Latest / Ambitious Podcast / EP. 25: Unfiltered: Your Top Questions Answered – Mastering Webinars, Messaging, and Money Mindset

Transcript

EP. 25: Unfiltered: Your Top Questions Answered – Mastering Webinars, Messaging, and Money Mindset · Ambitious Podcast

0:07
Hello and welcome back to Ambitious.
0:09
So you probably are going to be like Kate, where are you?
0:12
And I'm going to give you a little life update.
0:15
So we are actually traveling with ambitious right now.
0:18
Listen, I as much as the next person, you guys know how much I
0:23
love aesthetics. If you've seen my Instagram, if
0:25
you've seen the set of ambitious, I am someone who
0:28
really, I do have a good emphasis on aesthetics, but I
0:33
also wanted to make sure that I could be consistent for you and
0:36
that I had the ability to bring you the insights, the wisdom,
0:40
the takeaways every single week. And as being an entrepreneur and
0:43
being on the road, I've been traveling for VIP intensives.
0:47
I have been traveling to speak at events.
0:50
And frankly, if I'm being really transparent with you, it became
0:52
super difficult to be able to record only in the studio, which
0:56
happens to be back home in Toronto.
0:58
And so I really had to tune back into that mindset that I often
1:02
tell other entrepreneurs of the aspect of progress over
1:05
perfection. And I realized I was falling
1:06
into that bucket. I was falling into the way that
1:08
it looked, the perceived idea of, you know, how good would the
1:12
quality be? How good would the video be, the
1:14
audio be? And truthfully, what I
1:17
remembered and in getting so many messages from you and I
1:20
wanna thank you for reaching out to me on Instagram and telling
1:22
me what downloaded for you, what shares really hit home for you.
1:26
I really can't tell you enough how much those messages mean to
1:29
me to receive because it just further instills how I can best
1:33
support you in your business and where you're at right now.
1:36
But receiving those, it got further instilled in me that
1:39
this is not about the lights and the cameras.
1:41
It's not about, you know, the crazy audio, this, that or the
1:44
other. Really, frankly, it's about me
1:46
being able to be here to support you in what's happening with
1:49
yourself and your business and making sure that you get the
1:52
value that you need to support you and getting to the next
1:54
level. And so I am not going to be
1:57
letting a camera or a light box be the reason that you don't get
2:01
the support that you need in your business.
2:03
So currently, as it stands as we record this, I am recording
2:06
today's episode from Montana. And so I am in my bedroom here
2:11
with my little makeshift setup. And we're going to dive right in
2:14
because I just wanted to yeah, be be sure that I could get you
2:17
guys the information that you need.
2:18
And so I'm also very excited for today's episode because is
2:21
actually something we haven't done before and is a new segment
2:24
that we're adding too ambitious. And when I say new segment, by
2:26
the way, what that means for you is that when you go through
2:29
Spotify, when you go through YouTube and whatever platform
2:32
you're consuming this on, you will actually see labels on the
2:35
episodes such as these. So we actually added a new
2:38
segment probably just about a month ago around case studies.
2:41
So we also have featured episodes now that are entirely
2:44
case studies of the clients that I have worked with and the
2:46
results that they've generated. But we also I, and again,
2:50
talking with you guys and hearing your feedback and saying
2:52
like, please let me know how I can best support you because I
2:54
want this to be a resource you can come back to week after
2:57
week. You're like, you know, it'd be
2:58
really helpful if we could submit questions and you could
3:01
literally give us coaching as if you were a coach.
3:03
And I'm like, I love that idea. I do that on Instagram on
3:05
stories all the time. And so I'm like, why not bring
3:08
this to the podcast and be able to go even deeper in the
3:10
responses outside of a, a 32nd segment that I might put on
3:14
stories. And so I had posted on our
3:17
stories on Instagram, a question box that allowed you to submit
3:20
any questions that were coming up for you and for your
3:22
business, whether it became around, you know, marketing or
3:24
sales or even personal questions.
3:26
For me, anything that I can give you that is a completely
3:30
unfiltered coaching response. And so with that being said,
3:33
that is actually the title of this segment and these types of
3:36
episodes. You will see a label beside
3:38
these episodes that is called unfiltered and unfiltered really
3:41
means that this is my completely non prepped.
3:45
There's been no notes compiled. This is if you asked me these
3:48
questions and our team basically pulls them from social and I
3:51
open them two seconds before I press record on here.
3:54
This is really the questions that our audience has.
3:56
And this is the advice that I would give you if you were my
3:58
client. And so I'm going to be basically
4:00
riffing off the top of my head of what I would give you as
4:02
advice if you were to come up to me on the street, ask me on AQ
4:05
and A, this is what I would say to you.
4:07
So a little bit of a structure of these.
4:09
It's literally going to be question and answer.
4:11
And so obviously our amazing team does have chapters in a lot
4:15
of our content. So if there are certain
4:16
questions you're looking for, you can also skip ahead to those
4:18
chapters. But we're going to get right
4:20
into it because we have a lot of good questions that got
4:23
submitted. And truthfully, it was hard to
4:24
pick which ones we were going to do and which ones we're going to
4:28
cover. But I feel really good about the
4:29
questions that were submitted because I know these are going
4:31
to help a lot of people. So without further ado, you
4:33
guys, let's get into it and let's answer some of these
4:36
questions. So question #1 how would you
4:38
tackle an upcoming webinar program launch having lower
4:42
RSVPS than webinars usually do? So you're going to host a
4:44
webinar basically, and you're not having as many people
4:48
attending the webinar. So something that I would, I
4:50
would say with webinar attendees is also there's a couple of
4:54
aspects you want to look at #1 is this a webinar that you have
4:56
launched before? If you have a training, a
5:00
resource, a frankly, a, a value add that your audience has been
5:04
seeing consistently over and over and over again, at a
5:07
certain point it can start to fade into the background.
5:10
And so it often times means that we need to shift the marketing
5:13
of it, even if technically speaking the material inside the
5:17
deliverable or inside the webinar is, is more or less the
5:21
same, the way in which we market it, IE the highlights we pull
5:24
from it and the ways we accentuate it can be different.
5:27
And so that would be one thing that I would be looking at if
5:29
you feel like your webinars are getting less registrants, if
5:33
they previously had really good registrants, but they're not
5:36
anymore, It could be about the fact that your audience is kind
5:38
of becoming used to or becoming accustomized to what the topic
5:42
is. And so that could be something
5:43
that you look at. Also something when it comes to
5:45
lower RSVPS to the webinar is also how the webinar is
5:48
structured. So is the webinar a live
5:51
webinar? Is this something that is hosted
5:53
as a live event? Is this something that is played
5:55
live? And what I mean by that is, is
5:58
the webinar something that someone schedules a time to
6:00
watch? It's kind of like a live replay.
6:02
Like if they have to pick a time where they watch it, depending
6:06
on which one of those you have, again, the marketing for that
6:09
changes because we need to set fair expectations with people
6:12
when it comes to the webinars that we're doing.
6:16
And so if it's a live event, for example, an example that I
6:19
would, you know, typically give is like, say you're coaching
6:22
moms, OK, and you host a webinar at 4:00 or 3:00, that is a live
6:28
event. Well, that's when they're
6:29
picking their kids up from school.
