Latest / We Are For Good Podcast - The Podcast for Nonprofits / 591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe

Transcript

591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe · We Are For Good Podcast - The Podcast for Nonprofits

• 0:01
  Speaker 1: Hey, I'm John.
• 0:02
  Speaker 2: And I'm Becky.
• 0:03
  Speaker 1: And this is the we Are For Good podcast.
• 0:06
  Speaker 2: Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
• 0:15
  Speaker 1: We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:23
  Speaker 2: So welcome to the good community.
• 0:25
  Speaker 2: We're nonprofit professionals, philanthropists, world changers and rabid fans who are striving to bring a little more goodness into the world.
• 0:34
  Speaker 1: So let's get started.
• 0:36
  Speaker 2: Hey everybody, welcome to another edition of the we Are For Good podcast.
• 0:41
  Speaker 2: Listen, we sat down with our amazing friend and meet Meredith with GoFundMe to hear more about how people are discovering, sharing and interacting with the cause that they care about.
• 0:51
  Speaker 2: Digital platforms are shaping the future of philanthropy and we can't wait for you to hear all of her insights today.
• 0:58
  Speaker 2: Enjoy.
• 1:00
  Speaker 1: You know us.
• 1:00
  Speaker 1: We want this to be really actionable and meaningful for you.
• 1:03
  Speaker 1: I'm seeing some amazing changemakers already gathering here, but we brought our friends over from GoFundMe and Classy by GoFundMe, and they're going to share this new report that they've been working on and they're really breaking down what's happening in the social giving space and really having some breakthrough data that's going to help us be more targeted, be more intentional and just build better connection, ultimately, with those that want to be generous with us in our missions.
• 1:24
  Speaker 1: And so today is going to give you lots of ideas.
• 1:27
  Speaker 1: We're going to share some beautiful case studies that I can't wait for you to get your hands on, but first we're going to announce our friend, amit Becky.
• 1:33
  Speaker 1: You want to do the honor.
• 1:34
  Speaker 2: I am so honored to introduce our friend Amit.
• 1:38
  Speaker 2: Look, I'm going to read this bio about Amit, but let me just say this one liner she is wickedly smart, she's radically kind and she deeply cares about the research and the data and insights in the for-purpose world.
• 1:53
  Speaker 2: And so you guys are in such a for such a treat.
• 1:55
  Speaker 2: But Amit is this accomplished senior exec.
• 1:58
  Speaker 2: She's got a wealth of experience in establishing brands, creating impactful campaigns that are really leading strategic impact for organizations around the world.
• 2:08
  Speaker 2: She's worked with companies like hello, warner Brothers, discovery, samsung, boots UK.
• 2:15
  Speaker 2: I mean, in addition to all the higher ed nonprofits and NGOs, as the President's Council on the National Foundation for Fitness, sports and Nutrition, ucla School of Economics and the Massachusetts Teachers Association Shout out.
• 2:29
  Speaker 2: Thank you for helping our teachers, amit.
• 2:30
  Speaker 2: She holds a Bachelor of Science in Advertising from the University of Florida and an MBA from the NYU Stern School of Business.
• 2:37
  Speaker 2: She participates in local community events, harvard Business Reviews Advisory Council and she's also in the professional women's org that we all know and love.
• 2:47
  Speaker 2: Chief Amit, we're so glad you're in our house.
• 2:50
  Speaker 2: Come in here and teach us the way you do it yourself.
• 2:53
  Speaker 3: So great to be here.
• 2:54
  Speaker 3: Thank you so much.
• 2:56
  Speaker 3: I'm so excited to get to talk to you all today.
• 2:58
  Speaker 1: Oh my gosh.
• 2:59
  Speaker 1: Well, y'all have been busy over there, my friends.
• 3:02
  Speaker 1: I mean, y'all launched this social state of giving report and we're going to link it all up in today's chat because we want you to get your hands on this Also.
• 3:10
  Speaker 1: It's beautiful from your design branding friend over here, but here's the thing it's giving this lens on how people are discovering, how people are sharing and how people are interacting with the causes they care about, especially on social media.
• 3:21
  Speaker 1: So, before we get into a lot of the key takeaways, I'd love for you to just like set the tone, because what do you believe is at stake here?
