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Zillow & Keller Williams: Why the "Death Star" Partnership Changed Everything
Is it better to join your enemies? In this episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force break down the massive industry shift as Keller Williams, eXp Realty, and other major brands announce strategic partnerships with Zillow, Realtor.com, and Homes.com.
For years, Zillow was viewed as the "Death Star" of real estate. Now, with the launch of Zillow's pre-market "Coming Soon" features for KW and similar deals across the board, Nick and Brian ask the hard questions: Is this a genuine value-add for agents, or are brokerages surrendering their ecosystems to third-party…
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