6:30
So the likeliness of them attending that live event of you
6:35
like literally hosting it and doing it live is not going to be
6:38
as likely as if you had chosen either a different time or
6:42
chosen to post the webinar to be live replayed at a certain time.
6:46
So there's a lot of caveats to why a webinar may or may not
6:50
work in the sense of registrants.
6:51
Often times it has quite a bit to do with marketing, and that
6:54
can be marketing of what they're learning.
6:57
It can be how you're talking about the event itself, like
6:59
we're talking in the sense of is it a live event?
7:01
Is it a replay? Do people understand how they
7:03
can best get access to the information that's taught inside
7:06
of this? And most importantly, asking
7:08
yourself, why does someone need to attend this?
7:11
Like, I think a lot of the time people will say, well, Kate,
7:13
like I'm hosting a live webinar. It's free.
7:15
It's free. And I'm like, I understand.
7:17
But even though the information is free, you're still taking
7:20
somebody's time. You're still asking someone to
7:23
take time out of their day for an hour, 90 minutes, however
7:26
long your webinar is to sit their butt down in a chair and
7:29
watch you. And I want to give you a
7:31
reminder of how fast society is moving right now.
7:34
But we are lucky to get with social media people to focus on
7:37
our videos for 30 to 60 seconds, and instead you're asking to
7:41
give undivided attention for 30 to 60 minutes.
7:45
And so it's not to say that webinars still are extremely
7:48
effective and they are things that are still very much
7:50
working. The important thing we have to
7:52
recognize though, is that the perceived value, and what I mean
7:56
by perceived value is the value that the person who's watching
7:59
your marketing believes they're going to get has to be
8:02
significant for them to attend this and to take time out of
8:05
their day to sit down and to watch.
8:07
And so if you're not having people registering, it's often
8:11
because they don't see the perceived value, which again
8:13
comes back to marketing. So I really would say that the
8:16
first thing you want to look at is your social media marketing,
8:18
to look at how you're talking about the webinar, how you're
8:21
talking about the way that they can best consume it, and most
8:23
importantly, what are they going to walk away with?
8:26
The other thing I want to add to this too is the fact that our
8:28
audiences are not stupid, OK? Like they know that often times
8:32
anyone who's in the online world knows that webinars more often
8:35
than not are also an invitation for a sales type of
8:38
conversation. And so we also want to set the
8:41
expectation that sale or no sale, like what is this really
8:44
doing for them? Why should they attend this and
8:46
how in attending this are they going to leave changed and in a
8:49
completely different place than where they are now?
8:51
So that would be something that I would note when it comes to
8:53
kind of assessing webinar. And then also you would look at
8:56
if you've done them in the past, and this is only for someone
8:58
who's previously done a webinar, You can also look at the data of
9:02
the last webinar, IE when did people sign up?
9:04
At what phase of your promotion did they sign up?
9:07
Did they sign up from social? Were they people from your
9:09
existing e-mail list who signed up?
9:10
Like the data also will help a lot in past webinar pushes to
9:15
help you with future webinar pushes as well.
9:17
OK, question #2 can you talk about messaging and how to
9:20
attract your ideal client? Can I just say this is probably
9:23
the number one question that I get.
9:25
Is messaging marketing pulling in the right kind of clients?
9:28
OK, so first of all, when you say how to attract your dream
9:30
client, you have to know who is your dream client Because a lot
9:33
of people say like, I'm going to pull in high level clients and
9:36
I'm like, great, who is that person?
9:37
So first you have to be able to describe who even is a high
9:41
level client to you, who even is a dream client.
9:43
And we have to know in detail who that person is.
9:46
What does that person look like? How do they behave?
9:49
What offers do they want? What price tag are they buying
9:51
into? Like we need to have some
9:52
clarity so we can use that clarity to create a plan from
9:55
it. But when it comes to messaging,
9:58
messaging is really, and I'll give you literally like a
10:01
formula right now that I actually typically only give in
10:03
my programs, but I'm just the first thing that popped in my
10:06
head. I'm like, here we go, let's go.
10:08
Messaging really typically is going to, There's a bunch of
10:10
different frameworks that we teach, but one of the core ways
10:12
we help people to initially get clarity of messaging is falling
10:15
into 4 buckets. So bucket number one is actually
10:17
getting clarity of symptoms. Do you know, and can you speak
10:21
at length about how someone's problem shows up in their
10:25
day-to-day environment, in their day-to-day life?
10:27
How does it show up in the way they think?
10:29
How does it show up in the way that they behave?
10:31
How does it show in the way they make decisions?
10:33
Like, I need to feel like you have deep clarity on being a
10:37
family on the wall in someone's world.
10:39
And so messaging one-on-one, the analogy I give people is a lot
10:43
of marketers know people's problems.
10:45
Like they'll be like, oh, my client struggles with this,
10:47
this, this, this is their problem.
10:48
This is their problem. And you need to know their
10:50
problem. But more than the problem, I
10:52
want you to be able to tell me what are the symptoms of that
10:55
problem because that's what that person is really going to
10:57
resonate with. So an example of this being if
11:00
the problem is the flu, the symptoms are body aches, chills,
11:05
runny nose, fever, headache, etcetera, right?
11:08
So the symptoms are the real thing that's going to help
11:11
somebody to self diagnose that that problem is something that
11:14
they're experiencing. So symptoms are number 12 is the
11:18
sources. So if I have those symptoms like
11:20
the runny nose, the fever, all those things, what is the source
11:23
of that problem? Why am I experiencing those
11:25
symptoms? And often time, you know, as the
11:27
business owner, this is the easy one, which is like, what are
11:29
their problems, IE quote, UN quote pain points, which is the
11:32
source of their problem? Which is also, by the way, I
11:34
want to add why knowing pain points is not enough because
11:38
pain points are just simply saying you have the flu, you
11:41
have the flu. The thing we need to know about
11:43
messaging is messaging is not telling, messaging is asking.
11:47
So you're basically having someone get this awareness of
11:51
their problem on their own. What I see most marketers do is
11:54
they basically bulldoze their audience with here's your
11:57
problem, here's your problem, here's your problem.
11:59
But because of the way that they're delivering it, the
12:00
audience doesn't actually resonate with it.
12:02
And so because of that, they're not resonating with the message.
12:05
So we need to know what the symptoms are.
12:07
We need to know what the source is.
12:08
We need to know support wise how you solve this.
12:11
Now, big caveat here, this is not your features, OK?
12:15
This is not I give you one-on-one calls, I give you a
12:17
course, I give you a membership. That's the how which frankly,
12:20
most people in solving their problems don't care about.
12:23
What they care about is the outcomes that you're going to
12:26
help them to achieve and most importantly, the unique way in
12:28
which you're going to do that. So is there something that is
12:31
unique to you which you should have, which typically side note
12:35
we talk about when we talk about signature frameworks and genius
12:38
models, those are unique intellectual property ways that
12:43
you're able to support your client and going from A-Z.
12:45
And so you have to have unique approaches that you can explain
12:49
at length. You have to have a unique
12:51
approaches that you can explain at length that helps somebody to
12:53
see how you have a process to get them from where they are
12:56
right now to where they want to go.
12:58
And so a lot of people, when they talk about the way they
13:00
support people, they talk about it in the lens of what they give
13:03
people or like what they do for clients in the sense of the
13:07
features, like we do one-on-one coaching or we do memberships or
13:09
we do this. But that's not really what
13:11
they're buying, right? Like we're not buying.
