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The Design Problems Blocking Your Membership Growth · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  So
• 0:00
  this
• 0:00
  week
• 0:01
  I
• 0:01
  led
• 0:01
  a
• 0:02
  free
• 0:02
  training
• 0:02
  called
• 0:03
  Future
• 0:03
  Proof
• 0:03
  your
• 0:03
  membership.
• 0:04
  And
• 0:04
  it
• 0:04
  was
• 0:04
  a
• 0:04
  lot
• 0:04
  of
• 0:04
  fun.
• 0:05
  There
• 0:05
  was
• 0:06
  a
• 0:06
  bunch
• 0:06
  of
• 0:06
  items
• 0:07
  on
• 0:07
  the
• 0:07
  agenda,
• 0:08
  but
• 0:08
  I
• 0:08
  wanted
• 0:08
  to
• 0:09
  share
• 0:09
  a
• 0:10
  section
• 0:10
  that
• 0:10
  I
• 0:10
  reviewed
• 0:11
  with
• 0:11
  everybody,
• 0:11
  which
• 0:12
  I
• 0:12
  called
• 0:12
  the
• 0:12
  three
• 0:13
  problems.
• 0:13
  I've
• 0:14
  seen
• 0:14
  every
• 0:14
  client
• 0:15
  experience
• 0:15
  before
• 0:16
  they
• 0:16
  scale.
• 0:16
  And
• 0:17
  when
• 0:17
  I
• 0:17
  say
• 0:17
  before
• 0:17
  they
• 0:17
  scale,
• 0:18
  I
• 0:18
  mean
• 0:18
  when
• 0:18
  they
• 0:18
  finally
• 0:19
  get
• 0:19
  past
• 0:20
  that
• 0:20
  plateau,
• 0:21
  they
• 0:21
  start
• 0:21
  bringing
• 0:21
  in
• 0:21
  new
• 0:22
  members,
• 0:22
  their
• 0:22
  engagement
• 0:23
  is
• 0:23
  thriving
• 0:24
  and
• 0:24
  they're
• 0:24
  on
• 0:25
  their
• 0:25
  way
• 0:25
  to
• 0:25
  that
• 0:25
  seven
• 0:26
  figure
• 0:26
  membership
• 0:27
  level.
• 0:28
  Now
• 0:28
  we
• 0:28
  see
• 0:28
  this
• 0:29
  with
• 0:29
  pretty
• 0:29
  much
• 0:30
  clients
• 0:30
  at
• 0:30
  every
• 0:31
  single
• 0:31
  stage,
• 0:31
  even
• 0:32
  those,
• 0:32
  I
• 0:32
  mean,
• 0:33
  we
• 0:33
  have
• 0:33
  a
• 0:33
  client
• 0:33
  right
• 0:33
  now
• 0:34
  with
• 0:34
  80,000
• 0:35
  paying
• 0:35
  members
• 0:36
  and
• 0:36
  they're
• 0:36
  experiencing
• 0:37
  some
• 0:37
  of
• 0:37
  these
• 0:37
  issues.
• 0:38
  So
• 0:38
  a
• 0:38
  lot
• 0:39
  of
• 0:39
  these
• 0:39
  problems
• 0:39
  will
• 0:41
  surface
• 0:41
  and
• 0:41
  then
• 0:42
  you'll
• 0:42
  fix
• 0:43
  them
• 0:43
  and
• 0:43
  then
• 0:44
  they'll
• 0:44
  surface
• 0:44
  again
• 0:44
  when
• 0:45
  you
• 0:45
  reach
• 0:45
  a
• 0:45
  new
• 0:45
  level
• 0:46
  of
• 0:46
  growth.
• 0:46
  And
• 0:46
  that's
• 0:47
  totally
• 0:47
  normal.
• 0:48
  So
• 0:48
  whether
• 0:48
  you're
• 0:49
  just
• 0:49
  starting
• 0:49
  or
• 0:50
  you
• 0:50
  have
• 0:50
  a
• 0:50
  membership
• 0:51
  that
• 0:51
  has
• 0:52
  been
• 0:52
  thriving
• 0:52
  for
• 0:53
  a
• 0:53
  while,
• 0:53
  but
• 0:53
  now
• 0:53
  you're
• 0:54
  starting
• 0:54
  to
• 0:54
  have
• 0:54
  some
• 0:55
  stickiness.
• 0:56
  Stickiness
• 0:57
  in
• 0:57
  a
• 0:57
  bad
• 0:57
  way,
• 0:57
  not
• 0:57
  stickiness
• 0:58
  like
• 0:58
  the
• 0:58
  last
• 0:59
  episode.
• 1:00
  That
• 1:00
  is
• 1:01
  totally
• 1:01
  normal.
• 1:02
  And
• 1:02
  so
• 1:02
  this
• 1:02
  episode
• 1:03
  should
• 1:03
  really
• 1:04
  resonate
• 1:04
  whether
• 1:05
  you're
• 1:05
  just
• 1:06
  starting
• 1:06
  or
• 1:06
  you're
• 1:07
  really
• 1:07
  on
• 1:07
  your
• 1:07
  way
• 1:08
  to
• 1:08
  growth.
