
• 27:11
  I
• 27:11
  was
• 27:11
  on
• 27:12
  stage
• 27:12
  talking
• 27:12
  to
• 27:12
  everyone,
• 27:13
  well,
• 27:13
  number
• 27:14
  one,
• 27:14
  anything
• 27:14
  that
• 27:14
  people
• 27:14
  were
• 27:15
  tagging
• 27:15
  us
• 27:15
  in,
• 27:16
  actually,
• 27:16
  while
• 27:16
  I
• 27:17
  was
• 27:17
  on
• 27:17
  stage,
• 27:17
  Simona
• 27:18
  was
• 27:18
  at
• 27:18
  home
• 27:18
  sharing.
• 27:19
  But
• 27:19
  within
• 27:20
  a
• 27:20
  couple
• 27:20
  of
• 27:20
  hours
• 27:20
  of
• 27:21
  me
• 27:21
  being
• 27:21
  on
• 27:21
  that
• 27:22
  stage,
• 27:22
  all
• 27:22
  of
• 27:22
  that
• 27:23
  content
• 27:23
  was
• 27:23
  uploaded
• 27:24
  to
• 27:24
  a
• 27:24
  folder
• 27:24
  and
• 27:25
  given
• 27:25
  to
• 27:25
  Simona.
• 27:26
  I
• 27:26
  went
• 27:26
  to
• 27:26
  bed
• 27:27
  that
• 27:27
  night
• 27:27
  and
• 27:27
  woke
• 27:28
  up
• 27:28
  in
• 27:28
  Las
• 27:29
  Vegas.
• 27:29
  Time
• 27:29
  to
• 27:30
  my
• 27:30
  edited
• 27:30
  reels.
• 27:31
  Going
• 27:31
  out
• 27:31
  there
• 27:31
  live
• 27:32
  on
• 27:32
  social
• 27:32
  media,
• 27:33
  being
• 27:33
  shared
• 27:33
  by
• 27:33
  the
• 27:34
  conference,
• 27:34
  getting
• 27:34
  a
• 27:35
  huge
• 27:35
  amount
• 27:35
  of
• 27:35
  visibility.
• 27:36
  And
• 27:36
  that
• 27:36
  was
• 27:36
  only
• 27:37
  possible
• 27:37
  how?
• 27:38
  Because
• 27:38
  of
• 27:38
  a
• 27:38
  content
• 27:38
  creator.
• 27:39
  If
• 27:39
  I
• 27:40
  was
• 27:40
  having
• 27:40
  to
• 27:40
  edit
• 27:40
  it
• 27:41
  myself,
• 27:42
  it
• 27:42
  would
• 27:42
  have
• 27:42
  been
• 27:43
  impossible.
• 27:44
  However,
• 27:45
  like,
• 27:45
  because
• 27:45
  the
• 27:45
  time,
• 27:46
  everything,
• 27:46
  it
• 27:46
  would
• 27:46
  have
• 27:46
  taken
• 27:47
  ages.
• 27:47
  But
• 27:47
  because
• 27:47
  I
• 27:48
  had
• 27:48
  a
• 27:48
  content
• 27:48
  creator
• 27:49
  there
• 27:49
  on
• 27:49
  the
• 27:50
  day
• 27:50
  capturing
• 27:50
  exactly
• 27:51
  what
• 27:51
  I
• 27:51
  needed
• 27:52
  and
• 27:52
  someone
• 27:52
  back
• 27:52
  home
• 27:53
  editing
• 27:53
  it
• 27:53
  for
• 27:53
  me,
• 27:54
  it
• 27:54
  meant
• 27:54
  I
• 27:54
  could
• 27:55
  benefit
• 27:55
  from
• 27:55
  the
• 27:56
  buzz
• 27:56
  of
• 27:56
  that
• 27:56
  event
• 27:56
  in
• 27:57
  real
• 27:57
  time.
• 27:58
  It
• 27:58
  was
• 27:58
  absolutely
• 28:00
  amazing.
• 28:00
  And
• 28:00
  now
• 28:01
  I've
• 28:01
  got
• 28:01
  that
• 28:01
  footage
• 28:02
  and
• 28:02
  I
• 28:02
  can
• 28:02
  use
• 28:02
  that
• 28:02
  footage
• 28:03
  again
• 28:03
  and
• 28:03
  again
• 28:04
  and
• 28:04
  again
• 28:04
  and
• 28:04
  again.
• 28:05
  Content
• 28:05
  creators
• 28:06
  are
• 28:07
  going
• 28:07
  to
• 28:07
  become
• 28:07
  more
• 28:08
  and
• 28:08
  more
• 28:08
  essential
• 28:09
  in
• 28:09
  your
• 28:09
  business.
• 28:09
  I
• 28:10
  really
• 28:10
  believe
• 28:10
  that,
• 28:10
  because
• 28:11
  it's
• 28:11
  impossible
• 28:12
  to
• 28:12
  keep
• 28:12
  up
• 28:12
  with
• 28:12
  this
• 28:13
  level
• 28:13
  of
• 28:13
  content.
• 28:13
  So
• 28:14
  if
• 28:14
  you
• 28:14
  do
• 28:14
  want
• 28:14
  to
• 28:14
  keep
• 28:14
  up,
• 28:15
  you're
• 28:15
  going
• 28:15
  to
• 28:15
  have
• 28:15
  to
• 28:15
  start
• 28:16
  looking
• 28:16
  at
• 28:16
  outsourcing,
• 28:17
  getting
• 28:17
  someone
• 28:17
  else
• 28:17
  to
• 28:18
  film,
• 28:18
  getting
• 28:18
  someone
• 28:18
  else
• 28:19
  to
• 28:19
  edit.
• 28:19
  Because
• 28:20
  if
• 28:20
  you
• 28:20
  do
• 28:20
  it,
• 28:20
  it's
• 28:21
  a
• 28:21
  full
• 28:21
  time
• 28:21
  job
• 28:21
  in
• 28:22
  itself.
• 28:22
  Now,
• 28:22
  I
• 28:23
  understand
• 28:23
  that
• 28:23
  sometimes
• 28:24
  we
• 28:24
  have
• 28:24
  to
• 28:24
  do
• 28:24
  it,
• 28:24
  at
• 28:24
  least
• 28:25
  to
• 28:25
  start
• 28:25
  with
• 28:25
  because
• 28:26
  of
• 28:26
  budget.
• 28:27
  But
• 28:27
  as
• 28:27
  soon
• 28:27
  as
• 28:27
  you
• 28:28
  find
• 28:28
  budget,
• 28:29
  get
• 28:29
  someone,
• 28:29
  find
• 28:30
  the
• 28:30
  right
• 28:30
  person,
• 28:30
  don't
• 28:31
  scrimp
• 28:31
  and
• 28:31
  save
• 28:31
  and
• 28:31
  get
• 28:32
  the
• 28:32
  cheap
• 28:32
  person
• 28:32
  or
• 28:33
  use
• 28:33
  the
• 28:33
  person
• 28:33
  that's
• 28:34
  free
• 28:34
  with
• 28:34
  the
• 28:34
  event.
• 28:34
  Find
• 28:35
  the
• 28:35
  right
• 28:35
  person
• 28:35
  who's
• 28:36
  going
• 28:36
  to
• 28:36
  do
• 28:36
  the
• 28:36
  right
• 28:37
  job
• 28:37
  and
• 28:37
  do
• 28:38
  it
• 28:38
  in
• 28:38
  a
• 28:38
  way
• 28:38
  that's
• 28:38
  going
• 28:38
  to
• 28:39
  benefit
• 28:39
  you
• 28:39
  and
• 28:39
  your
• 28:40
  business.
• 28:40
  Have
• 28:41
  I
• 28:41
  seen
• 28:41
  the
• 28:41
  benefit?
• 28:42
  Absolutely.
• 28:43
  Well
• 28:43
  worth
• 28:44
  it.
• 28:44
  Content
• 28:44
  creators
• 28:45
  are
• 28:45
  worth
• 28:45
  their
• 28:45
  weight
• 28:46
  in
• 28:46
  gold.
• 28:47
  So
• 28:47
  let's
• 28:47
  recap
• 28:48
  then
• 28:48
  some
• 28:48
  of
• 28:48
  those
• 28:48
  lessons
• 28:49
  that
• 28:49
  I've
• 28:49
  learned.
• 28:50
  And
• 28:50
  now
• 28:50
  I'm
• 28:50
  going
• 28:51
  to
• 28:51
  talk
• 28:51
  to
• 28:51
  you
• 28:51
  about
• 28:51
  some
• 28:51
  of
• 28:51
  the
• 28:51
  trending
• 28:52
  topics
• 28:52
  that
• 28:52
  were
• 28:52
  happening
• 28:53
  at
• 28:53
  the
• 28:53
  conference
• 28:53
  itself.
• 28:54
  So
• 28:54
  first
• 28:55
  of
• 28:55
  all,
• 28:55
  the
• 28:56
  way
• 28:56
  to
• 28:56
  do
• 28:56
  a
• 28:57
  premium
• 28:57
  service
• 28:57
  is
• 28:57
  sometimes
• 28:58
  simple.
• 28:58
  Simple
• 28:59
  changes
• 28:59
  can
• 28:59
  make
• 28:59
  things
• 29:00
  better.
• 29:00
  Two,
• 29:01
  technology
• 29:01
  is
• 29:02
  changing
• 29:02
  rapidly.
• 29:02
  If
• 29:03
  we
• 29:03
  can
• 29:03
  have
• 29:03
  driverless
• 29:03
  cars,
• 29:04
  the
• 29:04
  future
• 29:05
  is,
• 29:05
  who
• 29:05
  knows
• 29:06
  what's
• 29:06
  going
• 29:06
  to
• 29:06
  come
• 29:06
  Next,
• 29:06
  in
• 29:07
  technology,
• 29:07
  we
• 29:07
  need
• 29:07
  to
• 29:07
  pay
• 29:08
  attention
• 29:08
  to
• 29:08
  it.
• 29:09
  Thirdly,
• 29:09
  if
• 29:09
  there's
• 29:10
  a
• 29:10
  room
• 29:10
  that
• 29:10
  you
• 29:10
  don't
• 29:10
  feel
• 29:11
  good
• 29:11
  enough
• 29:11
  to
• 29:11
  be
• 29:11
  in,
• 29:11
  question
• 29:12
  whether
• 29:12
  or
• 29:12
  not
• 29:12
  it's
• 29:13
  a
• 29:13
  room
• 29:13
  you
• 29:13
  actually
• 29:13
  want
• 29:13
  to
• 29:13
  be
• 29:14
  in
• 29:14
  in
• 29:14
  the
• 29:14
  first
• 29:14
  place.
• 29:15
  Four,
• 29:15
  set
• 29:16
  a
• 29:16
  goal
• 29:16
  and
• 29:16
  work
• 29:17
  for
• 29:17
  it.
• 29:17
  Dream
• 29:17
  big
• 29:17
  and
• 29:18
  know
• 29:18
  what
• 29:18
  you
• 29:18
  want
• 29:18
  to
• 29:18
  do
• 29:18
  and
• 29:19
  you
• 29:19
  absolutely
• 29:19
  can
• 29:19
  achieve
• 29:20
  it.
• 29:21
  Five,
• 29:21
  even
• 29:22
  your
• 29:22
  worst
• 29:22
  nightmare
• 29:23
  scenario
• 29:23
  may
• 29:23
  be
• 29:23
  okay.
• 29:24
  And
• 29:25
  six,
• 29:25
  content
• 29:26
  creators
• 29:26
  are
• 29:26
  coming,
• 29:27
  and
• 29:27
  a
• 29:27
  content
• 29:27
  creator
• 29:28
  in
• 29:28
  your
• 29:28
  business
• 29:28
  is
• 29:28
  worth
• 29:29
  its
• 29:29
  weight
• 29:29
  in
• 29:29
  goal
• 29:30
  right
• 29:30
  now.
• 29:31
  Okay,
• 29:32
  so
• 29:32
  what
• 29:32
  were
• 29:32
  some
• 29:32
  of
• 29:32
  the
• 29:32
  big
• 29:32
  themes
• 29:33
  that
• 29:33
  were
• 29:33
  coming
• 29:33
  out
• 29:33
  in
• 29:34
  the
• 29:34
  conference
• 29:34
  itself,
• 29:35
  if
• 29:35
  you
• 29:35
  were
• 29:35
  attending
• 29:36
  or
• 29:36
  weren't
• 29:37
  attending
• 29:37
  and
• 29:37
  wish
• 29:37
  you
• 29:37
  were
• 29:38
  attending?