13:13
When you go to Chanel, you're not buying the kind of leather
13:16
that the bag is made out of. You're buying the feeling
13:20
connected to it. You're buying the the essence of
13:23
the product, not the physical product itself.
13:25
You're not worried about that when you're investing into it.
13:28
And the same thing is quite true for online businesses.
13:31
So the intellectual property of like your unique method is
13:34
something we talk about with support.
13:36
And when someone gets your support, where will they end up?
13:38
So how will their environment or their reality have changed?
13:41
How will their mindset have changed, their behaviors have
13:43
changed, And that's really the solved bucket.
13:45
So when it comes to messaging, messaging is much deeper than
13:50
pain points and desires. So if you're only playing the
13:53
pain points and desires bucket, that's the first thing that I
13:55
would say is we got to go deeper.
13:57
And when it comes to messaging to call in high level clients,
14:00
which is something I hear all the time, high level clients, I
14:03
want to distinguish there's no high or low level people, OK?
14:06
Like everyone is just people. The only way that you're going
14:09
to call in high level clients, What I mean when I say that is
14:12
high ticket clients, low ticket clients, and that's because when
14:16
someone's investing high ticket, they're investing in a high
14:19
level problem solved. If someone is investing low
14:21
ticket, they are investing in a low ticket problem solved.
14:24
So for example, if I'm going to hire a marketing agency for
14:27
$8000 a month, the marketing of the kind of pain points I'm
14:31
trying to solve are not that of a 1999 template that I'm going
14:35
to buy off your website, right? The problem I'm looking to solve
14:39
is connected to the type of product.
14:41
So the bigger the product or price tag you're looking to
14:44
solve, the bigger the problem needs to be addressed in your
14:47
marketing. And so to call in the quote UN
14:49
quote, high level clients means that you have to speak to high
14:53
level problems. And that again comes back to
14:55
getting clarity of the true essence of the problems you're
14:57
solving and how those problems show up in their world right now
15:01
day-to-day. And when they're done with you
15:03
and they're supported by you, how will that have changed?
15:06
So I would say those would be some prompts that would kind of
15:09
help you to unpack the messaging aspects.
15:11
And again, messaging is also something that does change in
15:14
the sense of your audience's problems shift and move as they
15:18
progress through their problem and through what they're doing
15:20
right now. And so messaging is not a one
15:22
and done. So if you did like pain points
15:24
at the beginning when you first started with your business, you
15:27
need to go back to that document because that is not something
15:31
that without keeping it updated is going to remain relevant.
15:34
And so also keeping your messaging relevant is a huge
15:36
piece of attracting those types of clients consistently.
15:39
OK, next question. I'm having a hard time trying to
15:41
figure out what my values are and what my brand is in general
15:45
so that I can communicate to my audience.
15:47
Do you have any tips? Is there questions that I should
15:49
ask myself to understand this better?
15:51
So really good question. First of all, I want to
15:53
acknowledge that I really love that you're actually caring
15:55
about distinguishing your values because I think a lot of the
15:58
time I'm seeing people put up marketing that you can kind of
16:01
tell they don't really know what their core brand values are.
16:04
And the easy way for me to distinguish that is number one,
16:07
there are none mentioned consistently or there's kind of
16:10
conflicting ideas in the same profile.
16:12
And so if I'm confused, your audience is confused and I have
16:15
awareness of this. So I just want to say thank you
16:18
for even investing time into this because it's such a massive
16:20
part of building brand. So if you're wanting to build
16:22
brand and really determine your values as a business, one of the
16:26
best models that I was taught and I also want to give credit
16:28
where credit is due. This model was taught to me by
16:31
George Bryant. And when we started to unpack my
16:34
brand at length, one of the fastest ways that I was able to
16:37
like formally determine our brand values was actually from
16:41
the lens of the inverse of what we stood for.
16:44
So it wasn't a matter of looking at what do we believe?
16:46
What do we believe? And ask myself that question, it
16:49
actually came from what do we not believe?
16:51
And so a question that would have you first ask yourself is
16:54
what do you stand against in your industry?
16:56
What is something that you're like, Oh my God, if I see one
16:58
more person doing this, I'm going to lose it.
17:01
What is that thing? What are the things that you
17:03
stand against? What are the things that you
17:04
don't believe in? And I would actually outline
17:07
those first because that's going to help you to really get kind
17:09
of like your benchmark of like, we're never going to do AB and
17:12
C. Now, once you have those, you
17:14
then want to say, OK, well, if you don't do, for example, for
17:17
me, I do not believe in scripting.
17:19
You'll never have me give you a script for a sales call.
17:22
You'll never have me give you a script for DMS.
17:24
You'll never have me give you scripts, period.
17:26
And so that's what I don't believe.
17:28
So the question becomes if I don't believe in scripts, what
17:29
I, what do I believe in? I believe in principles and I
17:31
believe in frameworks because I think frameworks are something
17:35
that, you know, really give you the depth of developing the
17:38
skill so that you actually have the ability to adapt in
17:41
situations where the script is not going to help you in doing
17:43
that. So it's actually helping you to
17:45
develop skill and not become a robot.
17:46
And so the aspect of developing your brand values really comes
17:51
from knowing what you stand for. And sometimes the fastest way to
17:53
know what you stand for is to know what you stand against.
17:56
Now the other thing that I would also add, which is the second
17:58
part to this is not only now that you know what you stand
18:01
for, by asking that question, you have to be able to answer
18:05
why do you believe that to be true?
18:06
So just like I explained that to you when it came to the scripts,
18:10
I don't believe in scripts. I believe in frameworks.
18:12
That's what I believe. Why do I believe in frameworks?
18:15
And you have to be able to give depth as to not only what you
18:18
believe, but why you believe it to be true.
18:20
There has to be a backing of an understanding of why you have
18:24
that belief. Because if you don't have that,
18:26
when you go to market it, you're just like, you should do
18:28
frameworks, you should do frameworks, You shouldn't do
18:30
scripts, you shouldn't do scripts.
18:31
The first question your audience is going to have when you're
18:33
marketing, that is why like, why should I believe that to be
18:36
true? And so the depth of explaining
18:41
the value that you have is really where you actually build
18:43
brand and community because people need that depth in order
18:47
to buy into that perspective or mindset.
18:49
And so just stating believe this because I told you so is not
18:53
going to be enough to build community.
18:54
People need that depth to buy into it.
18:56
And so I would actually start if I was going to ever go from like
18:59
Ground Zero and going into building your brand values, ask
19:03
yourself, what do you disagree with?
19:05
What do you not believe in? Then ask yourself, OK, well, if
19:08
you don't believe in X, what do you believe to be true then
19:11
about that thing? So and another way that you can
19:14
also do that is look at the core competitors in your industry and
19:17
list out three to five that you do not resonate with.
19:20
You don't resonate with their marketing, Maybe you don't
19:22
resonate with their delivery, you don't resonate with the way
19:24
they do business in your industry.
19:26
And so that can kind of give you a starting point.
19:28
And the big take away that was really helpful for me was
19:33
getting the clarity of you're not ever with a brand attacking
19:36
a person, you're attacking a principal, you're attacking a
19:40
perspective, right? So like, I don't have any, you
19:43
know, ill intent to any of my competitors who use scripts.
