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What is the secret to scaling marketing efforts? | Christie Horsman, Head of Marketing, UpCodes
When you enter a new market, every move hinges on one thing: whether buyers trust you enough to pay attention.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Christie Horsman, Head of Marketing at UpCodes, to dig into why customer trust has to be the center of any scaling strategy. Christie shares how she approaches new markets by studying the category, understanding how buyers evaluate options, and mapping where her product fits. She explains how trust is built through people, not brands, and why thought leadership, influencer partnerships, and customer proof matter more…
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