• 29:38
  Well,
• 29:38
  I.
• 29:38
  Well,
• 29:39
  I
• 29:39
  think
• 29:39
  that
• 29:39
  some
• 29:39
  of
• 29:39
  the
• 29:40
  big
• 29:40
  themes
• 29:40
  I
• 29:40
  saw
• 29:41
  repeated
• 29:41
  over
• 29:41
  and
• 29:41
  over
• 29:42
  again
• 29:42
  were,
• 29:42
  number
• 29:43
  one,
• 29:43
  content.
• 29:44
  The
• 29:44
  importance
• 29:44
  of
• 29:45
  video
• 29:45
  content.
• 29:45
  That
• 29:46
  was
• 29:46
  everywhere.
• 29:46
  There
• 29:46
  was
• 29:47
  lots
• 29:47
  of
• 29:47
  sessions
• 29:47
  on
• 29:47
  reels,
• 29:48
  on
• 29:48
  Instagram,
• 29:48
  on
• 29:49
  TikTok,
• 29:49
  on
• 29:50
  showing
• 29:50
  up,
• 29:50
  on
• 29:50
  being
• 29:51
  visible,
• 29:51
  on
• 29:51
  getting
• 29:51
  your
• 29:52
  face
• 29:52
  on
• 29:52
  camera,
• 29:53
  like
• 29:53
  that
• 29:53
  is
• 29:53
  the
• 29:53
  big
• 29:53
  thing
• 29:54
  of
• 29:54
  the
• 29:54
  moment.
• 29:54
  If
• 29:54
  you
• 29:54
  want
• 29:55
  to
• 29:55
  grow
• 29:55
  on
• 29:55
  social
• 29:55
  media,
• 29:56
  basically
• 29:56
  the
• 29:56
  only
• 29:57
  way
• 29:57
  to
• 29:57
  grow
• 29:57
  at
• 29:57
  the
• 29:57
  moment
• 29:57
  is
• 29:58
  with
• 29:58
  video
• 29:58
  content
• 29:59
  and
• 29:59
  therefore
• 29:59
  content
• 30:00
  is
• 30:00
  king.
• 30:01
  Creating
• 30:01
  your
• 30:01
  own
• 30:01
  content,
• 30:02
  hiring
• 30:02
  a
• 30:02
  content
• 30:03
  creator,
• 30:03
  whatever
• 30:03
  way
• 30:04
  you
• 30:04
  do
• 30:04
  it,
• 30:04
  it.
• 30:04
  You
• 30:04
  got
• 30:05
  to
• 30:05
  get
• 30:05
  out
• 30:05
  there,
• 30:05
  get
• 30:05
  your
• 30:05
  face
• 30:06
  on
• 30:06
  camera
• 30:06
  if
• 30:06
  you
• 30:06
  want
• 30:07
  to
• 30:07
  grow.
• 30:08
  The
• 30:08
  second
• 30:08
  thing
• 30:09
  was
• 30:09
  there
• 30:09
  was
• 30:09
  a
• 30:09
  lot
• 30:09
  of
• 30:10
  conversation
• 30:11
  around
• 30:11
  AI.
• 30:13
  AI
• 30:13
  is
• 30:14
  a
• 30:14
  big
• 30:14
  topic
• 30:15
  of
• 30:15
  conversation
• 30:15
  at
• 30:15
  the
• 30:16
  moment.
• 30:16
  How
• 30:16
  it's
• 30:17
  impacting
• 30:17
  people,
• 30:17
  searching,
• 30:18
  how
• 30:18
  it's
• 30:19
  impacting
• 30:19
  the
• 30:19
  way
• 30:19
  that
• 30:20
  we
• 30:20
  have
• 30:20
  our
• 30:20
  websites,
• 30:21
  chatbots,
• 30:21
  all
• 30:22
  of
• 30:22
  the
• 30:22
  above,
• 30:22
  but
• 30:23
  how
• 30:23
  quickly
• 30:23
  it's
• 30:24
  also
• 30:24
  changing
• 30:24
  all
• 30:24
  of
• 30:25
  the
• 30:25
  time.
• 30:25
  So
• 30:25
  AI
• 30:25
  was
• 30:26
  a
• 30:26
  big
• 30:26
  topic
• 30:26
  of
• 30:26
  conversation.
• 30:27
  I
• 30:27
  even
• 30:27
  talked
• 30:27
  about
• 30:27
  it
• 30:27
  in
• 30:28
  my
• 30:28
  own
• 30:28
  talk.
• 30:28
  I
• 30:29
  talked
• 30:29
  about
• 30:29
  how
• 30:29
  I've
• 30:30
  been
• 30:30
  trying
• 30:30
  to
• 30:31
  get
• 30:31
  AI
• 30:31
  to
• 30:32
  recommend
• 30:32
  my
• 30:32
  podcast
• 30:33
  as
• 30:33
  the
• 30:33
  best
• 30:33
  podcast
• 30:34
  for
• 30:34
  wedding
• 30:34
  businesses
• 30:35
  in
• 30:35
  the
• 30:35
  uk
• 30:36
  and
• 30:36
  all
• 30:36
  of
• 30:36
  the
• 30:36
  steps
• 30:37
  I've
• 30:37
  done
• 30:37
  to
• 30:37
  try
• 30:37
  and
• 30:38
  get
• 30:38
  that
• 30:38
  working.
• 30:39
  The
• 30:39
  third
• 30:39
  big
• 30:40
  theme
• 30:40
  I
• 30:40
  saw
• 30:40
  for
• 30:41
  sure
• 30:41
  was
• 30:41
  systems
• 30:42
  and
• 30:42
  technology.
• 30:43
  Both
• 30:43
  the
• 30:43
  expo
• 30:44
  floor
• 30:44
  and
• 30:45
  the
• 30:45
  stages
• 30:45
  were
• 30:46
  full
• 30:46
  of
• 30:46
  people
• 30:46
  talking
• 30:47
  about
• 30:47
  different
• 30:47
  systems,
• 30:48
  technology.
• 30:48
  There
• 30:49
  is
• 30:49
  so
• 30:49
  much
• 30:49
  technology
• 30:50
  out
• 30:50
  there
• 30:50
  now
• 30:50
  designed
• 30:51
  to
• 30:51
  help
• 30:51
  you
• 30:52
  do
• 30:52
  your
• 30:53
  business
• 30:53
  better,
• 30:54
  more
• 30:54
  lean,
• 30:55
  more
• 30:56
  easy
• 30:56
  to
• 30:57
  to
• 30:57
  do
• 30:57
  amongst
• 30:58
  everything
• 30:58
  else.
• 30:59
  Everyone
• 30:59
  is
• 30:59
  feeling
• 31:00
  overwhelmed.
• 31:00
  So
• 31:00
  any
• 31:01
  piece
• 31:01
  of
• 31:01
  system
• 31:01
  that
• 31:02
  can
• 31:02
  help
• 31:02
  you
• 31:02
  navigate
• 31:03
  that
• 31:03
  is
• 31:03
  always
• 31:04
  going
• 31:04
  to
• 31:04
  be
• 31:04
  amazing.
• 31:05
  And
• 31:05
  in
• 31:05
  particular,
• 31:06
  helping
• 31:06
  those
• 31:07
  customers
• 31:07
  who
• 31:07
  expect
• 31:08
  a
• 31:08
  streamlined
• 31:09
  experience
• 31:09
  expect
• 31:09
  instant
• 31:10
  replies.
• 31:10
  So
• 31:11
  yes,
• 31:11
  systems
• 31:12
  even
• 31:12
  again,
• 31:12
  I
• 31:13
  said
• 31:13
  in
• 31:13
  my
• 31:13
  talk,
• 31:13
  systems
• 31:14
  are
• 31:14
  becoming
• 31:14
  a
• 31:14
  must
• 31:14
  have,
• 31:15
  not
• 31:15
  a
• 31:15
  nice
• 31:15
  to
• 31:15
  have,
• 31:16
  because
• 31:16
  if
• 31:16
  you're
• 31:17
  living
• 31:17
  in
• 31:17
  chaos,
• 31:18
  you
• 31:18
  need
• 31:18
  to
• 31:19
  start
• 31:19
  streamlining
• 31:19
  that
• 31:20
  because
• 31:20
  the
• 31:20
  world
• 31:20
  is
• 31:21
  getting
• 31:21
  more
• 31:21
  and
• 31:21
  more
• 31:21
  chaotic.
• 31:23
  Systems
• 31:23
  exist.
• 31:24
  We
• 31:24
  need
• 31:24
  to
• 31:24
  utilize
• 31:25
  them
• 31:25
  to
• 31:25
  our
• 31:25
  benefit.
• 31:26
  And
• 31:27
  the
• 31:27
  final
• 31:27
  thing
• 31:27
  was
• 31:27
  there
• 31:28
  was
• 31:28
  a
• 31:28
  lot
• 31:28
  of
• 31:28
  talk
• 31:28
  about
• 31:28
  Gen
• 31:28
  Z.
• 31:29
  You'll
• 31:29
  have
• 31:29
  heard
• 31:29
  this
• 31:29
  on
• 31:30
  my
• 31:30
  podcast,
• 31:30
  you'll
• 31:30
  have
• 31:30
  heard
• 31:31
  this
• 31:31
  in
• 31:31
  other
• 31:31
  places
• 31:31
  as
• 31:32
  well,
• 31:32
  but
• 31:32
  constant
• 31:33
  talk
• 31:33
  about
• 31:33
  Gen
• 31:33
  Z,
• 31:34
  what
• 31:34
  customers
• 31:35
  want,
• 31:35
  what
• 31:35
  the
• 31:36
  difference
• 31:36
  is
• 31:36
  between
• 31:36
  the
• 31:37
  next
• 31:37
  generation,
• 31:37
  what
• 31:38
  the
• 31:38
  difference
• 31:38
  is
• 31:38
  between
• 31:39
  the
• 31:39
  generations
• 31:40
  and
• 31:40
  why
• 31:40
  we
• 31:41
  need
• 31:41
  to
• 31:41
  pay
• 31:41
  attention
• 31:41
  to
• 31:42
  it,
• 31:42
  how
• 31:42
  they're
• 31:42
  shopping,
• 31:43
  how
• 31:43
  it's
• 31:44
  important
• 31:44
  that
• 31:44
  you
• 31:44
  have
• 31:44
  prices
• 31:45
  on
• 31:45
  your
• 31:45
  website.
• 31:45
  All
• 31:46
  of
• 31:46
  the
• 31:46
  things
• 31:46
  I
• 31:46
  teach
• 31:47
  were
• 31:47
  still
• 31:47
  being
• 31:47
  shouted
• 31:48
  from
• 31:48
  the
• 31:48
  rooftops
• 31:49
  at
• 31:49
  winning
• 31:49
  MBA
• 31:50
  this
• 31:50
  year
• 31:50
  and
• 31:51
  absolutely
• 31:52
  are
• 31:53
  coming
• 31:53
  and
• 31:53
  happening.
• 31:55
  Another
• 31:55
  interesting
• 31:55
  topic
• 31:56
  is
• 31:56
  experiences.
• 31:57
  Whether
• 31:57
  or
• 31:58
  not,
• 31:58
  you
• 31:58
  know,
• 31:58
  we're
• 31:59
  living
• 31:59
  in
• 31:59
  this
• 31:59
  experience
• 32:00
  era,
• 32:00
  people
• 32:00
  are
• 32:01
  talking
• 32:01
  about
• 32:01
  the
• 32:01
  way
• 32:01
  that
• 32:01
  you
• 32:02
  do
• 32:02
  show
• 32:02
  rounds,
• 32:03
  the
• 32:03
  way
• 32:03
  that
• 32:03
  you
• 32:03
  do
• 32:04
  wedding
• 32:04
  days,
• 32:04
  the
• 32:04
  experiences
• 32:05
  that
• 32:05
  couples
• 32:06
  want
• 32:06
  to
• 32:06
  give
• 32:06
  their
• 32:06
  guests.
• 32:07
  Experiences
• 32:08
  are
• 32:08
  king.
• 32:08
  Interactive
• 32:09
  things
• 32:09
  at
• 32:09
  weddings
• 32:10
  are
• 32:10
  still
• 32:11
  trending
• 32:11
  as
• 32:12
  well.