• 3:27
  Speaker 1: You know what's possible for those that lean into this data that y'all are bringing to us on this beautiful silver platter.
• 3:33
  Speaker 3: Oh my gosh, that's so kind.
• 3:34
  Speaker 3: Well, you know, what I would say is that this is the foundation of our social strategy and we're sharing it with everyone because we believe that that is what will empower our total community.
• 3:44
  Speaker 3: And so that was the genesis of this entire research project is, we were looking both from the consumer lens and the nonprofit lens and making sure we were understanding just what was happening in the social spaces, so that we kicked it off with some qualitative interviews, then we did a thousand person quant survey to validate some of the findings and then started just spitballing about like what does this mean for us, what does this mean for our community?
• 4:14
  Speaker 3: And so that was really where it all began and how it all came to us.
• 4:17
  Speaker 3: Oh my gosh.
• 4:20
  Speaker 2: Incredible report and I love that you're talking about this in such a holistic way.
• 4:27
  Speaker 2: It feels like the time is now because even in the last two weeks we have seen interesting things happen on social media.
• 4:35
  Speaker 2: There are interesting things happening in the social landscape of what's going on.
• 4:39
  Speaker 2: But I really want to get into, like, the key learnings because I want to give I want to give Classy GoFundMe a little bit of a shout out, because we've already had an episode with Elizabeth Riker and Alyssa Boger.
• 4:52
  Speaker 2: We were diving really deep into Gen Z, into their motivations, and I want to and we'll drop that episode in the in the link if anyone wants to go deeply into that but we were really fascinated by generational differences in giving and social sharing and it's like, would you just break that down for us and start to speak to how we can think of tailoring our campaigns to make the most of these findings that you all have culled?
• 5:19
  Speaker 3: Oh, my goodness, absolutely.
• 5:20
  Speaker 3: And you know what.
• 5:21
  Speaker 3: I think this is something we should always be studying, right Like at the core of how we market.
• 5:27
  Speaker 3: As a marketer, we have to understand who it is that we're serving right, and so that way we can bring them something that's valuable.
• 5:34
  Speaker 3: That's, to me, a big part of our work, and so understanding what's happening specifically through the social lenses was important for us to articulate back among generations.
• 5:45
  Speaker 3: So we know that they're also more digitally savvy.
• 5:48
  Speaker 3: They kind of grew up in this space.
• 5:49
  Speaker 3: So when you look at those differences in terms of adoption, you're always going to see more in the Gen Z and the millennials and then into Gen X and boomer, where it gets smaller.
• 6:00
  Speaker 3: So what was interesting in this report is we looked at also their behaviors in terms of the balance between sharing content, for example.
• 6:11
  Speaker 3: We talk a lot about the power of sharing.
• 6:13
  Speaker 3: It's a superpower among Gen Z, and we found that boomers actually share a lot offline too.
• 6:20
  Speaker 3: So this IRL component in the social spaces is also incredibly valuable, which I think for this community in particular, because there's always a nice balance of getting things together in a room in person and having these digital experiences.
• 6:35
  Speaker 3: It's incredibly important to kind of highlight that as part of it.
• 6:39
  Speaker 3: There's so much goodness in there, so I invite everyone to just take a read through and I promise you'll have something that you're like oh, I didn't realize that.
• 6:49
  Speaker 1: Yeah, I mean I love that you're owning the fact that IRL is reality.
• 6:56
  Speaker 1: Also, I think we can get really hung up, especially as digitally-minded marketers, of how we're convening community and what we're doing from the campaign perspective, of how we're convening community and what we're doing from the campaign perspective, but we're forgetting this dark social channel which is real life and people communicating in spheres that we still need to break into.
• 7:11
  Speaker 1: So I think that acknowledgement is really powerful.
• 7:13
  Speaker 1: I think, obviously, coming off of a national campaign, you see how all these different audiences are moving and processing information in different ways too.
• 7:20
  Speaker 1: So I'd love to get your take, you know.
• 7:25
  Speaker 1: I mean, how can our listeners today, our change makers, think about?
• 7:27
  Speaker 1: What does this mean in terms of how we target?
• 7:29
  Speaker 1: You know, these different groups and different kinds of areas?
