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Transcript

How To Reset Your Thinking & Build Success In 2026 · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gadigal Land Always was, always
• 0:03
  Speaker 1: will be Aboriginal Land. Hey Chicks, I'm out and I'm
• 0:13
  Speaker 1: out and this is two Broach Chicks to show that
• 0:14
  Speaker 1: shares life lessons and tips to help make you rich
• 0:17
  Speaker 1: in life. And today we are in for an absolute
• 0:20
  Speaker 1: treat because we are joined by Matilda Murray aka one
• 0:24
  Speaker 1: half of the incredibly successful actor wear brand Stacks.
• 0:28
  Speaker 2: Well, hello, Hello, thank you so much for having me. Guys,
• 0:30
  Speaker 2: I'm so excited to be here.
• 0:32
  Speaker 1: I know I probably if it's taken this long to
• 0:33
  Speaker 1: do it.
• 0:34
  Speaker 2: We've known each other for a while.
• 0:35
  Speaker 1: I know you've known us since like the very very
• 0:39
  Speaker 1: beginning of Two broad Chicks.
• 0:40
  Speaker 2: We went first meet? Did you come to one of alibit?
• 0:44
  Speaker 1: I think it was was yeah, and it was like
• 0:48
  Speaker 1: I think it was did we meet when we were
• 0:50
  Speaker 1: at our old jobs? I think that's what it was.
• 0:52
  Speaker 1: Potentially it was like back in ye olden days. I
• 0:56
  Speaker 1: would write because I was a shopping journalist, and I
• 0:58
  Speaker 1: would write hate of articles about Stacks because I was obsessed.
• 1:02
  Speaker 1: And I to this day remember the launch, like when
• 1:07
  Speaker 1: it first like hit Instagram, like and speaking of how
• 1:11
  Speaker 1: you know, how like twenty six I was going to
• 1:13
  Speaker 1: say in twenty sixteen and Lily Brown was in the campaign.
• 1:18
  Speaker 2: It was that og og one wow.
• 1:22
  Speaker 1: And I was like, wow, I love this. It was
• 1:25
  Speaker 1: like the best black tights campaign, like the first one.
• 1:28
  Speaker 2: It's been like ten years now.
• 1:29
  Speaker 1: I know kind of concerning.
• 1:32
  Speaker 2: Started when we were twelve years old.
• 1:36
  Speaker 1: Actually, when I wrote that up a Hurra queens, we
• 1:40
  Speaker 1: just realized, yeah, comoso off of those. Well, today we've
• 1:44
  Speaker 1: got a big, big chat, big kahuna of a chat.
• 1:47
  Speaker 1: But before we jump into the questions, we like to
• 1:49
  Speaker 1: start with a.
• 1:49
  Speaker 2: Life lesson of the week.
• 1:51
  Speaker 1: So, as our guest, would you like to kick us off?
• 1:53
  Speaker 2: I have got one.
• 1:54
  Speaker 3: So this week I had so much anxiety and I
• 1:58
  Speaker 3: was like I was so feeling really jealous, Like you
• 2:01
  Speaker 3: know those times when you just like feel jealous of
• 2:03
  Speaker 3: something and it's never something really big, Like it's always
• 2:07
  Speaker 3: like a little thing where I'm like, it's really annoyed me.
• 2:10
  Speaker 3: I'm feeling jealous like I like, then you get frustrated
• 2:12
  Speaker 3: at yourself because you're like, why is he such a
• 2:14
  Speaker 3: big deal to me? I have now realized the best
• 2:17
  Speaker 3: way to deal with it is to write it down
• 2:19
  Speaker 3: and share it with someone like to actually, it takes
• 2:22
  Speaker 3: so much power out of the emotion. So I was
• 2:25
  Speaker 3: feeling I also just got my period. But and then
• 2:33
  Speaker 3: the next day like, oh, that's why. But I feel
• 2:36
  Speaker 3: like this is like an anxiety hack or jealousy or
• 2:38
  Speaker 3: anytime you're feeling some sort of way, write it down
• 2:40
  Speaker 3: and share it with someone, because a problem shared is
• 2:43
  Speaker 3: a problem harved, right, So being able to I told
• 2:46
  Speaker 3: Don and I told him the things that I was
• 2:48
  Speaker 3: feeling jealous about with a situation, and he was like,
• 2:53
  Speaker 3: it's okay to feel that way, like it's it's actually
• 2:55
  Speaker 3: not a big deal, but it's totally fine that you
• 2:56
  Speaker 3: feel like that. And I was like, oh, okay, it
• 3:00
  Speaker 3: just becomes so much lifetime. And I feel like actually
• 3:02
  Speaker 3: writing down your thoughts it comes back to journaling a
• 3:05
  Speaker 3: little bit, I think as well, but taking your thoughts
• 3:07
  Speaker 3: like from your brain, putting them down on paper, and
• 3:09
  Speaker 3: sharing them with someone who's not gonna judge you about them,
• 3:12
  Speaker 3: like me being able to tell him like the most
• 3:13
  Speaker 3: stupid things, and looking back, I'm like, oh, I don't
• 3:16
  Speaker 3: feel that way.
• 3:16
  Speaker 2: Once my period came, I was.
• 3:17
  Speaker 3: Like, oh care Like oh, but at the time, I
• 3:20
  Speaker 3: was like, this is such a big deal to me,
• 3:21
  Speaker 3: and I feel so silly that I care so much
• 3:23
  Speaker 3: about it, but actually being able to be honest with
• 3:25
  Speaker 3: someone that you trust and they're like, it's okay that
• 3:27
  Speaker 3: it's a big deal, Like you're allowed to feel that way.
• 3:29
  Speaker 1: Yeah, I do think as well. Jealousy is such an
• 3:32
  Speaker 1: under explored emotion that it's so vilified. It's like if
• 3:36
  Speaker 1: if you're jealous of something, gets very much like a
• 3:39
  Speaker 1: that's you like, how pathetical, Like that's like there's a
• 3:42
  Speaker 1: lot of shame. There's a lot of shame surrounding that.
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  Speaker 1: But it's such a common emotion. It can be within
• 3:47
  Speaker 1: friendships like if you know, you think your friend's hanging
• 3:50
  Speaker 1: out with someone else, nakell them their best friend and
• 3:52
  Speaker 1: you're like, no, that's my best friend. Yeah, or like colleagues,
• 3:55
  Speaker 1: like if you are in competition with someone or your partner,
• 3:58
  Speaker 1: and that I think even exactly talking about it, and
• 4:02
  Speaker 1: even sometimes when you write something down on papy you're
• 4:05
  Speaker 1: like would I see it?
• 4:07
  Speaker 2: Out of me?
• 4:08
  Speaker 1: I realize I'm being silly, Like yeah, you see it.
• 4:13
  Speaker 2: Yeah, it's not a bad thing.
• 4:14
  Speaker 3: Jealous It is actually quiet because even John Sadie's like,
• 4:16
  Speaker 3: I like that you get jealous of things because it
• 4:18
  Speaker 3: means that you.
• 4:18
  Speaker 2: Gotta work harder.
• 4:19
  Speaker 3: It means that, like it's actually like if you be
• 4:21
  Speaker 3: a motivator, yeah, and you're like, oh whatever, then like
• 4:24
  Speaker 3: we need a bit of motivation in our lives.
• 4:26
  Speaker 1: I think one thousand emotions are never wrong. It's like
• 4:28
  Speaker 1: what you do with them.
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  Speaker 2: Yes, I love that.
• 4:30
  Speaker 1: Put that shirt you Oh fin damn it?
• 4:38
  Speaker 2: Okay.
• 4:38
  Speaker 1: My life lesson of the Week is inspired by a TikTok.
• 4:41
  Speaker 1: I saw surprise, but I saw this chicken. She was
• 4:45
  Speaker 1: talking about how as you get into you know, your
• 4:47
  Speaker 1: later twenties or early thirties, a lot of us, you know,
• 4:50
  Speaker 1: start to see ourselves aging, right, and that can be
• 4:55
  Speaker 1: quite a scary, confronting thing. And she was like, I've
• 4:59
  Speaker 1: spent so much much of my late twenties and early
• 5:02
  Speaker 1: thirties focus.
• 5:03
  Speaker 2: On how can I look younger? How can I look younger?
• 5:06
  Speaker 1: Which is so fine, of course, you know, I think
• 5:08
  Speaker 1: a lot of us have like these thoughts and these
• 5:10
  Speaker 1: insecurities around that, and you know, society has taught us
• 5:13
  Speaker 1: to think this way. But she was like, I have
• 5:16
  Speaker 1: decided that I am going to reshift my priorities from
• 5:19
  Speaker 1: how do I look younger? To how do I look cooler?