• 1:09
  So
• 1:09
  problem
• 1:09
  number
• 1:10
  one
• 1:10
  is
• 1:10
  that
• 1:11
  membership
• 1:11
  growth
• 1:12
  has
• 1:12
  plateaued
• 1:12
  and
• 1:13
  selling
• 1:13
  feels
• 1:13
  harder
• 1:14
  than
• 1:14
  it
• 1:14
  should.
• 1:15
  I
• 1:15
  see
• 1:15
  a
• 1:16
  lot
• 1:16
  of
• 1:16
  different
• 1:17
  plateau
• 1:18
  levels
• 1:18
  and
• 1:19
  they'll
• 1:19
  hit,
• 1:20
  like
• 1:20
  I
• 1:20
  mentioned,
• 1:20
  like
• 1:21
  they
• 1:21
  really
• 1:21
  come
• 1:21
  up
• 1:21
  again
• 1:22
  and
• 1:22
  again.
• 1:22
  So
• 1:22
  my
• 1:23
  80,000
• 1:24
  member
• 1:25
  client
• 1:25
  is
• 1:26
  experiencing
• 1:26
  this
• 1:26
  and
• 1:27
  I
• 1:27
  see
• 1:27
  it
• 1:27
  a
• 1:27
  lot
• 1:28
  in
• 1:28
  the
• 1:28
  early
• 1:28
  stages
• 1:29
  with
• 1:29
  like
• 1:29
  25
• 1:30
  members,
• 1:30
  50
• 1:30
  members,
• 1:31
  a
• 1:31
  hundred
• 1:31
  members.
• 1:31
  It's
• 1:32
  totally
• 1:32
  normal.
• 1:33
  And
• 1:33
  this
• 1:33
  happens.
• 1:34
  So
• 1:34
  what
• 1:34
  it
• 1:34
  ends
• 1:34
  up
• 1:34
  looking
• 1:35
  like
• 1:35
  is
• 1:35
  that
• 1:36
  sales
• 1:36
  come
• 1:36
  in
• 1:36
  bursts,
• 1:37
  but
• 1:37
  they're
• 1:37
  not
• 1:37
  consistent.
• 1:38
  Launches
• 1:39
  work,
• 1:40
  but
• 1:40
  only
• 1:40
  with
• 1:41
  a
• 1:41
  lot
• 1:41
  of
• 1:41
  effort.
• 1:42
  You
• 1:42
  hesitate
• 1:42
  to
• 1:43
  sell
• 1:43
  harder
• 1:43
  because
• 1:44
  it
• 1:44
  just
• 1:44
  feels
• 1:44
  off.
• 1:44
  Something
• 1:45
  about
• 1:45
  what
• 1:46
  you're
• 1:46
  offering
• 1:47
  feels
• 1:47
  icky
• 1:47
  to
• 1:48
  sell
• 1:48
  and
• 1:49
  referrals
• 1:49
  feel
• 1:50
  unpredictable
• 1:50
  or
• 1:50
  slow.
• 1:51
  Your
• 1:51
  people
• 1:51
  aren't
• 1:51
  always
• 1:52
  sharing
• 1:52
  the
• 1:52
  membership
• 1:53
  and
• 1:53
  getting
• 1:53
  the
• 1:53
  word
• 1:53
  out
• 1:54
  there.
• 1:54
  And
• 1:54
  if
• 1:54
  you're
• 1:55
  getting,
• 1:55
  getting
• 1:56
  any
• 1:56
  referrals,
• 1:56
  oftentimes
• 1:57
  you're
• 1:57
  having
• 1:57
  to
• 1:58
  like
• 1:58
  really
• 1:58
  ask
• 1:58
  for
• 1:59
  them.
• 2:00
  Now
• 2:00
  when
• 2:00
  these
• 2:00
  problems
• 2:01
  arise,
• 2:01
  a
• 2:01
  lot
• 2:02
  of
• 2:02
  what
• 2:02
  we're
• 2:02
  thinking
• 2:02
  is
• 2:03
  I
• 2:03
  need
• 2:04
  more
• 2:04
  leads,
• 2:04
  I
• 2:04
  just
• 2:04
  need
• 2:05
  to
• 2:05
  get
• 2:05
  more
• 2:05
  people
• 2:05
  in
• 2:05
  my
• 2:06
  funnel,
• 2:06
  I
• 2:06
  need
• 2:06
  a
• 2:07
  better
• 2:07
  funnel,
• 2:07
  I
• 2:08
  need
• 2:08
  to
• 2:08
  post
• 2:08
  more
• 2:09
  consistently.
• 2:10
  And
• 2:10
  so
• 2:10
  we
• 2:11
  jump
• 2:11
  to
• 2:11
  the
• 2:11
  fact
• 2:11
  that
• 2:11
  this
• 2:12
  is
• 2:12
  a
• 2:12
  marketing
• 2:12
  issue,
• 2:13
  but
• 2:13
  this
• 2:14
  actually
• 2:14
  isn't
• 2:15
  a
• 2:15
  marketing
• 2:15
  problem.
• 2:16
  Marketing
• 2:17
  can
• 2:17
  bring
• 2:17
  people
• 2:17
  in,
• 2:18
  but
• 2:18
  it
• 2:18
  can't
• 2:19
  make
• 2:19
  growth
• 2:20
  compound.