• 7:33
  Speaker 1: What would you say, starting with, like Gen Z?
• 7:35
  Speaker 1: What's a great way to approach them?
• 7:37
  Speaker 3: Yeah, well, you know it was an interesting finding for us around Gen Z.
• 7:41
  Speaker 3: Here is how much they trust the what we're calling impact creators.
• 7:47
  Speaker 3: It was coined, actually, in our interviews by Arjun Das, who is a manager for a number of creators that we work with, and we were like, oh my gosh, we love this term, can we start evangelizing it?
• 7:59
  Speaker 3: He blessed it and so we're running with it.
• 8:01
  Speaker 3: I think there's, you know, and what we define an impact creator, as is somebody who is, has a community and does good with it, right, and you know they share or fundraise on behalf of a person or a nonprofit.
• 8:15
  Speaker 3: It's very like clean and clear and it doesn't have to be a giant following either.
• 8:22
  Speaker 3: It's really just about the impact.
• 8:24
  Speaker 3: So, to your point, john, like the discussions are happening in sometimes in smaller spaces, and so when it came to understanding Gen Z, we actually learned through this work that they will not only will they share causes, typically about once a week, and they also are very responsive in crisis situations and they would give money to an impact creator to donate on their behalf.
• 8:51
  Speaker 3: And so they're essentially seeing those impact creators as curators and as sort of validating a fundraiser or a nonprofit community and then supporting that, and it kind of takes a little bit of the work off of the individual.
• 9:08
  Speaker 3: If they found themselves in community with one of these impact creators, that can just, you know, rally their whole following and create one large donation and impact.
• 9:19
  Speaker 2: Okay, there's so much there to unpack and I gotta I gotta lift a couple things and actually, if you're okay staying with this, I want to go a little bit deeper, because you just talked about the power of the creator economy, and I want to remind everybody that the creator economy is set to grow to half a trillion dollars by 2027.
• 9:40
  Speaker 2: We had a trend this year with we Are For Good, which is tap creators.
• 9:44
  Speaker 2: It will grow your influence.
• 9:46
  Speaker 2: And so one of the examples that we were pointing back to and I swear y'all this is going to tie back to philanthropy, so hang with me but in December we learned that creators were selling more retail in the cosmetics industry than the actual endorser that the cosmetic industry was hiring for their own marketing, and so we're starting to see this switch where people are starting to listen to people that they trust.
• 10:16
  Speaker 2: This is in hello.
• 10:18
  Speaker 2: Trust-based leadership, trust-based action, is everything right now, because we're not sure what's real on the Internet.
• 10:27
  Speaker 2: So I really am jiving with this, and so this challenge becomes to missions is how do we tap those influencers?
• 10:35
  Speaker 2: And there's a lot of people who are like my gosh, I want Ariana Grande to rep my brand.
• 10:40
  Speaker 2: Oh, I'd love to get Lady Gaga aligned with my mission.
• 10:43
  Speaker 2: And what I want to say to you right now is that your influencers are already there.
• 10:49
  Speaker 2: They are there within your organization right now, and we have to look at it not just from a sense of who has the most followers.
• 10:57
  Speaker 2: It's like who has influence.
• 10:59
  Speaker 2: It's not just about affluence anymore.
• 11:02
  Speaker 2: And so I'm going to tell myself and I swear I'm going to pitch this back to you because I think a lot of the problems that nonprofits are stuck in and this is kind of what I think we have to sunset a little and I was guilty of this is I'm going to create my content, I'm going to create our perspective and I'm going to push it out into the community.
• 11:23
  Speaker 2: Y'all that has flipped.
• 11:25
  Speaker 2: It is so much of a community build.
• 11:28
  Speaker 2: And so what I want you to do and you had this in your report and I'm teeing you up for it because I thought it was brilliant and we're seeing this play out is the power of nonprofits giving their believers and their fans the ability to share.
• 11:42
  Speaker 2: And so it's not just about what we share, and you know we talk Seth Godin talks about this.
• 11:48
  Speaker 2: You know our influence isn't about what we say about our brand.
• 11:51
  Speaker 2: It's what others say about our brand, so please talk about how nonprofits need to reorient around empowering their base to share with their own community, with their own thoughts, with their own insights into your org.