• 5:23
  Speaker 1: And she was talking about how when you see a
• 5:25
  Speaker 1: really cool old lady on the street and she has
• 5:29
  Speaker 1: like fabulous hair and she's wearing a really funky outfit
• 5:32
  Speaker 1: and a cool pair of sunglasses and like fabulous jewelry,
• 5:35
  Speaker 1: those are often like the ladies that you see and
• 5:37
  Speaker 1: you're like, that's what I want to be when I Yeah,
• 5:40
  Speaker 1: and I like Gender and Carmen exactly. Have you seen them? No?
• 5:45
  Speaker 1: They these like iconic duo. Yeah, they're two Melbourne based
• 5:49
  Speaker 1: creators and they're two best friends and I think they're
• 5:52
  Speaker 1: in their sixties and we had them on the podcast
• 5:55
  Speaker 1: a couple of years ago, and they're very stylish and
• 5:59
  Speaker 1: they create a lot of like fashion and lifestyle content
• 6:01
  Speaker 1: around basically that you don't.
• 6:04
  Speaker 2: Have to let those things go as you get older.
• 6:06
  Speaker 1: And they're so young in heart and have like amazing
• 6:10
  Speaker 1: free young spirits and are so fabulous and stylish and yeah,
• 6:15
  Speaker 1: thats them, Oh my god cool, they're so yes, absolutely yeah,
• 6:21
  Speaker 1: they're incredible. So yeah, absolutely, yeah, Ginger and Carmen, That's
• 6:27
  Speaker 1: who I want to be when I grow up. So
• 6:28
  Speaker 1: we're going to be yeah, definitely, Yeah, but just a
• 6:31
  Speaker 1: nice little little reminder, I think, because that's something that
• 6:34
  Speaker 1: you also can control. Yeah, mindset shifts. Yeah I nearly
• 6:40
  Speaker 1: said mindset shifts, but that.
• 6:44
  Speaker 2: Out with the.
• 6:46
  Speaker 1: You know, Okay, my life lesson of the week is
• 6:48
  Speaker 1: I don't know how much of a lesson it is,
• 6:50
  Speaker 1: rather than something that I just want to talk about.
• 6:52
  Speaker 1: The Bridge in season four soundtrack has been released for
• 6:55
  Speaker 1: episode one. Oh my god, tell me everything?
• 6:58
  Speaker 2: No?
• 6:59
  Speaker 4: Fuck?
• 6:59
  Speaker 1: Okay, So do you watch Bridgeton?
• 7:01
  Speaker 2: I don't. You would probably love it. I watched a
• 7:04
  Speaker 2: couple of episodes.
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  Speaker 3: It was when my dad was staying at my house,
• 7:07
  Speaker 3: and I remember how you did to text him and
• 7:08
  Speaker 3: be like, by the way, Dad, we're watching bridges here.
• 7:10
  Speaker 3: We're not having really loud sex because it's so loud.
• 7:13
  Speaker 3: We're in the bed dream watching it, and it was
• 7:14
  Speaker 3: just sex, and so then we I think, maybe it's
• 7:17
  Speaker 3: not the time to watch it when your dad's in
• 7:18
  Speaker 3: the house.
• 7:19
  Speaker 2: Yeah. Maybe again.
• 7:21
  Speaker 3: Yeah, Oh my god, okay, I'm going to leave here
• 7:25
  Speaker 3: with the to do list.
• 7:26
  Speaker 2: Yeah, bitch, it's so home.
• 7:29
  Speaker 1: Don't Why is it always wear I remember like living
• 7:32
  Speaker 1: at home and there you'd watch four fucking episodes. Nothing
• 7:36
  Speaker 1: as soon as your mom comes in h raw dogging, yeah,
• 7:39
  Speaker 1: full frontal and then.
• 7:41
  Speaker 3: Straight at the screen because you can't look at them,
• 7:43
  Speaker 3: and then that's even worse.
• 7:44
  Speaker 1: So Bridgeton season four, episode one songs. They haven't released
• 7:48
  Speaker 1: the whole season, just episode one, Life in Technicolor by
• 7:53
  Speaker 1: Cold Play, Never Let You Go, Third Eye Blind and
• 8:03
  Speaker 1: DJ got Us, Falling in Love Again by Usher and
• 8:07
  Speaker 1: Pitbull Up Oh my God, bum bum bum bum bum
• 8:13
  Speaker 1: bump bum bum boom for any of the chicks, who
• 8:18
  Speaker 1: and Matilda included. I'm not sure if you would remember,
• 8:21
  Speaker 1: but with the Bridgeton soundtrack, it's like orchestral recreations of
• 8:26
  Speaker 1: these modern songs. So I'm just like, how are they
• 8:29
  Speaker 1: going to recreate these? And so many of them have
• 8:31
  Speaker 1: been so iconic, so I can't wait.
• 8:33
  Speaker 2: Yeah, I'm in.
• 8:35
  Speaker 1: I'm excited for the season.
• 8:36
  Speaker 5: I want the whole series, though, like, give me the set,
• 8:39
  Speaker 5: give me the set list, drop the set list, seriously,
• 8:43
  Speaker 5: And I always go into like there's actually a playlist
• 8:46
  Speaker 5: on Spotify where you can go and listen to all
• 8:49
  Speaker 5: the orchestral covers from Bridgeton, and it's so good if
• 8:54
  Speaker 5: you're like reading a book.
• 8:56
  Speaker 1: Or if you're trying to work and you don't because
• 8:58
  Speaker 1: if I'm working and there's es, I'm like start singing
• 9:01
  Speaker 1: like the song in my head and I can't focus.
• 9:03
  Speaker 1: So yeah, that there go life lesson. Orchestral music makes
• 9:06
  Speaker 1: you more productive, especially if it's Usher and Pitbull.
• 9:10
  Speaker 2: I could get into the show if.
• 9:14
  Speaker 6: Yeah, yes, and people we met Pitbull, I heard we
• 9:22
  Speaker 6: didn't talk about it.
• 9:25
  Speaker 2: What was he like?
• 9:26
  Speaker 1: Exactly as you'd expect. Yeah, really hot? Yeah, actually hotter
• 9:30
  Speaker 1: in person because you can really feel the feel it.
• 9:32
  Speaker 1: You feel the Pitbull magic and you're.
• 9:35
  Speaker 3: Like every time we just shot a campaign at Motow,
• 9:38
  Speaker 3: Molly and all of us when we all drove up separately,
• 9:41
  Speaker 3: the Stax team, we all played like hotel even realizing
• 9:45
  Speaker 3: it though, like that was everyone's song.
• 9:47
  Speaker 1: That was Oh my god, that's amazing. Okay, Well, now
• 9:51
  Speaker 1: that we've covered all the very important topics of raw dogging,
• 9:54
  Speaker 1: Pitbull and orchestral music, let's get into the episode. Yeah,
• 9:58
  Speaker 1: let's get into it. So, as we briefly touched on
• 10:01
  Speaker 1: in the intro Stacks launched in twenty fifteen, but with
• 10:06
  Speaker 1: eighty thousand dollars in debt, Yeah, can you talk us
• 10:09
  Speaker 1: through what are some of the biggest life lessons that
• 10:11
  Speaker 1: you had from that early period.
• 10:13
  Speaker 3: So Don started Stacks in twenty fifteen. I met Don
• 10:17
  Speaker 3: in twenty sixteen. That's when I kind of came onto
• 10:19
  Speaker 3: the scene. We had absolutely no money to be paying influences,
• 10:23
  Speaker 3: to be paying models, to be paying anybody. And the
• 10:26
  Speaker 3: biggest lesson, and I think this kind of shaped the
• 10:28
  Speaker 3: whole future of STAX, is that we really had to
• 10:30
  Speaker 3: lean into community. And without even realizing that we had
• 10:34
  Speaker 3: built a community, Don started building a community right from
• 10:38
  Speaker 3: the get go at the gym, and then I kind
• 10:39
  Speaker 3: of came along as his girlfriend and I got accepted
• 10:43
  Speaker 3: into the community. And Don would be making pairs of
• 10:45
  Speaker 3: tights for the girls and they'd say, oh till, by
• 10:47
  Speaker 3: the way, like we don't like this, or we want
• 10:49
  Speaker 3: to change this, or why is this this color? Or
• 10:52
  Speaker 3: what about this color? And I was like, okay, cool.
• 10:53
  Speaker 3: So I would be taking feedback and I'll be listening
• 10:55
  Speaker 3: and then be reporting it back to Don kind of thing.