19:46
Like I'm very close friends with people who use scripts in their
19:48
business. But the thing that I'm doing is
19:51
I'm not attacking like Sarah or I'm not attacking Stacy or
19:54
whoever it is. I'm attacking the principle of
19:58
what the essence is, of what they're teaching.
20:00
So this is also where I think people miss the mark when it
20:03
comes to building brand. We are not looking to attack
20:05
people. We are looking to attack
20:07
principles we don't believe in. And also when you do that, you
20:10
have to be able to back up why you believe your perspective to
20:14
be true. And it can't just be because I
20:16
told you so or just trust me. It needs to be something that's
20:19
rooted in some kind of evidence that your audience can use to
20:22
buy that belief as well. So.
20:24
Hope that helps you. OK.
20:26
Any advice to the girls just getting started with
20:28
entrepreneurship? Oh, girl, yes, absolutely.
20:30
I do getting started with entrepreneurship.
20:32
Listen, I talked with some other episodes as well.
20:34
I think starting a business is probably, you know, 10 times
20:38
harder than scaling a business. And the reason I say that is you
20:41
don't have enough proof or evidence to really back up what
20:45
you're doing. Like for me now, when I have
20:47
fears about things or when I feel resistance or I feel
20:49
overwhelmed, I have evidence behind me that supports me and
20:55
being able to overcome that. I have the past proof of what
20:58
I've done and who I've been and what I've executed that supports
21:01
me in the now. But the thing that's difficult
21:04
when you're first starting is you're kind of going in blind.
21:06
Like you're really getting your footing.
21:08
I literally think about, you know, Bambi on Ice is literally
21:11
how I felt, if I'm going to be honest with you, when I first
21:13
started my business. And I think, you know, when
21:15
you're first starting, one of the most important things that I
21:19
would emphasize is, well, a couple things #1 keep it simple.
21:23
Don't think you have to do so many things to start.
21:26
Oftentimes you're going to see the needle move from focusing on
21:30
a couple core things, not just doing more and more and more.
21:33
And actually, I will say we have an entire episode that is
21:35
literally dedicated to if I could start my business over
21:38
again, what I would do. So I would highly recommend
21:39
going back to that episode as well because that goes much more
21:41
in depth than I'm going to go right now.
21:43
I would say keep it simple. And also realizing that you're
21:48
business is going to grow at the aspect of how much your mind
21:50
grows and how much your perspective yourself grows and
21:53
your position in your business grows.
21:54
And so I really recommend if you are someone who wants to expand
21:57
your business, also realizing that you need to expand your
22:01
perspective of who you are as a CEO in order to Createspace to
22:04
even have that kind of business. I for a very long time was
22:07
capping my own business because I saw myself as someone who had
22:10
a nine to five. And I was somebody who was like,
22:12
I'm not an entrepreneur. And truthfully, I didn't even
22:15
see myself as an entrepreneur for almost well over a year of
22:19
starting my business. But that capped me because I saw
22:22
myself in a different way. And because I saw myself in that
22:24
way, I started to act in alignment and I was behaving in
22:28
alignment with how I saw myself. And so I wasn't acting as a
22:31
business owner because I didn't see myself as a business owner.
22:34
And so because I wasn't acting in that way, I had the outcomes
22:37
that were similar to someone who's not a business owner.
22:39
So it really had a domino effect, right?
22:41
Like it had this. I don't see myself as that.
22:43
So I don't behave as that. So because I don't behave as it,
22:46
I don't have the outcomes of it. And so it really has a domino.
22:49
And so I would say keep the business initial creation simple
22:53
and also recognize that your perspective of who you are as a
22:57
business owner and your mindset is probably one of the most
22:59
powerful tools that you can work on right now.
23:01
Strategy matters and we have a whole episode on strategy around
23:04
that. But I really would recommend it
23:06
all starts with how you see it because you can't take behaviors
23:10
from a different belief system without you believing it to be
23:13
true. And so I really recommend start
23:15
with yourself and your beliefs as a number one.
23:18
If you could change one business mistake you made, what would it
23:21
be? That's a really good question.
23:24
I would say, wow, now you can see my my brain actually
23:29
processing in real time because I'm like, I don't pre prep for
23:32
these questions and like whatever's first on my mind is
23:33
what I say. Truthfully, I think knowing
23:36
things that I wanted to do and knowing actions I wanted to take
23:40
and not moving quicker, like knowing investments I want to
23:43
make and delaying doing that. Like I had an investment I was
23:47
making. I felt like it wasn't serving me
23:48
anymore, but I kind of delayed on taking any action on it
23:52
because I was like, oh, no, I'll try it out and I'll try to
23:54
refine it and try to make it work.
23:56
And I realized it wasn't working or like a team member that I
23:58
thought wasn't holding their weight.
24:00
And I'm like, no, you know, I'm just going to try like see it
24:02
through and see if I can, you know, massage this to become
24:05
something that works for us. And again, ultimately it ended
24:08
up in making a decision or an offer.
24:09
I had an offer that I was sitting on for like a year that
24:12
I was really ruminating on and like, keep it.
24:15
Do I keep it? Do I kill it?
24:16
Do I keep it, do I kill it? I was going to go back and forth
24:19
and I realize that I've lost a lot of my growth potential in
24:24
things that I've ruminated on. And you know, it's a skill that
24:28
I'm constantly developing. I have kind of two sides.
24:31
I would say I have a side to me where I really ruminate quite a
24:34
bit on things. Then I have another side where
24:35
I'm very impulsive and I'm very quick.
24:37
Like there's some parts of my business I'm like 321 go.
24:40
Like you don't even have to ask me.
24:41
I'm already in it. But then there's other things
24:43
that especially I find when it comes to people, the people that
24:46
I was investing into, the people on my team, the people that were
24:50
in this program that I was going to eventually kind of kill off
24:53
when it's tied to people. And because I fall in love with
24:56
the people that I support and I'm just obsessed with our
24:58
community and the people that we get to help, it became so
25:02
difficult for me to separate myself from some of those
25:04
things. And so it's something I'm
25:05
consciously working on as all of us are.
25:07
But I think my biggest mistake, I don't want to say mistakes.
25:10
It assumes I didn't learn something.
25:11
I'm grateful for all of it still.
25:13
But I think one of the biggest things that I wish I could go
25:16
back and do is to challenge myself when it involves those to
25:20
really remember that even though heart is such a big part of
25:23
business, sometimes having heart is also making the hard
25:26
decision. And I think sometimes I avoided
25:29
the hard decision because my heart was too invested in it.
25:32
And so it's still something that in being a heart centered
25:34
entrepreneur that I'm I'm struggling with.
25:36
But we're a work in progress. You guys, I'm not perfect, I'm
25:38
not perfect, OK? How can I make my story very
25:41
empowering to my audience is the question.
25:44
So this is such a good one. I was actually just talking to
25:47
somebody about this like literally a week ago because we
25:49
were talking about public speaking and we were talking
25:51
about, you know, people going on and on for like 2 hours talking
25:53
about their story. You see us a lot in webinars,
25:56
you see us at events, you see this on podcasts.
25:59
Like there's so many different ways that people go on and on
26:02
about their story. And if I can be candid with you,
26:05
no one really cares about your story unless you can make it
26:10
contextual to them and what they're going through.
26:12
And so even for me, I wanted to tell my story in some way, shape
26:16
or form on ambitious on the podcast.