• 32:13
  So
• 32:13
  there
• 32:13
  was
• 32:14
  some
• 32:14
  really
• 32:14
  great
• 32:15
  conversations,
• 32:15
  some
• 32:16
  really
• 32:16
  great
• 32:16
  topics,
• 32:17
  some
• 32:17
  really
• 32:17
  great
• 32:17
  talks,
• 32:18
  but
• 32:18
  I
• 32:18
  would
• 32:18
  say
• 32:19
  they
• 32:19
  were
• 32:19
  the
• 32:19
  themes
• 32:19
  that
• 32:19
  were
• 32:20
  coming
• 32:20
  through
• 32:20
  strongly
• 32:21
  this
• 32:21
  year.
• 32:22
  So
• 32:22
  content,
• 32:23
  creating,
• 32:24
  AI
• 32:24
  systems,
• 32:25
  Gen
• 32:26
  Z
• 32:26
  and
• 32:27
  experiences
• 32:28
  as
• 32:28
  well.
• 32:29
  So
• 32:29
  it
• 32:29
  may
• 32:30
  not
• 32:30
  be
• 32:30
  possible
• 32:30
  for
• 32:30
  all
• 32:30
  of
• 32:31
  you
• 32:31
  to
• 32:31
  get
• 32:31
  to
• 32:31
  Las
• 32:31
  Vegas
• 32:32
  next
• 32:32
  year.
• 32:32
  Although
• 32:32
  if
• 32:33
  you
• 32:33
  can,
• 32:33
  I
• 32:33
  110%
• 32:36
  recommend
• 32:36
  you
• 32:37
  give
• 32:37
  yourself
• 32:37
  the
• 32:37
  opportunity
• 32:38
  to
• 32:38
  go
• 32:38
  there.
• 32:39
  But
• 32:39
  wedding
• 32:39
  conferences,
• 32:40
  wherever
• 32:40
  you
• 32:40
  are
• 32:40
  in
• 32:41
  the
• 32:41
  world,
• 32:41
  I
• 32:41
  believe
• 32:41
  are
• 32:42
  a
• 32:42
  must.
• 32:43
  If
• 32:43
  you
• 32:43
  are
• 32:43
  not
• 32:44
  going
• 32:44
  to
• 32:44
  any
• 32:44
  wedding
• 32:45
  conferences
• 32:45
  or
• 32:45
  you're
• 32:46
  not
• 32:46
  going
• 32:46
  to
• 32:46
  one
• 32:46
  every
• 32:46
  six
• 32:47
  months.
• 32:47
  Months.
• 32:48
  Why
• 32:48
  not?
• 32:49
  Why
• 32:49
  are
• 32:49
  you
• 32:49
  not
• 32:49
  doing
• 32:49
  it
• 32:50
  now?
• 32:50
  It
• 32:50
  could
• 32:50
  be
• 32:50
  because
• 32:50
  the
• 32:51
  ones
• 32:51
  you've
• 32:51
  been
• 32:51
  to
• 32:51
  before
• 32:51
  have
• 32:52
  been
• 32:52
  naff.
• 32:52
  And
• 32:52
  I
• 32:52
  get
• 32:53
  it.
• 32:53
  If
• 32:53
  you're
• 32:53
  going
• 32:53
  to
• 32:53
  go
• 32:53
  to
• 32:54
  a
• 32:54
  conference,
• 32:54
  you're
• 32:54
  going
• 32:54
  to
• 32:54
  give
• 32:55
  up
• 32:55
  a
• 32:55
  day
• 32:55
  of
• 32:55
  your
• 32:55
  time,
• 32:55
  you
• 32:56
  need
• 32:56
  to
• 32:56
  go
• 32:56
  to
• 32:56
  a
• 32:56
  really
• 32:57
  good
• 32:57
  one.
• 32:57
  So
• 32:58
  if
• 32:58
  you've
• 32:58
  ever
• 32:58
  got
• 32:58
  questions
• 32:59
  about
• 32:59
  whether
• 32:59
  something's
• 33:00
  worth
• 33:00
  going
• 33:00
  to
• 33:01
  feel
• 33:01
  free
• 33:01
  to
• 33:01
  reach
• 33:01
  out
• 33:01
  to
• 33:02
  me.
• 33:02
  I'll
• 33:02
  always
• 33:02
  give
• 33:02
  you
• 33:02
  my
• 33:03
  honest
• 33:03
  opinion
• 33:03
  if
• 33:03
  I
• 33:04
  know
• 33:04
  or
• 33:04
  find
• 33:04
  someone
• 33:05
  who
• 33:05
  knows
• 33:05
  the
• 33:05
  answer
• 33:06
  to
• 33:06
  it,
• 33:06
  because
• 33:07
  I
• 33:07
  understand
• 33:07
  the
• 33:08
  value
• 33:08
  of
• 33:08
  giving
• 33:08
  up
• 33:08
  your
• 33:09
  time.
• 33:09
  But
• 33:09
  if
• 33:09
  you
• 33:09
  can
• 33:10
  go
• 33:10
  to
• 33:10
  a
• 33:10
  high
• 33:10
  quality,
• 33:11
  great
• 33:11
  event,
• 33:12
  it
• 33:12
  is
• 33:12
  absolutely
• 33:14
  worth
• 33:14
  every
• 33:14
  single
• 33:15
  penny.
• 33:15
  And
• 33:15
  this
• 33:16
  is
• 33:16
  why
• 33:17
  I
• 33:17
  think
• 33:17
  it
• 33:17
  is
• 33:18
  number
• 33:18
  one,
• 33:19
  education.
• 33:20
  You
• 33:21
  are
• 33:21
  going
• 33:21
  to
• 33:21
  get
• 33:22
  the
• 33:22
  best
• 33:22
  education
• 33:23
  if
• 33:23
  you
• 33:23
  go
• 33:24
  to
• 33:24
  the
• 33:24
  right
• 33:24
  conferences.
• 33:25
  We
• 33:25
  need
• 33:25
  as
• 33:25
  wedding
• 33:26
  business
• 33:26
  owners
• 33:26
  to
• 33:26
  be
• 33:26
  educating
• 33:27
  ourselves
• 33:27
  all
• 33:27
  of
• 33:27
  the
• 33:28
  time.
• 33:28
  The
• 33:28
  market's
• 33:28
  always
• 33:29
  changing,
• 33:29
  trends
• 33:30
  are
• 33:30
  shifting,
• 33:30
  technology
• 33:31
  shifting,
• 33:31
  and
• 33:32
  it's
• 33:32
  impossible
• 33:32
  for
• 33:32
  you
• 33:32
  as
• 33:33
  a
• 33:33
  solopreneur
• 33:33
  to
• 33:34
  keep
• 33:34
  up.
• 33:34
  So
• 33:34
  by
• 33:35
  attending
• 33:35
  conferences,
• 33:35
  you're
• 33:36
  going
• 33:36
  to
• 33:36
  keep
• 33:36
  yourself
• 33:36
  ahead
• 33:37
  of
• 33:37
  the
• 33:37
  game.
• 33:37
  You're
• 33:37
  going
• 33:38
  to
• 33:38
  understand
• 33:38
  exactly
• 33:38
  what's
• 33:39
  going
• 33:39
  on
• 33:39
  one
• 33:39
  thing
• 33:40
  I
• 33:40
  will
• 33:40
  say
• 33:40
  on
• 33:40
  education
• 33:41
  is
• 33:41
  if
• 33:42
  you
• 33:42
  are
• 33:42
  going
• 33:42
  to
• 33:42
  go
• 33:42
  to
• 33:42
  a
• 33:43
  conference,
• 33:43
  you
• 33:43
  do
• 33:43
  want
• 33:43
  to
• 33:43
  make
• 33:43
  sure
• 33:44
  you
• 33:44
  are
• 33:44
  at
• 33:44
  one
• 33:45
  that
• 33:45
  prioritizes
• 33:45
  education.
• 33:46
  What
• 33:46
  do
• 33:46
  I
• 33:46
  mean
• 33:47
  by
• 33:47
  that?
• 33:47
  Well,
• 33:47
  one
• 33:47
  of
• 33:48
  the
• 33:48
  things
• 33:48
  love
• 33:48
  about
• 33:48
  wedding
• 33:49
  MBA
• 33:49
  is
• 33:49
  that
• 33:49
  the
• 33:50
  selection
• 33:50
  for
• 33:50
  speakers
• 33:51
  is
• 33:51
  actually
• 33:52
  really
• 33:52
  high.
• 33:52
  The
• 33:52
  bar
• 33:53
  is
• 33:53
  high.
• 33:53
  And
• 33:54
  that's
• 33:54
  why,
• 33:54
  even
• 33:54
  though
• 33:55
  it's
• 33:55
  brutal,
• 33:55
  they
• 33:55
  do
• 33:55
  all
• 33:55
  of
• 33:56
  their
• 33:56
  ratings
• 33:56
  because
• 33:56
  they
• 33:56
  don't
• 33:57
  want
• 33:57
  to
• 33:57
  have
• 33:57
  speakers
• 33:57
  at
• 33:58
  their
• 33:58
  events
• 33:58
  that
• 33:58
  aren't
• 33:58
  very
• 33:59
  good.
• 33:59
  We've
• 33:59
  all
• 33:59
  been
• 34:00
  to
• 34:00
  conferences
• 34:00
  where
• 34:00
  we
• 34:01
  hear
• 34:01
  someone
• 34:01
  who's
• 34:01
  rubbish
• 34:02
  at
• 34:02
  speaking
• 34:02
  or
• 34:03
  doesn't
• 34:03
  know
• 34:03
  what
• 34:03
  they're
• 34:03
  talking
• 34:03
  about,
• 34:04
  or
• 34:04
  it's
• 34:04
  just
• 34:04
  someone
• 34:05
  who's
• 34:05
  done
• 34:05
  really
• 34:05
  well
• 34:06
  in
• 34:06
  the
• 34:06
  industry
• 34:06
  talking
• 34:06
  about
• 34:07
  what
• 34:07
  they've
• 34:07
  done.
• 34:07
  And
• 34:07
  actually
• 34:08
  it
• 34:08
  just
• 34:08
  feels
• 34:08
  like
• 34:08
  a
• 34:08
  lot
• 34:08
  of
• 34:08
  self
• 34:09
  promotion
• 34:09
  for
• 34:09
  them
• 34:10
  and
• 34:10
  that's
• 34:10
  not
• 34:10
  so
• 34:11
  beneficial.
• 34:11
  So
• 34:12
  if
• 34:12
  you
• 34:12
  are
• 34:12
  going
• 34:12
  to
• 34:12
  give
• 34:13
  up
• 34:13
  time,
• 34:13
  go
• 34:13
  to
• 34:14
  events
• 34:14
  that
• 34:14
  really
• 34:14
  prioritize
• 34:15
  the
• 34:15
  education
• 34:16
  and
• 34:16
  the
• 34:16
  standard
• 34:16
  of
• 34:17
  that
• 34:17
  education.
• 34:17
  Now,
• 34:18
  one
• 34:18
  of
• 34:18
  the
• 34:18
  big
• 34:18
  problems
• 34:18
  and
• 34:19
  issues
• 34:19
  we
• 34:19
  have
• 34:19
  in
• 34:19
  our
• 34:20
  industry
• 34:20
  is
• 34:20
  that
• 34:21
  a
• 34:21
  lot
• 34:21
  of
• 34:21
  the
• 34:21
  time
• 34:21
  speakers
• 34:22
  aren't
• 34:22
  getting
• 34:22
  paid,
• 34:22
  which
• 34:23
  is
• 34:23
  therefore
• 34:23
  why
• 34:24
  it
• 34:24
  drives
• 34:24
  down
• 34:24
  the
• 34:24
  quality
• 34:25
  of
• 34:25
  speakers.
• 34:25
  Because
• 34:26
  sometimes
• 34:26
  the
• 34:26
  best
• 34:26
  speakers
• 34:27
  aren't
• 34:27
  going
• 34:28
  to
• 34:28
  come
• 34:28
  to
• 34:28
  the
• 34:28
  event
• 34:29
  because
• 34:29
  they're
• 34:29
  not
• 34:29
  getting
• 34:30
  paid
• 34:30
  anything
• 34:30
  for
• 34:30
  the
• 34:30
  event.
• 34:31
  And
• 34:31
  so
• 34:31
  therefore
• 34:31
  you
• 34:31
  always
• 34:32
  get
• 34:32
  the
• 34:32
  newer
• 34:32
  level
• 34:33
  of
• 34:33
  speakers.
• 34:33
  I'd
• 34:33
  love
• 34:33
  to
• 34:33
  see
• 34:34
  this
• 34:34
  change
• 34:34
  and
• 34:34
  shift.