• 10:58
  Speaker 3: And I think having a fee mail to help in
• 11:02
  Speaker 3: the female active web space, believe it or no, it's
• 11:04
  Speaker 3: quite important. So people would feel comfortable being able to
• 11:07
  Speaker 3: tell me that what they wanted they knew that I
• 11:10
  Speaker 3: would listen, then we'd feed it back and then we'd
• 11:13
  Speaker 3: start like producing it. And we did everything on pre
• 11:15
  Speaker 3: order because we had no money to be able to
• 11:17
  Speaker 3: buy a collection out right, So that's a good tis Yeah,
• 11:20
  Speaker 3: Basically doing it on pre order was it was literally
• 11:23
  Speaker 3: Don would have like a pair of it is so embarrassing,
• 11:26
  Speaker 3: I'll try and find the photo so you guys can please.
• 11:29
  Speaker 3: He'd have like a pair of tights and then he
• 11:32
  Speaker 3: would photoshop the word stats onto them, and then there
• 11:34
  Speaker 3: were different lengths, so he'd have like tights on a model,
• 11:36
  Speaker 3: and then he'd like draw this is where the seven
• 11:38
  Speaker 3: eights would finish. This is the length of the full
• 11:40
  Speaker 3: length times and people were shopping, people were buying that.
• 11:44
  Speaker 2: Wow, And it was because we were.
• 11:46
  Speaker 3: Listening to what our small community wanted and then we
• 11:50
  Speaker 3: were making it for them and they were happy to
• 11:52
  Speaker 3: pay for it.
• 11:53
  Speaker 2: Wait, however long it til? I think it would be
• 11:54
  Speaker 2: like four weeks or something.
• 11:56
  Speaker 1: How many years would you have in like that first drop?
• 11:59
  Speaker 2: Oh, I would say like one hundred.
• 12:02
  Speaker 3: Well, yeah, I don't know, I don't know, like if
• 12:05
  Speaker 3: that's chatting on that badly?
• 12:06
  Speaker 2: Yeah, not not a lot.
• 12:08
  Speaker 3: And we were just selling to our community, like we
• 12:10
  Speaker 3: really would when that would sell out, and it was
• 12:12
  Speaker 3: on pre sale of course, so you know, however many
• 12:15
  Speaker 3: sales we were making, that's just how much we would
• 12:16
  Speaker 3: order and it we'll come back in and we'd do
• 12:18
  Speaker 3: it again and people would have more feedback, and we
• 12:21
  Speaker 3: then would design a funkier collection if that's what people
• 12:24
  Speaker 3: were looking for. We'd try our hand at scrunch bumps
• 12:26
  Speaker 3: because that's what the girls wanted, and like things would flop,
• 12:29
  Speaker 3: but people were kind of they wanted to be involved
• 12:32
  Speaker 3: and they wanted to support us because like it's just
• 12:34
  Speaker 3: don't know, you know, giving it a go. We're just
• 12:36
  Speaker 3: at the gym asking for feedback. We do pop ups
• 12:39
  Speaker 3: at the gym every single weekend trying to sell our products.
• 12:41
  Speaker 3: And we really built a community from the get go,
• 12:43
  Speaker 3: and then I kind of started posting on socials and
• 12:46
  Speaker 3: the community got a little bit bigger. So I think
• 12:50
  Speaker 3: that the number one lesson is that we had no
• 12:53
  Speaker 3: money and we still managed to get orders and buy
• 12:56
  Speaker 3: these products and have people supporting and loving us because
• 12:58
  Speaker 3: they believed in what we were doing because we did
• 13:00
  Speaker 3: and we do as well.
• 13:02
  Speaker 1: What was the mentality in that as well? Because especially
• 13:05
  Speaker 1: for a lot of small business owners that are just
• 13:07
  Speaker 1: starting out or people that don't even have a business
• 13:09
  Speaker 1: but are trying to manage you know, their income and
• 13:12
  Speaker 1: debt and all of that. How do you prioritize like
• 13:15
  Speaker 1: cash flow and like what you That was one of
• 13:17
  Speaker 1: the questions we got from the chicks was, you know,
• 13:19
  Speaker 1: let's say you had that small drop and you sell
• 13:23
  Speaker 1: out of that small drop. What do you do when
• 13:25
  Speaker 1: you get that cash flow? And does it go straight
• 13:27
  Speaker 1: back into the business.
• 13:28
  Speaker 3: Yeah, it went straight back into the business every single time.
• 13:30
  Speaker 3: So I so I was working full time. My background
• 13:32
  Speaker 3: is in recruitment, so I was in corporate world. Don
• 13:34
  Speaker 3: was working full time. He actually worked three jobs during
• 13:37
  Speaker 3: this time. So he was working at a coffee shop
• 13:40
  Speaker 3: in the morning, he was working at a supplement store
• 13:43
  Speaker 3: during the day, and then doing stacks as well. So
• 13:45
  Speaker 3: it was like hustle, hustle, hustle, and I was, you know,
• 13:49
  Speaker 3: working in corporate and then as we started getting more serious,
• 13:52
  Speaker 3: I'd be working stacks before or after work on my
• 13:54
  Speaker 3: lunch break where my boss wasn't looking, you know, all of.
• 13:56
  Speaker 2: That kind of stuff.
• 13:57
  Speaker 3: So my dad has always taught me, like how to
• 14:00
  Speaker 3: manage like when money comes in, to have like my
• 14:03
  Speaker 3: three separate accounts, so I've got savings, I've got this
• 14:06
  Speaker 3: might actually be really quite helpful info. So he my dad,
• 14:09
  Speaker 3: like right from the get go when I was little,
• 14:10
  Speaker 3: set me up with a bank account. I started working
• 14:12
  Speaker 3: when I was fourteen. My pay would go into like
• 14:15
  Speaker 3: my pay account, and then I'd have a certain amount
• 14:17
  Speaker 3: that goes into my savings account, and a certain amount that
• 14:19
  Speaker 3: goes into my bills account, and then like every single
• 14:21
  Speaker 3: week that was like distributed it evenly and direct davits
• 14:24
  Speaker 3: would come out, and then I'd only work in that
• 14:26
  Speaker 3: one account, so I'd only work out of my pay account,
• 14:29
  Speaker 3: and that was the account.
• 14:30
  Speaker 2: I lived out of. So I did that for for
• 14:33
  Speaker 2: literally ever.
• 14:34
  Speaker 3: Yeah, and then Don and I met, and I was
• 14:37
  Speaker 3: still doing that working corporate, and that's kind of where
• 14:40
  Speaker 3: we were able to survive while all of the rest
• 14:42
  Speaker 3: of the money was just going straight back into building
• 14:45
  Speaker 3: out more products, and then eventually we can start to
• 14:47
  Speaker 3: afford to do campaigns pay models, and but that came like.
• 14:51
  Speaker 1: A lot of sad, anxiety inducing paying models, like no
• 14:54
  Speaker 1: in terms of like Okay, we've got more money to
• 14:58
  Speaker 1: play with now, like we've got to put this into marketing,
• 15:00
  Speaker 1: like those decisions being made being like the return on investments,
• 15:04
  Speaker 1: Like it sounds a guess, oh and.
• 15:06
  Speaker 3: It still is now, Like it still is now. You
• 15:08
  Speaker 3: can never especially when it comes to like working with influencers,
• 15:12
  Speaker 3: that's always like a huge guess because you can have
• 15:14
  Speaker 3: someone that converts time and time again, and then suddenly
• 15:17
  Speaker 3: they'll do a post it nothing happens, and that's just what.
• 15:21
  Speaker 3: It doesn't mean anything, doesn't mean they're a bad influencer.
• 15:24
  Speaker 3: It doesn't mean anything. Like it's just like sometimes people
• 15:26
  Speaker 3: aren't shopping that product, they're not shopping that day. Something's
• 15:29
  Speaker 3: happened in the world where they're not online. Like there's
• 15:31
  Speaker 3: so many like you've got a rent.
• 15:32
  Speaker 1: Increase, so many different variables. You kind of need to
• 15:37
  Speaker 1: have a bit of flexibility or a buffer to allow
• 15:39
  Speaker 1: for those variables to happen.
• 15:40
  Speaker 2: One hundred percent.
• 15:41
  Speaker 3: And then it comes down to like, also, it's not
• 15:44
  Speaker 3: always conversion, it's not always feels like a lot of
• 15:47
  Speaker 3: working in marketing is the awareness piece as well, when
• 15:50
  Speaker 3: aligning your brand with particular people that you think you
• 15:52
  Speaker 3: fit in.
• 15:53
  Speaker 2: Well with the brand.
• 15:54
  Speaker 3: So yeah, it's definitely it's not something that you learn,
• 15:57
  Speaker 3: I think, and like neither don't know, I like went
• 15:59
  Speaker 3: to school of how to be an entrepreneur. Like we've
• 16:01
  Speaker 3: made like a lot of state, like we're still learning
• 16:03
  Speaker 3: now every single day. So it was definitely community that
• 16:06
  Speaker 3: kind of that made everything kind of be achievable for us.