• 12:05
  Speaker 2: Own thoughts, with their own insights into your org.
• 12:06
  Speaker 2: Talk a little bit about that.
• 12:08
  Speaker 3: I mean you just nailed it.
• 12:10
  Speaker 3: I have nothing to add.
• 12:11
  Speaker 3: It's happening.
• 12:13
  Speaker 3: No, I think it's so.
• 12:15
  Speaker 3: I mean remarkable examples, right?
• 12:18
  Speaker 3: So I'll just pile on to everything that you just said.
• 12:21
  Speaker 3: We, one of our nonprofit partners, to write her love in arms is the way that they've activated influencers and, in that community, they actually spoke with us on a panel at ZCon, which is a Gen Z focused gathering of influencers and creators, and really like, talked about how to, you know, leverage this community in a way that feels genuine and authentic and that, you know, is really the foundation for the trust building that we talk about.
• 12:53
  Speaker 3: The other thing that we've talked about as an actionable way to really empower the people, to evangelize your message is start with your employees, start with your volunteers you know, they know your mission right.
• 13:05
  Speaker 3: They love your mission.
• 13:06
  Speaker 3: Let them articulate it in a way that feels genuine to their voice and then bring their communities along.
• 13:13
  Speaker 3: It's a lot of what you saw we were talking about this earlier around all of us at GoFundMe and Classy sharing our personal giving profiles yesterday.
• 13:22
  Speaker 3: You know they just want, they're so excited and it's such an easy way to show all the things that you care about and that you support.
• 13:30
  Speaker 3: So, in terms of your causes, in terms of any fundraisers that you've given to, whether they benefit a person or a nonprofit, and so just empowering the people who are supporting you to be evangelists of your message.
• 13:44
  Speaker 3: It comes across just incredibly genuine and it brings them into your mission, without it To your point, Becky, being like a push of like my very particularly worded mission statement or what that shows up.
• 13:59
  Speaker 2: We can let go of that.
• 14:04
  Speaker 1: This is bubbling up for me, amit, that another trend, like Becky was describing.
• 14:07
  Speaker 1: One of the trends we lifted for this year, too, was giving is identity, and I think that this is just so threaded together of we want to be part of who we aspire to be in the world, the things that we're trying to champion, that connect to our values, our deepest sense of purpose.
• 14:23
  Speaker 1: Like it all collides, and I love that.
• 14:26
  Speaker 1: This new launch yesterday and we need to find the link I don't know if we could share it because y'all got to check this out if you haven't seen it.
• 14:31
  Speaker 1: It's this whole idea of you have a giving profile that highlights your areas of passion, but then like, literally linking to like campaigns that you care about, that you know have moved you or that you invested in.
• 14:42
  Speaker 1: It's like, how do we actually allow and invite people to be active fundraisers for us, whether that is our team or it's those people that are kind of next to you or adjacent?
• 14:52
  Speaker 1: I think it's like the perfect blend of all those things.
• 14:55
  Speaker 1: So, as we think about that, I mean, what else would you say is like a way to mobilize people?
• 15:01
  Speaker 1: Like, when you read this report, what did you think about and meet.
• 15:03
  Speaker 1: In terms of like man, this is low-hanging fruit for kind of a next step for a nonprofit.
• 15:08
  Speaker 1: I love the examples you've shared and love seeing the chat blowing up over here too.
• 15:12
  Speaker 1: Thanks, nate.
• 15:14
  Speaker 3: Yes, oh, I mean, I think that is why I invite everyone to kind of take a read through it.
• 15:20
  Speaker 3: It, um, something different will inspire some other action, right?
• 15:24
  Speaker 3: So we shared it internally and, you know, within our marketing teams first, and then with our broader global go-to-market team.
• 15:31
  Speaker 3: We had an excellent conversation with our product teams and what different findings spark for different teams is remarkable.
• 15:39
  Speaker 3: So for us, you know, we looked a lot at impact creators that sits within my organization so we think about, like, how do we activate that even more?
• 15:50
  Speaker 3: How do we, you know, bring them to this new profiles product that the product team just launched and how do we get them to see the value in it, in that internal pride of the things that they have supported?
• 16:05
  Speaker 3: And so you'll see more activity from us in the next few weeks.
