Latest / The ReForge Podcast / Introducing the ReForge Podcast (with Brian Keith) | ReForge 001
Transcript
- 0:05Welcome to the Reforge Podcast.
- 0:07I'm Matthew Chang, and we're here to explore all things AI automation and the American worker proving that the American reindustrialization is possible.
- 0:17Pivotal pressing.
- 0:19Thanks for joining us today.
- 0:21Let's get into the episode.
- 0:23Brian Keith: Welcome to the Reforge Podcast.
- 0:25Brian Keith: I am Brian Keith, chief Marketing Officer at Chang Robotics.
- 0:29Brian Keith: We have here with us the man himself, Matthew Chang, founder of Chang Robotics, the guy who actually builds factories.
- 0:35Brian Keith: We also have Colin Russ here.
- 0:37Brian Keith: Russ is the, what are you, the podcast host in general, the energy enthusiast, et cetera.
- 0:43Brian Keith: We're gonna dive into this podcast on this first episode about the nature of the Reindustrialization problem and why it is that this is the right place to help all of you lovely viewers in your mission to also help re industrialize America.
- 0:57Brian Keith: Matt Colin, welcome to the show.
- 1:00Matthew Chang: Woo.
- 1:00Matthew Chang: Let's go.
- 1:01Colin Russ: Great to be here.
- 1:03Brian Keith: Here's the problem is we deindustrialized.
- 1:06Brian Keith: Obviously that's not the problem.
- 1:07Brian Keith: The problem is how do we re industrialize?
- 1:10Brian Keith: Pretty much everybody's realized that sweatshop labor is dumb and that it has all kinds of really negative externalities.
- 1:15Brian Keith: When you say slave labor is okay, just not here, unlimited pollution is okay, just not here.
- 1:19Brian Keith: Really bad things happen.
- 1:21Brian Keith: Everybody all already agrees with that, but how do you fix it?
- 1:24Brian Keith: That's what we don't agree on, and we have all the way from your random ex commentators who are anonymous with long AI written screeds, all the way up to things the administration says, or what McKinsey says about Here's how we should fix things.
- 1:36Brian Keith: But the problem is that almost everybody telling you how to re industrialize America does not actually build factories.
- 1:43Brian Keith: And so they're operating at best from an armchair perspective.
- 1:46Brian Keith: On this show you have, Matt and Colin are gonna bring you perspectives from actually doing reindustrialization type of activities.
- 1:53Brian Keith: And for folks who don't know Matt yet, matt, how many factories have you commissioned, which means press the big button to turn on.
- 2:00Matthew Chang: personally about 30.
- 2:02Brian Keith: And that's your finger on the button.
- 2:04Brian Keith: You're standing next to The factory owner is pressing the
- 2:07Matthew Chang: Yeah.
- 2:07Matthew Chang: I will stand next to the factory owner and So it's their factory.
- 2:11Matthew Chang: They paid for it, we're their helper, and we're gonna stand there to make sure it goes off.
- 2:17Brian Keith: many factories has a random Twitter and On Post are actually commissioned themselves?
- 2:23Matthew Chang: Zero.
- 2:24Matthew Chang: But there's also this confusion, Brian, everybody gets mixed up between a factory and a, and a machine shop.
- 2:31Matthew Chang: So right now on Twitter, we don't have common vernacular on what manufacturing is,
- 2:37Brian Keith: who shots fired.
- 2:38Brian Keith: I love it.
- 2:39Brian Keith: Uh, same question though for commissioning for factories.
- 2:42Brian Keith: For the average, how old is the average McKinsey consultant who writes of a PowerPoint for how to deploy a factory?
- 2:47Brian Keith: 25, 26.
- 2:49Matthew Chang: Yeah, I'd say 26 to 28.
- 2:51Matthew Chang: Um, you can usually gauge the age by how tight the, uh, the suit is on their calves.
- 2:56Matthew Chang: you know, so If they walk in and the the suit's hiked up on the calves you can see all the sock, or be even better, no sock.
- 3:02Matthew Chang: Then you, You're dealing with a
- 3:05Brian Keith: Excellent.
- 3:05Brian Keith: And how many factors have they
- 3:07Matthew Chang: Oh, absolutely zero.
- 3:09Brian Keith: Okay.
- 3:09Brian Keith: And then the average, uh, Trump administration appointee, who is doing their best to re industrialize America?
- 3:15Brian Keith: How many factories have they commissioned?
- 3:17Matthew Chang: Zero.
- 3:19Matthew Chang: you do have some good policy guys in there.
- 3:21Matthew Chang: But yeah,
- 3:22Brian Keith: it's true.
- 3:22Brian Keith: But the people writing the laws, they've commissioned zeros.
- 3:25Brian Keith: They have good intentions.
- 3:26Brian Keith: Now what about the average member of Congress who's making the laws surrounding Reindustrialization?
- 3:31Matthew Chang: Average would be zero.
- 3:32Matthew Chang: I suspect you got a few former industrialists in Congress, but it's a very small number.
- 3:37Brian Keith: So that sets the stage folks for the problem statement, which is that almost all the conversation, we all agree on the the eventual answer, but the how to get there is a jumble nest of people that have never pressed the button, nor been next to the person pressing the button.
- 3:51Brian Keith: Now, Colin, let's bring you up here.
- 3:52Brian Keith: Let's talk about your industrial experience and why you are a person who is the right person to shepherd America on this journey of talking with Matt and friends about re industrializing America from a guy who's actually pressed the button.
- 4:04Colin Russ: So, you know, I, I can't, uh, quite stack up to, to Matt's experience of 30 plus factories.
- 4:09Colin Russ: Um, but I've been around, you know, different elements of it from energy, from process automation, factory systems.
- 4:16Colin Russ: I've done kind of all the little pieces that.
- 4:19Colin Russ: People like Matt need, but he's done obviously the big stuff.
- 4:23Colin Russ: So, you know, I've worked in, you know, the family shops, you know, in-laws.
- 4:26Colin Russ: I'm, I'm in Erie, which is, you know, your quintessential dying rust belt post-industrial town.
