Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland
9 July 2025
The Commonwealth Bank has the industry and consumers talking about its latest ad campaign.
But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD.
We break down the work to answer what everyone's asking: how effective is it?
Mitsubishi Australia and creative agency Richards Rose spent serious cash to secure the rights to AC/DC’s ‘It’s a Long Way To The Top (If You Wanna Rock 'N' Roll)’ for the former's latest…
The skinny
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