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Sitecore Connect for Salesforce Marketing Cloud
Today, organizations are in the continuous pursuit of the ever-elusive 360-degree view of their customers and prospects. The reason why organizations struggle with this is because they have numerous systems that hold different types of data – and it is always a challenge to marry these different data sources. However, once organizations can marry customer data from numerous data sources, new doors will open for things like explicit personalization and marketing automation.
A good majority of Sitecore customers are also Salesforce CRM and Salesforce Marketing Cloud users. The opportunity to…
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