Marketing in the K-shaped economy

The WARC Podcast · Sep 22, 2026 · 30m

2026 has been a challenging year for marketers, with constant upheaval forcing consequential decisions. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de Vizio join Anna Hamill to discuss marketing in economically challenging times, based on insights from WARC's recent report 'Marketing In The K-Shaped Economy'.

Guests:

Catherine Driscoll, EMEA Commissioning Editor, WARC

Tony de Vizio, Global Partnerships Director, Carat

Anna Hamill, Senior Editor - The WARC Podcast, WARC

Chapters:

[00:00] Intro: Marketing in the K-shaped Economy

[00:09] What Is…