- 4:32Colin Russ: Um, so I've seen a lot of those issues seen where these policies fail.
- 4:36Colin Russ: Um, and you know, where these.
- 4:39Colin Russ: Academic type industrialists, quote unquote, uh, really don't understand that disconnect between real world, what's happening and what we actually need.
- 4:50Brian Keith: My sister-in-law has a brother who was a diesel mechanic, and he got the sage advice of whenever you're looking for someone to work for, look how many fingers they have.
- 4:57Brian Keith: If the answer is less than 10, walk away because they're not gonna take more better care of your fingers than their fingers.
- 5:04Brian Keith: I currently have an injury on my forehead from doing some house remodel because I actually do stuff and I have all kinds of interesting injuries from.
- 5:11Brian Keith: Doing stuff.
- 5:12Brian Keith: And so perhaps one way we can judge besides pressing the button to start the factory is how many injuries have you personally suffered yourself or been around people who have gotten injured from actually doing stuff?
- 5:22Brian Keith: Uh, and, and carpal tunnel from a writing of PowerPoint does not count.
- 5:26Brian Keith: So, Colin, what's your worst
- 5:28Colin Russ: couldn't even, I, I couldn't even tell you what the, what the count is.
- 5:31Colin Russ: I mean, I, I'm, I'm one of those people that I'll make the irrational decision of yes, I could pay somebody X amount to do it, or I could spend three to four times that and 10 times as long to do it myself.
- 5:43Colin Russ: Um, so, you know, I, you know, renovating house right now, you know, taking down to studs because I.
- 5:50Colin Russ: You know, there's stuff I don't know, but at the end of the day, you know, I, I'm gonna learn it.
- 5:54Colin Russ: You know?
- 5:54Colin Russ: 'cause that's the reason why we have so few people out there who know how to do things.
- 5:59Colin Russ: They're not willing to just roll up their sleeves and be wrong every once in a while and learn and get better.
- 6:05Brian Keith: And that's the American spirit right there.
- 6:07Brian Keith: Is that, just do it.
- 6:08Brian Keith: Yes, there's legal, there's there's legal hurdles that you need to deal with, but just do this thing.
- 6:14Brian Keith: Guess column.
- 6:14Brian Keith: The two things that I don't do myself around my house that I won't touch, there's only two of them.
- 6:21Brian Keith: The first is Oh, three things.
- 6:24Brian Keith: Three things.
- 6:25Brian Keith: There's
- 6:26Colin Russ: can just encapsulate
- 6:27Brian Keith: is not scripted by the folks, in case we can't tell, of asbestos removal.
- 6:30Brian Keith: Two 40 and natural gas lines.
- 6:34Brian Keith: That's it.
- 6:35Brian Keith: Everything else I do
- 6:35Colin Russ: fair.
- 6:36Colin Russ: I mean, as long as you shut off the gas, you know,
- 6:38Brian Keith: I could do, I could learn it.
- 6:39Brian Keith: I don't have experience in it yet.
- 6:41Brian Keith: So everything else is fair game.
- 6:43Brian Keith: And I do hire experts as as appropriate.
- 6:45Brian Keith: But the idea of it's your home.
- 6:47Brian Keith: You will take care of it.
- 6:48Brian Keith: And of course you'll get injured in the process, but you will do it.
- 6:51Brian Keith: We used to always all have this idea about America, this is our home.
- 6:54Brian Keith: We will build it.
- 6:56Brian Keith: We all had that idea.
- 6:57Brian Keith: It was completely universal.
- 6:58Brian Keith: Talk to someone.
- 6:59Brian Keith: We found World War ii.
- 7:00Brian Keith: A hundred percent of the nation felt this way.
- 7:03Brian Keith: And then somewhere along the way, we now felt a place where, what percentage of Americans have the, of course we will build it ourselves.
- 7:11Brian Keith: Matt, what do you think?
- 7:11Brian Keith: What's the percentage?
- 7:12Colin Russ: Yeah.
- 7:13Matthew Chang: Oh man.
- 7:14Matthew Chang: it's Getting lower.
- 7:15Matthew Chang: Um, I, I'd say it's it's probably 25% of people have a hands-on attitude.
- 7:22Matthew Chang: You know that, and that's.
- 7:23Matthew Chang: Mine are, my wife has made the list for me, Brian, so I'm not allowed to do ladder work anymore.
- 7:30Matthew Chang: And I'm not allowed to refinish floors, so I'll add that to what you did.
- 7:33Matthew Chang: It's not that I can't, it's not, that I can't, it's beautiful when I do it, I just have trouble getting back up, you know?
- 7:38Matthew Chang: So, So, um, you know, I make a habit of doing that.
- 7:44Matthew Chang: I repair appliances in front of my kids.
- 7:46Matthew Chang: Anything I can fix without calling a service person, I'm gonna do.
- 7:49Matthew Chang: And and then if it's, If it requires a team, and special equipment, I'm hiring it out.
- 7:55Matthew Chang: just more efficient.
- 7:57Brian Keith: I'm looking at hiring out a stump, grinding, not'cause I don't want to do it myself.
- 8:00Brian Keith: My son's not old enough yet to help me, and so it's just half a day to a day of just suffering.
- 8:05Brian Keith: I won't learn anything.
- 8:06Matthew Chang: Right.
- 8:07Brian Keith: stump, but it's also, this particular stump is on top of a waterline, so it's one of those, ah, I'll just hire it out because I'm not, it's not gonna, it's not gonna make me better.
- 8:15Brian Keith: Whereas the other day I was doing some electrical work.
- 8:18Brian Keith: Uh, I went out and bought, bought a good multimeter and got along with ai, go diagnose a complex three-way switch problem where the previous electrician was a moron as much to my house tragically, and gotta really engage my brain deeply and I got better at electrical work.
- 8:32Brian Keith: Uh, again, not two 40 work.
- 8:34Brian Keith: Uh, so this idea of we're just gonna go make it better, but the problem that is, if our 25% down from a hundred percent in our grandparents' age, we're just gonna do it ourselves.
- 8:43Brian Keith: We're gonna make it better ourselves.