• 2:21
  So
• 2:21
  you
• 2:21
  have
• 2:21
  new
• 2:21
  members
• 2:22
  join,
• 2:22
  but
• 2:23
  they
• 2:23
  don't
• 2:23
  stay
• 2:23
  long
• 2:23
  enough
• 2:24
  to
• 2:24
  actually
• 2:24
  see
• 2:24
  results
• 2:25
  or
• 2:25
  when
• 2:25
  they're
• 2:26
  not
• 2:26
  doing
• 2:26
  the
• 2:26
  work
• 2:27
  and
• 2:27
  because
• 2:28
  of
• 2:28
  that
• 2:28
  they
• 2:28
  don't
• 2:28
  see
• 2:29
  results,
• 2:29
  they're
• 2:29
  not
• 2:30
  confidently
• 2:30
  referring.
• 2:31
  And
• 2:32
  just
• 2:32
  to
• 2:32
  be
• 2:33
  clear,
• 2:33
  this
• 2:33
  doesn't
• 2:33
  mean
• 2:34
  that
• 2:34
  your
• 2:34
  membership
• 2:34
  is
• 2:34
  bad.
• 2:35
  It
• 2:35
  usually
• 2:35
  just
• 2:36
  means
• 2:36
  you
• 2:36
  need
• 2:36
  more
• 2:37
  structure.
• 2:37
  So
• 2:38
  compounding
• 2:38
  growth
• 2:39
  actually
• 2:39
  comes
• 2:39
  from
• 2:40
  creating
• 2:40
  member
• 2:41
  momentum,
• 2:42
  from
• 2:42
  getting
• 2:42
  your
• 2:42
  people
• 2:43
  results.
• 2:43
  It
• 2:44
  means
• 2:44
  that
• 2:44
  people
• 2:45
  know
• 2:45
  where
• 2:45
  to
• 2:45
  start,
• 2:46
  that
• 2:46
  progress
• 2:46
  happens
• 2:47
  early,
• 2:47
  and
• 2:47
  you're
• 2:48
  giving
• 2:48
  them
• 2:48
  quick
• 2:48
  wins,
• 2:49
  that
• 2:49
  members
• 2:50
  experience
• 2:50
  connection
• 2:51
  and
• 2:51
  belonging
• 2:52
  early
• 2:52
  in
• 2:52
  their
• 2:52
  journey,
• 2:53
  and
• 2:53
  that
• 2:54
  wins
• 2:54
  are
• 2:54
  really
• 2:54
  visible
• 2:55
  and
• 2:56
  shareable.
• 2:57
  The
• 2:57
  shareable
• 2:57
  piece
• 2:58
  is
• 2:58
  super
• 2:58
  crucial
• 2:59
  because
• 2:59
  the
• 2:59
  number
• 2:59
  one
• 3:00
  way
• 3:00
  to
• 3:00
  grow
• 3:00
  a
• 3:01
  community
• 3:01
  is
• 3:02
  through
• 3:02
  word
• 3:02
  of
• 3:03
  mouth
• 3:03
  marketing.
• 3:03
  It's
• 3:04
  the
• 3:04
  best
• 3:04
  way.
• 3:05
  And
• 3:05
  so
• 3:05
  the
• 3:06
  only
• 3:06
  way
• 3:06
  to
• 3:06
  get
• 3:06
  word
• 3:06
  of
• 3:07
  mouth
• 3:07
  marketing
• 3:07
  is
• 3:08
  for
• 3:08
  your
• 3:08
  members
• 3:09
  to
• 3:09
  actually
• 3:10
  experience
• 3:10
  wins
• 3:11
  or
• 3:11
  for
• 3:11
  people
• 3:11
  in
• 3:11
  their
• 3:12
  life
• 3:12
  to
• 3:12
  witness
• 3:13
  their
• 3:13
  evolution
• 3:14
  and
• 3:14
  growth
• 3:14
  and
• 3:15
  success
• 3:15
  and
• 3:15
  ask
• 3:16
  them,
• 3:16
  hey,
• 3:16
  what
• 3:16
  are
• 3:16
  you
• 3:16
  doing
• 3:17
  differently?
• 3:17
  What's
• 3:17
  working
• 3:18
  for
• 3:18
  you?
• 3:18
  What
• 3:19
  places
• 3:19
  are
• 3:19
  are
• 3:20
  you
• 3:20
  check
• 3:20
  like
• 3:21
  getting
• 3:21
  information,
• 3:21
  where?
• 3:22
  What
• 3:22
  membership
• 3:22
  did
• 3:23
  you
• 3:23
  join?
• 3:24
  Like,
• 3:24
  those
• 3:24
  are
• 3:24
  the
• 3:25
  questions
• 3:25
  that
• 3:25
  lead
• 3:25
  to
• 3:26
  the
• 3:26
  word
• 3:26
  of
• 3:26
  mouth
• 3:26
  buzz
• 3:27
  that
• 3:27
  we
• 3:27
  all
• 3:27
  want.
• 3:28
  The
• 3:28
  second
• 3:29
  problem
• 3:29
  is
• 3:30
  that
• 3:30
  members
• 3:30
  are
• 3:31
  in,
• 3:31
  but
• 3:32
  they're
• 3:32
  not
• 3:33
  consistently
• 3:33
  showing
• 3:34
  up
• 3:34
  or
• 3:34
  doing
• 3:34
  the
• 3:34
  work.
