John Rougeux: Category Strategy, Inflection Points & Executive Alignment - Episode #36
How can marketers escape the tactics trap and build category strategy that actually connects to the market?
In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for failure when they’re handed KPIs without influence over strategy. John argues that real market connection starts with understanding the category, buyer environment, and problem maturity - not chasing isolated tactics. Using a race car analogy, he explains why fundamentals matter more than surface-level optimization and how marketing…
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