- 8:44Brian Keith: What's the answer to re industrializing America?
- 8:48Brian Keith: Is it changing the loss of the national level?
- 8:50Brian Keith: Is it making those 25% of people more powerful in some way?
- 8:54Brian Keith: Is it increasing that number from 25 to 50%?
- 8:56Brian Keith: Is it changing the culture?
- 8:59Brian Keith: Where do we actually push
- 9:01Matthew Chang: Yeah, I'm gonna, I'm gonna give you some policy and then I'm also gonna give you some good news from the ground.
- 9:05Matthew Chang: Lemme start with the good news is Gen Z loves to work with their hands.
- 9:11Matthew Chang: And of course that's not universal, right?
- 9:13Matthew Chang: That that generation's getting dunked on quite a bit as they enter the workforce Um, but what my observation is, young people we're talking, you know, 25, 26, and.
- 9:23Matthew Chang: under Love working with their hands, in trades, welding, electrical work, plumbing work, installing robots, uh, robot technician work.
- 9:33Matthew Chang: um, and so we're having a lot of success in that category.
- 9:36Matthew Chang: And then just broadly across young people, I'm saying a lot of folks wanna work with their hands.
- 9:40Matthew Chang: They grew up, you know, at, at our age we grew up and these devices crept into our hands as we were alive.
- 9:49Matthew Chang: For them, it was in their hand when they were baby.
- 9:51Matthew Chang: And so now they're kind of craving more physicality in work.
- 9:55Matthew Chang: to find meaning.
- 9:56Matthew Chang: So that's good news is that we have a young, uh, workforce that wants to do it.
- 10:00Matthew Chang: It's also good news that trade schools are getting promoted now by current policy.
- 10:04Matthew Chang: And whenever I talk to trade school leaders, they're saying that enrollment's completely fault.
- 10:09Matthew Chang: Right now, I think people are starting to turn away from the four year undergraduate degree that's, you know, loads them up with debt.
- 10:16Matthew Chang: unprofitable careers and they're wanting to get into something where they could make money faster, do gratifying work, and have a path to entrepreneurship.
- 10:24Matthew Chang: So those, those are the good things.
- 10:26Matthew Chang: Um, what's missing, man?
- 10:29Matthew Chang: We gotta have a manufacturing czar in the country.
- 10:31Matthew Chang: we've got a Crypto czar, we've got a AI czar.
- 10:35Matthew Chang: We have certain cabinet level positions for things like energy and environment, um, department of commerce, all those sort of things.
- 10:43Matthew Chang: But we have got to have somebody that is organizing things at the high level.
- 10:48Matthew Chang: And Brian, you and I spend a lot of time on X.
- 10:50Matthew Chang: while all three of us do.
- 10:52Matthew Chang: But the people that are talking out there, it's like they just discovered a factory, They're like, oh, there's these things.
- 10:59Matthew Chang: They're boxes and, they, and products come out of them.
- 11:01Matthew Chang: And, and so we need to have robots in ai and oh, it's so much more complicated.
- 11:07Matthew Chang: Just in Collin's intro, you heard the subsystems that he's personally installed between process and electrical and you've got regulations, um, global supply chains.
- 11:17Matthew Chang: Uh, we need somebody that understands how things are built, helping to call the shots in this country so we can align everything.
- 11:26Matthew Chang: You know, we've got funding, we've got policy, um, we've got insurance.
- 11:32Matthew Chang: Nobody thought twice about insurance until the.
- 11:35Matthew Chang: straight of hor moves closed down, you know, a week ago or so.
- 11:37Matthew Chang: Right And now people are realizing you can't ship things without insurance, You can't produce things without insurance either.
- 11:43Matthew Chang: So there, there's so many elements of manufacturing that we've gotta get a handle on so we can streamline it and make it easy for the producers that want to build things in America.
- 11:54Brian Keith: Colin.
- 11:55Brian Keith: How does hope play into this?
- 11:57Brian Keith: In all the towns that were manufacturing hubs two generations ago, were starting downhill a generation ago, and right now, like places near where I live in Washington state, old logging towns, old factory towns are now drug dens where there's no actual hope.
- 12:11Brian Keith: Anyone who has hope, they all leave.
- 12:13Brian Keith: 'cause that's the way you, that's what you succeed in Aberdeen, Washington, is you leave.
- 12:16Brian Keith: If you stay there, it's not'cause you're winning, it's because you're a loser.
- 12:19Brian Keith: How do we change that for the places that we're, the places that built America?
- 12:24Colin Russ: I, I think that is one of the biggest challenges, frankly.
- 12:27Colin Russ: Um, you know, Matt, Matt alluded to, we've gotta have policies address it and part of it is obviously the actual pieces building it, but we've gotta get policy in there that also creates opportunities in these communities because you just said it, people leave if there's not a chance, Erie is, That's the case here with population decline.
- 12:49Colin Russ: You know, folks are on, you know, data as a job shop or something like that.
- 12:53Colin Russ: His kids grew up, went to college, came doctors and lawyers, and didn't come back because they saw no opportunity.
- 13:00Colin Russ: They saw no future.
- 13:01Colin Russ: We've gotta be able to create that hope.
- 13:03Colin Russ: We have to be able to create an environment where kids see that there are opportunities, not just to make a good living, but to raise a family, to, to be part of your community, to have an impact.
- 13:15Colin Russ: And, you know, at the end of the day, take pride in what you're producing.
- 13:18Colin Russ: You know, it's, it's one of those challenging things that people.
- 13:24Colin Russ: Aren't quite sure how to address.
- 13:25Colin Russ: You know, you look at simply something as silly as you know, what's the dating life like?
- 13:29Colin Russ: How are you going to get these really smart, you know, motivated young people to stick around if they don't have an opportunity to date people if there isn't a dating pool type of thing.
- 13:38Colin Russ: It's dumb things like that that aren't gonna be written into policy, but we've gotta take kind of that broad brush of.
- 13:44Colin Russ: We can't leave any stone uncovered when we try and fix this.