• 3:35
  So
• 3:35
  you're
• 3:35
  struggling
• 3:35
  with
• 3:36
  engagement.
• 3:36
  They
• 3:37
  don't
• 3:37
  show
• 3:37
  up
• 3:37
  to
• 3:37
  the
• 3:37
  calls,
• 3:38
  or
• 3:38
  maybe
• 3:38
  they
• 3:38
  fall
• 3:39
  off
• 3:39
  like
• 3:39
  they
• 3:39
  came
• 3:39
  to
• 3:39
  the
• 3:40
  first
• 3:40
  couple
• 3:40
  calls
• 3:40
  and
• 3:40
  then
• 3:40
  they
• 3:41
  stop
• 3:41
  coming.
• 3:42
  They
• 3:42
  don't
• 3:42
  actually
• 3:42
  use
• 3:43
  the
• 3:43
  content
• 3:43
  or
• 3:44
  you
• 3:44
  have
• 3:44
  no
• 3:44
  idea
• 3:45
  if
• 3:45
  they're
• 3:45
  using
• 3:45
  the
• 3:46
  content.
• 3:46
  They
• 3:47
  never
• 3:47
  log
• 3:47
  in
• 3:47
  and
• 3:47
  they
• 3:48
  just
• 3:48
  totally
• 3:48
  ghost
• 3:49
  or
• 3:49
  they
• 3:50
  don't
• 3:50
  follow
• 3:50
  through
• 3:51
  with
• 3:51
  action.
• 3:51
  They're
• 3:52
  not
• 3:52
  actually
• 3:52
  doing
• 3:52
  the
• 3:53
  work.
• 3:53
  And
• 3:53
  because
• 3:53
  they're
• 3:54
  not
• 3:54
  doing
• 3:54
  the
• 3:54
  work
• 3:54
  again,
• 3:55
  they're
• 3:55
  not
• 3:55
  seeing
• 3:55
  any
• 3:56
  results.
• 3:57
  And
• 3:57
  what
• 3:57
  this
• 3:57
  leads
• 3:58
  us
• 3:58
  to
• 3:58
  believe
• 3:58
  is
• 3:59
  that
• 3:59
  we
• 3:59
  need
• 3:59
  to
• 3:59
  add
• 4:00
  more
• 4:00
  value.
• 4:01
  I
• 4:01
  just
• 4:01
  need
• 4:01
  to
• 4:02
  add
• 4:02
  more
• 4:02
  content.
• 4:02
  I
• 4:03
  need
• 4:03
  more
• 4:03
  forum
• 4:04
  prompts.
• 4:04
  I'm
• 4:04
  going
• 4:04
  to
• 4:04
  start
• 4:05
  posting
• 4:05
  more
• 4:05
  in
• 4:05
  the
• 4:05
  community.
• 4:06
  I
• 4:06
  need
• 4:07
  to
• 4:07
  maybe
• 4:07
  add
• 4:07
  more
• 4:07
  calls.
• 4:08
  Maybe
• 4:08
  I
• 4:08
  should
• 4:08
  try
• 4:09
  adding
• 4:09
  an
• 4:10
  additional
• 4:10
  Q
• 4:10
  and
• 4:11
  A.
• 4:11
  But
• 4:12
  the
• 4:12
  solution
• 4:13
  is
• 4:13
  rarely
• 4:14
  that
• 4:14
  you
• 4:14
  need
• 4:15
  more.
• 4:15
  This
• 4:16
  is
• 4:16
  not
• 4:16
  actually
• 4:16
  the
• 4:17
  problem
• 4:17
  because
• 4:18
  the
• 4:18
  number
• 4:18
  one
• 4:19
  reason
• 4:19
  people
• 4:20
  leave
• 4:20
  communities
• 4:20
  is
• 4:21
  because
• 4:21
  they
• 4:21
  feel
• 4:22
  overwhelmed.
• 4:23
  What
• 4:23
  actually
• 4:24
  drives
• 4:24
  engagement
• 4:25
  isn't
• 4:25
  more
• 4:26
  content
• 4:26
  or
• 4:26
  more,
• 4:27
  more
• 4:27
  more
• 4:27
  of
• 4:27
  anything.
• 4:28
  It's
• 4:28
  just
• 4:29
  better
• 4:29
  curation
• 4:30
  of
• 4:30
  an
• 4:31
  experience
• 4:31
  and
• 4:31
  a
• 4:31
  journey.
• 4:32
  It
• 4:32
  starts
• 4:33
  with
• 4:33
  creating
• 4:33
  a
• 4:34
  roadmap
• 4:34
  or
• 4:34
  a
• 4:35
  really
• 4:35
  clear
• 4:35
  starting
• 4:36
  point
• 4:36
  and
• 4:36
  a
• 4:36
  personalized
• 4:37
  path
• 4:37
  for
• 4:37
  your
• 4:37
  members
• 4:38
  to
• 4:38
  follow
• 4:39
  so
• 4:39
  that
• 4:39
  they
• 4:39
  know
• 4:39
  what
• 4:40
  they
• 4:40
  should
• 4:40
  do,
• 4:40
  what
• 4:40
  they
• 4:40
  should
• 4:40
  do
• 4:41
  next,
• 4:41
  and
• 4:42
  what
• 4:42
  they
• 4:42
  should
• 4:42
  do
• 4:42
  next,
• 4:42
  and
• 4:43
  what
• 4:43
  they
• 4:43
  should
• 4:43
  do
• 4:43
  next.
