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When Algorithms Know Your Price | Auckland News

Regulators are sounding the alarm as companies use personal data to guess how much each of us will pay — and now, the same algorithms may be learning how little workers will accept for their labor. From ride-sharing apps that nudge drivers with bonuses to retailers tracking cart abandonment, businesses are quietly mastering the art of predicting our financial limits — often without our knowledge. While personalized pricing can feel helpful, the real issue is who profits: companies gaining higher margins, or consumers and workers getting better deals? With privacy becoming a bargaining chip…

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