• 16:09
  Speaker 2: And then that's why community is.
• 16:10
  Speaker 3: Still such an important part of whose Stax is today.
• 16:14
  Speaker 1: Yeah, that's what I was thinking as well, because obviously
• 16:16
  Speaker 1: Stax is a huge brand and a household name in Australia,
• 16:20
  Speaker 1: but you have such a strong community even still to
• 16:24
  Speaker 1: this day, like in your Facebook group for example, and
• 16:27
  Speaker 1: it's literally you and on in the comments, like talking
• 16:30
  Speaker 1: to people and being like Okay, we're going on a
• 16:32
  Speaker 1: walk this morning, like who's gonna come, and having like
• 16:35
  Speaker 1: those face to face you know, opportunities and answering people's
• 16:39
  Speaker 1: questions and getting people's feedback. So would you say that
• 16:43
  Speaker 1: that is still as important today as it was in
• 16:46
  Speaker 1: the beginning, or do you have any advice for people
• 16:48
  Speaker 1: who perhaps are thinking of starting a business and the
• 16:51
  Speaker 1: role of community there.
• 16:52
  Speaker 3: I think it's even more important now. I think it's
• 16:54
  Speaker 3: probably even the the the bigger the brand gets or
• 16:58
  Speaker 3: the old the longer it's been around for I think
• 17:00
  Speaker 3: it's like even more important to be nurturing community because like,
• 17:02
  Speaker 3: the community is the reason that, you know, we were
• 17:06
  Speaker 3: able to leave our full time jobs because they supported us.
• 17:08
  Speaker 3: So like, when you get to a point, you can't
• 17:10
  Speaker 3: just turn around and forget about the community, to forget
• 17:12
  Speaker 3: about how you got somewhere, and I think sometimes people
• 17:16
  Speaker 3: can get a little bit lost, And I think that
• 17:17
  Speaker 3: Don and I probably did as well. We you know,
• 17:19
  Speaker 3: we were opening a million stores, doing this and doing that,
• 17:22
  Speaker 3: and then it's like, hold on, wait, back to our core.
• 17:24
  Speaker 3: What made stack stacks was the community and was like
• 17:28
  Speaker 3: being able to provide incredible product and credible service and
• 17:30
  Speaker 3: give people something else and then just constantly like that's
• 17:35
  Speaker 3: like the core and the center of what we do,
• 17:36
  Speaker 3: so continuously making sure we're doing that. I think it's
• 17:39
  Speaker 3: more important now than ever to be honest.
• 17:41
  Speaker 1: Exactly, especially with how like the active way space just
• 17:45
  Speaker 1: continues to grow. Honestly, every single industry just continues to grow.
• 17:49
  Speaker 2: Like the other day, we saw like a.
• 17:51
  Speaker 1: Celebrity skincare line. I was like, I even fucking know
• 17:53
  Speaker 1: that they had a skincare line. There's the space is
• 17:57
  Speaker 1: so saturated and the active way space just continues to grow.
• 18:01
  Speaker 1: Lulu Lemon just trademarked the term Lulu Lemon Jube. Yeah,
• 18:06
  Speaker 1: I would love to know your thoughts on that.
• 18:08
  Speaker 2: I get it.
• 18:09
  Speaker 3: I get it because if someone was saying, like a
• 18:10
  Speaker 3: stats doop, I'd be pissed off as well.
• 18:13
  Speaker 2: True, right, Like I'm like, oh, don't use the brand.
• 18:15
  Speaker 3: I think that Luly Lemon do fantastic product, but I
• 18:20
  Speaker 3: don't think that means that no one else can. And
• 18:23
  Speaker 3: I do understand like people using those terms to sell
• 18:26
  Speaker 3: their product. I get it. I get both sides of
• 18:29
  Speaker 3: the story. In terms of dupes, I think they should
• 18:32
  Speaker 3: always be like something a little bit different about your
• 18:34
  Speaker 3: brand and why it stands out. And if you can't
• 18:36
  Speaker 3: think of the difference, then like you don't have to
• 18:39
  Speaker 3: start a brand, do you know what I mean? Like,
• 18:40
  Speaker 3: if there's nothing that really stands out that is game
• 18:44
  Speaker 3: changing or going to make your product a little bit
• 18:46
  Speaker 3: different to Luly Lemon to anything else, then that's okay,
• 18:49
  Speaker 3: Like it's so fine. But yeah, dupe culture, it's an
• 18:52
  Speaker 3: interesting one. I think in terms of like being inspired
• 18:55
  Speaker 3: by other brands, everyone is inspired by everyone, Like that's
• 18:58
  Speaker 3: just what happens. But I do you understand that? I mean,
• 19:01
  Speaker 3: like I said, I'd be pieced off.
• 19:02
  Speaker 1: So it was like stack stoop especially, I always do
• 19:08
  Speaker 1: really enjoy and I do find myself shopping more when
• 19:12
  Speaker 1: it's this completely like in any space, like completely different
• 19:18
  Speaker 1: problem solving item and it's not something that's invented a
• 19:22
  Speaker 1: problem that I'm like, oh, I have never like the
• 19:26
  Speaker 1: amount of time some random video comes up being like
• 19:29
  Speaker 1: do you.
• 19:29
  Speaker 2: Have two eyebrows?
• 19:31
  Speaker 1: Well, you actually have eyebrow fasci itis, like and I'm
• 19:35
  Speaker 1: like what, I'm like, oh my god, I do have
• 19:37
  Speaker 1: two eyebrows. Holy shit, I'm gonna buy this two hundred
• 19:41
  Speaker 1: dollars er. Yeah that, yeah, I agree, I do as well.
• 19:45
  Speaker 1: Think like because of like five years ago, it was
• 19:50
  Speaker 1: more along the lines of like solving problems of like
• 19:53
  Speaker 1: bringing a quality, affordable item, which is definitely like where
• 19:57
  Speaker 1: I think stacks fits into the active web space, whereas
• 20:02
  Speaker 1: now it's like, oh, we just made the packaging look
• 20:05
  Speaker 1: the same and yes, you know the same.
• 20:08
  Speaker 2: Yeah, yeah, I don't really like that.
• 20:10
  Speaker 1: If it looks like a duck and it quacks like
• 20:11
  Speaker 1: a duck, then it's the same thing that was so
• 20:13
  Speaker 1: Italian looked like it looks like a duck and it
• 20:17
  Speaker 1: quacks like a duck. Oh my god. Moving on, you
• 20:21
  Speaker 1: mentioned before that you guys, you know, have made some
• 20:24
  Speaker 1: mistakes here and there along the way, which is always
• 20:27
  Speaker 1: going to happen. And I would love to be a
• 20:31
  Speaker 1: nosy Nelly and to know, Haha, what is the most
• 20:35
  Speaker 1: expensive mistake you've made on your stacks journey opening up?
• 20:39
  Speaker 3: How many stores do we have? At one point, I
• 20:41
  Speaker 3: think it was twelve stores. We opened twelve stores. We
• 20:44
  Speaker 3: did like nine in one year. Well, and you have
• 20:47
  Speaker 3: to like, it's just done and I doing the business
• 20:50
  Speaker 3: like we like I said, neither of us have like
• 20:53
  Speaker 3: we didn't even go to university, like the two of
• 20:55
  Speaker 3: us like we our parents aren't entrepreneurs. We had no one,
• 20:59
  Speaker 3: We have no one to ask. We're just giving things
• 21:02
  Speaker 3: to go. And so the first store that were so
• 21:04
  Speaker 3: we have two stores now we have a Pitt Street
• 21:07
  Speaker 3: mall in Sydney and Liverpool and closed down ten stores, yes,
• 21:13
  Speaker 3: which at the time it was like a rollercoaster of emotions.
• 21:16
  Speaker 3: So when we first opened our pop up store, it
• 21:19
  Speaker 3: was just after COVID and that was the one that
• 21:23
  Speaker 3: you guys went to on King Street. It was like
• 21:25
  Speaker 3: a beautiful store we had. It was torrential downpall and
• 21:28
  Speaker 3: we had over a thousand people lining up at the
• 21:30
  Speaker 3: front of the store, which was wild. Yeah, a thousand
• 21:33
  Speaker 3: people came in. It was one of our biggest days ever.
• 21:35
  Speaker 3: It was like it was crazy and so like this
• 21:38
  Speaker 3: was an amazing and amazing store opening. And then people said, oh,
• 21:42
  Speaker 3: we want a store over here, and so we're so
• 21:44
  Speaker 3: community for it because okay, cool, we'll open a store here.