- 13:48Colin Russ: So it, it's, it, I think if we had a magical, you know, button to flip or whatever, we'd hit it.
- 13:54Colin Russ: Um, but it, you know, we have these communities, Erie being one of'em where people have heard for 25, 30 years, promises from politicians, they're gonna bring the jobs back, they're gonna do this.
- 14:06Colin Russ: None of it pans out.
- 14:07Colin Russ: You know, the, the, the promises don't really mean much.
- 14:10Colin Russ: Um, so I, I think it's hard for people to get super excited about a lot of this conversation when they've heard it in one way or the other for a couple decades now, and nothing to show for it.
- 14:23Colin Russ: But honestly, it's, it's gotten worse in a lot of respects.
- 14:26Brian Keith: Well, it's a who to trust problem.
- 14:27Brian Keith: It's easy enough to say, does Elon build cool stuff in factories?
- 14:31Brian Keith: Why?
- 14:32Brian Keith: Yes, he does.
- 14:33Brian Keith: But let's name 10 people less famous than Elon Musk, who also build cool stuff in their factories, who employ tens of thousands of people, build stuff in the USA.
- 14:46Brian Keith: Where is that?
- 14:47Brian Keith: It's sort of like, uh, EV.
- 14:48Brian Keith: Everyone says, I wanna be on Joe Rogan.
- 14:50Brian Keith: I wanna be on Joe Rogan.
- 14:51Brian Keith: Okay, that's fine.
- 14:52Brian Keith: Everyone wants to be on Joe Rogan, who's the tier of PO podcast below Joe Rogan that you wanna be on, that you can actually attain if we don't have local business leaders who are impressive, like.
- 15:00Colin Russ: this obviously,
- 15:02Brian Keith: I, I, if you ask me who is the biggest manufacturing, uh, individual person that you can trust in Washington state who's bringing manufacturing to Washington State, my answer is to laugh at you because our specialty is driving manufacturers away.
- 15:15Brian Keith: Like Boeing.
- 15:17Brian Keith: We take our manufacturers, we make the business climate horrible for them.
- 15:20Brian Keith: We tax the workers and then we raise property values and, and gas taxes until they leave.
- 15:26Brian Keith: And so there's no hope or trust in the manufacturing center.
- 15:29Brian Keith: Of Washington state, but it's like that around the nation.
- 15:31Brian Keith: Like Matt in Florida, who is the leading manufacturing voice in the government.
- 15:37Brian Keith: The, the icon, the manufacturing icon in Florida is there one.
- 15:43Matthew Chang: Um, hopefully soon it'll be me.
- 15:46Matthew Chang: Uh,
- 15:47Brian Keith: you're too busy building factories, man.
- 15:48Brian Keith: You got time for that crap.
- 15:50Matthew Chang: Yeah, You know, that's, that's the challenge is.
- 15:53Matthew Chang: We do have some advanced manufacturing in Florida.
- 15:56Matthew Chang: We've got the Space Coast, you've got SpaceX down there doing Rocket assembly.
- 16:01Matthew Chang: Uh, you know, Jacksonville, where I live, we, we make 40% of the world's contact lenses come out of Jacksonville, Florida.
- 16:08Matthew Chang: Really cool story.
- 16:10Matthew Chang: Super clean factory.
- 16:11Matthew Chang: You wouldn't even know it's there.
- 16:12Matthew Chang: Um, we're putting a huge emphasis in Space Tech.
- 16:15Matthew Chang: We've got several startups doing, you know, satellite technologies, uh, hypersonics.
- 16:22Matthew Chang: from the Tampa area.
- 16:23Matthew Chang: Uh, it's a, it's a product we can all enjoy.
- 16:26Matthew Chang: So you do have these pockets, but, but Florida is a state that is now discovering its manufacturing prowess.
- 16:33Matthew Chang: Um, they made the decision, that was pretty high profile a few years back to say no hyperscalers, no ai.
- 16:40Matthew Chang: And our governor, who's known for making statements that make the headlines, he came out and said, we're not gonna do the AI data centers.
- 16:47Matthew Chang: The benefit of that is we still have plenty of electricity in the We're not one of these states that, that gave it all away to AI data centers with no property tax.
- 16:56Matthew Chang: Um, what we choose to do with that land.
- 16:59Matthew Chang: And that energy has gotta be a focus on advanced manufacturing.
- 17:03Matthew Chang: And it's not the, um, it's not the stuff that gets trendy by economic development.
- 17:09Matthew Chang: So, you know, over the past couple years, what was so trendy was an an electric vehicle startup.
- 17:14Matthew Chang: How many EVs did you hear were coming back?
- 17:17Matthew Chang: Um, and then the, the battery, you know, giga plants, Savannah in our area takes all those.
- 17:23Matthew Chang: Georgia loves battery Um, my attitude towards those have always been, I don't want any industry if we're not getting the intellectual property that So for anybody that wants to produce in Florida, what I want to see is what you've had in a legacy of, in Washington, and you're kind of, you're kind of spoiling your birthright right Which is the innovators live here.
- 17:46Matthew Chang: The r and d lives here, the engineers live here.
- 17:49Matthew Chang: The researchers and the scientists live here, and the manufacturing plant is here.
- 17:53Matthew Chang: If we get the total package, then I want it in the state, we don't get that.
- 17:57Matthew Chang: I don't want it because those, those industries, like EV batteries, those come and go, man, that's gonna be an empty box.
- 18:06Matthew Chang: You know, 10 years from now when the technology changes and they can't retool that plant.
- 18:10Matthew Chang: And it's gonna be the same story that places like Erie, Buffalo, Youngstown have heard for years where they fixed in on an infrastructure, but then when the world changed a little bit, it was obsolete and nobody wanted to revitalize it.
- 18:24Brian Keith: This is a fractal observation around all the companies headquarters in with some US state or distributed by with some US city, but it's actually manufactured somewhere else where we have the IP here.
- 18:36Brian Keith: But then all the jobs and the, the factories went somewhere else where we could have hire people at slave labor rates under dangerous conditions, because who cares if they die?
- 18:45Brian Keith: And that was, that's in international policy for decades.