• 16:10
  Speaker 3: That really reiterates some of this and I'll give you a little heads up, but it really is something that is like foundational to how we're going to continue to move forward.
• 16:20
  Speaker 3: And so I think that is the important part is, you know, kind of taking a look at the information, distilling it through the things that are important to you and your organization and to your community, and then activating that accordingly.
• 16:34
  Speaker 2: Okay, I love that you brought up the impact creator, because I do think that this is a growing level of human that is one not in the frame of mind of fundraisers and impact professionals.
• 16:49
  Speaker 2: As a growing audience member, I think we think so traditionally about.
• 16:53
  Speaker 2: This is my donor, this is my board member, this is my volunteer and this is the potential to unlock incredible influence.
• 17:03
  Speaker 2: And so, amit, you've researched and the team have researched these impact creators.
• 17:09
  Speaker 2: Talk about what you've seen that really sticks and how do we build relationships with these individuals and how do we create those connections of influence on social channels?
• 17:21
  Speaker 2: What have you?
• 17:21
  Speaker 3: found.
• 17:22
  Speaker 3: Yes, I would say the highlight is it is not one size fits all.
• 17:27
  Speaker 3: That's the most important thing.
• 17:30
  Speaker 3: We work with micro influencers.
• 17:32
  Speaker 3: We work with the biggest, you know, influencers on the internet.
• 17:36
  Speaker 3: When we can, we work with celebrities, and what is true about all of them is there's a little bit of a different motivator or condition for each person that you're going to engage with, and so it's very important that you understand what they care about as much as you want them to convey your message and become part of your community, and so you have to really find some alignment there, and that means be in these spaces, be on the internet, be in social and understand.
• 18:04
  Speaker 3: You know, as you put, as you curate your own feed, you know who do you want to hear from.
• 18:10
  Speaker 3: And the other important thing I think that's worth mentioning is they are not necessarily always using their platform in this way, right, but they have a community, they do good and they will share on behalf of a person or nonprofit, and so I think that is important to also think about.
• 18:32
  Speaker 3: I mean, one great example we have is do you all remember the big trend from this summer around Demure?
• 18:38
  Speaker 3: Oh, yeah, oh my gosh.
• 18:41
  Speaker 2: I saw that on my 14 year old's TikTok before I saw it anywhere else.
• 18:46
  Speaker 3: It was like the jam.
• 18:48
  Speaker 3: Okay, it was all over the place and we were loving it.
• 18:52
  Speaker 3: Loving it, not really seeing how we, you know, at GoFundMe and Classy from GoFundMe could fit into it.
• 19:00
  Speaker 3: Until a few weeks later, uh, we were working with our friends at Worthy and they had a relationship with Jules and we were working on the Puerto Rico launch.
• 19:12
  Speaker 3: So GoFundMe is available in Puerto Rico and they said you know what, let's talk to her and see if there's something she might like to do.
• 19:21
  Speaker 3: And wouldn't you know she did like to do something.
• 19:23
  Speaker 3: She actually shared a fundraiser of another person who was going through transition, who is from Puerto Rico as well, and she just said you know, I was lucky enough to fund my transition and I want to pay that forward and raise on behalf of this individual.
• 19:40
  Speaker 3: And so she shared that fundraiser, then did another video after that, and I think that is like a true way to interact with people in their platform, in their spaces, that are true to them, that are not just jumping on a trend for the sake of it, but that are, you know, tapping into that community in a way that makes sense.
• 20:34
  Speaker 1: Yeah, because it just lifts that you know influencers and I don't think we have to define it as the Kardashian as influencers, but like, who is anybody that has trust you know around them?
• 20:44
  Speaker 1: And that's all of us in some capacity with our communities and understanding and thinking about how that's going to speed up the trust of bridging your nonprofit to the next audience too.
• 20:56
  Speaker 1: So it's really like kind of riding the coattails of trust of those that you partner with and that's just an evergreen beautiful concept.
• 21:01
  Speaker 1: It's how we have always grown movements and campaigns, but now we can do it digitally and through a lot faster maybe than ever before.
• 21:08
  Speaker 1: But I want to ask you about Taylor Swift, because I'm seeing this in our notes, that there's a Taylor Swift example and I'm like we got to hear about the Swifty love right now you are serving like all the best things on to me on a silver platter this another like incredible product innovation that we have.