• 21:46
  Speaker 3: And then they want a store over here, and then
• 21:48
  Speaker 3: Perth wants to store, Melbourne wants this store, Adelaide wants.
• 21:50
  Speaker 2: So we're like, okay, we'll do it. We'll do it
• 21:52
  Speaker 2: for our community.
• 21:53
  Speaker 4: You know.
• 21:54
  Speaker 1: That would also be really like exciting.
• 21:56
  Speaker 2: Yeah.
• 21:57
  Speaker 3: Yeah, it was so exciting and it was so much fun,
• 21:59
  Speaker 3: and you know, we had such great success with opening
• 22:01
  Speaker 3: the first few stores. We were just like, we'll continue
• 22:04
  Speaker 3: to do it, like this is what we're doing, this
• 22:05
  Speaker 3: is amazing. It's all going so well. And then it
• 22:07
  Speaker 3: gets to a point where running twelve stores is it's
• 22:11
  Speaker 3: actually quite difficult. Espial on everych oil, like we don't
• 22:17
  Speaker 3: have any of this experience. There's so much that goes
• 22:19
  Speaker 3: into it obviously, like the store fit outs, the contracts,
• 22:22
  Speaker 3: the staff, the customer service, the products, making sure you
• 22:26
  Speaker 3: have enough product, making sure you've got product for like
• 22:29
  Speaker 3: particular demographics, like all of this, and it just got
• 22:33
  Speaker 3: way too much for us, Like every day we're like
• 22:35
  Speaker 3: trying the store became our full focus, and we're an
• 22:39
  Speaker 3: online brand, So it got to a point where we
• 22:42
  Speaker 3: had to take a step back and be like what
• 22:45
  Speaker 3: is it that we do and what is it at
• 22:47
  Speaker 3: our core? And our core is community and it's selling
• 22:49
  Speaker 3: products online, Like that's where the success has come from.
• 22:53
  Speaker 3: So that's where we need to go back to it.
• 22:54
  Speaker 3: And again it comes back to what I said, just
• 22:56
  Speaker 3: finding like how it started and making sure you're always
• 22:59
  Speaker 3: true to like what happened, Like what got you there
• 23:01
  Speaker 3: in the first place, Let's go back to that. So
• 23:03
  Speaker 3: it just kind of got away from us, and.
• 23:06
  Speaker 2: I would like the emotions that we felt.
• 23:09
  Speaker 3: It was funny because if Don and I had to
• 23:11
  Speaker 3: make a decision like that a couple of years ago,
• 23:13
  Speaker 3: we would have been I don't want to say we
• 23:15
  Speaker 3: were so egotistic, but I think the older you get
• 23:17
  Speaker 3: and the more you learn, like the more you learn,
• 23:20
  Speaker 3: your ego kind of goes away with it. Yeah, why
• 23:23
  Speaker 3: am I expected to get everything right all the time?
• 23:25
  Speaker 3: Like why are we expected to know everything? This is
• 23:27
  Speaker 3: our first time as humans, this is our first time
• 23:29
  Speaker 3: doing anything. We gave it a go. The stores weren't
• 23:32
  Speaker 3: a great decision.
• 23:33
  Speaker 2: So we closed them, Like and that's okay.
• 23:35
  Speaker 3: Like why is that? Like why is there so much
• 23:38
  Speaker 3: pressure on us to never make mistakes?
• 23:40
  Speaker 1: And it's interesting because there was a lot of you know,
• 23:44
  Speaker 1: dialogue online about.
• 23:46
  Speaker 2: It as well.
• 23:46
  Speaker 1: You saw tiktoks and meteor outlets and daily mail headlines
• 23:52
  Speaker 1: no lambow and all that stuff to keep the lights on? Yeah,
• 23:57
  Speaker 1: and I think I don't know, Like I just think
• 24:00
  Speaker 1: what's wrong with that?
• 24:01
  Speaker 2: Yeah? Yeah?
• 24:02
  Speaker 3: And I think a couple of years ago, Don and
• 24:03
  Speaker 3: I would have been more affected by buy it. But
• 24:07
  Speaker 3: at the end of the day, like it's okay, Like
• 24:09
  Speaker 3: we really it's all just like humans like trying to
• 24:13
  Speaker 3: do what they think is right at the time and
• 24:15
  Speaker 3: make the best out of what they can and then
• 24:16
  Speaker 3: if it doesn't work, you're you're allowed to change your mind.
• 24:18
  Speaker 3: I think that's like the number one thing is that,
• 24:20
  Speaker 3: like you can change your mind in life, And that's okay,
• 24:23
  Speaker 3: like everyone should be able to do so. Yeah, and
• 24:25
  Speaker 3: if you don't, if you you know, learning all these lessons,
• 24:28
  Speaker 3: but you're so like egotistical, you stick to your guns
• 24:31
  Speaker 3: and you won't Like that's just like, what is it.
• 24:34
  Speaker 3: The longer you stay on the wrong train, the more
• 24:36
  Speaker 3: expensive it is to get home.
• 24:38
  Speaker 2: It's like when you learn.
• 24:39
  Speaker 1: Sorry, wow, true right that completely altered my brain chemistry
• 24:45
  Speaker 1: and I just got full body chills. The long you
• 24:48
  Speaker 1: say on the wrong train, the more expensive it is
• 24:50
  Speaker 1: to get home. Yeah, that's not sure.
• 24:53
  Speaker 3: Yeah, I've never heard that before, and it's okay, Like
• 24:57
  Speaker 3: it's just I feel like, when you take the pressure
• 24:59
  Speaker 3: off yourself, like human, you can make I wouldn't even
• 25:01
  Speaker 3: say it was a mistake because we learned so much
• 25:03
  Speaker 3: from it. Yeah, and we're better people coming out the
• 25:05
  Speaker 3: other side of it. I'm like, yeah, okay, just get
• 25:07
  Speaker 3: off the train.
• 25:08
  Speaker 1: Yeah, because we encourage people to try so much that
• 25:12
  Speaker 1: I think we need to encourage them to fail and
• 25:14
  Speaker 1: be more gentle with that. Yeah, exactly, and bounce back
• 25:19
  Speaker 1: and not even see that as a failure.
• 25:20
  Speaker 2: It's just a pivot.
• 25:22
  Speaker 1: And that was one chapter in the business, and now
• 25:24
  Speaker 1: this is a new one. Did you ever experience imposter
• 25:27
  Speaker 1: syndrome in those moments or in other difficult moments during
• 25:30
  Speaker 1: the business time.
• 25:31
  Speaker 3: All the time making decisions and whether or not you're
• 25:33
  Speaker 3: going to close the stor is making the decisions you
• 25:36
  Speaker 3: know you're sit in We'll sit in boardrooms and have
• 25:38
  Speaker 3: to do like bossy things, and I'm like, who do
• 25:40
  Speaker 3: I think I am?
• 25:41
  Speaker 4: Like, I'm like, I'm literally it's just like little Till
• 25:44
  Speaker 4: from Path, like I have no idea what I'm doing here,
• 25:46
  Speaker 4: And I think I post the syndrome is good though,
• 25:49
  Speaker 4: because I think you should be put in situation You're
• 25:52
  Speaker 4: never going to grow if you like stay safe and
• 25:54
  Speaker 4: play it small, and you should be put in situations
• 25:56
  Speaker 4: that are going to challenge yourself when you are, and
• 25:59
  Speaker 4: then when you leave you.
• 26:00
  Speaker 2: Feel so good about yourself.
• 26:01
  Speaker 3: Do You're like, yeah, I do that, and you could
• 26:03
  Speaker 3: be back to your like silly little self. Like Don
• 26:05
  Speaker 3: and I will have a meeting, for example, with people
• 26:07
  Speaker 3: and then they leave and Don I just like look
• 26:08
  Speaker 3: at each other and laugh.
• 26:09
  Speaker 2: We're like we are we're like just little babies. Yeah,
• 26:13
  Speaker 2: like who we don't know what we're doing. We're just giving.
• 26:16
  Speaker 3: It, make it yeah, yeah, yeah, so I think your
• 26:18
  Speaker 3: bosster syndrome is good.
• 26:20
  Speaker 1: I like that perspective. What's it like working with your partner?
• 26:26
  Speaker 1: How do you navigate that? And do you have advice
• 26:29
  Speaker 1: for anyone who wants to start a business with their
• 26:31
  Speaker 1: partner or their best friend.
• 26:32
  Speaker 3: Yeah, so Don and I are both very different, but
• 26:35
  Speaker 3: we're very similar. Like we're similar in a sense that
• 26:37
  Speaker 3: we have the same goals for the business and we're
• 26:40
  Speaker 3: on the same yeah, the same vision all the time.