- 18:47Brian Keith: And then we thought, oh, we'll just hold IP so it'll be wealthy.
- 18:51Brian Keith: Well, how well did that work out for London?
- 18:52Brian Keith: Not too well.
- 18:55Matthew Chang: Yeah.
- 18:55Colin Russ: when you have nations, you know, foreign nations that aren't particularly concerned about respecting, you know, intellectual property rights, anything like that, it's pretty easy to crack something open and reverse engineer it and then just go make it for, you know, a 10th, a hundredth of the price.
- 19:09Colin Russ: 'cause you don't have any of that upfront investment.
- 19:11Colin Russ: Uh, you know, it's, it's, that's policy unfortunately isn't going to change that.
- 19:15Colin Russ: But at the end of the day, our ability to manufacture, produce, design, everything end to end here.
- 19:21Colin Russ: That's where, that's how we protect IP is not having to ship it overseas, not allowing them to hack into, you know, accounts and basically steal plans for the F 35 components and magically see six months later, you know, something that looks uncannily similar.
- 19:37Brian Keith: And this brings us to how we treat workers, that if it, if you outsource all the dirty, dangerous work somewhere else where you don't care about the workers, and they're like, okay, well.
- 19:46Brian Keith: They don't have our laws, therefore we now have a higher margin.
- 19:49Brian Keith: So who cares?
- 19:51Brian Keith: It's all good.
- 19:52Brian Keith: What you're talking about, both of you is, uh, restoring the dignity of the American worker, including more pay, safer conditions, but also the religious aspect of what we're doing in America.
- 20:02Brian Keith: Can you speak to that map?
- 20:03Brian Keith: Because this is, we're, we're missing a national conversation manufacturing, but we're really, really missing the national conversation of manufacturing as it relates to God.
- 20:12Matthew Chang: Yeah, totally.
- 20:13Matthew Chang: Yep.
- 20:13Matthew Chang: So.
- 20:14Matthew Chang: let, we'll kind of set the frame, I believe, and I've witnessed firsthand, I think the United States is in the, the beginning stages of a national revival.
- 20:22Matthew Chang: And, um, and I mean that the, the nation is rediscovering their relationship with God and is learning to trust in God first.
- 20:31Matthew Chang: The more complex, and the nor more technologically advanced the world gets around us.
- 20:36Matthew Chang: Then the less we feel in control.
- 20:38Matthew Chang: And people need dependence.
- 20:40Matthew Chang: They need to feel dependence to feel a need for God.
- 20:42Matthew Chang: And I see that happening.
- 20:43Matthew Chang: Um, I think it's gonna take the nation by storm.
- 20:46Matthew Chang: I personally already conditioned to see it everywhere I go, but I think the audience will start to see that over the next few years.
- 20:53Matthew Chang: Um, one of the things that is biblical and, and Brian, you know, I love to talk about what is biblical, is that, you know, we were put here to subdue and cultivate.
- 21:04Matthew Chang: We were not put here to outsource.
- 21:07Matthew Chang: Right.
- 21:07Matthew Chang: Man was made to subdue and cultivate and then it's our job to be good.
- 21:11Matthew Chang: Both good stewards of the land.
- 21:14Matthew Chang: we need, we have a beautiful country.
- 21:15Matthew Chang: We need to keep it beautiful.
- 21:17Matthew Chang: We don't need to pollute it.
- 21:18Matthew Chang: Um, but we need to work the land and make it productive.
- 21:21Matthew Chang: And that includes putting manufacturing facilities, supply chains and then all the way from agriculture up to finished good products that we have those resources available within the boundaries of this country.
- 21:33Matthew Chang: Um, I think one of the big debates that we're, you know, Colin and I are gonna figure this out over the next year.
- 21:41Matthew Chang: do we need a sheen?
- 21:43Matthew Chang: That is the trending thing on X is, is who's building the sheen of America And to me, you're already behind.
- 21:50Matthew Chang: You're playing catch up if That's the frame.
- 21:53Matthew Chang: One of the strengths I think we have is the geographic diversity and the regional diversity of this country.
- 21:58Matthew Chang: You have powerhouses and, and that's why we think of the Rust Belt.
- 22:02Matthew Chang: The way we do is that these towns were once fantastic best in the world at producing certain things.
- 22:09Matthew Chang: We.
- 22:10Matthew Chang: Washington State was the best at producing commercial aircraft in the world.
- 22:15Matthew Chang: Right.
- 22:15Matthew Chang: Among many other things and getting your package to you in two hours.
- 22:18Matthew Chang: All kind of amazing technologies.
- 22:21Matthew Chang: I think our geographic strength plays off our, um, the diversity of our intellect and the more that we have regional centers of excellence around the country, the more that each of those little centers of excellence, whether it be Erie or Washington or Florida, we can all bring those into the national pot.
- 22:39Matthew Chang: To make an amazing, amazing recipe.
- 22:42Matthew Chang: So what I'd personally like to see is that we really doubled down on the communities, and That's why I'm glad Colin talked about that.
- 22:49Matthew Chang: We, we need people to care about their communities that feel bought in.
- 22:52Matthew Chang: That means we need to have a middle class where people have a, a career mobility, and that a, a day's hard labor is rewarded When we have that, then what I think we're gonna see is it's gonna cure a lot of the symptoms that there's no one to date.
- 23:09Matthew Chang: There's no good jobs in my town.
- 23:11Matthew Chang: It's gonna lead to revitalization, to cool culture, to better restaurants, all the things that we want in our cities.
- 23:16Matthew Chang: When we can bring that back.
- 23:18Matthew Chang: And my my opinion is we don't need to focus on Xen, you know, which is this mega manufacturing metropolis for the audience in China.
- 23:26Matthew Chang: We need to focus on rebuilding communities and then getting the people in those communities to innovate, to be entrepreneurial, to be hardworking, and to come up with their own way to contribute.
- 23:36Matthew Chang: We already have amazing transportation.
- 23:38Matthew Chang: We have a highway system that connects the entire country.
- 23:40Matthew Chang: We have a rail system We have the best airport system in the nation.