26:19
And I was like, OK, well, I don't want to just go through my
26:21
timeline because I was like, that's who cares if you're
26:24
listening to that? OK, great.
26:25
Like if you're super interested in me and like, if so, like I
26:27
love you to bits and thank you for being interested.
26:30
But I, I realize this is not something that adds value.
26:34
So I'm like, how do I add value to it?
26:35
And I think the question you're asking is so good, which is how
26:37
do I actually make this relevant to my audience?
26:40
So the thing that I think about with our story is kind of
26:42
thinking about yourself like a news reporter.
26:44
And so I think about it like, if I'm telling any story of any
26:47
kind, even if it's not my own, I'm always looking to ask
26:49
myself, why does my audience care?
26:51
So like I say, I, you know, had gone through all these stages in
26:55
business and I made a lot of changes when I first started my
26:57
business. I ask myself the question of
26:59
like, why is my audience care? Well, it's a testament to the
27:02
aspect of pivoting. It's a testament to the aspect
27:04
of it being messy. And sometimes the messiness is
27:07
where you actually find, you know, your blueprint or your
27:09
clarity. And so it was really always
27:11
looking at what is the take away for my audience.
27:14
So if you're wanting to Share your story, I would really
27:17
advise not looking at it from like, you know, well, let's
27:19
let's go back to 2015 when I blah, blah, blah.
27:22
It's like, yeah, sure, we want to tell your story, but it needs
27:26
to be from the lens of if you're telling your story in
27:29
milestones, why does your audience care about that?
27:32
And I personally, as an exercise would outline what your story
27:35
is. So give yourself kind of core
27:37
milestones of your story in any way you want to teach it.
27:39
And with that, you can also look at what is the big take away,
27:43
another framework that I would give to you, which is not mine
27:45
by the way, but you can research.
27:47
This is the heroes journey. And so basically the heroes
27:49
journey is a structure of a way to effectively tell stories that
27:55
is rooted, yes, in your obviously like literal story of
27:59
timeline, but it's also connected to takeaways and big
28:02
milestones and transformations in the way you describe it.
28:05
So I would also recommend looking at how your story is
28:09
connected to an outcome or a take away.
28:10
And for me, I often tell my story as the power of the pivot.
28:15
And the reason I say the power of the pivot is because the
28:19
pivoting is really the reason that I'm even telling the story.
28:22
It's like I'm telling people the story from the lens of here's
28:24
where I started, but here's all the changes that I made that got
28:27
me to hear. They were messy, they weren't
28:29
planned, they weren't rooted in clarity, but they were things
28:32
that allowed me to get to where I am today.
28:35
And so I'm talking about each of the pivots and what I learned
28:38
along the way. But in turn, my audience is also
28:41
getting all of the one O 1 of my actual like bio, which is my
28:44
story. So if, for example, you're
28:47
wanting to have somebody know your story, outline the
28:49
milestones of it, ask yourself what's the take away of each of
28:51
those milestones and then make your story in the telling of it
28:55
about the takeaways. So like for me, I go on and talk
28:58
about the power of the pivot. I'm not like, hey, let's talk
29:00
about my story. Intertwine it into whatever
29:03
you're teaching. Intertwine your story into
29:05
whatever lesson you're giving. Don't just make it a like 30
29:09
minute segment about BIOS. And I will actually tell you we
29:11
do this on ambitious because when a guest comes on, they are
29:15
not allowed to tell their story for the first like 35 minutes of
29:19
the episode. I cannot stand when podcasts are
29:23
just like, hey, so tell us about yourself.
29:25
And then like 40 minutes later, we're getting into the nitty
29:27
gritty of like how this actually applies to me.
29:30
I want to know as a listener, OK, great, you've got the story,
29:32
but give me the high level and tell me what I can learn from it
29:35
and how is this helping me to get to where I want to go?
29:37
So you'll also see on our episodes, we pre tell the
29:39
person's bio so that in the conversation, if their story
29:42
comes through, then great. We absolutely want we want that.
29:45
We want them to share the insights of what kind of
29:47
audience learn from it. But just like, Hey, here's how
29:49
cool I am, Here's the highlights of, you know, I'm a best selling
29:53
this or I have this many clients or I made this much money.
29:55
OK, great. But like, why does the audience
29:57
care about that? And so you really always want to
30:00
make sure that there's some kind of take away for the person
30:01
listening. Such a good question.
30:03
OK. Any recommendations on building
30:06
your money mindset? This could definitely be its own
30:09
entire episode. And now even just looking at
30:11
that question, I'm like, maybe it needs to be Building your
30:13
money mindset is really truthfully going to go from you
30:19
unpacking and going backwards, not just manifesting forward.
30:23
And what I mean by that is often times when I talk to people
30:27
about really being able to tap into building well, generating,
30:30
you know, money in the business, tapping into new higher levels
30:33
of income. It's something all of us want.
30:36
But it's something that we often look at as like, I want to make
30:39
this much money and I want to call in high level clients and I
30:41
want to sell high ticket. But often times the block you're
30:44
having when it comes to money mindset is not a matter of you
30:47
not only seeing how much you could make or an aspect of just
30:50
worthiness of I'm not worthy of making X.
30:53
It often times can come from your up upbringing, frankly of
30:56
how has your relationship been conditioned around money and
31:00
around how you see it, how you spend it, how you save it, What
31:04
does it mean to you? So some people that we've
31:06
unpacked money mindset with, for example, believe that money,
31:09
which actually does impact a lot of scaling entrepreneurs, they
31:12
believe money has to be tied to difficulty.
31:15
So if you came from a family where every single time that
31:18
your family needed money, it was connected to hard work and
31:22
stress and time and overwhelm is always connected to the making
31:27
of more money, then you're going to actually take that in your
31:30
business, which we see with people who believe there's no
31:32
possibility to scale a business without there being extensive
31:36
stress in doing so. And if there's not stress, which
31:38
actually again, kind of ties into self sabotage, when there
31:41
isn't that stress present people think something's wrong.
31:44
And so because that in turn, not consciously, but you will create
31:48
that stress. And so it's really interesting
31:51
because your past upbringing and your, you know, really
31:55
conditioning around money is what's going to trickle into how
31:58
you perceive money and how you are behaving around money in
32:02
your business right now. Now, another one that is also,
32:04
you know, huge is if you grew up with parents who were very much
32:07
savers, like they were people who were very frugal.
32:09
We see this a lot with people who in business, they will
32:13
literally bring their cash flow statement to me as a client and
32:16
they're like, OK, like, you know, here's where it is.
32:17
And I'm like, OK, whoa, you have so much profit, you can
32:20
definitely afford to invest in that team member.
32:23
And they're like, oh, but I have to save, but I have to save, but
32:25
I have to save. And I'm like, no, no, this is
32:26
not even even close to the realm of risky in any way.
32:30
Like you have tons of funds to do this.
32:32
But what we realized was that for them, spending was
32:36
associated with bad. It was associated with not OK to
32:39
be spending. If you were spending, you
32:40
weren't being smart. And so it was reconditioning
32:43
with their upbringing, how saving was actually something
32:46
that was stalling them in scaling their business.