• 21:26
  Speaker 3: So it is a embedded.
• 21:29
  Speaker 3: It's a streaming widget that you can embed in, embed into your social platform.
• 21:33
  Speaker 3: So if you are a streamer gamer, you're doing a dance marathon and you want to have people be able to you know, give through your live stream, we now have a solution for that, and so we worked with Tess Bonney, I think is how you say her last name.
• 21:48
  Speaker 3: She's a woman in Salt Lake who actually has been doing live streams of the Taylor concerts.
• 21:56
  Speaker 3: One of our team members in the UK actually was a fan followed her, reached out and said hey, would you like to test out our new streaming widget and raise money for anyone it doesn't have?
• 22:08
  Speaker 3: You don't have to start your own gofundme, you can.
• 22:11
  Speaker 3: She uh created a fundraiser that benefited a local non-profit in indianapolis where the uh, where that concert was and, by the way, she's doing it for toronto, so I will send you guys.
• 22:23
  Speaker 2: I mean, but it's remarkable.
• 22:25
  Speaker 3: So and during the opening act she, you know, launched her live stream, like she always does, and said hey, you know I'm going to raise money uh for uh, for this nonprofit, and would you like to give?
• 22:43
  Speaker 3: And you guys, her initial goal was $13,000 because so many donations in the amount of 13, right, like a lot of community symbolism, you know, kind of in unity, and she ended up raising nearly $40,000.
• 23:02
  Speaker 3: They raised for guests.
• 23:04
  Speaker 3: I mean, it's just so remarkable the power of that community and the Swifties showed up.
• 23:10
  Speaker 3: So if you're a Swifty, always do test.
• 23:13
  Speaker 3: B O N N E is her name.
• 23:16
  Speaker 3: She's going to be live streaming and supporting, I think, the local YMCA in Toronto the next over the next couple of concerts.
• 23:24
  Speaker 1: Wow, how beautiful.
• 23:26
  Speaker 2: That is an incredible story.
• 23:28
  Speaker 2: I've got a question for you, but I'm going to go to Gary, because Gary has a really good question here, gary, what's up?
• 23:32
  Speaker 2: For you and me.
• 23:33
  Speaker 2: He's asking what do you recommend to help reluctant leaders loosen control to allow more community co-creation of content?
• 23:43
  Speaker 2: Gary, I love you for asking this question because releasing control is something we have got to do in this sector.
• 23:50
  Speaker 2: Amit, what do you say to?
• 23:51
  Speaker 3: that you know what I would recommend.
• 23:53
  Speaker 3: Start with your employees, start with your volunteers, because those are people who know your mission really well and, in fact, if you really are holding on tight, let them run it by you before they post it, if you really need that to gain your trust.
• 24:07
  Speaker 3: But I think as you loosen that grip, you will see more and more people come to support because they're able to articulate in their own way what your mission means to them and tell their story of impact as part of your mission, and so that can be the easiest first step.
• 24:29
  Speaker 3: Like you got to be able to trust the people who work for you to carry on your key points, the things that matter to you, and so that's probably a great place to start.
• 24:40
  Speaker 1: I mean, are you like poking us with a stick, because this is one of our lives.
• 24:44
  Speaker 2: This is one of your most famous quotes, John is that the most powerful movements start from within and they start with your own people.
• 24:53
  Speaker 2: And I don't just mean your own donors, I mean your staff and the way your staff feel about your organization, the way they feel emboldened to share.
• 25:02
  Speaker 2: So, Dan, thank you for that incredible mic drop.
• 25:06
  Speaker 2: Mike's got another question in here.
• 25:08
  Speaker 2: Can you share a little bit more about this?
• 25:10
  Speaker 2: The context on the streaming widget for social and?
• 25:14
  Speaker 3: any links at all.
• 25:14
  Speaker 3: Oh, yes, I can share the link with you and it has the like how you do it and you know, set it up.
• 25:22
  Speaker 3: It embeds into your stream.
• 25:26
  Speaker 3: However, it is that you're doing it, but what is really remarkable is how seamless it was once they got the integration in and you still have the chat.
• 25:35
  Speaker 3: You have a QR code that you can long hold, which I did not know.
