Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Ad Recall Peaks at Seven Seconds
This episode of Video Marketing with Fexingo dives into a specific, research-backed finding: video ad recall peaks at around seven seconds, not two or three. Lucas and Luna unpack the 2025 Meta-Millward Brown study that tracked 1,200 in-feed video ads and found that recall scores plateau after seven seconds and even decline slightly after nine. They discuss why the seven-second window works—it’s long enough to establish context and emotion, but short enough to avoid memory interference. The hosts contrast this with the common 'three-second hook' advice, arguing that while hooks…
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