Kuma Ichimokusan Bear Spray Strategic Marketing Design
The Japanese company Bio Kagaku has developed Kuma Ichimokusann, a domestic bear repellent spray specifically designed for intuitive use by elderly users during emergencies.
Unlike complex foreign models, this product utilizes a familiar nozzle system and a specialized holster that automatically removes the safety cap upon withdrawal. The design prioritizes high visibility with a vibrant pink color and ensures reliability through a ten-meter spray range and a ten-second discharge duration. To encourage preparedness, the manufacturer offers an affordable practice canister so users can master…
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