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Latest / BACEO Podcast

Why We Choose One Brand Over Another

My conversation with Deena Syed is one you don’t want to miss!

Have you ever wondered why you buy certain products even when you don’t necessarily need them?

In this conversation, Deena Syed, a founder, brand strategist, and neuromarketer, shares insights into the psychology behind consumer behaviour and what influences our purchasing decisions.

🎧 Listen to the full conversation on Spotify!

The skinny

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