- 23:44Matthew Chang: We don't need anything else.
- 23:46Matthew Chang: Uh, we need to add a little bit more electrical capacity as we go.
- 23:49Matthew Chang: Uh, but I think as we bring online new manufacturing facilities and parts of the supply chain, it's just gonna fix all the, the issues that Colin siding with places like,
- 23:58Brian Keith: do you remember what it was said, uh, that Yamamoto said when he was asked about what, why don't you just invade the United States during World War ii?
- 24:05Brian Keith: He said, because there would be a rifle behind every blade of grass you're making me think about because there'd be a factory behind every blade of grass and having actual local sovereignty, the whole, uh, what's the come and take it except it's come and make it.
- 24:22Brian Keith: And it's a picture of a 3D printer.
- 24:24Matthew Chang: There you go.
- 24:25Brian Keith: you go.
- 24:25Brian Keith: But make that for the whole nation where when you're looking at, you're getting outta high school, that of course you could go apply to the local factory where I live.
- 24:32Brian Keith: The Olympia Brewing Company was the biggest factory here.
- 24:35Brian Keith: It shut down in oh three or so.
- 24:36Brian Keith: It's still sitting there as a drug den 20, uh, 23 years later because the government's powerless to go do anything about it.
- 24:44Brian Keith: And no one wants to manufacture anything 23 years later.
- 24:48Brian Keith: And so.
- 24:49Matthew Chang: Yeah, I mean, look, we can talk about this national security issue too, which is, um, if, if we put all of our resources in one place, then they're pretty easy to sabotage or right?
- 25:01Matthew Chang: And you see that happening right now in Iran.
- 25:03Matthew Chang: One of the reasons that their ability to, to launch projectiles at other countries is dropping is'cause we went in, in the first couple days and we took out every factory that made cruise missiles and drones and ballistic missiles.
- 25:16Matthew Chang: So now they have no resupply.
- 25:17Matthew Chang: And so I think that's a strategic vulnerability globally.
- 25:22Matthew Chang: Think about it.
- 25:22Matthew Chang: we have this with Taiwan, right?
- 25:24Matthew Chang: We don't get computer chips unless Taiwan stays up and running.
- 25:27Matthew Chang: And that's why we talk about Taiwan.
- 25:29Matthew Chang: Um, so that's a choke point.
- 25:32Matthew Chang: I don't think it's in our best interest to have, uh, you know, strategic choke points in the country.
- 25:36Matthew Chang: I think, I think I want Collins Town to produce, I want your town to produce.
- 25:40Matthew Chang: Um, I, I'm gonna keep going back to Youngstown.
- 25:43Matthew Chang: I want Youngstown to produce.
- 25:45Matthew Chang: and Certainly where I live in Jacksonville, Florida, we're gonna pull our weight and do our fair share.
- 25:50Colin Russ: I mean, I think that that's inevitably the, the right path for America.
- 25:54Colin Russ: You know, you mentioned kinda that concentration risk a hundred percent, but beyond that just intellectual piece, you lock everybody in the same room.
- 26:01Colin Russ: They're gonna end up with the same idea at the end of the day.
- 26:04Colin Russ: We want people producing and effectively building together, but separately because we're going to see improvements in how things can be done just by having that separate thinking and approach and development.
- 26:16Colin Russ: And that's how we reinforce and build better and more and quicker.
- 26:19Colin Russ: And everything you want is by bringing those different kind of lessons learned and experiences.
- 26:25Colin Russ: But on top of that, you know, getting back.
- 26:27Colin Russ: That's how we build communities, you know?
- 26:30Colin Russ: Ha.
- 26:30Colin Russ: Forcing everybody into that same mold of centralized American shenzen.
- 26:34Colin Russ: No.
- 26:35Colin Russ: We want that different perspective.
- 26:38Colin Russ: What's Florida?
- 26:38Colin Russ: You know, been able to show what, what are they doing that we can learn from?
- 26:42Colin Russ: What's the West coast, east coast, Midwest, bringing all that in that reinforces and strengthens our ability to produce and limits.
- 26:51Colin Russ: You know, we avoid that.
- 26:53Colin Russ: A bus problem where who gets hit?
- 26:55Colin Russ: If somebody gets hit by a bus who's picking up the slack.
- 26:58Colin Russ: We need the network approach where we can really, you know, build in that redundancy.
- 27:05Matthew Chang: Yeah.
- 27:05Matthew Chang: Love that.
- 27:06Matthew Chang: All right.
- 27:06Matthew Chang: Well, we might've solved it early, Brian.
- 27:07Matthew Chang: We were gonna give ourselves a year to, to parse that out, but we might just spend a year on.
- 27:12Matthew Chang: unpacking it then.
- 27:13Brian Keith: Well, it's, it's the, the context of how did we get here is so important because it's a big problem and it's rare that so many people agreeing what the right answer When I was in high school, that was when you had the WTL rights in Seattle.
- 27:26Brian Keith: And I remember, uh, a buddy of mine, Chad, you were right.
- 27:30Brian Keith: Chad.
- 27:30Brian Keith: Chad said to me, you're worried about government power, but you should be worried about corporate power.
- 27:35Brian Keith: And at the time I thought he was just a communist.
- 27:36Brian Keith: No, no.
- 27:37Brian Keith: He was actually very insightful that the corporate layering of power, the government, outsourcing the corporate, what government was not allowed to do was a big problem back in the aughts.
- 27:46Brian Keith: And it's only gotten worse.
- 27:47Brian Keith: And there's a lot of people that make a lot of money by concentrating and so they can control them.
- 27:52Brian Keith: Because then if there's only three companies you have to go bribe.
- 27:56Brian Keith: It's pretty easy to bribe or threaten those three companies of people.
- 27:59Brian Keith: But if there's 300 companies of people, it's really hard to bribe or threaten 300 companies.
- 28:04Brian Keith: My grandpa grew up in Massachusetts where his father was a floor layer, but when he got outta the military from World War II with a airplane mechanic background, where was their jobs?
- 28:14Brian Keith: Seattle.
- 28:14Brian Keith: And that's why he grew up here, because you had to go to one spot to practice your craft.