• 26:42
  Speaker 3: So like, if I have a good day and I
• 26:44
  Speaker 3: have a win, he also feels that it's a good
• 26:46
  Speaker 3: day and it's a win. And you know, if we
• 26:47
  Speaker 3: both have a shitty day, we get to go home
• 26:50
  Speaker 3: to each other and you don't have to over explain things.
• 26:52
  Speaker 3: We both know that that really sucked and we're both
• 26:55
  Speaker 3: in grumps for the rest of night. It doesn't matter,
• 26:56
  Speaker 3: Like you don't have to, like we celebrate the same
• 26:59
  Speaker 3: wins and losses. You do have to have different talents,
• 27:02
  Speaker 3: I think, or different skill sets. So I'm like, I say,
• 27:05
  Speaker 3: I do like the glossy stuff and Don does the
• 27:07
  Speaker 3: CEO stuff. So I do like a lot of the
• 27:09
  Speaker 3: front facing I do, pr I do media, I do
• 27:11
  Speaker 3: all of that. Don does like all the CEO so
• 27:14
  Speaker 3: all that business. So having separate roles, very separate.
• 27:17
  Speaker 2: It really is like we work at the same company sometimes.
• 27:19
  Speaker 3: Yeah, and I work from home a lot of the
• 27:22
  Speaker 3: time as well, So I'm not like sitting on his
• 27:23
  Speaker 3: lap sharing a keyboard and typing.
• 27:25
  Speaker 2: Together like we are, like we have he sees the
• 27:28
  Speaker 2: people do get some like booktop. I'm not picturing you
• 27:33
  Speaker 2: and don't having sex. Sorry that sounded.
• 27:45
  Speaker 1: What is writing itself like persists immediately.
• 27:50
  Speaker 3: Yeah, But I say like Don will see like some
• 27:53
  Speaker 3: of the staff more than he sees me during the
• 27:55
  Speaker 3: work week as well, because it's not like you know,
• 27:57
  Speaker 3: where we both work on different things for the business.
• 28:00
  Speaker 3: It was definitely different when we first started, of course,
• 28:02
  Speaker 3: because like it was we had less stuff to do,
• 28:04
  Speaker 3: like we'd be making the decisions together. But now we
• 28:07
  Speaker 3: trust each other to make the decisions for our particular departments.
• 28:11
  Speaker 3: But I think that's like the number one thing is
• 28:13
  Speaker 3: you can't you have to have the same vision and
• 28:15
  Speaker 3: the same goal, but different skill sets. Yeah, that's to
• 28:18
  Speaker 3: be a point of difference. Otherwise it's like two people
• 28:21
  Speaker 3: doing one person.
• 28:21
  Speaker 1: So do you guys have a fight?
• 28:23
  Speaker 2: Yeah, we do.
• 28:24
  Speaker 3: Yeah, but I my number one thing is I always think,
• 28:27
  Speaker 3: am I going to divorce him for that? And the
• 28:31
  Speaker 3: answer hasn't been yes yet, and I just get over
• 28:33
  Speaker 3: Yeah it's time, but I but he pis me off
• 28:40
  Speaker 3: and like I want to be like silent for so
• 28:42
  Speaker 3: long and angry, and then I realized I have to
• 28:44
  Speaker 3: talk to him about business or something like this, and
• 28:46
  Speaker 3: I'm like, Okay, are we going to divorce over? Like
• 28:49
  Speaker 3: is this enough to divorce him?
• 28:51
  Speaker 1: No?
• 28:51
  Speaker 2: No, it's not like I can't.
• 28:54
  Speaker 3: It's hard because it's probably different. I can't give done
• 28:57
  Speaker 3: the silent treatment for days because like we need to
• 28:58
  Speaker 3: work together, Like I don't even bother with it. I
• 29:02
  Speaker 3: literally with thinking my mind divorce worthy.
• 29:04
  Speaker 1: No, that's still like a way of being like is
• 29:07
  Speaker 1: this worth staying upset over? Like it's a good way
• 29:11
  Speaker 1: to be like and you can take that with anything
• 29:13
  Speaker 1: in life, like even if a friend.
• 29:15
  Speaker 2: Pisces you off, like is this this worth like.
• 29:18
  Speaker 1: Not being friends ever again when at the end of
• 29:20
  Speaker 1: the day, maybe they showed up like fifteen minutes late
• 29:22
  Speaker 1: to lunch or something like.
• 29:23
  Speaker 3: I just tell people as well, like if you like,
• 29:25
  Speaker 3: don piss me off, Like we'll just tell each other
• 29:27
  Speaker 3: we tell each other the reason why.
• 29:28
  Speaker 2: Yeah, then we move on. How do you switch off?
• 29:31
  Speaker 1: Like, is work life balance the thing for you?
• 29:33
  Speaker 3: So we went to Europe the end of last year
• 29:36
  Speaker 3: and that was the first time we actually I actually
• 29:39
  Speaker 3: did a handover to my team in ten years. Well,
• 29:43
  Speaker 3: we don't always say. The thing that we missed the
• 29:47
  Speaker 3: most about working for somebody else is you guys can
• 29:50
  Speaker 3: probably relate as well, Like those last couple of days
• 29:53
  Speaker 3: or the last week before the Christmas holidays, and I
• 29:56
  Speaker 3: don't know if you remember the feeling of like I
• 29:58
  Speaker 3: don't have to work for like two week every that
• 30:01
  Speaker 3: lightness you being like so long, that was so good,
• 30:05
  Speaker 3: and that like or just like it.
• 30:07
  Speaker 1: Being five point thirty and being like all right, yeahunas yeah, yeah.
• 30:11
  Speaker 3: Like that was I missed that so much. And I
• 30:13
  Speaker 3: don't know, used to say all the time. And then
• 30:15
  Speaker 3: I have a really fantastic team and I was able
• 30:17
  Speaker 3: to do a handover of my stuff and I didn't
• 30:19
  Speaker 3: work for like a whole month.
• 30:21
  Speaker 2: I've never done that in my entire life.
• 30:23
  Speaker 3: And then that was kind of like the realization that
• 30:27
  Speaker 3: you actually do need to switch off, and you need
• 30:29
  Speaker 3: to have a break and you need to be able
• 30:30
  Speaker 3: to separate yourself from because at the end of the day,
• 30:33
  Speaker 3: Stacks is our life, but it's also just our job.
• 30:36
  Speaker 1: That's what I'm gonna say, especially because you're so ingrained
• 30:40
  Speaker 1: in this brand, like you're the DNA of Stacks, right,
• 30:44
  Speaker 1: how do you separate like Matilda from that? Like yeah,
• 30:50
  Speaker 1: and that would be really really hard to do.
• 30:52
  Speaker 2: Yeah, it is. It is hard.
• 30:54
  Speaker 3: But having that break it just it made me want
• 30:57
  Speaker 3: to do things a little bit more. Like, for example,
• 31:00
  Speaker 3: it sounds so silly, but like we woke up and
• 31:01
  Speaker 3: went to the beach early last weekend. And usually we
• 31:04
  Speaker 3: would wake up and just like jump on our laptop,
• 31:06
  Speaker 3: like on Saturday morning, jump on our laptops and like
• 31:08
  Speaker 3: spatch house and emails or do something.
• 31:10
  Speaker 2: And I don't think either one is like right or wrong.
• 31:12
  Speaker 3: But going to the beach and just like reading on
• 31:15
  Speaker 3: my kindle for an hour, I was like, that's that's Matilda,
• 31:17
  Speaker 3: Like that's not Stacks, And that was really nice. So
• 31:20
  Speaker 3: we make an effort to do things like that. I
• 31:22
  Speaker 3: like to be off my phone. I like to play tennis.
• 31:24
  Speaker 3: I like to like do like a workout class where
• 31:26
  Speaker 3: I'm not on my phone. I like to read on
• 31:28
  Speaker 3: my kindle. I like to be separated a bit, and
• 31:31
  Speaker 3: my screen time on the weekends has come down so much,
• 31:33
  Speaker 3: And I'm so happy for that as well, because you know,
• 31:36
  Speaker 3: if you there's always work to do, so your to
• 31:38
  Speaker 3: do list is never really going to finish. But when
• 31:41
  Speaker 3: you can like step away from the to do list
• 31:43
  Speaker 3: and then come back to it, like you're a whole
• 31:45
  Speaker 3: new person. I just feel like I have a new
• 31:46
  Speaker 3: lease on life from taking some time off and realizing that,
• 31:49
  Speaker 3: like it is beneficial to step away and to relax
• 31:52
  Speaker 3: and regroup a little bit.
• 31:53
  Speaker 1: Yeah, and the business will still run like nothing's on
• 31:56
  Speaker 1: fire when you come back. Ye, business hasn't like nothing's
• 31:59
  Speaker 1: gone wild.
