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#389 - How to Lead a Sales Team From $0 to $100M in 8-Years
Mark Kosoglow walks through the key skills, responsibilities, and attributes for a Sales Leader at each phase of company growth
Doer Phase (0 to $1M ARR):
The initial stage focused on finding product-market fit.
The sales leader handles everything, including cold calls, demos, building sales systems, and refining the sales process.
They act as an individual contributor, ensuring the company moves forward without distracting other key team members.
Key trait: Being a hands-on, self-reliant executor.
Builder Phase ($1M to $10M ARR):
The leader transitions to hiring and scaling the team…
The skinny
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