Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How to Craft the Best BFCM Offer this Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.
They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.
You’ll learn:
Why BFCM is the biggest new customer acquisition moment of the…
The skinny
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