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Gemini Gets Small Business Tools, Including Branding

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Google is rolling out new Gemini tools for small business owners — a hub covering branding, finances and customer insights, staged globally over the coming days. Also: a Semrush framework for diagnosing why AI answers skip your brand, including a cited study in which 62 percent of brand appearances went unnamed; the case for building positioning around a villain; why repeat attendance may beat follower count; and Simo Ahava on Google Tag Manager’s new container structure.

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