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Why Deoleo Bottled its Olive Oil in Blue: Packaging World
Green has signaled olive oil on shelf for generations. So why did Deoleo put its extra virgin in a blue bottle?
Senior Editor Anne Marie Mohan sits down with Daniele Pucchi, Global R&D Packaging Manager for global olive oil producer Deoleo, and Jose Bonache, Corporate Affairs & Communications Director for the company. They discuss Deoleo’s approach to packaging innovation, sustainability, and product protection.
The skinny
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