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Late Bookings, OTA Growth and 2027 Planning With Sally Henry of KeyData
Owners pushing you to cut rates because next week is still open? Late bookings have lower average rates mainly because smaller, cheaper homes are the ones booking late. It doesn’t always mean rates were lowered.
Sally Henry, VP of Market Intelligence and Insights at KeyData, shared that finding with Thibault Masson, founder of RSU by PriceLabs, during a free RSU by PriceLabs webinar on October 28, 2026. The two also broke down which of the two biggest industry conferences (VRMA and VRWS) are worth your time and why, and shared data Sally presented at the Vacation Rental World Summit in Lyon…
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