• 4:44
  And
• 4:44
  then
• 4:45
  intentional
• 4:46
  and
• 4:46
  supportive
• 4:47
  programming
• 4:47
  that
• 4:48
  encourages
• 4:48
  them
• 4:49
  to
• 4:49
  do
• 4:49
  the
• 4:49
  work.
• 4:49
  And
• 4:49
  that's
• 4:50
  really
• 4:50
  why
• 4:50
  they
• 4:50
  engage,
• 4:51
  because
• 4:51
  they
• 4:51
  start
• 4:52
  doing
• 4:52
  the
• 4:52
  work
• 4:53
  through
• 4:53
  coming
• 4:53
  to
• 4:53
  these
• 4:54
  sessions
• 4:55
  and
• 4:55
  using
• 4:56
  the
• 4:56
  content
• 4:57
  that's
• 4:57
  there
• 4:57
  to
• 4:57
  help
• 4:58
  them
• 4:58
  with
• 4:58
  this
• 4:58
  integration.
• 5:00
  And
• 5:00
  also
• 5:01
  this
• 5:02
  facilitates
• 5:03
  connection,
• 5:03
  which
• 5:04
  is
• 5:04
  why
• 5:04
  they
• 5:04
  stay.
• 5:04
  So
• 5:05
  this
• 5:05
  starts
• 5:05
  to
• 5:05
  build
• 5:05
  a
• 5:06
  sense
• 5:06
  of
• 5:06
  belonging
• 5:06
  and
• 5:07
  accountability,
• 5:08
  which
• 5:08
  really
• 5:08
  increases
• 5:09
  engagement.
• 5:10
  So,
• 5:10
  so
• 5:10
  this
• 5:10
  is
• 5:11
  the
• 5:11
  hierarchy,
• 5:11
  right?
• 5:12
  But
• 5:12
  when
• 5:12
  they
• 5:12
  don't
• 5:12
  know
• 5:13
  where
• 5:13
  to
• 5:13
  start,
• 5:13
  when
• 5:13
  the
• 5:13
  content
• 5:14
  library
• 5:14
  is
• 5:14
  overwhelming
• 5:15
  and
• 5:15
  they
• 5:15
  don't
• 5:16
  have
• 5:16
  a
• 5:16
  clear
• 5:16
  path
• 5:16
  in
• 5:16
  front
• 5:17
  of
• 5:17
  them
• 5:17
  and
• 5:17
  it's
• 5:18
  generic
• 5:18
  and
• 5:18
  doesn't
• 5:18
  feel
• 5:19
  personalized
• 5:19
  to
• 5:19
  their
• 5:20
  specific
• 5:20
  journey,
• 5:21
  then
• 5:21
  they're
• 5:22
  not
• 5:22
  going
• 5:22
  to
• 5:22
  engage
• 5:22
  with
• 5:22
  it.
• 5:23
  The
• 5:24
  third
• 5:24
  problem
• 5:24
  is
• 5:25
  that
• 5:25
  I'm
• 5:25
  putting
• 5:26
  a
• 5:26
  lot
• 5:26
  into
• 5:26
  this
• 5:27
  membership
• 5:27
  and
• 5:27
  I'm
• 5:28
  not
• 5:28
  sure
• 5:28
  it's
• 5:28
  paying
• 5:28
  off.
• 5:29
  And
• 5:29
  this
• 5:29
  shows
• 5:30
  up
• 5:30
  usually
• 5:30
  as
• 5:30
  burnout.
• 5:31
  It
• 5:32
  means
• 5:32
  that
• 5:32
  you're
• 5:32
  always
• 5:32
  on,
• 5:33
  you're
• 5:33
  carrying
• 5:33
  all
• 5:34
  the
• 5:34
  momentum
• 5:34
  yourself.
• 5:35
  If
• 5:35
  you
• 5:35
  step
• 5:35
  back,
• 5:36
  things
• 5:36
  slow
• 5:36
  down.
• 5:37
  You
• 5:37
  are
• 5:38
  the
• 5:38
  primary
• 5:38
  driver
• 5:39
  of
• 5:39
  conversation
• 5:40
  in
• 5:40
  every
• 5:40
  area
• 5:41
  of
• 5:41
  your
• 5:41
  community.
• 5:42
  Everything
• 5:42
  basically
• 5:43
  depends
• 5:43
  on
• 5:44
  you.
• 5:44
  And
• 5:44
  you
• 5:44
  feel
• 5:45
  like
• 5:45
  in
• 5:45
  order
• 5:45
  for
• 5:45
  your
• 5:46
  membership
• 5:46
  to
• 5:46
  be
• 5:46
  successful,
• 5:47
  you're
• 5:47
  thinking,
• 5:48
  I
• 5:48
  can't
• 5:48
  step
• 5:48
  back.
• 5:49
  I
• 5:49
  just
• 5:49
  need
• 5:49
  to
• 5:50
  be
• 5:50
  more
• 5:50
  consistent.
• 5:51
  It
• 5:51
  has
• 5:51
  to
• 5:51
  be
• 5:51
  me.