• 34:35
  That's
• 34:35
  a
• 34:35
  whole
• 34:35
  bigger
• 34:35
  conversation
• 34:37
  and
• 34:37
  I
• 34:37
  am
• 34:37
  looking
• 34:38
  to
• 34:38
  start
• 34:38
  to
• 34:38
  try.
• 34:38
  I'm
• 34:39
  paying
• 34:39
  speakers
• 34:40
  when
• 34:40
  they
• 34:40
  come
• 34:40
  to
• 34:40
  my
• 34:40
  event
• 34:41
  next
• 34:41
  year.
• 34:41
  Not
• 34:41
  a
• 34:41
  lot
• 34:41
  because
• 34:42
  it's
• 34:42
  a
• 34:42
  new
• 34:42
  event,
• 34:42
  but
• 34:43
  I
• 34:43
  really
• 34:43
  want
• 34:43
  to
• 34:44
  be
• 34:44
  part
• 34:44
  of
• 34:44
  the
• 34:44
  change
• 34:45
  of
• 34:45
  this
• 34:45
  narrative
• 34:46
  that
• 34:46
  people
• 34:46
  are
• 34:47
  expected
• 34:47
  to
• 34:47
  do
• 34:47
  everything
• 34:47
  for
• 34:48
  free
• 34:49
  if
• 34:49
  it's
• 34:49
  not
• 34:50
  benefiting
• 34:50
  them
• 34:50
  particularly
• 34:51
  in
• 34:51
  any
• 34:51
  way.
• 34:51
  And
• 34:52
  because
• 34:52
  I
• 34:52
  want
• 34:52
  to
• 34:52
  drive
• 34:53
  the
• 34:53
  standard
• 34:53
  of
• 34:53
  education
• 34:54
  up,
• 34:54
  I
• 34:54
  want
• 34:54
  to
• 34:54
  make
• 34:55
  sure
• 34:55
  we're
• 34:55
  having
• 34:55
  the
• 34:55
  best
• 34:55
  educators,
• 34:56
  not
• 34:57
  just
• 34:57
  the
• 34:57
  people
• 34:57
  who
• 34:57
  are
• 34:57
  willing
• 34:58
  to
• 34:58
  do
• 34:58
  it
• 34:58
  cheap
• 34:59
  or
• 34:59
  just
• 34:59
  starting
• 35:00
  out.
• 35:00
  So
• 35:00
  do
• 35:01
  do
• 35:01
  your
• 35:01
  research
• 35:01
  on
• 35:02
  if
• 35:02
  you
• 35:02
  are
• 35:02
  going
• 35:02
  to
• 35:02
  go
• 35:02
  to
• 35:02
  a
• 35:02
  conference
• 35:03
  on
• 35:03
  who's
• 35:03
  speaking,
• 35:04
  what
• 35:04
  their
• 35:04
  background
• 35:04
  is.
• 35:05
  I
• 35:05
  always
• 35:05
  love
• 35:05
  to
• 35:06
  listen
• 35:06
  to
• 35:06
  educators
• 35:07
  on
• 35:07
  podcasts.
• 35:08
  So
• 35:08
  if
• 35:08
  there
• 35:09
  is
• 35:09
  an
• 35:09
  event
• 35:09
  and
• 35:09
  you
• 35:09
  see
• 35:09
  the
• 35:10
  speaker
• 35:10
  lineup,
• 35:10
  go
• 35:11
  and
• 35:11
  find
• 35:11
  some
• 35:11
  podcasts.
• 35:12
  Just
• 35:12
  type
• 35:12
  their
• 35:12
  name
• 35:13
  into
• 35:13
  your
• 35:13
  podcast
• 35:14
  app
• 35:14
  and
• 35:14
  listen
• 35:14
  to
• 35:14
  them
• 35:15
  on
• 35:15
  podcasts
• 35:16
  because
• 35:16
  it's
• 35:16
  a
• 35:16
  free
• 35:16
  way
• 35:17
  to
• 35:17
  hear
• 35:17
  number
• 35:18
  who
• 35:18
  they
• 35:18
  are,
• 35:18
  whether
• 35:18
  they're
• 35:19
  good
• 35:19
  at
• 35:19
  speaking,
• 35:19
  whether
• 35:20
  you
• 35:20
  think
• 35:20
  you
• 35:20
  can
• 35:20
  learn
• 35:20
  anything
• 35:21
  from
• 35:21
  them.
• 35:21
  But
• 35:22
  the
• 35:22
  education
• 35:22
  is
• 35:23
  key
• 35:24
  to
• 35:24
  having
• 35:24
  a
• 35:24
  good
• 35:24
  event.
• 35:26
  The
• 35:26
  second
• 35:26
  thing
• 35:26
  about
• 35:27
  industry
• 35:27
  events
• 35:28
  is
• 35:28
  the
• 35:28
  connections.
• 35:29
  Now
• 35:29
  the
• 35:30
  great
• 35:30
  thing
• 35:30
  about
• 35:30
  this
• 35:30
  is
• 35:31
  even
• 35:31
  if
• 35:31
  you
• 35:31
  Go
• 35:31
  to
• 35:31
  a
• 35:31
  NAF
• 35:32
  conference,
• 35:32
  you
• 35:32
  can
• 35:32
  still
• 35:33
  get
• 35:33
  the
• 35:33
  most
• 35:33
  out
• 35:33
  of
• 35:33
  the
• 35:34
  connections
• 35:34
  because
• 35:34
  you're
• 35:35
  in
• 35:35
  a
• 35:35
  room
• 35:35
  with
• 35:35
  other
• 35:35
  people
• 35:36
  who
• 35:36
  are,
• 35:36
  number
• 35:36
  one,
• 35:37
  hungry
• 35:37
  to
• 35:38
  learn
• 35:38
  just
• 35:38
  like
• 35:38
  you
• 35:38
  are,
• 35:39
  number
• 35:39
  two,
• 35:40
  also
• 35:40
  working
• 35:40
  in
• 35:40
  the
• 35:41
  same
• 35:41
  industry
• 35:41
  as
• 35:41
  you.
• 35:42
  And
• 35:42
  number
• 35:42
  three,
• 35:42
  likely
• 35:43
  also
• 35:43
  to
• 35:43
  want
• 35:43
  to
• 35:44
  be
• 35:44
  there
• 35:44
  for
• 35:44
  connection.
• 35:44
  Connections.
• 35:45
  You
• 35:46
  know,
• 35:46
  you
• 35:46
  can
• 35:46
  meet
• 35:46
  people
• 35:46
  online,
• 35:47
  you
• 35:47
  can
• 35:47
  talk
• 35:47
  to
• 35:47
  people
• 35:47
  on
• 35:48
  Instagram,
• 35:48
  but
• 35:48
  nothing
• 35:49
  beats
• 35:49
  being
• 35:49
  in
• 35:49
  a
• 35:49
  room
• 35:50
  with
• 35:50
  them
• 35:50
  or
• 35:50
  giving
• 35:50
  them
• 35:50
  a
• 35:50
  hug.
• 35:51
  You
• 35:51
  can
• 35:51
  build
• 35:51
  on
• 35:52
  relationships
• 35:52
  you've
• 35:52
  already
• 35:53
  got,
• 35:53
  you
• 35:53
  can
• 35:53
  make
• 35:54
  new
• 35:54
  relationships,
• 35:55
  you
• 35:55
  can
• 35:55
  learn
• 35:55
  from
• 35:55
  each
• 35:56
  other,
• 35:56
  you
• 35:56
  can
• 35:56
  talk
• 35:56
  about
• 35:57
  what's
• 35:57
  going
• 35:57
  on
• 35:58
  in
• 35:58
  your
• 35:58
  business.
• 35:58
  You
• 35:58
  can
• 35:58
  be
• 35:59
  vulnerable
• 35:59
  with
• 35:59
  each
• 35:59
  other.
• 36:00
  You
• 36:00
  can
• 36:00
  discuss
• 36:01
  things
• 36:01
  that
• 36:01
  are
• 36:01
  happening
• 36:01
  on
• 36:02
  the
• 36:02
  stage
• 36:02
  afterwards
• 36:03
  and
• 36:03
  talk
• 36:03
  about
• 36:03
  how
• 36:03
  you
• 36:04
  can
• 36:04
  implement
• 36:04
  it
• 36:04
  in
• 36:04
  your
• 36:05
  own
• 36:05
  business.
• 36:06
  You
• 36:06
  can
• 36:06
  meet
• 36:06
  people
• 36:06
  that
• 36:07
  you
• 36:07
  wouldn't
• 36:07
  normally
• 36:07
  get
• 36:08
  to
• 36:08
  meet
• 36:08
  in
• 36:08
  real
• 36:08
  life.
• 36:09
  That's
• 36:09
  what
• 36:09
  I
• 36:09
  love
• 36:09
  about
• 36:10
  wedding
• 36:10
  mba.
• 36:10
  All
• 36:11
  of
• 36:11
  the
• 36:11
  amazing
• 36:11
  people
• 36:11
  are
• 36:12
  in
• 36:12
  one
• 36:12
  room,
• 36:12
  room
• 36:12
  at
• 36:13
  the
• 36:13
  same
• 36:13
  time
• 36:13
  and
• 36:13
  you
• 36:14
  get
• 36:14
  the
• 36:14
  opportunity
• 36:14
  to
• 36:14
  go
• 36:15
  up
• 36:15
  and
• 36:15
  speak
• 36:15
  to
• 36:15
  them.
• 36:16
  I
• 36:16
  had
• 36:16
  loads
• 36:17
  of
• 36:17
  people
• 36:17
  speak
• 36:17
  to
• 36:18
  me
• 36:18
  this
• 36:18
  year
• 36:18
  at
• 36:18
  the
• 36:18
  event
• 36:19
  saying,
• 36:19
  oh,
• 36:19
  I've
• 36:20
  listened
• 36:20
  to
• 36:20
  your
• 36:20
  podcast
• 36:21
  and
• 36:21
  it's
• 36:21
  such
• 36:21
  a
• 36:21
  privilege
• 36:22
  to
• 36:22
  speak
• 36:22
  to
• 36:22
  you.
• 36:22
  Now.
• 36:23
  It's
• 36:23
  probably
• 36:23
  not
• 36:23
  a
• 36:23
  privilege
• 36:24
  to
• 36:24
  speak
• 36:24
  to
• 36:24
  me,
• 36:24
  I'm
• 36:24
  just
• 36:25
  a
• 36:25
  normal
• 36:25
  person,
• 36:25
  but
• 36:26
  for
• 36:26
  me
• 36:26
  it's
• 36:26
  great
• 36:26
  to
• 36:27
  meet
• 36:27
  people,
• 36:27
  to
• 36:28
  hear
• 36:28
  from
• 36:28
  you,
• 36:28
  to
• 36:29
  hear
• 36:29
  your
• 36:29
  stories,
• 36:29
  to
• 36:30
  hear
• 36:30
  what
• 36:30
  you're
• 36:30
  doing
• 36:30
  in
• 36:30
  your
• 36:30
  business
• 36:31
  and
• 36:31
  to
• 36:31
  be
• 36:32
  able
• 36:32
  to
• 36:32
  actually
• 36:33
  put
• 36:33
  a
• 36:33
  face
• 36:34
  to
• 36:34
  a
• 36:34
  listener
• 36:35
  number
• 36:35
  is
• 36:36
  great.
• 36:36
  So
• 36:37
  connections,
• 36:37
  Connections.
• 36:38
  Connections
• 36:38
  are
• 36:38
  key
• 36:39
  at
• 36:39
  these
• 36:39
  events.
• 36:39
  Events.
• 36:40
  The
• 36:40
  third
• 36:40
  thing
• 36:41
  is
• 36:41
  you've
• 36:41
  got
• 36:41
  to
• 36:42
  go
• 36:42
  to
• 36:42
  these
• 36:42
  events
• 36:42
  to
• 36:43
  again,
• 36:43
  stay
• 36:43
  on
• 36:43
  top
• 36:44
  of
• 36:44
  what's
• 36:44
  going
• 36:44
  on
• 36:45
  in
• 36:45
  technology,
• 36:46
  to
• 36:46
  go
• 36:46
  and
• 36:46
  get
• 36:47
  new
• 36:47
  ideas
• 36:48
  in
• 36:48
  these
• 36:48
  different
• 36:49
  areas,
• 36:49
  because
• 36:49
  it
• 36:50
  can
• 36:50
  be
• 36:50
  overwhelming.