32:49
So when it comes to money mindset, one of the first things
32:53
that I would do, obviously, yes, you can, you know, tune into how
32:57
much money you want to have and either the future of money for
33:00
you and all those things. But truthfully, if you want to
33:02
see the most movement, one of my biggest recommendations is
33:05
really diving in with a mindset coach or a coach of some kind to
33:09
really help to unpack what was your upbringing around money?
33:12
How do you feel about spending and saving and you know, money
33:16
in general? What does money make you feel?
33:18
Do you feel like money was always connected to stress?
33:20
Was money always connected to? I never thought about it because
33:23
we can see us on the opposite side too.
33:24
If you came from a family that didn't really think about money
33:27
and they were just kind of like spend, spend, spend, spend,
33:28
spend, spend. You also will have a business
33:30
like that where you're not focused on your cash flow and
33:32
you're not focused on your profit margins and you're just
33:34
like, go, go, go. There's always more money.
33:36
And so the way that money shows up in your business can really
33:41
manifest itself in a million different ways.
33:43
And the way that it shows up is rooted in the way in which you
33:47
were conditioned around money, which is why I say I definitely
33:49
would start there because that's where you're really going to get
33:51
the most clarity of why your mindset is the way that it is.
33:55
And also, it will help you in rewiring what you want to have
33:59
it be and how you want to perceive and feel about money
34:02
moving forward. OK, Any tips to fill a cohort
34:05
after a launch? Master class for a program?
34:08
Trying to think creatively and outside the box in many ways.
34:11
So I would say the master class itself would need to be
34:15
connected to the outcome that is a similar outcome to the actual
34:19
program you're selling. So for simplicity, if I had a
34:23
sales program that you're trying to push, then I would actually
34:26
have a master class or a training that is rooted in the
34:29
same principles or the same approach that you're going to be
34:31
teaching inside of that offer. So there should be congruency
34:35
amongst the two. It's when I see someone have a
34:37
master class or a webinar that's kind of a little bit left field
34:40
compared to what is that they're selling.
34:42
So like they might sell like a sales master class.
34:44
And it's like build your entire business with us in this, this,
34:47
this. The thing is the only way to
34:50
create kind of natural next step from your master class or
34:53
webinar into your offer is to make it a natural transition.
34:56
So there's two ways to do that. Either the framework we're
34:59
teaching in this master class or webinar is the exact one we
35:01
teach you at length and with depth inside this offer.
35:05
Or if you have a larger framework that you're teaching
35:08
in the master class, let's just say you have 4 steps.
35:11
You could teach step one and then say great, now you have
35:15
step one. But there's three other steps to
35:17
make this entire thing complete and to really take it to the
35:19
next level. And so that really with a master
35:22
class or a webinar to a cohort is about creating value in the
35:26
master class. Because you never want people to
35:27
feel like a bait and switch in the sense of that like they
35:30
didn't actually get value. Your master class or your
35:32
webinar shouldn't be locking people in a room and selling to
35:35
them for an hour. It should be something that's
35:37
actually helpful. It's actually supportive.
35:39
That on its own is great, but at the end of it that there's an
35:43
invitation for people to expand on that knowledge or to get
35:46
support with integrating that knowledge.
35:48
And so that's really where you would have the gap that says,
35:50
hey, if you join the program, here's how you do that.
35:53
Now the other thing that's also very common that should be
35:55
offered is on the master class or webinar, there should be an
35:57
exclusive offer only offered to those attendees.
36:01
And usually those attendees would get a window or an
36:03
opportunity to move forward on that before the general public
36:06
ever even knows about your cohort or about your group
36:09
program. So that would be something that
36:11
I also would recommend. And then when it comes to launch
36:14
a master class and filling the cohort afterwards, you want to
36:17
remember that the master class or a webinar going into a launch
36:19
is really like your pre party. So like it's the time where
36:23
you're creating a lot of hype, you're creating a lot of energy,
36:25
you're creating a lot of awareness.
36:27
But the launch is just the start.
36:29
The master class is just the launch beginning.
36:31
It's not the launch itself. And so this really acts as like
36:35
the activator to get the energy up.
36:37
But after that, you want to remember you're now into a
36:39
launch model. And so really, you know, the
36:42
question becomes 2 separate things.
36:44
How do I have success with the master class?
36:47
But then also that's like it's own promotion of marketing after
36:49
the master class is a totally different type of marketing, a
36:52
totally different type of promotion.
36:54
And so it's really important that you know the distinction
36:56
between the two and how the master class fits into your
36:59
larger marketing plan. But to fill the master class is
37:03
a very different goal than filling the cohort.
37:06
And again, even with the master class itself, things to consider
37:10
is it kind of we spoke to earlier in today's episode, Is
37:13
this a live event? Is this something that's pre
37:15
recorded? How long is the master class can
37:18
also impact things like when I see somebody who has like a 2
37:20
hour training, you want to remember that retention of
37:24
consumption on that is going to be less than if it was an hour.
37:27
And so there's a lot of smaller caveats to the master class
37:29
itself. So the best way that I would
37:31
think about this if you were trying to problem solve it is to
37:33
think about how do I get a ton of people on the master class?
37:37
Because you need people on there to even give them an opportunity
37:39
to sell them in the program. So how do I get a lot of people
37:41
on the master class? And when I have a lot of people
37:43
on the master class, how do I make sure that of that I'm
37:48
creating an invitation and a natural gap to invite people
37:51
that's like its own segment on its own.
37:53
Then after the master class, you a separate marketing plan, which
37:55
is great. How do I then take the hype and
37:58
the energy of the master class and use that in my general
38:00
marketing to get the general public interested in the group
38:04
offer or the cohort? Now, the thing I will also say
38:06
about it being a cohort is the fact that you have a natural
38:08
urgency thing. So this is not an aspect of an
38:11
Evergreen program that's kind of always available.
38:13
If it, if you have a cohort, you have natural urgency, which is
38:16
the fact that there is an open, open and closed aspect to this.
38:19
So they are going to need to move pretty quickly in order to
38:22
be able to get into it. OK, How did you start getting
38:25
such big results and amazing case studies with your clients
38:28
truthfully? I work with a lot of scaling
38:32
entrepreneurs. I've worked with all different
38:33
stages of businesses. Like we've helped people who are
38:35
like, I have an idea all the way up to, you know, multiple 7
38:37
bigger businesses when it comes to getting really big results
38:40
for clients, truthfully, the way that I'm able to do that is by
38:44
helping them to really focus on only the things that move the
38:46
needle. I don't feel like I need to be
38:50
getting them to do everything. I don't want them to drowned in
38:52
more work. Often times, you know, scaling
38:55
your business is actually quite a bit more about doing less than
38:58
it is about doing more things. And so to get really good case
39:01
studies with clients, there's kind of two aspects of, I guess
39:04
what you're asking here, which is how do I get good results and
39:06
how do I get the case study? Getting the good results is
39:08
focusing on things that move the needle.
39:10
Getting good results is helping people to focus on the
39:12
fundamentals because you can't build a house on a rocky
39:14
foundation. And it's also really, frankly, a
39:18
matter of me teaching clients principals and not teaching them
39:21
steps. I'm not somebody who's saying,
39:23
you know, this is the e-mail you have to send and this is the
39:26
post you have to send. This is the caption.
39:28
Like I'm teaching them how to think about business.
