Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use a Career Side Project for Strategic Impact
In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing professionals can use strategic career side projects—not just as resume padding, but as intentional vehicles for skill building, visibility, and career direction. They break down a real example: a senior brand manager at Procter & Gamble who launched a newsletter on direct-to-consumer analytics, which led to a promotion and a speaking slot at a major industry conference. Lucas shares a three-part framework—pick a specific audience, solve a real problem, and document the process publicly—while Luna challenges…
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