Hollywood’s New Gamble: Interactive TV Goes All In
Nothing stirred more outrage at the Golden Globes than the integration of prediction market (read: betting platform) Polymarket in the telecast — Katey Rich called it “incredibly tacky,” and Richard Rushfield argued the show “milked opportunities for clickbait and cash grabs into the show like a BuzzFeed headline writer circa 12 years ago.” After years of harmless live-voting on American Idol or Dancing With the Stars, is betting the next frontier of interactive TV? Elaine Low, Sean McNulty and Natalie Jarvey trace the history of entertainment gamification — and the money now pouring in (see…
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