• 25:38
  Speaker 3: It's a great way to being able to give, and so she was able to also continue to talk over and see that number going up and up, and so it really became an, you know, an additional experience to that live stream.
• 25:56
  Speaker 2: I think that's a really one.
• 25:57
  Speaker 2: Thank you for asking that question, because I think people are like I want to do it.
• 26:01
  Speaker 2: How do I actually do the thing?
• 26:03
  Speaker 2: So please check out that link and, as we're sort of winding down, I feel like people are going to want to know who's doing this well, who can I go visit and see?
• 26:10
  Speaker 2: And I'd love to shout one out, as I are going to want to know who's doing this well, who can I go visit and see?
• 26:13
  Speaker 2: And I'd love to shout one out, as I'm going to question, because you already mentioned Twiloha, and we love to write love on their arms, I mean y'all.
• 26:22
  Speaker 2: They literally have a week during the year where they bring creators on campus.
• 26:28
  Speaker 2: I say campus, I think it's a building, but they come into their headquarters and they literally set up a week for them, they set up ring lights for them, they set up sessions for them to get to know the programs and get to hear from beneficiaries, from people on staff.
• 26:47
  Speaker 2: They get merch and they get all this training and they are treated like the most important person at this organization.
• 26:57
  Speaker 2: And these are not celebrities.
• 26:59
  Speaker 2: These are people that deeply believe in this mission and align on the values and the cause, and so I want to drop TWLOHA in there, but we know you know a lot of them, amit, so we'd love to hear your suggestions as well.
• 27:13
  Speaker 3: I mean, I think, oh goodness, I.
• 27:16
  Speaker 3: I think that, uh, there are so many that are activating in different ways, so sometimes it'll be a bigger ambassador kind of program and sometimes it'll be like, hey, here's this one moment around, maybe one of our big moments, and so I think, like, stand Up To Cancer does a great job of that, obviously, with their live stream and activating some of their celebrity partners.
• 27:41
  Speaker 3: There's just so many great examples and I would invite everyone to kind of just start looking with a little bit more intention and you'll start to see them everywhere, especially this time of year.
• 27:54
  Speaker 1: Yeah, I love it so much.
• 27:56
  Speaker 1: Well, I mean, you know you can't hang in our house without getting asked your one good thing, but I don't want to put you straight on this phone.
• 28:01
  Speaker 1: I give you a second to think about your one good thing, what to take away from this conversation.
• 28:05
  Speaker 1: But I'm going to lift one because Tammy Tibbetts, the founder and CEO of she's the first and incredible girls empowerment organization that we just love so much.
• 28:15
  Speaker 1: She came on our podcast and her one good thing I mean she's written a book called impact.
• 28:19
  Speaker 1: Literally like, how do you live a life of impact?
• 28:21
  Speaker 1: Here's your plan.
• 28:22
  Speaker 1: How do you write it out?
• 28:23
  Speaker 1: How do you define your values?
• 28:25
  Speaker 3: But, um, to our house, oh my gosh Really.
• 28:29
  Speaker 1: I love it Ripple on the cover.
• 28:31
  Speaker 1: So Tammy said, something you can do today is all of us have links and profile right.
• 28:37
  Speaker 1: Whatever social profile this is a chance to highlight as we come into the new year.
• 28:42
  Speaker 1: Put an organization that you care about or put a cause that you care about and link that directly, because we can all use our influence to help navigate people that are looking for more purpose in their life.
• 28:52
  Speaker 1: It's such an easy hack right and actually the community profile link that you'll have at GoFundMe is a great way to do that, to curate your passions and to point to different fundraisers too.
• 29:01
  Speaker 1: So, amit, what you got for a one good thing, my friend.
• 29:04
  Speaker 3: I feel like you just teed me up on.
• 29:06
  Speaker 3: I'm like this, put that in your.
• 29:08
  Speaker 3: I mean it's designed to be a Lincoln profile, so absolutely do that.
• 29:12
  Speaker 3: Let's see, I think so.
• 29:15
  Speaker 3: I live in Park City, utah.
