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Latest / Construction Champions Podcast

Marketing That Works for Construction Businesses with Katie Smith

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On this episode of the Construction Champions Podcast, Katie Smith, founder of Wild Path Consulting, joins Ron Nussbaum to break down why most construction businesses struggle with marketing—and how to fix it.

Katie, known as the Queen of the Customer Journey, shares her expertise on building marketing strategies that actually convert, avoiding common pitfalls, and setting your company apart in a crowded industry. If you’ve ever felt frustrated with marketing that doesn’t bring results, this episode is a must-listen!

What You’ll Learn:

✅ Why most contractors waste money on…

The skinny

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