• 36:51
  But
• 36:51
  actually,
• 36:51
  if
• 36:51
  you
• 36:51
  can
• 36:52
  go
• 36:52
  to
• 36:52
  an
• 36:52
  event
• 36:52
  and
• 36:52
  talk
• 36:53
  to
• 36:53
  a
• 36:53
  tech
• 36:53
  company,
• 36:54
  to
• 36:54
  talk
• 36:54
  to
• 36:54
  someone
• 36:54
  who's
• 36:55
  building
• 36:55
  this
• 36:55
  software
• 36:56
  to
• 36:56
  talk
• 36:56
  to
• 36:56
  people
• 36:57
  who
• 36:57
  are
• 36:57
  using
• 36:57
  the
• 36:57
  software
• 36:58
  to
• 36:58
  talk
• 36:58
  to
• 36:58
  people
• 36:58
  on,
• 36:59
  who
• 36:59
  are
• 36:59
  on
• 36:59
  the
• 36:59
  stage
• 37:00
  talking
• 37:00
  about
• 37:00
  various
• 37:01
  systems.
• 37:02
  Again,
• 37:02
  it
• 37:02
  can
• 37:02
  open
• 37:03
  your
• 37:03
  eyes
• 37:03
  to
• 37:03
  these
• 37:04
  programs
• 37:04
  and
• 37:04
  systems
• 37:05
  and
• 37:05
  pieces
• 37:05
  of
• 37:05
  technology
• 37:06
  sometimes
• 37:07
  which
• 37:07
  are
• 37:07
  free
• 37:07
  that
• 37:08
  you
• 37:08
  didn't
• 37:08
  even
• 37:08
  know
• 37:08
  existed.
• 37:09
  And
• 37:09
  they're
• 37:10
  a
• 37:10
  great
• 37:10
  place
• 37:10
  to
• 37:10
  do
• 37:11
  that
• 37:11
  because
• 37:11
  you'll
• 37:11
  find
• 37:12
  that
• 37:12
  at
• 37:12
  these
• 37:12
  kind
• 37:12
  of
• 37:12
  events,
• 37:13
  often
• 37:13
  the
• 37:13
  cutting
• 37:13
  edge
• 37:14
  is
• 37:14
  there.
• 37:14
  People
• 37:15
  are
• 37:15
  talking
• 37:15
  about
• 37:15
  the
• 37:15
  cutting
• 37:15
  edge
• 37:16
  systems,
• 37:16
  the
• 37:16
  things
• 37:16
  that
• 37:17
  are
• 37:17
  doing
• 37:17
  well
• 37:18
  and
• 37:18
  the
• 37:18
  things
• 37:18
  that
• 37:18
  are
• 37:19
  specifically
• 37:19
  built
• 37:20
  for
• 37:20
  the
• 37:20
  wedding
• 37:21
  industry
• 37:21
  as
• 37:21
  well.
• 37:22
  And
• 37:22
  the
• 37:22
  final
• 37:23
  reason
• 37:23
  to
• 37:23
  go
• 37:23
  to
• 37:24
  wedding
• 37:24
  industry
• 37:24
  events
• 37:25
  is
• 37:25
  because
• 37:25
  there's
• 37:26
  nothing
• 37:26
  like
• 37:26
  it
• 37:27
  for
• 37:28
  having
• 37:28
  energy
• 37:29
  and
• 37:29
  inspiration.
• 37:30
  A
• 37:30
  lot
• 37:30
  of
• 37:30
  us
• 37:30
  work
• 37:31
  on
• 37:31
  our
• 37:31
  own
• 37:32
  a
• 37:32
  lot.
• 37:32
  And
• 37:32
  even
• 37:32
  if
• 37:32
  we
• 37:33
  work
• 37:33
  in
• 37:33
  a
• 37:33
  team,
• 37:34
  we
• 37:34
  tend
• 37:34
  to
• 37:34
  be
• 37:34
  in
• 37:34
  this
• 37:35
  little
• 37:35
  bubble
• 37:35
  in
• 37:36
  our
• 37:36
  venue
• 37:36
  or
• 37:36
  in
• 37:36
  our
• 37:37
  team
• 37:37
  working
• 37:38
  in
• 37:38
  the
• 37:38
  same
• 37:38
  places,
• 37:39
  doing
• 37:39
  the
• 37:39
  same
• 37:39
  things,
• 37:40
  going
• 37:40
  and
• 37:40
  working
• 37:40
  all
• 37:41
  these
• 37:41
  different
• 37:41
  weddings.
• 37:42
  And
• 37:42
  actually
• 37:42
  it's
• 37:42
  nice
• 37:43
  to
• 37:43
  just
• 37:43
  break
• 37:43
  out
• 37:44
  of
• 37:44
  that
• 37:44
  little
• 37:44
  bubble
• 37:45
  and
• 37:45
  be
• 37:46
  in
• 37:46
  a
• 37:46
  room
• 37:46
  that's
• 37:46
  for
• 37:47
  you.
• 37:47
  One
• 37:47
  of
• 37:47
  the
• 37:48
  reasons
• 37:48
  I
• 37:48
  love
• 37:48
  having
• 37:49
  my
• 37:49
  week
• 37:49
  in
• 37:49
  Las
• 37:50
  Vegas
• 37:50
  is
• 37:50
  it's
• 37:51
  a
• 37:51
  whole
• 37:51
  week
• 37:51
  for
• 37:52
  me
• 37:53
  working
• 37:53
  on
• 37:54
  my
• 37:54
  business,
• 37:54
  meeting
• 37:55
  connections
• 37:55
  for
• 37:55
  my
• 37:55
  business.
• 37:56
  There's
• 37:56
  no
• 37:56
  other
• 37:56
  distractions.
• 37:57
  And
• 37:58
  I
• 37:58
  find
• 37:58
  that
• 37:58
  incredibly
• 37:59
  inspiring.
• 37:59
  I'm
• 37:59
  surrounding
• 38:00
  myself
• 38:00
  with
• 38:01
  my
• 38:01
  fellow
• 38:01
  educators
• 38:02
  who
• 38:02
  I
• 38:02
  respect
• 38:02
  and
• 38:03
  admire
• 38:03
  and
• 38:03
  can
• 38:03
  also
• 38:04
  learn
• 38:04
  from.
• 38:05
  And
• 38:05
  so
• 38:06
  getting
• 38:06
  out
• 38:06
  of
• 38:06
  your
• 38:07
  normal
• 38:07
  home
• 38:07
  environment,
• 38:08
  getting
• 38:08
  out
• 38:08
  of
• 38:08
  your
• 38:08
  normal
• 38:09
  work
• 38:09
  environment
• 38:09
  and
• 38:09
  putting
• 38:10
  yourself
• 38:10
  in
• 38:10
  a
• 38:10
  space
• 38:11
  that
• 38:11
  is
• 38:12
  designed
• 38:12
  to
• 38:12
  be
• 38:12
  transformational,
• 38:13
  that
• 38:13
  is
• 38:14
  designed
• 38:14
  to
• 38:14
  give
• 38:15
  you
• 38:15
  this
• 38:15
  amazing
• 38:15
  energy
• 38:16
  and
• 38:16
  experience,
• 38:17
  is
• 38:17
  well
• 38:18
  worth
• 38:18
  every
• 38:19
  moment
• 38:19
  of
• 38:19
  your
• 38:20
  time
• 38:20
  and
• 38:20
  every
• 38:20
  penny
• 38:21
  of
• 38:21
  your
• 38:21
  money
• 38:21
  to
• 38:22
  put
• 38:22
  yourself
• 38:22
  in
• 38:22
  those
• 38:23
  spaces.
• 38:23
  Because
• 38:24
  I
• 38:24
  guarantee
• 38:24
  you
• 38:24
  will
• 38:25
  walk
• 38:25
  away
• 38:25
  with
• 38:25
  new
• 38:25
  ideas.
• 38:26
  I
• 38:26
  guarantee
• 38:26
  you
• 38:27
  will
• 38:27
  walk
• 38:27
  away
• 38:28
  with
• 38:28
  a
• 38:28
  fuller
• 38:29
  cup.
• 38:30
  Right?
• 38:30
  So
• 38:30
  you
• 38:30
  feel
• 38:31
  like
• 38:31
  you're
• 38:31
  ready
• 38:31
  to
• 38:31
  face
• 38:32
  another
• 38:32
  year,
• 38:33
  another
• 38:33
  season,
• 38:33
  another
• 38:34
  six
• 38:34
  months
• 38:34
  in
• 38:35
  your
• 38:35
  in
• 38:35
  your
• 38:35
  business.
• 38:36
  And
• 38:36
  you
• 38:36
  will
• 38:36
  be
• 38:37
  inspired
• 38:37
  by
• 38:37
  the
• 38:37
  people
• 38:37
  you
• 38:38
  meet,
• 38:38
  the
• 38:38
  people
• 38:38
  you
• 38:38
  hear
• 38:39
  from
• 38:39
  on
• 38:39
  stage,
• 38:39
  the
• 38:39
  people
• 38:40
  you
• 38:40
  talk
• 38:40
  to,
• 38:40
  and
• 38:41
  just
• 38:41
  the
• 38:41
  ideas
• 38:41
  that
• 38:42
  come
• 38:42
  out
• 38:42
  of
• 38:42
  being
• 38:43
  in
• 38:43
  a
• 38:43
  space
• 38:43
  like
• 38:44
  that.
• 38:44
  That.
• 38:45
  So
• 38:45
  I
• 38:45
  think
• 38:45
  that
• 38:45
  wedding
• 38:46
  industry
• 38:46
  conferences
• 38:46
  are
• 38:47
  an
• 38:47
  absolute
• 38:47
  must
• 38:48
  have
• 38:48
  in
• 38:48
  your
• 38:48
  business
• 38:48
  for
• 38:49
  the
• 38:49
  education,
• 38:49
  for
• 38:49
  the
• 38:50
  connection,
• 38:50
  for
• 38:51
  the
• 38:51
  new,
• 38:51
  the
• 38:51
  new
• 38:52
  ideas
• 38:52
  and
• 38:52
  the
• 38:52
  new
• 38:53
  technology
• 38:53
  and
• 38:54
  for
• 38:54
  the
• 38:54
  energy
• 38:55
  and
• 38:55
  inspiration.
• 38:56
  Now,
• 38:56
  while
• 38:56
  I
• 38:57
  was
• 38:57
  out
• 38:57
  in
• 38:57
  Las
• 38:57
  Vegas,
• 38:58
  I
• 38:58
  took
• 38:58
  the
• 38:58
  opportunity
• 38:58
  to
• 38:59
  talk
• 38:59
  with
• 38:59
  some
• 39:00
  of
• 39:00
  the
• 39:00
  people
• 39:00
  who
• 39:00
  are
• 39:00
  coming
• 39:01
  over
• 39:01
  especially
• 39:01
  to
• 39:02
  speak
• 39:02
  at
• 39:02
  Wed
• 39:03
  Pros
• 39:03
  Live
• 39:03
  at
• 39:03
  my
• 39:03
  conference
• 39:04
  next
• 39:04
  year
• 39:04
  and
• 39:05
  some
• 39:05
  of
• 39:05
  my
• 39:05
  sponsors.
• 39:06
  And
• 39:06
  now
• 39:06
  you're
• 39:07
  going
• 39:07
  to
• 39:07
  hear
• 39:07
  from
• 39:07
  them
• 39:08
  why
• 39:08
  they
• 39:08
  think
• 39:09
  that
• 39:09
  wedding
• 39:09
  industry
• 39:09
  conferences
• 39:10
  are
• 39:10
  for
• 39:10
  you
• 39:11
  and
• 39:11
  why
• 39:11
  you
• 39:12
  should
• 39:12
  make
• 39:12
  sure
• 39:12
  the
• 39:12
  Wed
• 39:12
  Pros
• 39:13
  Live
• 39:13
  is
• 39:13
  also
• 39:14
  on
• 39:14
  your
• 39:14
  calendar
• 39:14
  for
• 39:15
  2026.
• 39:16
  People
• 39:16
  should
• 39:16
  come
• 39:17
  to
• 39:17
  wedding
• 39:17
  business
• 39:17
  conferences
• 39:18
  because
• 39:18
  it's
• 39:18
  an
• 39:18
  opportunity
• 39:19
  to
• 39:19
  network
• 39:19
  with
• 39:20
  other
• 39:20
  professionals.
• 39:21
  It's
• 39:21
  an
• 39:21
  opportunity
• 39:22
  to
• 39:22
  learn
• 39:22
  new
• 39:23
  innovations.
• 39:23
  It's
• 39:23
  an
• 39:23
  opportunity
• 39:23
  to
• 39:24
  learn
• 39:24
  new
• 39:24
  innovations.
