ICYMI - How 1.2 Million Followers Kicked Off A New Olympic Era

Shane Hewitt and The Nightshift · Feb 6, 2026 · 9m

Social media Olympics started in 2010 Vancouver when 13% of opening ceremony viewers were also online. You're watching conventional broadcast while checking Facebook simultaneously, which felt revolutionary. The IOC's official Facebook page hit 1.2 million followers and everyone celebrated this achievement. Today, the 2026 Olympics Facebook page has 123,000 followers while the main Olympics page has 31 million. That 1.2 million number that seemed massive in 2010 now looks quaint. The scale didn't just grow, it exploded in ways nobody designing the first social media Olympics could have…