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Podcast: Measuring the success of your event
In this week’s Event Industry News podcast, host James Dickson welcomes Rob Murdoch to the show.
Rob is the founder of Exposure Analytics, a company that has developed accurate means to measure the interaction and dwell time of attendees at events. In an increasingly digital world where
marketing managers can measure likes, clicks, shares, time spent on websites, email open rates, and so much more, the technology offered by the company is now helping to bridge the analytical data gap at physical events.
Using discreet receivers that are able to pick up on the constant ‘pings’ that are sent…
The skinny
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