• 39:24
  And
• 39:24
  bring
• 39:24
  a
• 39:24
  better
• 39:24
  client
• 39:25
  experience.
• 39:25
  You
• 39:25
  should
• 39:25
  come
• 39:26
  to
• 39:26
  wedpros
• 39:26
  Live
• 39:26
  next
• 39:27
  year
• 39:27
  because
• 39:27
  you
• 39:28
  know
• 39:28
  I'm
• 39:28
  speaking.
• 39:28
  So
• 39:29
  that's
• 39:29
  one
• 39:29
  of
• 39:29
  the
• 39:29
  big
• 39:29
  things.
• 39:29
  That
• 39:29
  you
• 39:30
  should
• 39:30
  be
• 39:30
  there
• 39:30
  for.
• 39:31
  But
• 39:31
  Guide
• 39:31
  to
• 39:31
  Brides
• 39:32
  is
• 39:32
  also
• 39:32
  a
• 39:32
  media
• 39:32
  partner.
• 39:32
  We're
• 39:33
  really
• 39:33
  excited
• 39:33
  to
• 39:33
  be
• 39:33
  partnering
• 39:34
  with
• 39:34
  Becca
• 39:34
  on
• 39:34
  this
• 39:35
  event.
• 39:35
  There
• 39:36
  are
• 39:36
  some
• 39:36
  amazing
• 39:37
  speakers
• 39:37
  in
• 39:37
  the
• 39:37
  lineup.
• 39:38
  You're
• 39:38
  going
• 39:38
  to
• 39:38
  get
• 39:38
  some
• 39:39
  great
• 39:39
  networking
• 39:39
  opportunities
• 39:40
  and
• 39:41
  it's
• 39:41
  one
• 39:41
  of
• 39:41
  those
• 39:41
  things
• 39:42
  that
• 39:42
  if
• 39:42
  you
• 39:42
  want
• 39:43
  to
• 39:43
  go
• 39:43
  to
• 39:43
  these
• 39:43
  events,
• 39:44
  you
• 39:44
  are
• 39:44
  going
• 39:44
  to
• 39:44
  get
• 39:45
  something
• 39:45
  from
• 39:45
  them.
• 39:46
  So
• 39:46
  you
• 39:46
  are
• 39:46
  going
• 39:46
  to
• 39:46
  get
• 39:47
  more
• 39:47
  for
• 39:47
  your
• 39:47
  money
• 39:48
  because
• 39:48
  you
• 39:48
  pay
• 39:49
  for
• 39:49
  these
• 39:49
  educational
• 39:50
  events.
• 39:50
  You're
• 39:50
  going
• 39:50
  to
• 39:50
  get
• 39:51
  so
• 39:51
  much
• 39:51
  more
• 39:51
  back
• 39:51
  from
• 39:51
  it
• 39:51
  because
• 39:52
  of
• 39:52
  the
• 39:52
  tips
• 39:52
  that
• 39:52
  you
• 39:52
  get.
• 39:53
  People
• 39:53
  should
• 39:54
  attend
• 39:54
  wedding
• 39:54
  industry
• 39:55
  conferences
• 39:55
  because
• 39:56
  running
• 39:56
  a
• 39:57
  wedding
• 39:57
  business
• 39:57
  is
• 39:58
  not
• 39:58
  like
• 39:58
  running
• 39:59
  any
• 39:59
  other
• 39:59
  business.
• 40:00
  So
• 40:00
  you
• 40:00
  really
• 40:01
  need
• 40:01
  to
• 40:01
  surround
• 40:01
  yourself
• 40:02
  with
• 40:02
  people
• 40:02
  who
• 40:03
  are
• 40:03
  living
• 40:03
  similar
• 40:04
  experiences
• 40:05
  and
• 40:05
  have
• 40:05
  gone
• 40:06
  through
• 40:06
  the
• 40:06
  things
• 40:06
  that
• 40:06
  you're
• 40:07
  trying
• 40:07
  to
• 40:07
  go
• 40:07
  through.
• 40:08
  Because
• 40:08
  business
• 40:08
  is
• 40:08
  so
• 40:09
  much
• 40:09
  more
• 40:09
  fun
• 40:09
  when
• 40:10
  you
• 40:10
  get
• 40:10
  to
• 40:10
  do
• 40:10
  it
• 40:10
  with
• 40:10
  other
• 40:11
  people.
• 40:11
  You
• 40:11
  don't
• 40:12
  have
• 40:12
  to
• 40:12
  go
• 40:12
  in
• 40:12
  alone.
• 40:13
  You
• 40:13
  don't
• 40:13
  have
• 40:13
  to
• 40:13
  figure
• 40:14
  it
• 40:14
  all
• 40:14
  out
• 40:15
  on
• 40:15
  your
• 40:15
  own.
• 40:16
  And
• 40:17
  I
• 40:17
  also
• 40:17
  love
• 40:18
  coming
• 40:18
  to
• 40:18
  wedding
• 40:19
  conferences
• 40:19
  because
• 40:20
  you
• 40:20
  can
• 40:20
  learn
• 40:20
  from
• 40:21
  the
• 40:21
  top
• 40:22
  experts
• 40:22
  in
• 40:22
  the
• 40:22
  industry
• 40:23
  and
• 40:23
  they
• 40:24
  can
• 40:24
  shortcut
• 40:24
  your
• 40:25
  learning
• 40:25
  curve
• 40:25
  so
• 40:26
  you
• 40:26
  can
• 40:26
  get
• 40:26
  a
• 40:26
  better
• 40:27
  return
• 40:27
  on
• 40:27
  investment
• 40:27
  for
• 40:28
  for
• 40:28
  your
• 40:28
  time,
• 40:28
  your
• 40:28
  energy
• 40:29
  and
• 40:29
  your
• 40:29
  money
• 40:30
  so
• 40:30
  you
• 40:30
  can
• 40:31
  grow
• 40:31
  your
• 40:31
  business
• 40:31
  and
• 40:32
  build
• 40:32
  a
• 40:32
  life
• 40:33
  of
• 40:33
  your
• 40:33
  dreams.
• 40:33
  Honestly,
• 40:34
  there
• 40:34
  is
• 40:34
  no
• 40:34
  reason
• 40:35
  not
• 40:35
  to
• 40:35
  attend
• 40:35
  wedding
• 40:35
  industry
• 40:36
  conferences.
• 40:36
  I
• 40:36
  think
• 40:37
  you
• 40:37
  have
• 40:37
  to
• 40:37
  come
• 40:37
  together
• 40:37
  as
• 40:38
  a
• 40:38
  community
• 40:38
  and
• 40:38
  you
• 40:38
  have
• 40:39
  to
• 40:39
  be
• 40:40
  open
• 40:40
  to
• 40:40
  being
• 40:40
  inspired
• 40:40
  and
• 40:41
  motivated
• 40:41
  and
• 40:41
  learning
• 40:42
  new
• 40:42
  things.
• 40:42
  People
• 40:43
  should
• 40:43
  come
• 40:43
  to
• 40:43
  WED
• 40:43
  Pros
• 40:43
  Live
• 40:44
  next
• 40:44
  year
• 40:44
  because
• 40:44
  one
• 40:44
  Becca's
• 40:45
  amazing.
• 40:45
  Two,
• 40:46
  we
• 40:46
  have
• 40:46
  fabulous
• 40:47
  speakers
• 40:47
  and
• 40:48
  bright
• 40:48
  businesses
• 40:48
  sponsors.
• 40:49
  You
• 40:49
  should
• 40:49
  definitely
• 40:49
  check
• 40:50
  it
• 40:50
  out,
• 40:50
  get.
• 40:50
  All
• 40:51
  of
• 40:51
  the
• 40:51
  information
• 40:52
  and
• 40:52
  education
• 40:52
  and
• 40:53
  inspiration
• 40:53
  that
• 40:53
  you
• 40:53
  you're
• 40:54
  looking
• 40:54
  for
• 40:54
  in
• 40:54
  order
• 40:55
  to
• 40:55
  make
• 40:55
  sure
• 40:55
  that
• 40:56
  2026
• 40:57
  is
• 40:57
  a
• 40:58
  lot
• 40:58
  less
• 40:58
  like
• 40:58
  2025
• 40:59
  was.
• 41:00
  And
• 41:00
  that's
• 41:01
  exactly
• 41:01
  what
• 41:01
  everybody
• 41:02
  wants
• 41:02
  because
• 41:02
  things
• 41:03
  don't
• 41:03
  have
• 41:03
  to
• 41:04
  be
• 41:04
  so
• 41:04
  hard.
• 41:04
  And
• 41:05
  I
• 41:05
  know
• 41:05
  that
• 41:05
  Becca
• 41:05
  has
• 41:06
  put
• 41:06
  together
• 41:06
  the
• 41:06
  most
• 41:06
  incredible
• 41:07
  lineup
• 41:08
  for
• 41:08
  WED
• 41:08
  Pro
• 41:08
  and
• 41:09
  that's
• 41:09
  why
• 41:09
  I
• 41:09
  am
• 41:10
  so
• 41:10
  excited
• 41:10
  to
• 41:10
  be
• 41:11
  one
• 41:11
  of
• 41:11
  the
• 41:11
  sponsors.
• 41:12
  Hi,
• 41:12
  my
• 41:12
  name
• 41:12
  is
• 41:13
  Taylor
• 41:13
  from
• 41:13
  Enji.
• 41:14
  In
• 41:14
  case
• 41:14
  we
• 41:14
  haven't
• 41:14
  met,
• 41:14
  I'm
• 41:15
  Elizabeth.
• 41:15
  Marbury
• 41:16
  and
• 41:16
  I'm
• 41:16
  so
• 41:16
  excited
• 41:17
  to
• 41:17
  announce
• 41:17
  that
• 41:17
  I
• 41:18
  am
• 41:18
  coming
• 41:18
  to
• 41:18
  Wedding
• 41:19
  Pros
• 41:19
  Live
• 41:20
  in
• 41:20
  Ireland
• 41:21
  and
• 41:22
  London.
• 41:22
  That's
• 41:23
  right.
• 41:23
  I'm
• 41:23
  super
• 41:23
  pumped.
• 41:24
  And
• 41:24
  I'm
• 41:24
  going
• 41:24
  to
• 41:24
  be
• 41:24
  teaching
• 41:25
  you
• 41:25
  all
• 41:26
  about
• 41:26
  Instagram
• 41:27
  marketing
• 41:28
  and
• 41:28
  how
• 41:28
  you
• 41:28
  can
• 41:29
  create
• 41:29
  better
• 41:30
  content
• 41:30
  that
• 41:31
  gets
• 41:31
  your
• 41:31
  wedding
• 41:32
  business
• 41:32
  seen
• 41:33
  by
• 41:33
  your
• 41:33
  dream
• 41:34
  boat
• 41:34
  weddin
• 41:34
  clients.
• 41:35
  And
• 41:36
  you're
• 41:36
  going
• 41:36
  to
• 41:36
  learn
• 41:36
  how
• 41:37
  to
• 41:37
  drive
• 41:37
  actual
• 41:38
  leads
• 41:38
  and
• 41:38
  sales
• 41:39
  with
• 41:39
  your
• 41:40
  content
• 41:40
  without
• 41:41
  spending
• 41:41
  a
• 41:42
  dime
• 41:42
  on
• 41:42
  paid
• 41:42
  ads.
• 41:43
  I
• 41:43
  hope
• 41:43
  you're
• 41:44
  pumped.
• 41:44
  I
• 41:45
  can't
• 41:45
  wait
• 41:45
  to
• 41:45
  see
• 41:45
  you
• 41:45
  there.
• 41:46
  Hey,
• 41:46
  I'm
• 41:46
  Renee
• 41:47
  Dalo
• 41:47
  and
• 41:47
  I'm
• 41:47
  so
• 41:48
  excited
• 41:48
  to
• 41:48
  be
• 41:48
  coming
• 41:48
  to
• 41:49
  WED
• 41:49
  Pros
• 41:49
  Live
• 41:50
  in
• 41:50
  Ireland
• 41:51
  and
• 41:51
  London.
• 41:52
  I'm
• 41:52
  gonna
• 41:52
  be
• 41:52
  talking
• 41:53
  about
• 41:53
  atomic
• 41:53
  habits
• 41:54
  and
• 41:54
  how
• 41:54
  to
• 41:54
  really
• 41:55
  use
• 41:55
  your
• 41:55
  everyday
• 41:56
  habits
• 41:56
  to
• 41:56
  uplevel
• 41:57
  your
• 41:57
  life
• 41:58
  and
• 41:58
  your
• 41:58
  business
• 41:58
  because
• 41:59
  we
• 41:59
  are
• 41:59
  not
• 41:59
  doing
• 41:59
  burnout
• 42:00
  in
• 42:00
  2026.
