Latest / The Jonathan Herzog Podcast

The Three Year Plan
The founders who apply to The CEO Cohort aren’t just chasing a short-term exit. They’re the most ambitious, long-term positive-sum founders who want true durable scale.
That’s why we commit to the Three-Year-Plan:
Your biggest Step-Function Transformations come from compound growth.
We overestimate what we can get done in 30 days and underestimate what we can get done in 3 years.
Without the Three‑Year-Plan, every problem feels urgent, and in physics terms, your distance traveled is through the roof while net displacement is zero.
Without the Three-Year-Plan, it’s like trying to do a Masters…
The skinny
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