Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used Empty Boxes to Build a 30M Business
When Saahil Goel, Vaibhav Dabhade, and Faisal Yousef launched Shiprocket in 2017, they weren't solving a sexy problem: they were helping Indian e-commerce sellers ship packages affordably. But early on, they discovered a brutal truth: their product was overkill for small sellers, who had no orders to ship. Instead of pivoting away, they doubled down on the problem—by literally giving away empty boxes. The idea was simple: sellers could buy pre-branded, low-cost shipping boxes from Shiprocket, which turned into a gateway to their logistics platform. This 'box-first' strategy…
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