• 5:52
  That's
• 5:52
  who
• 5:52
  they
• 5:52
  want,
• 5:52
  that's
• 5:53
  what
• 5:53
  they
• 5:53
  paid
• 5:53
  for.
• 5:54
  And
• 5:54
  when
• 5:54
  you
• 5:55
  think
• 5:55
  about
• 5:55
  it
• 5:55
  like,
• 5:55
  that's
• 5:56
  really
• 5:56
  like
• 5:56
  a
• 5:56
  fan
• 5:56
  club
• 5:57
  experience.
• 5:58
  And
• 5:58
  the
• 5:58
  reality
• 5:59
  is
• 5:59
  you
• 5:59
  don't
• 5:59
  have
• 6:00
  a
• 6:00
  personal
• 6:00
  capacity
• 6:01
  problem.
• 6:02
  This
• 6:02
  isn't
• 6:04
  a
• 6:04
  capacity
• 6:05
  issue.
• 6:05
  This
• 6:06
  isn't
• 6:06
  an
• 6:06
  issue
• 6:07
  where
• 6:07
  everything
• 6:08
  falls
• 6:08
  to
• 6:08
  you.
• 6:09
  Burnout
• 6:10
  isn't
• 6:10
  failure,
• 6:11
  but
• 6:11
  it
• 6:11
  is
• 6:11
  a
• 6:12
  design
• 6:12
  signal
• 6:12
  that
• 6:13
  your
• 6:13
  systems
• 6:13
  aren't
• 6:14
  working,
• 6:14
  working,
• 6:14
  because
• 6:15
  if
• 6:15
  you
• 6:15
  step
• 6:16
  back
• 6:16
  and
• 6:16
  things
• 6:17
  fall
• 6:17
  apart,
• 6:18
  it
• 6:18
  means
• 6:18
  that
• 6:18
  the
• 6:18
  system
• 6:19
  itself
• 6:19
  is
• 6:19
  too
• 6:20
  fragile.
• 6:20
  You
• 6:20
  haven't
• 6:21
  crafted
• 6:22
  an
• 6:22
  experience
• 6:22
  that's
• 6:23
  supported
• 6:23
  without
• 6:24
  your
• 6:24
  facilitation.
• 6:25
  This
• 6:26
  shows
• 6:26
  up
• 6:26
  as
• 6:27
  feeling
• 6:27
  like
• 6:27
  it's.
• 6:28
  There's
• 6:28
  no
• 6:28
  shared
• 6:29
  ownership.
• 6:29
  And
• 6:29
  what
• 6:30
  I
• 6:30
  mean
• 6:30
  by
• 6:30
  that
• 6:30
  is
• 6:30
  like,
• 6:31
  your
• 6:31
  community
• 6:31
  doesn't
• 6:32
  step
• 6:32
  up
• 6:32
  when
• 6:32
  you
• 6:32
  step
• 6:33
  back.
• 6:33
  And
• 6:34
  a
• 6:34
  good
• 6:34
  example
• 6:35
  here
• 6:35
  that
• 6:36
  I
• 6:36
  can
• 6:36
  give
• 6:36
  you
• 6:36
  is
• 6:37
  like,
• 6:37
  my
• 6:37
  friends
• 6:38
  Jay
• 6:39
  and
• 6:39
  Mallory
• 6:39
  Clouse
• 6:40
  had
• 6:41
  a
• 6:41
  maternity
• 6:41
  leave.
• 6:42
  I
• 6:42
  think
• 6:42
  this
• 6:42
  was
• 6:42
  like
• 6:42
  two
• 6:42
  years
• 6:43
  ago
• 6:43
  now.
• 6:43
  So
• 6:43
  they
• 6:43
  had
• 6:44
  a
• 6:44
  maternity
• 6:44
  leave
• 6:44
  in
• 6:44
  the
• 6:45
  summer
• 6:45
  and
• 6:45
  they
• 6:45
  said,
• 6:46
  said,
• 6:46
  hey,
• 6:46
  guys
• 6:47
  in
• 6:47
  the
• 6:47
  lab.
• 6:47
  Community
• 6:48
  for
• 6:48
  professional
• 6:49
  creators.
• 6:49
  Hey,
• 6:50
  we're,
• 6:50
  we're
• 6:51
  taking
• 6:51
  a
• 6:51
  maternity
• 6:51
  leave
• 6:51
  for
• 6:51
  a
• 6:52
  few
• 6:52
  months.
• 6:52
  Do
• 6:52
  other
• 6:52
  people
• 6:52
  want
• 6:53
  to
• 6:53
  run
• 6:53
  calls?
• 6:54
  And
• 6:54
  that
• 6:54
  was
• 6:54
  some
• 6:54
  of
• 6:55
  the
• 6:55
  most
• 6:55
  fun
• 6:55
  programming
• 6:56
  in
• 6:56
  that
• 6:56
  community
• 6:57
  that
• 6:58
  I
• 6:58
  can
• 6:58
  remember
• 6:58
  in
• 6:58
  the
• 6:58
  last
• 6:59
  four
• 6:59
  years
• 6:59
  being
• 6:59
  a
• 6:59
  member
• 7:00
  because
• 7:01
  they
• 7:01
  weren't
• 7:02
  there.