• 32:00
  Speaker 2: You can read your kindle in the.
• 32:01
  Speaker 3: World and you yes, and you have like some more
• 32:03
  Speaker 3: fresh ideas because I think takeing stepping away kind of
• 32:06
  Speaker 3: is quite inspiring sometimes.
• 32:07
  Speaker 1: What's been your experience as well, being you know, a
• 32:11
  Speaker 1: woman in business. I would love to know has there
• 32:14
  Speaker 1: been things that you know you've experienced that you're like, hmmm,
• 32:18
  Speaker 1: I haven't necessarily seen don had that experience, but because
• 32:22
  Speaker 1: I'm a woman, but I was just thinking, because you
• 32:24
  Speaker 1: were obviously, you know, running this business, you have so
• 32:27
  Speaker 1: many important meetings, and women, you know, often kind of
• 32:32
  Speaker 1: get pushed to the side a little bit and sidelined
• 32:35
  Speaker 1: or held at a different stand or held at a
• 32:37
  Speaker 1: different standard. And what advice would you have four women
• 32:42
  Speaker 1: that feel that they've got to push a little bit
• 32:44
  Speaker 1: of a heavier boulder upper hill when they're working in business.
• 32:48
  Speaker 3: Yeah, I think I'm lucky in a sense that our
• 32:50
  Speaker 3: community and our brand is predominantly four women. So in
• 32:54
  Speaker 3: terms of like the people that I have to liaise with,
• 32:58
  Speaker 3: majority of them are women. So I don't really feel
• 33:00
  Speaker 3: I'm very lucky in a sense that I don't feel
• 33:02
  Speaker 3: that way. I don't have to sit in a room
• 33:03
  Speaker 3: with men in suits and do this. But I do
• 33:07
  Speaker 3: also think that sometimes being the underdog is like really
• 33:10
  Speaker 3: like it gives you a lot of power. Like there
• 33:12
  Speaker 3: is nothing better than proving people wrong, like being able
• 33:15
  Speaker 3: to come out and just be like no, I fucking
• 33:16
  Speaker 3: know what I'm talking about and being a boss and
• 33:18
  Speaker 3: like leaving them like oh okay. And you should never
• 33:22
  Speaker 3: have to feel like you are the underdog. I understand that.
• 33:25
  Speaker 2: But there is also like true power in just like
• 33:27
  Speaker 2: knowing that you know yourself.
• 33:29
  Speaker 1: Yeah, I mean, let people underestimate it prove them wrong.
• 33:33
  Speaker 3: It is so powerful to let people like, you know,
• 33:35
  Speaker 3: how Paris Hilton does. She has that voice and then
• 33:38
  Speaker 3: she's actually like such a business boss and she's incredible
• 33:42
  Speaker 3: and she just let people underestimate her all the time
• 33:46
  Speaker 3: and then just comes down and you're like, oh, holy shit,
• 33:48
  Speaker 3: she did know what she was doing.
• 33:49
  Speaker 1: She was literally monetize the dumb blonde.
• 33:51
  Speaker 3: Yes, it depends on the situation that you're in, of course,
• 33:54
  Speaker 3: but a lot of the times it doesn't really matter
• 33:55
  Speaker 3: what people's opinions are of you. And I feel like
• 33:58
  Speaker 3: the older I get, the more I am able to
• 34:01
  Speaker 3: appreciate that, and also the more like mistakes I make
• 34:03
  Speaker 3: or the more lessons I learn, and like people have
• 34:06
  Speaker 3: said that, they said that on TikTok whatever, like it's
• 34:08
  Speaker 3: still okay, Like nothing really changed in my life, Like
• 34:11
  Speaker 3: it's okay, do you know what I mean? And it
• 34:14
  Speaker 3: gives you motivation as well, like if I've ever I mean,
• 34:16
  Speaker 3: it's not necessarily like men in the industry. You know,
• 34:20
  Speaker 3: I'm going to like revert back to maybe this a
• 34:22
  Speaker 3: TikTok or maybe this maybe that it does kind of
• 34:25
  Speaker 3: I know, I spoke about being jealous, but on the
• 34:27
  Speaker 3: flip side of that, it does motivate me to be like, Okay,
• 34:30
  Speaker 3: you can think that now, but like, let's see how
• 34:31
  Speaker 3: your TikTok performs in a couple of years or do
• 34:33
  Speaker 3: you know what I mean, Like I like to turn
• 34:35
  Speaker 3: it into a bit.
• 34:36
  Speaker 2: Of a motivator.
• 34:37
  Speaker 1: Okay, you know what, I'll level up or better or
• 34:40
  Speaker 1: even like I really respect as well. A lot of
• 34:43
  Speaker 1: this you've said, we take feedback on board, and I
• 34:46
  Speaker 1: think that is quite a difficult part of just career
• 34:51
  Speaker 1: in general, like whether or not you, you know, work
• 34:54
  Speaker 1: for a company and you have a manager, whether or
• 34:56
  Speaker 1: not you run your own business and have product. Taking
• 34:58
  Speaker 1: on feedback can be very emotional and can hurt your
• 35:03
  Speaker 1: feelings sometimes. And the fact that you are very much
• 35:06
  Speaker 1: like all right, if it's constructive criticism, like let me
• 35:10
  Speaker 1: have it, like I'll hear it out. And that's definitely
• 35:12
  Speaker 1: something that I've been managing in terms of like, okay,
• 35:16
  Speaker 1: do you know what fair point? Yeah, locked in it's like,
• 35:20
  Speaker 1: got it, it's.
• 35:21
  Speaker 3: And then if you kind of just sit with it
• 35:23
  Speaker 3: for a minute and take the emotion out of it,
• 35:25
  Speaker 3: you're like, that's.
• 35:25
  Speaker 2: A good They're actually right sometimes the delivery of that.
• 35:32
  Speaker 2: People give the feedback great face, Yeah, give me a compliment,
• 35:40
  Speaker 2: se Weir.
• 35:41
  Speaker 1: Whether you're running your own business or even just in
• 35:44
  Speaker 1: day to day life, making hard decisions can be really tough,
• 35:48
  Speaker 1: and you have mentioned that that is something that you
• 35:50
  Speaker 1: know you've had to do quite a few times in
• 35:52
  Speaker 1: the course of the business. Do you ever experience decision fatigue?
• 35:56
  Speaker 2: Yes, I do.
• 35:57
  Speaker 3: I think sometimes Like some I can't be bothered making
• 36:00
  Speaker 3: decisions a lot of the time. Like I'm like, I'm
• 36:02
  Speaker 3: just a girl, don and I just try to get
• 36:04
  Speaker 3: through life. It's funny I've been told. I've heard a
• 36:06
  Speaker 3: lot of podcasts that say, like you should make decisions
• 36:09
  Speaker 3: really quickly, like you should just know yes or no,
• 36:11
  Speaker 3: Like if it's not a yes, it's a no.
• 36:12
  Speaker 1: Oh gout instinct.
• 36:14
  Speaker 3: But I don't really do that, Like I will sleep
• 36:15
  Speaker 3: on a decision and I realize majority of decisions don't
• 36:20
  Speaker 3: need to be made in that moment. I also heard
• 36:23
  Speaker 3: on a podcast that an emergency usually ninety nine percent
• 36:26
  Speaker 3: of the time an emergency involves an ambulance, right, so
• 36:31
  Speaker 3: it's not an emergency decision. You can sleep on it
• 36:34
  Speaker 3: and come back the next day. That is I don't
• 36:37
  Speaker 3: know if that's got to do a decision fatigue. You know,
• 36:39
  Speaker 3: I wear a black active words set every day, so
• 36:41
  Speaker 3: I don't have to think too much about that In
• 36:43
  Speaker 3: terms of making decisions. Ninety percent of emergencies involved in ambulance.
• 36:47
  Speaker 3: So it's not the end of the day, Like it's
• 36:49
  Speaker 3: not the end of the world if you don't make
• 36:51
  Speaker 3: that decision there, and then you can usually sleep on things.
• 36:53
  Speaker 2: You can reply in the morning.
• 36:54
  Speaker 1: And it's nine times out of ten gonna be a
• 36:58
  Speaker 1: lot stronger and you're gonna be a lot more confident,
• 37:01
  Speaker 1: and you can.
• 37:01
  Speaker 2: Talk it through. You could do whatever, like.
• 37:03
  Speaker 1: Especially if you're a reactive person, which I am.