39:30
And one of the key distinctions of kind of how you want to think
39:33
about it is coaching or effective coaching or really
39:35
supportive coaching is teaching people how to think, not what to
39:38
do. And so if I teach you how to
39:40
think about business, the way that I think about business,
39:42
you're always going to know what to do because that's how I know
39:44
what to do is because of my perspective and my beliefs and
39:47
my mindset and my understanding about the fundamental principles
39:51
of business. So if I can ensure that you
39:53
understand the fundamental principles, you'll know how to
39:56
take that and apply it to anything that you're doing,
39:58
which in turn allows you to act quicker because you're not like,
40:01
what do I do in this situation? What do I do in that situation?
40:03
What do I do in this situation? What do I do with this sales
40:05
call or this DM or this social post or this e-mail?
40:08
If you know the principles of what you need to master in the
40:12
core things that you know we care about.
40:14
So like marketing, sales team offers, systems, any of those
40:17
things, If you know the principles in each of those
40:20
areas, you inherently know how to act, you know how to make
40:23
decisions. And so because of that, it
40:25
actually helps you to act much, much quicker.
40:28
Most people or I have seen quite a few people coach from the
40:32
aspect of transaction. So like you asked me this, I
40:34
give you an answer, you asked me this, I give you an answer.
40:36
And so it's this back and forth. But what that does is it
40:38
actually stalls your ability to execute, which in turn stalls
40:41
your results. So the people that are getting
40:43
really big results are people that are really investing with
40:46
me in understanding the principles and the perspectives
40:49
and like the bumper lanes of business.
40:50
And then they execute on that because they know what to do,
40:53
because they understand the fundamentals of it, getting the
40:57
case studies themselves. For me, I often don't market
41:01
clients in the sense of the fact that I would take their
41:04
screenshots and put post them everywhere.
41:05
Like I don't use my clients as clout, I guess is what I'm
41:07
saying. It's not really like my style.
41:09
And again, no shade to that. That's what you do.
41:11
Like it's up to you. It's just for me, the types of
41:14
businesses that I work with are very, very high level and
41:17
they're incredible people. And I always, I'm just like,
41:19
listen, I want to speak to how my audience can learn from this.
41:22
It's not about the person, it's about the principal.
41:25
And so the case studies really are me taking the essence of
41:28
what I did with a client and telling the story around that
41:30
and really being able to unpack, again, the key takeaways in
41:33
their story. Kind of like we talked about the
41:35
other question, it's not about telling your story of like, oh,
41:37
you know, Sarah is so amazing and she has this.
41:40
It's more a matter of what's the take away for the consumer and
41:43
why should they even care about Sarah in the 1st place and how
41:45
does it help them? So case studies to me are one of
41:49
the most effective ways to market social proof because
41:51
there really is quite a bit that you can actually take away from
41:55
the in betweens that's not going to be shown in the testimonial
41:58
video. It's not going to be shown in
41:59
the screenshot. There's depth to their stories
42:02
of what they've done right and what they've done, you know,
42:04
wrong or tested that didn't work.
42:06
And I want to give all that color.
42:08
And so I often do case studies versus testimonials and social
42:11
proof like screenshots, because it gives my audience, you
42:14
listening to this a aspect of depth to really give context.
42:19
There's nothing worse than being like, oh, this person hit 7
42:21
figure is really great. How which is why we actually
42:24
added the case study episodes that we are as a segment too
42:27
ambitious is because I want you to have that depth.
42:30
So not only you see what's possible, but you also see the
42:32
pathway of how that was possible to begin with.
42:35
How do you like to learn and develop yourself as an
42:37
entrepreneur? Good question.
42:39
Honestly, podcasts. I am a podcast nerd.
42:42
As I said at the beginning, I really do believe that like
42:44
podcasts are some of the easiest ways to learn from some of the
42:47
the greatest minds that there are in business, marketing,
42:50
mindset, everything. I am somebody who loves a good
42:54
audio book. Like I, I struggle a little bit,
42:56
I don't know why with like physical books, but if I have an
42:58
audio book or something like that, I often will listen to
43:00
those like on walks or while I get ready in the morning.
43:03
And then when it comes to mentors, I kind of have two ways
43:06
that I invest. I have mentors.
43:08
I've always, I've always had a business coach.
43:09
Like, I've never really had a time where I didn't have a
43:11
consultant in my corner in some way, shape or form.
43:14
But I've always had a coach of some kind who's kind of like a
43:16
high level, really a second set of eyes.
43:18
I think about myself. And this is maybe not a little
43:21
bit of a stretch, but how I think about it as a philosophy,
43:23
I guess is what I mean. As I think about myself like an
43:26
Olympian, like I can train really hard and I can really
43:30
perfect my craft and I can be really like, you know, hitting
43:33
it hard when it comes to trying to develop myself.
43:35
But I also recognize that I can't see my own blind spots.
43:38
Like if I'm doing the backflip, someone else has to watch my
43:41
backflip for me to be able to see what I can refine.
43:44
And so coaching to me and the way that I look at it, I really
43:47
love the word that that was asked here of like, you know,
43:49
who do you learn from, who your mentors?
43:50
Like what's kind of mentorship to you?
43:53
Mentorship is teaching again, how should I think?
43:55
Tell me how I can look at this problem differently.
43:59
Help me to finesse and develop myself and my perspective.
44:02
Because if you can help me do that, I will naturally be able
44:04
to know what to do. And so I look at mentorship the
44:07
same way I do with my clients, with the people that I invest
44:09
into. I look for people who are
44:11
thought leaders, people who are going to help me to expand the
44:15
way that I think and the way that I move within my business
44:18
and within my life. And so that's kind of like
44:21
investment number one. And then investment #2 that I
44:23
focus on is specialists. So I will also from time to time
44:27
hire people who are consultants in one very specific area.
44:31
So maybe it's e-mail or maybe it's a matter of leadership.
44:34
Like I have a leadership coach that I work with.
44:35
I also have a legal consultant that we work with.
44:37
And it's really helping me to understand trademarks and help
44:39
me to understand, you know, legal one O 1 finances.
44:42
It's not something that finances are not something that I want to
44:45
learn from a generalist, OK? Like you're not something of
44:47
like, oh, like you could do this Like no, no, I want to know
44:49
exactly like what the bumper lanes are.
44:51
And so I have, you know, strategists that work with us,
44:54
for example, for taxes and for financial planning and things
44:57
like that. So when you hire a generalist is
45:01
to generally basically help you to understand how to think.
45:04
When I hire specialists, it's for them to give me tactical
45:06
specific solutions to things that I'm experiencing or that
45:09
I'm going to experience. So I look at those in two
45:13
different investment buckets. And then in addition to that,
45:15
I'm always learning every single day.
45:17
But the thing I would also say to this, that just comes up for
45:19
me as you ask this is I also would say it's important to
45:24
recognize the difference between information and integration.
45:28
And I think this is where people get lost, frankly.
45:31
If you're listening to this podcast and you're like, I love
45:34
that. That's a nugget.
45:35
That's a nugget, That's a nugget.
45:36
I want this to be valuable. Like I want this to be something
45:39
that you listen to. And you're like, oh, light bulb.
45:41
But girl, if I could tell you anything, your consumption of
45:46
this is not my goal. You're just sitting and tuning
45:49
in and listening to this every week is not what I want for you.
45:52
What I want for you is to listen to this podcast, take a nugget
45:56
and go do it. Go integrate it.
