Latest / Spokane News Today | 2 Min | The Daily News Now!
Turf Turned Treasure for WSU Fans | Spokane News
Washington State University is turning its old football field turf into fan merchandise — think $150 display mats and $50 artifact vials — as part of a bold sustainability push with The Realest. After 12 years of play, this turf is being repurposed into collectibles that fans are snapping up faster than ever, proving that eco-conscious initiatives can also deepen fan loyalty. This first-ever college sports partnership for The Realest is setting a new standard: turning waste into revenue and nostalgia, while inspiring other schools to rethink how they connect with their communities. Listen in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.