- 28:19Brian Keith: But with modern technologies, that's just not true anymore for so many different things.
- 28:22Brian Keith: So the idea of why doesn't.
- 28:25Brian Keith: Uh, America have 50 different airplane manufacturers and 50 different of this and that, and then you actually can work at your local one, or you can go move to a different state depending what you wanna do.
- 28:34Brian Keith: But there's serious competition for jobs across the manufacturing spectrum.
- 28:39Brian Keith: Why not do that?
- 28:40Brian Keith: So this podcast is gonna walk down that path of how do we actually do that?
- 28:44Brian Keith: How do we rein, industrialize America, not by creating another Boeing, but be creating, but by creating the Boeing in your backyard for all kinds of small things, and maybe you haven't thought of like contact lenses and not just machine shops, but actually bigger than machine shops, actual factories.
- 29:00Brian Keith: That's what this live stream is gonna focus on, and you can share with all your friends who want to also be involved in this, but be hearing from people that actually do it.
- 29:09Brian Keith: Matt, how many factories are you building right now?
- 29:11Brian Keith: All the way from initial conversation to You're pressing the button
- 29:15Matthew Chang: Yeah, we're not, we're not actually pressing any buttons today, but we have six new factories in design right now we will be helping our clients press the button on Um, so we're working on six.
- 29:27Matthew Chang: We've probably got internal to our capacity, probably room for another two to three more before we're overloaded.
- 29:36Brian Keith: And so that's what you're gonna get from this podcast folks, is people stories from the front that are informed by actually doing the thing, not talking about the thing and not having read yet one more long AI written thread on machine shops on X.
- 29:50Brian Keith: And Matt, for the people listening who say, but wait, I want to go work more closely with you.
- 29:55Brian Keith: Or, I'm an engineer, or I want to be in manufacturing.
- 29:59Brian Keith: I don't want to go work in a white collar job in some office where AI's about to kill my job.
- 30:04Brian Keith: How do they explore working within your system of all those factories you're building or for your own
- 30:10Matthew Chang: Yeah.
- 30:11Matthew Chang: Yeah.
- 30:11Matthew Chang: I mean, if, if somebody wants to work with us directly, they can, uh, apply for a job on our website.
- 30:18Matthew Chang: we respond to all comments on our website.
- 30:21Matthew Chang: If somebody has an inquiry, uh, sometimes it's for speaking engagement or to go support a, you know, school, career day, you know, anything like that.
- 30:28Matthew Chang: Um, and then for any customers that that wanna find us inbound, they can just, you know, DM you or me, you know, on, on X or LinkedIn or wherever they want to, and we'll, we'll get back with them.
- 30:40Matthew Chang: But, you know, the, one of the things too I wanna focus on is we're gonna bring a diversity of experts in here.
- 30:45Matthew Chang: We're gonna have the finance guys the funny ones like Robert Sterling.
- 30:49Matthew Chang: we're gonna have nunchuck wielding, um, manufacturing guys like Adam Rossi on here.
- 30:55Matthew Chang: And it should be a fun crowd.
- 30:58Matthew Chang: Uh, one of the things I wanna address though, is there was one comment that I got on X, of which guys, like you and me get many comments that, um, the, the poser of the question did not leave satisfied with the answer.
- 31:13Matthew Chang: So we're gonna spend extra time on that.
- 31:14Matthew Chang: And it was a mom who said to me, I don't wanna see manufacturing come back to America because I don't wanna see my kids work in a factory.
- 31:23Matthew Chang: in her current paradigm, I know Colin, I'm sorry.
- 31:26Matthew Chang: sorry to do that to you.
- 31:28Matthew Chang: In her current paradigm of America.
- 31:30Matthew Chang: She loves the college.
- 31:32Matthew Chang: You know, take the SAT, go to a good college, um, go work at a a white collar job whether finance or consulting or what have you, and then stock money away in your 401k and then you're guaranteed a retirement when you're 65 or 69 or whatever.
- 31:48Matthew Chang: it is.
- 31:49Matthew Chang: um, we're gonna go, we're gonna speak to that mom quite a bit.
- 31:55Matthew Chang: Because what we want people to understand is when you go to work, the way Colin goes to work or that I go to work.
- 32:00Matthew Chang: More importantly, my engineers and our team go to work, is it's a cool job and factories are cool places.
- 32:06Matthew Chang: We're installing incredibly high end technology.
- 32:09Matthew Chang: Every factory we go to these days has a 3D printer.
- 32:13Matthew Chang: Everyone has advanced software, and by the time we leave, everyone has autonomous robotics and cobo and automated processing systems.
- 32:23Matthew Chang: There is more compute power in these factories uh, improving Then you might have a Bitcoin mining cluster, right?
- 32:31Matthew Chang: I mean, these are, these are high-end facilities, so I wanna make sure that parents have a good understanding of why manufacturing can be so exciting for their kids.
- 32:39Matthew Chang: as a career path
- 32:40Colin Russ: And, and fulfilling.
- 32:41Colin Russ: I feel like that's part of what, you know, people lack, is these aren't these dark, dingy, you know, dirt floor sparks flying everywhere, people getting hurt.
- 32:50Colin Russ: Like fact, it's, it's cool.
- 32:53Colin Russ: Like, like, and that's what I think a lot of people miss is factories that you're, the art of creation is something that brings a tremendous amount of fulfillment.
- 33:01Colin Russ: To people.
- 33:02Colin Russ: It's not all just, you know, theoretical, intellectual type work.
- 33:06Colin Russ: You're creating real tangible things and that's, you know, we, we've lost that value and, and importance of doing that.
- 33:15Colin Russ: Getting back to our beginning of the conversation on people just doing things.
- 33:20Brian Keith: Mom is envisioning a Model T assembly and the reality is that work was dreary and it was dangerous.
- 33:27Brian Keith: That's true.
- 33:29Brian Keith: But that Model T assembly line, it had the word factory.
- 33:32Brian Keith: But that's not the same thing as what Matt's talking about or what Colin's talking And that idea rests in our minds because we've seen countless videos about it.