• 37:05
  Speaker 3: I'm like, yeah, if I just replied to things immediately,
• 37:09
  Speaker 3: I would be like fires, fires fight, Yeah, I am
• 37:12
  Speaker 3: a reactive person. And like we said with the feedback,
• 37:14
  Speaker 3: like things sting. Yeah, but you don't need to respond
• 37:16
  Speaker 3: immediately to it, like you can. You can continue on
• 37:20
  Speaker 3: with your life, put your feet away, whatever the decision is,
• 37:23
  Speaker 3: think about it, write a pros, write a CON's list,
• 37:26
  Speaker 3: and come back with your informed decision. So I think
• 37:30
  Speaker 3: I think that is like a key learning as well,
• 37:32
  Speaker 3: Like it doesn't have to be a yes or no immediately.
• 37:34
  Speaker 2: You don't have to make that kind of choice.
• 37:36
  Speaker 1: Also, like the right decision doesn't really exist. It's just
• 37:38
  Speaker 1: a decision. Yeah, and like you figure it out, yeah,
• 37:41
  Speaker 1: as it goes.
• 37:42
  Speaker 3: And you can always you can, majority of the time
• 37:45
  Speaker 3: you can change your mind.
• 37:46
  Speaker 2: Exactly, It's okay to do that.
• 37:48
  Speaker 1: To wrap up the episode, I would love to know
• 37:50
  Speaker 1: what's the one piece of advice you would give the
• 37:52
  Speaker 1: chicks who want to start a business in twenty twenty six.
• 37:54
  Speaker 3: Okay, I think that you should start slowly, but surely, like,
• 38:00
  Speaker 3: know what your point of different difference is. Know what
• 38:03
  Speaker 3: you want to be creating for the world, But don't
• 38:05
  Speaker 3: be comparing yourself to everybody else's journey.
• 38:09
  Speaker 2: A lot of the.
• 38:09
  Speaker 3: Times, like for example, the straw situation, you might have
• 38:12
  Speaker 3: looked at Stacks and think, oh, they're doing all these stores.
• 38:14
  Speaker 3: It's amazing, it's going so well. But Don and I
• 38:16
  Speaker 3: behind the scenes are like, you know, it was really
• 38:18
  Speaker 3: tough for our mental health.
• 38:20
  Speaker 2: It was hard.
• 38:20
  Speaker 3: It was hard to make any kind of decision. It
• 38:22
  Speaker 3: was all consumed us day night, all the time. We're
• 38:25
  Speaker 3: just thinking about this and it was a really tough
• 38:27
  Speaker 3: time for us. But we don't show that on socials
• 38:28
  Speaker 3: at the time. I'll talk about it now, but when
• 38:31
  Speaker 3: I'm going through things, I'm not gonna like, I'm not
• 38:33
  Speaker 3: one that's gonna jump on my Instagram story crying and
• 38:36
  Speaker 3: talk about something like I will solve the problem, work
• 38:38
  Speaker 3: through it, and then I'll come back once I've learned
• 38:40
  Speaker 3: the lessons and be able to share and reflect on it.
• 38:42
  Speaker 3: So I think the number one thing, and I mean
• 38:44
  Speaker 3: it might be so cliche, is just don't compare your
• 38:47
  Speaker 3: journey to any anybody else's because although they might seem
• 38:52
  Speaker 3: like they're sharing a lot, like, there's so much behind
• 38:54
  Speaker 3: the scenes that people can't necessarily share better then, And
• 38:57
  Speaker 3: so you just have to do what you think is
• 38:59
  Speaker 3: the best decision for you at the time. You don't
• 39:01
  Speaker 3: have to go out and like get this huge warehouse
• 39:03
  Speaker 3: and do this and do that, just like baby steps,
• 39:06
  Speaker 3: until your baby steps will then show you what the
• 39:09
  Speaker 3: next step is.
• 39:09
  Speaker 2: When it comes to a business.
• 39:11
  Speaker 3: So like, if you're getting overwhelmed with the amount of
• 39:14
  Speaker 3: boxes of your stock there, maybe it is time to
• 39:16
  Speaker 3: look for somewhere else. Or if there's too many customer
• 39:18
  Speaker 3: service emails, maybe it's time to bring in a customer stef.
• 39:21
  Speaker 3: I don't think there's like a there's like a playbook
• 39:23
  Speaker 3: from what people should follow. You should just kind of
• 39:24
  Speaker 3: trust your gut and see where the business is going
• 39:27
  Speaker 3: and then like do the steps to keep it flowing
• 39:29
  Speaker 3: that way.
• 39:30
  Speaker 2: Did that make sense?
• 39:31
  Speaker 1: Definitely? I think that takes a lot of the pressure
• 39:34
  Speaker 1: off because I think a lot of people are scared
• 39:36
  Speaker 1: to start a business because there is no playbook. There
• 39:38
  Speaker 1: is no rule book, and that is really daunting. So
• 39:41
  Speaker 1: knowing that there's not supposed to be and you'll figure
• 39:44
  Speaker 1: it out as you go.
• 39:45
  Speaker 3: You also don't want a rule book because no one
• 39:46
  Speaker 3: would start like you don't want to know what's coming up,
• 39:50
  Speaker 3: like yeah, yeah play it by Yah.
• 39:52
  Speaker 2: I love that.
• 39:53
  Speaker 1: And what's next for Stacks.
• 39:55
  Speaker 2: Yeah.
• 39:55
  Speaker 3: So we shot a really cool campaign yesterday. We took
• 40:00
  Speaker 3: the team on a little state a little state here.
• 40:02
  Speaker 3: We went to Molly Milk and shot like a very
• 40:04
  Speaker 3: vintage sporty summer campaign, which is really cool. We have
• 40:08
  Speaker 3: so many campaigns coming out, so many collections coming out
• 40:11
  Speaker 3: this year. We are doing really great campaigns. Like we're
• 40:15
  Speaker 3: putting so much effort and we're just done, and I
• 40:17
  Speaker 3: I think it's like post holiday we're just so excited,
• 40:20
  Speaker 3: ye January. Yeah, Like we did the lemon Cello campaign
• 40:24
  Speaker 3: and if you saw it was like Italy, we did
• 40:27
  Speaker 3: the one with Emma Pills and it was like the
• 40:30
  Speaker 3: like call of Me inspired workout video, like just getting
• 40:34
  Speaker 3: so much fun. Like we're really like work is really
• 40:37
  Speaker 3: fun at the moment, and it hasn't always been fun.
• 40:39
  Speaker 2: So it's like it's really nice. It's sitting exciting year
• 40:41
  Speaker 2: for us. That's good.
• 40:42
  Speaker 1: I'm glad you guys have launched different kind of categories
• 40:46
  Speaker 1: as well in the last couple of years. You know,
• 40:48
  Speaker 1: you've done underwear, You've done sleepwear. Is there any other
• 40:52
  Speaker 1: categories that we're gonna see stacks moving into inside of I.
• 40:56
  Speaker 2: Don't think I'm allowed to tell you we wanted to.
• 40:59
  Speaker 3: It's lifestyle, right, I'll give you so. Yeah, there's a
• 41:03
  Speaker 3: lot of exciting things coming.
• 41:04
  Speaker 1: Just does it rhyme with shmim?
• 41:07
  Speaker 2: Oh? Yes, it might do?
• 41:09
  Speaker 7: Yes, Yes, Okay, I'm a wish shim love that nobody's
• 41:19
  Speaker 7: going to know.
• 41:19
  Speaker 2: No one's going to know what that. Yah, You're like.
• 41:24
  Speaker 1: And I'm like sorry, done, Yeah, okay is space watches?
• 41:31
  Speaker 1: Space I so exciting? Thank you so much for coming
• 41:34
  Speaker 1: on the show. It has been a long time well Overdure,
• 41:38
  Speaker 1: but it was an absolute pleasure to have you on.
• 41:41
  Speaker 2: Thank you by love. I had so much time. Thank
• 41:43
  Speaker 2: you guys, that's how pleasure. Thank you so much.
• 41:46
  Speaker 1: You and Don can adopt.
• 41:47
  Speaker 2: Us and will be quietly Oh yeah, the parents, you.
• 41:53
  Speaker 1: Guys are walking not sup. And of course I'm sure
• 41:59
  Speaker 1: a lot of the chicks are already know. But of
• 42:00
  Speaker 1: course we do have a discount coach for sas, so
• 42:03
  Speaker 1: we'll make sure to put that in the show notes
• 42:05
  Speaker 1: so that you can shop all the new collections with
• 42:08
  Speaker 1: our dic coach.
• 42:09
  Speaker 2: Perhaps sounds good. Thanks.
• 42:11
  Speaker 1: I love y'all, Love you chicks. Thanks for having us
• 42:13
  Speaker 1: in the ear holes.
• 42:13
  Speaker 2: We love to be here.
• 42:14
  Speaker 1: Bye Chicken Lie