• 42:01
  We
• 42:01
  are
• 42:01
  not
• 42:01
  doing
• 42:01
  overwhelm
• 42:02
  in
• 42:02
  2026.
• 42:03
  We
• 42:03
  are
• 42:03
  doing
• 42:03
  sustainable,
• 42:04
  healthy
• 42:04
  businesses
• 42:05
  and
• 42:05
  lives.
• 42:06
  I
• 42:07
  will
• 42:07
  see
• 42:07
  you
• 42:07
  in
• 42:07
  Ireland
• 42:08
  or
• 42:08
  London.
• 42:09
  If
• 42:09
  you
• 42:09
  don't
• 42:10
  feel
• 42:10
  inspired
• 42:11
  after
• 42:11
  listening
• 42:12
  to
• 42:12
  that,
• 42:12
  then
• 42:12
  I
• 42:13
  don't
• 42:13
  know
• 42:13
  where
• 42:13
  you've
• 42:13
  been.
• 42:14
  Now.
• 42:14
  One
• 42:14
  of
• 42:14
  the
• 42:14
  questions
• 42:15
  that
• 42:15
  someone
• 42:15
  asked
• 42:15
  me
• 42:16
  while
• 42:16
  I
• 42:16
  was
• 42:16
  out
• 42:16
  in
• 42:16
  Las
• 42:16
  Vegas,
• 42:17
  this
• 42:18
  based
• 42:18
  back
• 42:18
  here
• 42:18
  in
• 42:18
  the
• 42:18
  uk,
• 42:19
  they
• 42:19
  commented
• 42:19
  on
• 42:19
  one
• 42:19
  of
• 42:19
  my
• 42:20
  videos
• 42:20
  and
• 42:20
  said,
• 42:20
  becca,
• 42:21
  you're
• 42:21
  bringing
• 42:21
  all
• 42:21
  these
• 42:21
  people
• 42:22
  over
• 42:22
  from
• 42:22
  America.
• 42:23
  Why
• 42:23
  do
• 42:23
  I
• 42:24
  want
• 42:24
  to
• 42:24
  hear
• 42:24
  from
• 42:24
  them?
• 42:25
  I
• 42:25
  genuinely
• 42:25
  don't
• 42:26
  see
• 42:26
  what
• 42:26
  value
• 42:26
  they're
• 42:27
  going
• 42:27
  to
• 42:27
  bring
• 42:27
  to
• 42:27
  my
• 42:28
  business.
• 42:28
  So
• 42:28
  I
• 42:28
  wanted
• 42:29
  to
• 42:29
  talk
• 42:29
  a
• 42:29
  little
• 42:30
  bit
• 42:30
  for
• 42:30
  a
• 42:30
  few
• 42:30
  moments
• 42:31
  about
• 42:31
  why
• 42:31
  I've
• 42:32
  made
• 42:32
  that
• 42:32
  decision.
• 42:32
  Why
• 42:33
  on
• 42:33
  earth
• 42:33
  am
• 42:33
  I
• 42:33
  bringing
• 42:34
  people
• 42:34
  from
• 42:34
  the
• 42:34
  other
• 42:34
  side
• 42:35
  of
• 42:35
  the
• 42:35
  world
• 42:35
  to
• 42:35
  speak
• 42:36
  in
• 42:36
  London?
• 42:36
  Well,
• 42:37
  the
• 42:37
  reasons
• 42:37
  are
• 42:37
  twofold,
• 42:38
  really.
• 42:38
  The
• 42:39
  first
• 42:39
  reason
• 42:40
  is
• 42:40
  that
• 42:40
  I
• 42:41
  hear
• 42:41
  these
• 42:41
  people
• 42:41
  speak
• 42:42
  each
• 42:42
  year
• 42:42
  at
• 42:42
  Wedding
• 42:43
  mba.
• 42:44
  They
• 42:44
  are
• 42:44
  incredible
• 42:45
  educators.
• 42:46
  The
• 42:47
  level
• 42:47
  of
• 42:47
  education
• 42:48
  here
• 42:48
  in
• 42:48
  the
• 42:48
  uk,
• 42:49
  Sometimes
• 42:49
  the
• 42:49
  speakers
• 42:50
  aren't
• 42:50
  as
• 42:50
  good
• 42:50
  as
• 42:50
  I'd
• 42:51
  like
• 42:51
  them
• 42:51
  to
• 42:51
  be.
• 42:51
  And
• 42:52
  I've
• 42:52
  seen
• 42:52
  the
• 42:53
  amazing
• 42:53
  speakers
• 42:54
  and
• 42:54
  the
• 42:54
  amazing
• 42:54
  level
• 42:55
  of
• 42:55
  speakers
• 42:55
  at
• 42:56
  this
• 42:56
  event.
• 42:57
  Yeah,
• 42:57
  I
• 42:57
  know
• 42:58
  that
• 42:58
  for
• 42:58
  some
• 42:58
  of
• 42:58
  you
• 42:58
  a
• 42:59
  flight
• 42:59
  to
• 42:59
  Las
• 42:59
  Vegas
• 43:00
  is
• 43:00
  beyond
• 43:00
  the
• 43:01
  realms
• 43:01
  of
• 43:01
  possibility
• 43:02
  right
• 43:02
  now
• 43:02
  in
• 43:02
  your
• 43:02
  business
• 43:03
  and
• 43:04
  why
• 43:04
  shouldn't
• 43:04
  you
• 43:04
  benefit
• 43:05
  from
• 43:05
  them?
• 43:05
  So
• 43:06
  if
• 43:06
  I
• 43:06
  can
• 43:06
  use
• 43:06
  my
• 43:07
  connections
• 43:07
  and
• 43:07
  speak
• 43:08
  with
• 43:08
  my
• 43:08
  friends
• 43:08
  and
• 43:08
  bring
• 43:09
  those
• 43:09
  amazing
• 43:10
  educators
• 43:10
  and
• 43:10
  put
• 43:11
  them
• 43:11
  in
• 43:11
  London
• 43:11
  and
• 43:11
  put
• 43:12
  them
• 43:12
  in
• 43:12
  Ireland
• 43:12
  island
• 43:12
  so
• 43:13
  you
• 43:13
  can
• 43:13
  get
• 43:13
  to
• 43:13
  hear
• 43:14
  them
• 43:14
  really
• 43:14
  easily,
• 43:15
  then
• 43:15
  I'm
• 43:15
  absolutely
• 43:16
  going
• 43:16
  to
• 43:16
  do
• 43:16
  that
• 43:16
  for
• 43:17
  you
• 43:17
  because
• 43:17
  I
• 43:17
  want
• 43:18
  you
• 43:18
  to
• 43:18
  learn
• 43:18
  from
• 43:18
  these
• 43:19
  people.
• 43:19
  They
• 43:19
  are
• 43:19
  amazing.
• 43:20
  I'm
• 43:21
  just
• 43:21
  so
• 43:21
  privileged
• 43:22
  to
• 43:22
  be
• 43:22
  able
• 43:22
  to
• 43:22
  call
• 43:22
  them
• 43:23
  my
• 43:23
  friends.
• 43:23
  A
• 43:23
  lot
• 43:24
  of
• 43:24
  them
• 43:24
  have
• 43:24
  been
• 43:24
  on
• 43:24
  the
• 43:24
  podcast,
• 43:25
  if
• 43:25
  not
• 43:25
  all
• 43:25
  of
• 43:25
  them.
• 43:25
  I'm
• 43:26
  going
• 43:26
  to
• 43:26
  get
• 43:26
  them
• 43:26
  on
• 43:26
  the
• 43:26
  podcast
• 43:27
  again
• 43:27
  over
• 43:27
  the
• 43:27
  next
• 43:28
  couple
• 43:28
  of
• 43:28
  months
• 43:28
  so
• 43:28
  you
• 43:28
  can
• 43:29
  hear
• 43:29
  from
• 43:29
  them
• 43:29
  fresh.
• 43:30
  But
• 43:30
  I'm
• 43:30
  bringing
• 43:31
  them
• 43:31
  to
• 43:31
  your
• 43:31
  doorstep
• 43:32
  to
• 43:32
  make
• 43:32
  it
• 43:32
  easier
• 43:33
  for
• 43:33
  you
• 43:33
  to
• 43:33
  give
• 43:33
  you
• 43:34
  the
• 43:34
  opportunity
• 43:34
  so
• 43:35
  that
• 43:35
  even
• 43:35
  if
• 43:35
  you
• 43:35
  can't
• 43:36
  afford
• 43:36
  to
• 43:36
  fly
• 43:36
  to
• 43:37
  the
• 43:37
  other
• 43:37
  side
• 43:37
  of
• 43:37
  the
• 43:37
  world,
• 43:38
  you
• 43:38
  can
• 43:38
  afford
• 43:38
  to
• 43:38
  get
• 43:39
  to
• 43:39
  London
• 43:39
  and
• 43:39
  give
• 43:40
  up
• 43:40
  one
• 43:40
  day
• 43:41
  to
• 43:41
  come
• 43:41
  and
• 43:41
  learn
• 43:41
  from
• 43:42
  them.
• 43:42
  The
• 43:42
  second
• 43:42
  reason
• 43:43
  is
• 43:43
  that
• 43:44
  actually
• 43:44
  I
• 43:44
  think
• 43:44
  we
• 43:44
  have
• 43:45
  a
• 43:45
  lot
• 43:45
  to
• 43:45
  learn
• 43:46
  from
• 43:46
  people
• 43:46
  in
• 43:46
  a
• 43:47
  different
• 43:47
  market.
• 43:47
  If
• 43:48
  we
• 43:48
  think
• 43:48
  that
• 43:48
  we
• 43:48
  can
• 43:49
  only
• 43:49
  learn
• 43:49
  from
• 43:49
  people
• 43:50
  who
• 43:50
  live
• 43:50
  in
• 43:50
  the
• 43:50
  same
• 43:51
  country
• 43:51
  as
• 43:51
  us,
• 43:51
  I
• 43:52
  think
• 43:52
  we
• 43:52
  need
• 43:52
  to
• 43:52
  broaden
• 43:53
  our
• 43:53
  horizons
• 43:54
  again.
• 43:54
  One
• 43:54
  of
• 43:54
  the
• 43:54
  things
• 43:54
  I
• 43:55
  love
• 43:55
  about
• 43:55
  going
• 43:56
  to
• 43:56
  Wedding
• 43:56
  MBA
• 43:57
  is
• 43:57
  that
• 43:57
  there
• 43:57
  are
• 43:57
  people
• 43:58
  from
• 43:58
  a
• 43:58
  different
• 43:58
  culture,
• 43:59
  from
• 43:59
  a
• 43:59
  different
• 44:00
  country,
• 44:00
  and
• 44:01
  they
• 44:01
  look
• 44:01
  at
• 44:01
  things
• 44:02
  in
• 44:02
  a
• 44:02
  different
• 44:02
  way.
• 44:03
  And
• 44:03
  often
• 44:03
  the
• 44:04
  trends
• 44:04
  that
• 44:04
  come
• 44:04
  out
• 44:04
  of
• 44:05
  America
• 44:05
  land
• 44:05
  in
• 44:05
  the
• 44:06
  UK
• 44:06
  eventually,
• 44:07
  when
• 44:07
  we
• 44:07
  surround
• 44:08
  ourselves
• 44:08
  with
• 44:08
  people
• 44:09
  from
• 44:09
  different
• 44:09
  backgrounds,
• 44:10
  different
• 44:10
  cultures,
• 44:10
  different
• 44:11
  countries,
• 44:11
  we
• 44:12
  actually
• 44:12
  improve
• 44:13
  what
• 44:13
  we
• 44:13
  do.
• 44:13
  We
• 44:13
  learn
• 44:14
  differently.
• 44:15
  And
• 44:15
  it
• 44:15
  means
• 44:15
  we're
• 44:15
  not
• 44:16
  hearing
• 44:16
  the
• 44:16
  same
• 44:16
  information
• 44:17
  from
• 44:17
  the
• 44:17
  same
• 44:17
  people
• 44:18
  that
• 44:18
  we've
• 44:18
  heard
• 44:18
  from
• 44:19
  at
• 44:19
  all
• 44:19
  the
• 44:19
  other
• 44:19
  events.