- 33:42Brian Keith: We learned about it in school, the Model T assembly line.
- 33:44Brian Keith: That's just what we think about.
- 33:45Brian Keith: But no, the robots are running the semial line.
- 33:47Brian Keith: The humans are running the robots The humans are designing things, they're being creative, and that is something quite different from an assembly line that mom is seeing.
- 33:55Brian Keith: We have a comment here.
- 33:56Brian Keith: Uh, let you please pull that up onto Paul here says, uh, more technical deep dives.
- 34:01Brian Keith: Were accessible to a broader audience with all the Uh, come for the jokes, stay for the technical deep dives or the reverse one of those.
- 34:09Brian Keith: But, uh, I think it's gonna be
- 34:12Colin Russ: We will find the right balance.
- 34:13Brian Keith: a lot of.
- 34:14Brian Keith: We're trying to go.
- 34:15Brian Keith: We're trying to go sell people on the idea.
- 34:17Brian Keith: Everyone already agrees we should re industrialize.
- 34:19Brian Keith: That's not the idea.
- 34:20Brian Keith: We're trying to sell people on the idea that it can happen now, and how can it happen now, not in the forties or the fifties.
- 34:27Brian Keith: It can happen now.
- 34:28Brian Keith: And Matt shared some ideas today about.
- 34:31Brian Keith: Happening in your local area, like a factory needs to be local, not just one per nation.
- 34:36Brian Keith: And Colin shared some ideas about how do you go make it local so that things like your workers can actually find people to marry and have kids.
- 34:43Brian Keith: So some very specific ideas right there.
- 34:44Brian Keith: So reindustrialization can happen.
- 34:47Brian Keith: It can happen now and it can happen where you are.
- 34:49Brian Keith: And that's where you're gonna learn from this podcast and be able to take those ideas, take'em to your local businesses, take them inside your own factory, or the factory you're gonna start, take them to your local politicians and then go share some of these episodes and say, Hey, here's an idea about, you know, what if we did this here, listen to this cool thing.
- 35:05Brian Keith: What if we did that here?
- 35:06Brian Keith: What if we had those jobs here?
- 35:08Brian Keith: And maybe it's not a thousand person factory, maybe it's a 10 person factory.
- 35:12Brian Keith: Maybe we're gonna get away from that idea of the assembly line.
- 35:14Brian Keith: We see that the notes about, oh, you know, giga, Texas has a thousand workers for Elon built this huge new cyber truck factory.
- 35:22Brian Keith: That's cool.
- 35:23Brian Keith: We don't have to have that everywhere.
- 35:25Brian Keith: Actually.
- 35:26Brian Keith: You can have a 10 person or a hundred person factory that does something very interesting and very competitive, and that's where you're gonna learn about Paul on Anything to add to that, Matt?
- 35:35Matthew Chang: No, I mean, Paul's dialed in.
- 35:37Matthew Chang: I know, You know, Paul and I talk on Twitter.
- 35:39Matthew Chang: He is dialed in and I think he had a comment on, on, um, a little design case we did where we had a, you know, more than a 95% reduction in labor In a new factory, uh, design.
- 35:52Matthew Chang: So I agree with you, these factories are not gonna necessarily all be small, but there's not gonna be that many humans in there.
- 35:58Matthew Chang: because in the age of robotics, the robots are designed to do the work.
- 36:02Matthew Chang: The humans are designed to do the thinking and the running of the plant, and we're gonna let the robots see the heavy
- 36:09Colin Russ: And they don't all have to be humanoids.
- 36:13Brian Keith: topic for the next episode, episode number four, maybe about humanoid
- 36:17Colin Russ: I'm just gonna just throw a grenade in there and walk
- 36:19Brian Keith: in there, and walking Matt and calling into fist fight with the robots.
- 36:21Brian Keith: The little robot fighters
- 36:24Matthew Chang: Is now shadow.
- 36:25Matthew Chang: Appreciate that.
- 36:26Colin Russ: My bad.
- 36:28Brian Keith: Okay, definitely cut that part on post-production.
- 36:30Brian Keith: Yes.
- 36:32Brian Keith: Never get shadow banned until your fourth episode.
- 36:33Brian Keith: Colin, don't you know the rules?
- 36:35Colin Russ: am an amateur.
- 36:36Colin Russ: What can I say?
- 36:38Brian Keith: I'm excited about hiring optimists actually for my house and renting it out.
- 36:41Brian Keith: Uh, the legal issues are gonna be very interesting around liability, but of course I want to have a robot that makes money.
- 36:47Brian Keith: Of course, I wanna have a cyber truck that makes money while I'm sleeping.
- 36:50Brian Keith: Why would you want to have assets that are not performing instead of assets that are actively performing and.
- 36:57Brian Keith: That's the future we're going towards.
- 36:58Brian Keith: Except not just for things like me, like oh, my robot mowed my lawn, but things like, why don't I loan my optimist to Matt's local factory for third shift?
- 37:08Brian Keith: I'm not using It walks in the door, it works for eight hours, it comes home.
- 37:12Brian Keith: It just made me some money.
- 37:14Brian Keith: Okay, now we're un chatow band, right,
- 37:16Matthew Chang: There you go.
- 37:17Brian Keith: though that could actually happen.
- 37:18Brian Keith: We'll see.
- 37:19Colin Russ: I just, you know, at the end of the day, I think it requires people to stop for a second and really not just rethink how we're gonna be doing things, whether it's reindustrialization, reindustrialization, or the factory, but we have to rethink the entire premise behind them.
- 37:35Colin Russ: What is going to make the most sense, and how are we going to change how we do it to get, you know, better re results, do more with what we've got.
- 37:44Brian Keith: And we're gonna hop into that more on the next episode.
- 37:46Brian Keith: Thank y'all for being here.
- 37:47Brian Keith: We'll see you all then.
- 37:49Brian Keith: Take care.
- 37:54Thanks for tuning in to the Reforge Podcast.
- 37:57Make sure to like, subscribe and follow us on all of our social media at the Reforge Pod.
- 38:03We'll see you next time.