• 29:17
  Speaker 3: Tomorrow is Live Give PC, where there is a big fundraising push to support all of the local nonprofits in the Park City area, and so one of the things I'll say is, like my one good thing is seeing the way that this whole community has really rallied around that there's to your point, or to our earlier discussion on IRL and on digital, so you can actually engage IRL.
• 29:43
  Speaker 3: There are signs everywhere there are.
• 29:46
  Speaker 3: They had a light that shone onto the barn so you could, you know, kind of see that display just really created movement within the community.
• 29:58
  Speaker 3: Live Give PC and you can choose which nonprofit you want to give to, or you can give to a general fund that will then be distributed among the nonprofits in the community who need whatever support to get over their goal or to get a kickstart.
• 30:14
  Speaker 3: So I think that's my one good thing is bring that IRL and digital community together, make it easy for people to share and get your GoFundMe profile and put it in your little short bio.
• 30:29
  Speaker 2: I totally want to set mine up because I dropped in my favorite right now.
• 30:33
  Speaker 2: I'm really obsessed with Hope Booth and I joined their monthly giving club and I just think what you just shared right there is that it can be frictionless, it can find ease and, as long as you start with that value alignment and that trust, it's so easy, friends.
• 30:49
  Speaker 2: So give your community that gift of activation, give them the gift of being the difference and the change maker that you didn't even know were sitting there.
• 31:01
  Speaker 2: And so it's really about asking we're at year-end season, everybody, we're starting to really ramp up to the biggest giving season.
• 31:09
  Speaker 2: Let your people shine, let them talk about you, because giving is not just what we give monetarily.
• 31:15
  Speaker 2: It's the way we show up and storytell and network and share and create ripples that bring more people in.
• 31:21
  Speaker 2: So can we give like a round of applause to the incomparable Amit, who knows so much, shows up with kindness and generosity, and thank you for radically modernized and telling us what's on the horizon.
• 31:34
  Speaker 2: This is really, really important for us and we really want to be ready for them to meet the moment that's really standing before us, my friends.
• 31:41
  Speaker 2: So thank you?
• 31:42
  Speaker 1: We want to meet the moment.
• 31:43
  Speaker 1: Are you kidding?
• 31:44
  Speaker 1: Me, I mean how can folks connect with you?
• 31:52
  Speaker 1: Obviously you want to connect everybody to the report.
• 31:53
  Speaker 1: What's the best way to connect with the report and all the things that y'all are putting together?
• 31:57
  Speaker 3: Oh my gosh, I love it.
• 31:58
  Speaker 3: So absolutely connect with me on LinkedIn, also with Krista Lamp, who is in the chat and has been spearheading this report as well, and then to learn more about the report, you just go to gofundmecom, slash social giving, uh, and that should allow you to get to that report.
• 32:19
  Speaker 3: Um, if you can't find it, hit us up.
• 32:21
  Speaker 3: We'll point you to all of the incredible innovations as well that we talked about the streaming widget, the profiles, um.
• 32:28
  Speaker 3: However, we can help you find these tools that help you activate your communities and have fun with it.
• 32:35
  Speaker 3: And I want to say, becky, the last thing that you said is so important is like we are in giving season, but what we give is not only the money, it's the power of our networks, the power of our voice, the power of our message, and so you know, commenting on somebody's fundraiser, sending them a positive note, sharing their fundraiser all of these things we learned have so much value to the person doing the fundraising and then also to the community that you're activating of your own.
• 33:08
  Speaker 3: So I just want to double down on that as we, as we wrap up today, Thank you so much.
• 33:19
  Speaker 2: I feel like I've learned a lot in this conversation.
• 33:20
  Speaker 2: Y'all use the power of that DM to get into that connection and belonging and check out the report.
• 33:25
  Speaker 2: We dropped all the links into the chat.
• 33:27
  Speaker 2: You can access the report.
• 33:28
  Speaker 2: You can access setting up a profile.
• 33:31
  Speaker 2: Go, put your favorite nonprofit in there and start telling the world what really really matters to you.
• 33:36
  Speaker 2: Amit, you are a treasure.
• 33:37
  Speaker 2: We love sitting in your orbit every time you come into our space.
• 33:41
  Speaker 2: Thank you so much.
• 33:42
  Speaker 2: You guys have the best week, always rooting for you in all things.
• 33:46
  Speaker 2: Take care.