45:58
Go take action on it because information is not where you're
46:02
going to win. Integration is where you're
46:05
going to win. And so I'm also very conscious
46:07
when I've had enough of information, I challenge myself
46:11
and I check myself on if I've learned it, have I integrated
46:15
it, If I've learned it, have I integrated it?
46:17
Because otherwise, and I can tell you this with a lot of
46:20
entrepreneurs that I see, we can get addicted to information.
46:23
We can get addicted to, I want to learn more, learn more, learn
46:27
more because we kind of get this like high that happens when we
46:29
learn new information, right? Like we get this kind of this
46:32
spark that happens in us. We're like, oh, we're
46:34
developing. But truthfully, the success of
46:36
entrepreneurs that I work with is not just about information,
46:40
it's about integration. And so even for myself, when I
46:43
work with people that I've been working with for say like 2-3
46:45
years, that's not because I'm like, oh, more information, but
46:49
more what I'm actually doing is I'm helping them to ensure that
46:52
they grasp the information, but also that they're integrating it
46:56
into their entire business effectively.
46:59
And so I think it's also important when you ask yourself,
47:01
like, do I need more mentorship? Do I need more podcasts?
47:04
Hiring or consuming should be with the intention of, yes,
47:08
learning the information, but then second, the integration of
47:11
that information. And so I often tell people when
47:14
they're like, you know, looking even for mentors and they'll get
47:16
into coaching. They're like, well, I, I know
47:18
marketing and I know this, I know that I said great.
47:20
Well, if you knew it, then why would you be here?
47:23
If you know, if information is your problem, why are we on this
47:27
call right now, right? It's because, yes, you've
47:30
learned it, but you haven't integrated it.
47:32
So because you haven't integrated it, the success of
47:34
those models you've learned, of that coach you worked with, of
47:37
the podcast you listen to every morning, they're not taking
47:40
shape because you're not acting on it.
47:42
So the number one thing that you can do to really develop as a
47:46
business owner is not just consumption, but creation after
47:50
the consumption. So the integration piece is
47:52
massive to me. What is it like working with
47:54
friends and family? Honestly, I had an entire
47:57
episode about this. So if you are somebody who's
47:59
like even considering working with friends or family, I give
48:02
you my completely unfiltered thoughts on everything.
48:05
Single thing you're going to need to know lessons we've
48:07
learned, things that I've identified, like all the
48:10
different pieces. Here's what I can say when it
48:12
comes to working with friends and family.
48:14
It is the most beautiful thing that you can do.
48:18
I think it's amazing to be able to work with friends and family.
48:21
It's also exceptionally difficult because you have a
48:25
emotional connection to people, right?
48:27
When you're in a dynamic in the team with a team member, you
48:31
have a relationship, right? Like you're having the
48:32
relationship with the team member in the way that you guys
48:35
converse and the way you have a dynamic.
48:37
The thing you have to be aware of though is that with family
48:40
and friends in the business, you also have an entirely second
48:43
relationship in addition to your business relationship.
48:46
And so really I would say working with friends and family
48:49
isn't is incredible. Like it's amazing to be able to
48:51
work with other people that you already have a pre-existing
48:54
relationship with. The thing that you really have
48:56
to go in knowing is that you have to manage those
48:59
relationships. You have to have effective
49:02
skills and communication and expectations in handling those.
49:05
And most importantly, which is the tricky part, is recognizing
49:09
that you can't give special treatment to friends and family
49:12
just because they're friends and family.
49:13
Because if you do that, you will create an absolutely toxic
49:16
culture within your business Because otherwise then someone
49:19
else who's not friends and family feels like they're
49:21
getting secondary treatment because they're not in that
49:23
bucket. And so I would say, well, it is
49:26
beautiful. It is something that you want to
49:27
be conscious of and that you want to be aware of because that
49:31
awareness, if you don't have it, can actually create problems in
49:34
the business more than it can actually support you.
49:36
So I would say as a short answer, I love working with
49:40
friends and family. I think it's amazing.
49:42
I often collaborate and I hire my friends like we often Co
49:45
collaborate all the time on projects.
49:48
I'm working with a friend for our podcast.
49:50
I work with friends for design that we do.
49:52
I work with friends in coaching that we do.
49:55
I work with friends in almost every single bucket of the
49:57
business or family in some capacity.
50:00
But that's because all of us have an awareness of how we can
50:04
try to manage those relationships.
50:05
And it's not perfect. It's not perfect.
50:07
And I'm not going to be the person who tells you that I have
50:09
the entire manual figured out because I often am challenged
50:12
from time to time. I'm like, how do I navigate
50:14
this? How do I do this effectively?
50:16
But I think the overarching take away that I would tell you when
50:20
it comes to working with friends and family is the aspect of
50:22
respect. There has to be this
50:24
understanding of the boundaries. That's one thing.
50:27
And I would also say respect, which is the fact that the
50:30
boundaries have to be clear and you have to respect the
50:32
boundaries and always come back to those time and time again.
50:35
And it's not going to be perfect.
50:36
It's going to be messy. And that's because there really
50:38
isn't a handbook on how to do that when you have, again, those
50:41
two relationships that you're juggling at the same time.
50:44
So we have a whole other list of questions, my friends.
50:46
We have a whole other list of questions.
50:48
When I tell you I probably have 65 more questions that we can go
50:50
through. I'm so excited to have you on
50:53
today's episode because this was our first Unfiltered episode
50:56
that we've ever done. And I wanted to say thank you,
50:59
obviously for tuning in every single week.
51:01
And you guys know who you are. It means the world to me that
51:05
you're here and that you're tuning into this advice and this
51:08
information every single week and you're taking this time hard
51:10
to develop yourself. Whether you're in the car
51:12
listening to this right now, you're getting ready in the
51:14
morning, you're going on a walk and you're tuning into this, or
51:17
maybe you're listening to this while you're working.
51:19
I just want to say I see you and I recognize you and I really
51:22
want to say I thank you so much for doing that.
51:24
And I'm so proud of you for doing that because that's
51:26
something that you're taking out as time for yourself.
51:28
And I know I said some other episodes, but this is really,
51:32
this is a space for you. This is not the Kate show, OK?
51:34
This is a space. The reason I called it ambitious
51:37
is because this is really a space for you to develop.
51:39
It's a space for you to get the support that you need to go for
51:41
those big lofty goals that you and I both know you've got going
51:44
on right now. And so with that, in this being
51:46
our first Unfiltered episode, I would absolutely love if you
51:48
could let me know any takeaways that you had.
51:50
How did this feel for you? Is there anything that you would
51:53
love to add too ambitious that we could do to best support you?
51:55
As always, my DMS are always open.
51:57
I absolutely love hearing from you guys.
51:59
I can't tell you how much it means to me to hear your
52:01
messages of what landed for you in these episodes and really
52:04
just love to see your feedback on how do you love the
52:07
Unfiltered episode? Is this something that you feel
52:08
like you want more of when it comes to Q&A?
52:10
Because we've got a lot more questions.
52:12
So I can see a couple more of these episodes coming up.
52:14
But as always, there's anything we can do to support you.
52:16
Our DMS are always open. But on that note, we're going to
52:18
cut this off at the clear one hour mark for these episodes.
52:21
You have a good perfect size episode to go on a walk with or
52:24
listen to you as you get ready. But with that being said, you
52:26
guys, as always stay ambitious and I will see you on the next
52:29
episode.