• 7:02
  And
• 7:02
  so
• 7:03
  other
• 7:03
  members
• 7:03
  led
• 7:04
  calls
• 7:04
  and
• 7:04
  those
• 7:05
  calls
• 7:05
  were
• 7:05
  interesting
• 7:05
  and
• 7:06
  different.
• 7:06
  You're
• 7:06
  introducing
• 7:07
  variation,
• 7:08
  you're
• 7:08
  introducing
• 7:08
  a
• 7:08
  pattern
• 7:09
  break.
• 7:09
  So
• 7:09
  if
• 7:10
  you
• 7:10
  say,
• 7:10
  you
• 7:10
  know
• 7:10
  what,
• 7:10
  I'm
• 7:10
  going
• 7:11
  to
• 7:11
  take
• 7:11
  a
• 7:11
  Couple
• 7:11
  of
• 7:11
  weeks
• 7:11
  vacation
• 7:12
  and
• 7:12
  I'm
• 7:12
  going
• 7:12
  to
• 7:13
  have
• 7:13
  somebody
• 7:13
  else
• 7:13
  come
• 7:13
  in
• 7:13
  and
• 7:13
  do
• 7:14
  a
• 7:14
  call
• 7:14
  for
• 7:14
  my
• 7:14
  community
• 7:15
  that's
• 7:15
  actually
• 7:16
  fun
• 7:16
  for
• 7:16
  your
• 7:16
  members.
• 7:17
  It's
• 7:17
  not
• 7:17
  a
• 7:18
  slight.
• 7:18
  And
• 7:18
  also
• 7:19
  when
• 7:19
  you
• 7:19
  take
• 7:20
  vacation
• 7:20
  or
• 7:20
  when
• 7:20
  you
• 7:21
  step
• 7:21
  back,
• 7:21
  you're
• 7:22
  modeling
• 7:22
  good
• 7:22
  behavior
• 7:23
  to
• 7:23
  your
• 7:23
  members.
• 7:23
  You're
• 7:24
  not
• 7:24
  saying,
• 7:24
  hey,
• 7:25
  burn
• 7:25
  the
• 7:25
  candle
• 7:25
  at
• 7:25
  both
• 7:26
  ends
• 7:26
  and
• 7:26
  constantly
• 7:26
  be
• 7:26
  available
• 7:27
  for
• 7:27
  everything
• 7:27
  all
• 7:27
  the
• 7:28
  time.
• 7:28
  Like
• 7:28
  that's
• 7:28
  not
• 7:28
  real.
• 7:29
  Besides
• 7:30
  the
• 7:30
  programming
• 7:31
  piece,
• 7:31
  then
• 7:32
  there
• 7:32
  is
• 7:33
  the
• 7:33
  problems
• 7:33
  that
• 7:33
  there's
• 7:34
  not
• 7:34
  a
• 7:34
  clear
• 7:34
  path
• 7:35
  for
• 7:35
  your
• 7:35
  members
• 7:35
  or
• 7:35
  there's
• 7:36
  no
• 7:36
  self
• 7:36
  sustaining
• 7:36
  momentum.
• 7:37
  Now
• 7:38
  going
• 7:38
  back
• 7:38
  to
• 7:38
  the
• 7:38
  engagement
• 7:39
  conversation,
• 7:40
  if
• 7:40
  they
• 7:40
  had
• 7:40
  a
• 7:40
  really
• 7:40
  clear
• 7:41
  roadmap,
• 7:42
  personalized
• 7:42
  path,
• 7:43
  they
• 7:43
  have
• 7:43
  this
• 7:43
  plan
• 7:44
  they're
• 7:44
  working
• 7:44
  towards,
• 7:44
  they
• 7:45
  already
• 7:45
  have
• 7:45
  momentum,
• 7:46
  then
• 7:46
  if
• 7:47
  you're
• 7:47
  not
• 7:47
  there
• 7:48
  for
• 7:48
  a
• 7:48
  minute,
• 7:48
  it
• 7:49
  doesn't
• 7:49
  really
• 7:49
  matter
• 7:49
  because
• 7:50
  they're
• 7:50
  on
• 7:50
  this
• 7:50
  path.
• 7:51
  So
• 7:51
  a
• 7:51
  lot
• 7:51
  of
• 7:51
  this
• 7:52
  has
• 7:52
  to
• 7:52
  come
• 7:52
  down
• 7:52
  to
• 7:53
  you
• 7:53
  don't
• 7:53
  have
• 7:53
  clear
• 7:54
  systems
• 7:55
  for
• 7:55
  how
• 7:56
  your
• 7:56
  community
• 7:56
  operates
• 7:57
  when
• 7:57
  you're
• 7:58
  not
• 7:58
  running
• 7:58
  the
• 7:59
  day
• 7:59
  to
• 7:59
  day.
• 8:00
  So
• 8:00
  these
• 8:00
  three
• 8:01
  problems
• 8:01
  that
• 8:02
  most
• 8:02
  my
• 8:02
  clients
• 8:03
  experience
• 8:04
  when
• 8:04
  they're
• 8:05
  just
• 8:05
  about
• 8:05
  to
• 8:06
  scale
• 8:06
  actually
• 8:07
  are
• 8:07
  design
• 8:08
  problems.