• 44:20
  We're
• 44:20
  hearing
• 44:20
  fresh
• 44:21
  ideas,
• 44:21
  fresh
• 44:22
  perspectives,
• 44:22
  fresh
• 44:23
  thoughts,
• 44:24
  and
• 44:24
  definitely
• 44:24
  inspiration
• 44:25
  that
• 44:25
  we
• 44:25
  can
• 44:25
  learn
• 44:26
  from.
• 44:26
  And
• 44:27
  often
• 44:27
  they're
• 44:27
  ahead
• 44:28
  of
• 44:28
  the
• 44:28
  game.
• 44:28
  And
• 44:28
  so
• 44:29
  we're
• 44:29
  learning
• 44:29
  from
• 44:29
  people
• 44:29
  that
• 44:30
  are
• 44:30
  ahead
• 44:30
  of
• 44:31
  us
• 44:31
  in
• 44:31
  the
• 44:31
  industry.
• 44:32
  And
• 44:32
  why
• 44:32
  wouldn't
• 44:33
  we
• 44:33
  want
• 44:33
  to
• 44:33
  learn
• 44:33
  from
• 44:33
  the
• 44:34
  that?
• 44:34
  So
• 44:34
  if
• 44:34
  you've
• 44:34
  been
• 44:35
  looking
• 44:35
  at
• 44:35
  my
• 44:35
  event
• 44:35
  next
• 44:36
  year,
• 44:36
  Wed
• 44:36
  Pros
• 44:36
  Live,
• 44:36
  and
• 44:36
  thinking,
• 44:37
  well,
• 44:37
  I
• 44:37
  don't
• 44:37
  want
• 44:37
  to
• 44:37
  hear
• 44:37
  from
• 44:37
  those
• 44:38
  American
• 44:38
  speakers,
• 44:39
  let
• 44:39
  me
• 44:40
  challenge
• 44:40
  you
• 44:41
  to
• 44:41
  change
• 44:41
  your
• 44:41
  thinking
• 44:42
  because
• 44:43
  number
• 44:43
  one,
• 44:43
  they're
• 44:44
  coming
• 44:44
  all
• 44:44
  the
• 44:44
  way
• 44:44
  here
• 44:45
  to
• 44:45
  make
• 44:45
  it
• 44:45
  easy
• 44:45
  for
• 44:46
  you.
• 44:46
  But
• 44:46
  number
• 44:46
  two,
• 44:47
  why
• 44:47
  would
• 44:47
  you
• 44:47
  not
• 44:48
  want
• 44:49
  to
• 44:49
  learn
• 44:49
  from
• 44:50
  the
• 44:50
  best
• 44:50
  of
• 44:50
  the
• 44:50
  best
• 44:51
  of
• 44:51
  the
• 44:51
  best?
• 44:52
  Okay,
• 44:54
  let's
• 44:54
  wrap
• 44:55
  this
• 44:55
  episode
• 44:55
  up
• 44:56
  then.
• 44:56
  Because
• 44:57
  I
• 44:58
  know
• 44:58
  that
• 44:58
  wedding
• 44:58
  industry
• 44:59
  conferences
• 44:59
  are
• 44:59
  powerful.
• 45:00
  I
• 45:00
  know
• 45:00
  my
• 45:00
  week
• 45:00
  in
• 45:01
  Las
• 45:01
  Vegas
• 45:01
  is
• 45:01
  also
• 45:02
  powerful
• 45:02
  for
• 45:02
  me.
• 45:03
  I
• 45:03
  hope
• 45:03
  you've
• 45:03
  enjoyed
• 45:04
  hearing
• 45:04
  some
• 45:05
  of
• 45:05
  my
• 45:05
  stories,
• 45:05
  hearing
• 45:06
  some
• 45:06
  of
• 45:06
  the
• 45:06
  lessons,
• 45:06
  hearing
• 45:06
  some
• 45:07
  of
• 45:07
  the
• 45:07
  things
• 45:07
  I
• 45:07
  got
• 45:07
  up
• 45:07
  to,
• 45:08
  and
• 45:08
  hearing
• 45:08
  from
• 45:09
  the
• 45:09
  speakers
• 45:09
  and
• 45:09
  sponsors
• 45:10
  of
• 45:10
  Wed
• 45:10
  Pros
• 45:10
  Live.
• 45:11
  WED
• 45:11
  Pros
• 45:12
  Live
• 45:12
  is
• 45:12
  my
• 45:13
  love
• 45:13
  letter
• 45:13
  to
• 45:13
  the
• 45:13
  wedding
• 45:14
  industry
• 45:14
  here
• 45:14
  in
• 45:15
  the
• 45:15
  UK
• 45:15
  and
• 45:16
  Ireland.
• 45:16
  We're
• 45:17
  bringing
• 45:17
  it
• 45:17
  in
• 45:17
  association
• 45:18
  with
• 45:18
  Wed
• 45:18
  Pro
• 45:19
  by
• 45:19
  wedding
• 45:19
  dates
• 45:19
  to
• 45:20
  both
• 45:20
  Ireland
• 45:21
  and
• 45:21
  London
• 45:22
  in
• 45:22
  March
• 45:22
  2026.
• 45:24
  I
• 45:24
  wanted
• 45:25
  to
• 45:25
  bring
• 45:25
  just
• 45:25
  a
• 45:26
  small
• 45:26
  piece
• 45:26
  of
• 45:26
  that
• 45:27
  Las
• 45:27
  Vegas
• 45:27
  energy
• 45:28
  to
• 45:28
  the
• 45:28
  shores
• 45:29
  here
• 45:29
  in
• 45:29
  the
• 45:29
  UK
• 45:30
  so
• 45:30
  that
• 45:30
  you
• 45:30
  could
• 45:31
  experience
• 45:31
  just
• 45:31
  a
• 45:32
  small
• 45:32
  part
• 45:32
  of
• 45:32
  what
• 45:33
  it's
• 45:33
  all
• 45:33
  about.
• 45:33
  About.
• 45:33
  Of
• 45:34
  course
• 45:34
  there's
• 45:34
  not
• 45:34
  going
• 45:34
  to
• 45:34
  be
• 45:35
  five
• 45:35
  and
• 45:35
  a
• 45:35
  half
• 45:35
  thousand
• 45:35
  people
• 45:36
  there.
• 45:36
  Of
• 45:36
  course
• 45:36
  it's
• 45:37
  not
• 45:37
  the
• 45:37
  same
• 45:37
  event.
• 45:37
  If
• 45:37
  you
• 45:37
  can
• 45:38
  get
• 45:38
  to
• 45:38
  Las
• 45:38
  Vegas,
• 45:39
  put
• 45:39
  it
• 45:39
  on
• 45:39
  the
• 45:39
  top
• 45:39
  of
• 45:39
  your
• 45:40
  list.
• 45:41
  But
• 45:41
  if
• 45:41
  you
• 45:41
  want
• 45:41
  to
• 45:41
  come
• 45:42
  to
• 45:42
  London
• 45:42
  and
• 45:42
  experience
• 45:43
  a
• 45:43
  piece
• 45:43
  of
• 45:43
  that
• 45:44
  magic
• 45:44
  with
• 45:44
  its
• 45:44
  own
• 45:45
  Becca
• 45:45
  style,
• 45:46
  I
• 45:46
  would
• 45:46
  encourage
• 45:47
  you
• 45:47
  to
• 45:47
  get
• 45:47
  your
• 45:47
  tickets.
• 45:48
  The
• 45:48
  VIP
• 45:48
  tickets
• 45:48
  are
• 45:48
  already
• 45:49
  sold
• 45:49
  out.
• 45:49
  The
• 45:49
  other
• 45:49
  tickets
• 45:50
  are
• 45:50
  selling
• 45:50
  fast.
• 45:51
  Don't
• 45:51
  leave
• 45:51
  this
• 45:52
  on
• 45:52
  your
• 45:52
  to
• 45:52
  do
• 45:52
  list.
• 45:53
  Get
• 45:53
  yourself,
• 45:54
  get
• 45:54
  your
• 45:54
  team,
• 45:54
  get
• 45:54
  your
• 45:55
  friends,
• 45:55
  get
• 45:55
  together.
• 45:56
  Because
• 45:56
  if
• 45:56
  I
• 45:56
  can
• 45:56
  fly
• 45:57
  to
• 45:57
  Las
• 45:57
  Vegas
• 45:58
  to
• 45:58
  better
• 45:58
  my
• 45:59
  business
• 45:59
  business,
• 45:59
  you
• 46:00
  can
• 46:00
  get
• 46:00
  on
• 46:00
  a
• 46:00
  train
• 46:01
  and
• 46:01
  give
• 46:01
  up
• 46:01
  one
• 46:01
  day
• 46:02
  and
• 46:02
  come
• 46:02
  to
• 46:03
  London.
• 46:03
  It's
• 46:03
  going
• 46:03
  to
• 46:04
  be
• 46:04
  a
• 46:04
  phenomenal
• 46:05
  event.
• 46:05
  It's
• 46:05
  going
• 46:05
  to
• 46:06
  bring
• 46:06
  you
• 46:06
  inspiration
• 46:07
  and
• 46:07
  energy.
• 46:07
  It's
• 46:08
  going
• 46:08
  to
• 46:08
  show
• 46:08
  you
• 46:08
  what
• 46:08
  you
• 46:08
  need
• 46:09
  to
• 46:09
  know
• 46:09
  for
• 46:09
  2026
• 46:10
  and
• 46:10
  beyond.
• 46:11
  You're
• 46:11
  going
• 46:11
  to
• 46:11
  be
• 46:11
  inspired
• 46:12
  by
• 46:12
  the
• 46:12
  education,
• 46:12
  but
• 46:13
  you're
• 46:13
  also
• 46:13
  going
• 46:13
  to
• 46:13
  learn
• 46:14
  from
• 46:14
  the
• 46:14
  education.
• 46:14
  There's
• 46:15
  no
• 46:15
  fluff
• 46:16
  in
• 46:16
  my
• 46:16
  world.
• 46:16
  They're
• 46:17
  going
• 46:17
  to
• 46:17
  be
• 46:17
  giving
• 46:17
  you
• 46:17
  really
• 46:17
  actionable
• 46:18
  advice.
• 46:19
  You're
• 46:19
  going
• 46:19
  to
• 46:19
  get
• 46:19
  to
• 46:19
  meet
• 46:20
  people
• 46:20
  at
• 46:20
  the
• 46:20
  cutting
• 46:20
  edge
• 46:21
  of
• 46:21
  technology
• 46:21
  and
• 46:22
  of
• 46:22
  course,
• 46:22
  you're
• 46:22
  going
• 46:22
  to
• 46:23
  learn
• 46:23
  and
• 46:23
  be
• 46:23
  inspired
• 46:24
  and
• 46:24
  meet.
• 46:24
  Meet
• 46:25
  each
• 46:25
  other,
• 46:26
  get
• 46:26
  your
• 46:26
  tickets.
• 46:27
  All
• 46:27
  of
• 46:27
  the
• 46:27
  details
• 46:27
  are
• 46:28
  in
• 46:28
  the
• 46:28
  show
• 46:28
  notes
• 46:28
  and
• 46:28
  I
• 46:28
  hope
• 46:29
  to
• 46:29
  see
• 46:29
  you
• 46:29
  there.
• 46:30
  If
• 46:30
  you've
• 46:30
  got
• 46:30
  any
• 46:31
  questions
• 46:31
  about
• 46:31
  Wed
• 46:32
  Pros
• 46:32
  Live
• 46:32
  or
• 46:33
  Wedding
• 46:33
  mba,
• 46:33
  I'd
• 46:34
  love
• 46:34
  to
• 46:34
  chat
• 46:34
  to
• 46:34
  you
• 46:34
  more
• 46:34
  about
• 46:35
  it.
• 46:35
  I
• 46:35
  think
• 46:35
  we
• 46:35
  should
• 46:36
  all
• 46:36
  be
• 46:36
  going
• 46:36
  to
• 46:36
  more
• 46:37
  wedding
• 46:37
  industry
• 46:37
  events
• 46:37
  in
• 46:38
  2026
• 46:39
  and
• 46:39
  I
• 46:39
  hope
• 46:39
  to
• 46:39
  see
• 46:40
  lots
• 46:40
  of
• 46:40
  you
• 46:40
  in
• 46:41
  the
• 46:41
  UK
• 46:42
  next
• 46:42
  March.
• 46:43
  We'll
• 46:43
  see
• 46:43
  you
• 46:43
  next
• 46:43
  time.