Energy drinks are for the girls
Energy drinks are for the girls: a deep dive into the drink that's all of a sudden everywhere!
In this episode of 'The Curious Consumer,' hosts Nate and Jenna explore the evolving energy drink market, discussing everything from nostalgic brands like Red Bull and Monster to newcomers like Celsius and Bloom. They delve into historical origins, from Japan's early energy tonics to Red Bull's global dominance, and highlight current trends such as lower caffeine options, natural ingredients, and gendered marketing. Listeners will also learn about recent industry acquisitions, emerging ingredients…
The skinny
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