• 8:09
  The
• 8:09
  growth
• 8:09
  stalls
• 8:10
  when
• 8:10
  members
• 8:10
  don't
• 8:11
  experience
• 8:11
  progress,
• 8:12
  the
• 8:12
  engagement
• 8:13
  drops
• 8:13
  when
• 8:13
  there's
• 8:13
  no
• 8:14
  clear
• 8:14
  path
• 8:14
  forward,
• 8:15
  and
• 8:15
  burnout
• 8:16
  shows
• 8:16
  up
• 8:16
  when
• 8:16
  the
• 8:16
  system
• 8:17
  depends
• 8:17
  on
• 8:18
  you.
• 8:19
  So
• 8:19
  when
• 8:19
  members
• 8:20
  don't
• 8:20
  know
• 8:20
  how
• 8:21
  to
• 8:21
  succeed
• 8:21
  inside
• 8:22
  your
• 8:22
  membership,
• 8:22
  growth,
• 8:23
  engagement
• 8:23
  and
• 8:24
  energy
• 8:24
  all
• 8:24
  take
• 8:25
  a
• 8:25
  hit.
• 8:26
  If
• 8:26
  any
• 8:26
  of
• 8:26
  this
• 8:26
  resonated
• 8:27
  and
• 8:27
  if
• 8:27
  you're
• 8:27
  excited
• 8:28
  to
• 8:28
  scale
• 8:28
  your
• 8:29
  membership
• 8:29
  and
• 8:30
  you're
• 8:30
  like,
• 8:30
  man,
• 8:30
  I
• 8:31
  just
• 8:31
  need
• 8:31
  to
• 8:32
  think
• 8:32
  differently
• 8:33
  here,
• 8:33
  then
• 8:34
  what
• 8:34
  you
• 8:34
  really
• 8:34
  need
• 8:35
  is
• 8:35
  to
• 8:35
  revisit
• 8:36
  your
• 8:36
  structure.
• 8:37
  You
• 8:37
  need
• 8:37
  to
• 8:37
  look
• 8:37
  at
• 8:37
  your
• 8:38
  insights,
• 8:38
  understand
• 8:38
  what's
• 8:39
  working
• 8:39
  and
• 8:39
  what's
• 8:39
  not,
• 8:40
  and
• 8:40
  you
• 8:40
  need
• 8:40
  to
• 8:41
  design
• 8:41
  new
• 8:41
  member
• 8:41
  journeys.
• 8:42
  And
• 8:42
  if
• 8:42
  that
• 8:42
  feels
• 8:43
  like
• 8:43
  an
• 8:43
  overwhelming
• 8:44
  task
• 8:44
  ahead
• 8:45
  of
• 8:45
  you,
• 8:45
  then
• 8:45
  book
• 8:46
  a
• 8:46
  call
• 8:46
  with
• 8:46
  my
• 8:46
  team.
• 8:47
  I'm
• 8:47
  gonna
• 8:47
  put
• 8:47
  the
• 8:47
  link
• 8:47
  in
• 8:47
  the
• 8:48
  show
• 8:48
  notes
• 8:48
  and
• 8:49
  we
• 8:49
  can
• 8:49
  chat
• 8:49
  with
• 8:49
  you
• 8:50
  about
• 8:50
  how
• 8:50
  we
• 8:50
  can
• 8:50
  help
• 8:51
  because
• 8:51
  there
• 8:52
  we
• 8:52
  have
• 8:52
  offers
• 8:53
  for
• 8:53
  really
• 8:53
  every
• 8:54
  stage
• 8:54
  and
• 8:54
  there's
• 8:55
  absolutely
• 8:55
  a
• 8:56
  way
• 8:56
  that
• 8:56
  we
• 8:56
  can
• 8:57
  help
• 8:57
  you
• 8:57
  with
• 8:57
  this
• 8:58
  so
• 8:58
  that
• 8:58
  you
• 8:58
  are
• 8:58
  able
• 8:59
  to
• 8:59
  scale,
• 9:00
  step
• 9:00
  out
• 9:00
  of
• 9:01
  that
• 9:01
  burnout,
• 9:01
  get
• 9:01
  your
• 9:02
  people
• 9:02
  super
• 9:02
  engaged
• 9:03
  and
• 9:03
  move
• 9:04
  past
• 9:04
  whatever
• 9:04
  growth
• 9:04
  plateau
• 9:05
  you're
• 9:05
  experiencing.
• 9:06
  So
• 9:06
  we'd
• 9:07
  love
• 9:07
  to
• 9:07
  chat
• 9:07
  with
• 9:07
  you.
• 9:08
  Book
• 9:08
  a
• 9:08
  call,
• 9:08
  it's
• 9:09
  linked
• 9:09
  in
• 9:09
  the
• 9:09
  show
• 9:09
  notes.
• 9:10
  And
• 9:10
  let
• 9:10
  me
• 9:11
  know
• 9:11
  what
• 9:11
  you
• 9:11
  thought
• 9:11
  of
• 9:11
  this
• 9:11
  episode.
• 9:12
  If
• 9:12
  any
• 9:12
  of
• 9:12
  these
• 9:12
  three
• 9:13
  problems
• 9:13
  resonated,
• 9:14
  I
• 9:14
  would
• 9:14
  love
• 9:14
  to
• 9:14
  chat
• 9:15
  with
• 9:15
  you.